词条 | Irokotv |
释义 |
| name = irokotv | favicon = | logo = Irokotv_logo.jpeg | screenshot = | caption = | url = http://irokotv.com/ | commercial = | registration = | owner = Jason Njoku | launch date = 1 December 2011 | current status = Active | revenue = | slogan = }}irokotv is a web platform that provides paid-for Nigerian films on-demand. It is one of Africa's first mainstream online movie streaming websites, giving instant access to over 5,000 Nollywood film titles.{{cn|date=May 2017}} irokotv is a part of iROKO Partners which is one of Africa's leading entertainment companies, housing brands such as iROKING, an online music platform and its YouTube website, Nollywoodlove.[1] irokotv was launched on 1 December 2011. Its parent company, iROKO Partners, was founded by Jason Njoku and Bastian Gotter in December 2010,[2] with its headquarters in London, United Kingdom. Dubbed the 'Netflix' of Africa, irokotv is the world's largest legal digital distributor of African movies.[3] While living in London iroko's co-founder, Jason Njoku, realised how popular African movies had become. Despite a growing worldwide demand, there was no legal option to watch movies from his home country. He therefore decided to take matters in his own hands and negotiate licensing deals with local Nigerian producers. HistoryThe irokotv website was launched on 1 December 2011 by iROKO Partners, who are one of the largest{{dubious|date=June 2017}} licensors and distributors of Nollywood movies.[4][5] Jason Njoku, the company's CEO and Bastian Gotter, now COO, met whilst students together at the University of Manchester together.[6] Njoku made several attempts to set up his own companies in the immediate years after university, but failed on each attempt.[7] Njoku was inspired to start the company when he found it difficult to obtain Nollywood movies online for his mother, who he was living with at the time.[8] Having researched the Nollywood industry, and noting the lack of infrastructure in place for international distribution of the movies, Njoku flew to Lagos, Nigeria, and purchased the online licenses of Nollywood movies directly from the producers. Having struck a deal with YouTube in Germany, he used the Google-owned platform to stream the licensed Nollywood movies, for free, on his channel, Nollywoodlove.[9] The channel became hugely popular and was profitable in a short period of time[10] and was the focus of a number of press features in international press, including CNBC, CNN and Techcrunch. The success of Nollywoodlove led to a successful investment from US-based hedge fund Tiger Global Management, who led a two-round investment totalling US$8 million,[11] making it one of the biggest single investments into a West African Dot-com venture. A further investment round of $2m, led by Swedish-based hedge fund Kinnevik, followed in July 2012.[12][13] The company has, in total, raised $25m of investment, making it one of the most well funded West African internet companies to-date.[14] irokotv works with most of Nollywood's top film production houses and purchases the exclusive online licenses to their films, In an attempt to distribute Nollywood films to a global audience. The company's audience is predominantly in the Diaspora, with top five countries including the United States, the United Kingdom, Canada, (Germany) and Italy.[12] Njoku is often recognised by his peers and in the media as a pioneer in African tech start-ups[15] and in 2012 was voted by Black Enterprise Magazine as one of London's top black men of power.[16] Platforms
irokotv operates a subscription business model where users can access Nollywood movies via an Android App in Africa, and via an app or online in the West.[17] In June 2015, iROKOtv CEO and co-Founder, Jason Njoku announced that the company will be shutting down the website and streaming service in Africa, and shifting to mobile only from July that year.[18]
