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词条 Jack Link's Beef Jerky
释义

  1. Advertising

  2. References

  3. External links

{{Infobox company
| name = Link Snacks, Inc.
| logo =
| foundation = Minong, Wisconsin, United States
({{Start date and age|1986}})
| founder = John 'Jack' Link
| location = Minong, Wisconsin, United States of America[1]
| area_served = Worldwide
| key_people = {{ublist |Jack Link|Troy Link}}
| industry = Food manufacturing
| products = {{ublist |Beef jerky, bacon jerky}}
| homepage = {{ublist |{{URL|http://www.jacklinks.com/|Official Website}}|}}
}}

Jack Link's Beef Jerky is an American[2] snack company best known as the producer and marketer of the eponymous brand of beef jerky. It was founded by John 'Jack' Link in 1986.[3] Jack thought of the idea to make jerky while hunting with his family. He used his great-grandfather's Old World recipes.[4] They are known for their "Messin' with Sasquatch" ads.

In addition to their original facility in Minong, Wisconsin, the company also has facilities across the Midwest such as in New Glarus, Wisconsin; Alpena, South Dakota; Mankato, Minnesota; Laurens, Iowa; and Bellevue, Nebraska; and its marketing office in Minneapolis.[5][6]

On April 1, 2014, Jack Link's acquired Unilever's meat snack division [7] in an attempt to expand its consumer base all throughout Europe. The acquisition includes the Bifi brand, sold in Germany, Benelux, Austria and Switzerland; and Peperami, which retails in the UK and Ireland; and the manufacturing unit in Ansbach, Germany.

In addition to traditional beef jerky, the company also manufactures bacon jerky, made with salt-and-sugar cured pork meat.

Advertising

In 2013, they signed a sponsorship deal with the Seattle Mariners.[8]

In April 2015 Jack Link's Beef Jerky changed its logo "to better represent the brand’s 'Feed Your Wild Side' positioning and overall appeal."[9] This new logo was designed by Davis Design of Mississauga, Ontario.[1]

In May 2015 Jack Link's Jerky added five new commercials to the comedic ad campaign "Messin' with Sasquatch".[10]

In 2017, Jack Link's extended its popular "Messin' with Sasquatch" ad campaign to feature NBA player Karl-Anthony Towns.[11]

The company also allows consumers to learn exactly what they are eating. Proteins are a major component of their jerky. By explaining the effects of proteins on the body, and by having nutritionist, Christina Meyer-Jax, overviewing the health contributions of jerky, Jack Link's is able to appease a wider audience.[12]

{{As of|2017|09}}, the company sells apparel in their online store.

References

1. ^{{cite web|url=https://www.underconsideration.com/brandnew/archives/new_logo_and_packaging_for_jacks_links_by_davis.php|title=You don't Know Jack|website=Underconsideration.com|accessdate=5 January 2019}}
2. ^  {{dead link|date=January 2019}}
3. ^{{cite news |url=http://www.jsonline.com/business/29227269.html |title=Battle over beef jerky |first=Doris |last=Hajewski |date=April 1, 2007 |newspaper=Milwaukee Journal-Sentinel}}
4. ^{{Cite web|url=https://www.jacklinks.com/about-us|title=About Us {{!}} Jack Link's|website=Jacklinks.com|language=en|access-date=2017-09-15}}
5. ^{{cite press release |url=http://www.jacklinks.com/blogs/newsroom/17633697-jack-link-s-gives-back-to-the-underwood-iowa-community |title=JACK LINK’S® GIVES BACK TO THE UNDERWOOD, IOWA COMMUNITY |date=August 27, 2014 |publisher=Link Snacks, Inc.}}
6. ^{{cite news |url=http://www.startribune.com/jack-link-s-enjoys-ride-as-industry-leader-while-keeping-its-family-roots/336421551/ |title=Jack Link's enjoys ride as industry leader while keeping its family roots |first=Mike |last=Hughlett |date=October 24, 2015 |work=Star Tribune}}
7. ^{{cite web|url=https://www.theguardian.com/business/2014/feb/21/peperami-unilever-jack-links|title=Peperami gobbled up by US meat snacks firm Jack Link's|date=21 February 2014|accessdate=5 January 2019|website=Theguardian.com}}
8. ^{{cite news |url=http://www.bizjournals.com/milwaukee/news/2013/04/02/jack-links-inks-sponsorship-of.html |title=Jack Link's inks sponsorship of Seattle Mariners |first=David |last=Schuyler |date=April 2, 2013 |newspaper=Milwaukee Business Journal}}
9. ^{{cite web|url=https://www.meatpoultry.com/articles/12720-jack-link-s-rolls-out-new-logo-package-cleaner-label?v=preview|title=Jack Link's rolls out new logo, package, cleaner label|website=Meatpoultry.com|accessdate=5 January 2019}}
10. ^{{cite web|author=Liviu Marica|url=http://dailycommercials.com/jack-links-jerky-messin-with-sasquatch/ |title= Messin’ with Sasquatch |publisher=Daily Commercials|date= |accessdate=2 June 2015}}
11. ^{{cite web|url=http://www.ispot.tv/ad/wktT/jack-links-beef-jerky-sasquatchworkout-kats-calves|title=Jack Link's Beef Jerky TV Commercial, 'SasquatchWorkout: Kat's Calves'|website=Ispot.tv|accessdate=5 January 2019}}
12. ^{{Cite web|url=https://www.jacklinks.com/nutrition|title=Nutrition|website=Jacklinks.com|language=en|access-date=2017-09-15}}

External links

  • Official Website
  • [https://www.jacklinks.com.au/ Official Website Australia]
  • Jack Links: Big growth in little Alpena
{{Food-product-stub}}

5 : Brand name snack foods|Companies based in Wisconsin|1986 establishments in Wisconsin|American companies established in 1986|Food and drink companies established in 1986

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