irokotv also enjoys content distribution deals with YouTube, Dailymotion, iTunes, Amazon and Vimeo.[19][20] Global businessIn 2012, the company opened offices in London and New York[21] and in 2013, the company added a further business hub, this time in Johannesburg.[22] Distributionirokotv's main offering is an internet video streaming platform of selected Nollywood titles (both English and Yoruba films). The platform currently has around 5,000 movies on the platform, which equals approx 10,000 hours of content.[23] The company has also forged partnerships with leading global technology firms, including Nokia, who launched the irokotv App on the Nokia Lumia in January 2013.[24] Since 2014, the company has also moved into global offline distribution, and supplies a number of airlines with Nollywood content, including British Airways, South African Airways, Emirates, Kenya Airways and United Airlines[25] The company also has content partnership deals with Tigo, Nollywood Movies, The Africa Channel and Nollywood TV. In March 2015,iROKOtv launched a new feature that will enable subscribers download movies for later offline viewing.[26] In April 2015, iROKO began to move some of its content offline and launched two new TV channels,[27] iROKO Play and iROKO Plus on Africa's StarTimes,[28] to which Jason Njoku commented "We're known primarily for leading OTT content delivery across Africa through irokotv.com, but with digital migration spreading rapidly throughout the continent, now is the right time for us to diversify our distribution model and expand into the Linear TV market." Awards and nominationsIn 2017, iROKO TV won the 'Online Television With Best Movie Content Award' at the City People Movie Awards.[29] References1. ^{{cite web|last=Zwelling |first=Jeff |url=http://pandodaily.com/2012/03/20/irokotv-raises-8-million-to-bring-nollywood-to-the-world/ |title=IrokoTV Raises $8 Million to Bring Nollywood to the World |publisher=PandoDaily |date=20 March 2012 |accessdate=21 November 2013}} [30]2. ^{{cite web|url=https://www.bbc.co.uk/news/world-africa-17896461 |title=Making a fortune by distributing Nigerian films online |publisher=BBC |date=7 May 2012 |accessdate=21 November 2013}} 3. ^{{cite web|url=http://www.bizcommunity.com/Article/410/23/77895.html |title=iROKOtv launches subscription service |publisher=Bizcommunity.com |accessdate=21 November 2013}} 4. ^{{cite web|url=http://www.businessdayonline.com/NG/index.php/art-a-life/44727--iroko-tv-recognised-in-forbes-most-innovative-list |title=Iroko TV recognised in Forbes most innovative list |publisher=Businessdayonline.com |date=20 September 2012 |accessdate=21 November 2013}} 5. ^{{cite web|url=http://www.humanipo.com/blog/2030/iROKO-Partners-wins-trademark-infringement-case-against-Iroko-TV-Movies |title=iROKO Partners wins trademark infringement case against Iroko TV Movies |publisher=HumanIPO |accessdate=21 November 2013}} 6. ^{{cite web|last=Mundy |first=Simon |url=http://www.ft.com/cms/s/0/bd5fd984-1050-11e1-8211-00144feabdc0.html |title=Iroko Partners: Demand proves insatiable for Nollywood on the net |work=Financial Times |date=22 November 2011 |accessdate=21 November 2013}} 7. ^{{cite web|last=Boafo |first=Obed |url=http://african.howzit.msn.com/njoku-projecting-nollywood |title=Jason Njoku – Njoku: Projecting Nollywood – Howzit MSN Africa |publisher=MSN |date=16 October 2012 |accessdate=21 November 2013}} 8. ^{{cite web|url=http://edition.cnn.com/2012/07/04/business/jason-njoku-iroko-nigeria |title='Netflix of Africa' brings Nollywood to world |publisher=CNN |accessdate=21 November 2013}} 9. ^{{cite web|url=http://edition.cnn.com/2011/BUSINESS/08/02/jason.njoku.nollywood.love/index.html |title='Nollywood Love': Nigerian blockbusters for the internet generation |publisher=CNN |accessdate=21 November 2013}} 10. ^{{cite web|url=http://newafricanmagazine.com/special-reports/country-reports/nigeria-open-for-business/nollywood-pulls-in-the-dollars |title=Nollywood Pulls in the Dollars |publisher=Newafricanmagazine.com |accessdate=21 November 2013}} 11. ^{{cite web|url=http://www.balancingact-africa.com/news/broadcast/issue-no132/distribution/irokotv-the-netflix/bc |title=iROKOtv, the "Netflix of Africa", reaches 500,000 subscribers in less than six months |publisher=balancingact-africa.com |accessdate=21 November 2013}} 12. ^1 {{cite web|last=Adegoke |first=Yinka |url=http://blogs.reuters.com/mediafile/2012/07/16/african-web-video-service-iroko-raises-more-funds-targets-cable-tv/ |title=African Web video service Iroko raises more funds, targets cable TV | Analysis & Opinion |agency=Reuters |date=16 July 2012 |accessdate=21 November 2013}} 13. ^{{cite web|url=https://www.forbes.com/sites/mfonobongnsehe/2012/07/17/nigerian-internet-millionaire-raises-2-million-more-for-netflix-of-africa/ |title=Nigerian Internet Millionaire Raises $2 Million More For 'Netflix of Africa' |work=Forbes |accessdate=21 November 2013}} 14. ^{{cite web|url=http://venturesafrica.com/irokotv-secures-8m-in-another-round-of-funding/ |title=Nollywood Pulls in the Dollars |publisher=Ventures Africa}} 15. ^{{cite web|url=http://www.theafricareport.com/west-africa/the-50-most-influential-africans-jason-njoku.html |title=The 50 most influential Africans: Jason Njoku | West Africa |publisher=Theafricareport.com |date=20 September 2012 |accessdate=21 November 2013}} 16. ^{{cite web|url=http://www.blackenterprise.com/career/londons-top-black-men-of-power/ |title=London's Top Black Men of Power |publisher=Blackenterprise.com |date=30 July 2012 |accessdate=21 November 2013}} 17. ^{{cite web|url=http://www.jason.com.ng/post/122855995770/com-goodbye |title=.Com. Goodbye |publisher=Jason.com.ng |date=30 June 2015 |accessdate=13 September 2013}} 18. ^{{Cite web|url=https://techpoint.ng/2015/06/23/irokotv-com-is-shutting-down/|title=iROKOtv.com is Shutting Down|website=techpoint.ng|access-date=24 March 2017}} 19. ^{{cite web|url=http://www.africanbusinessreview.co.za/technology/nollywood-bolsters-nigerias-economy |title=Nollywood bolsters Nigeria's economy |publisher=African Business Review |date=17 July 2012 |accessdate=21 November 2013}} 20. ^{{cite web|url=http://techzulu.com/interview-with-ceo-jason-njoku-iroko-partners-africas-netflix-set-to-disrupt-us-tv-cable-market/ |title=Interview With CEO Jason Njoku iRoko Partners | Africa's Netflix Set To Disrupt US TV & Cable Market | TechZuluTechZulu |publisher=Techzulu.com |accessdate=21 November 2013}} 21. ^{{cite web|author=Name: |url=http://www.ventures-africa.com/2012/12/irokotv-celebrates-first-year/ |title=iROKOtv Celebrates First Year As Nollywood Goes Global |publisher=Ventures Africa |date=1 December 2012 |accessdate=21 November 2013}} 22. ^{{cite web|url=http://www.vanguardngr.com/2013/01/iroko-partners-opens-in-safrica/ |title=iROKO Partners opens in S/Africa – Vanguard News |publisher=Vanguardngr.com |date=8 January 2013 |accessdate=21 November 2013}} 23. ^{{Cite web|title = iROKOtv.com Expands – World's Largest Online Distributor of African Content Adds American Titles|url = http://blogs.indiewire.com/shadowandact/irokotvcom-expands-worlds-largest-online-distributor-of-african-content-adds-american-titles-20140828|accessdate = 13 September 2015|first = Tambay A.|last = Obenson}} 24. ^{{cite web|url=https://blogs.wsj.com/tech-europe/2013/01/29/nokia-signs-lumia-deal-with-nigerian-movie-service/ |title=Nokia Signs Lumia Deal with Nigerian Movie Service – Tech Europe – WSJ |work=The Wall Street Journal |date=29 January 2013 |accessdate=21 November 2013}} 25. ^{{cite web|url=http://iroko.ng/about/#partners |title=Partners |publisher=iROKO.ng }} 26. ^{{Cite web|url=https://techpoint.ng/2015/03/18/you-can-downloas-movies-for-offline-viewing-on-irokotv/|title=You Can Download Movies For Offline Viewing on iROKOtv|website=techpoint.ng|access-date=24 March 2017}} 27. ^{{cite web|url=https://techpoint.ng/2015/04/13/irokotv-signs-exclusive-deal-launches-two-new-tv-channels-with-startimes/|title=IrokoTV Signs Exclusive Deal, Launches Two New TV Channels With Startimes|first1=Woman in Tech Taking the African tech|last1=space|first2=one step after another Send|last2=tips|first3=Press|last3=Releases|date=13 April 2015|website=Techpoint.ng|accessdate=30 May 2017}} 28. ^{{Cite web|title = IROKOtv secures StarTimes channels|url = http://www.broadbandtvnews.com/2015/04/13/irokotv-secures-startimes-channels/|website = Broadband TV News|accessdate = 13 September 2015}} 29. ^{{Cite news|url=http://www.citypeopleonline.com/full-list-winners-2017-city-people-movie-awards/|title=Full List Of Winners At The 2017 City People Movie Awards {{!}} City People Magazine|date=2017-10-18|work=City People Magazine|access-date=2018-04-11|language=en-US}} 30. ^IrokoTV Jason Njoku 4 : Internet properties established in 2011|Nigerian websites|Video on demand services|Video rental services |
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