| 词条 | RVCA |
| 释义 |
| name = RVCA | logo = | caption = | type = Subsidiary | traded_as = | genre = | fate = | predecessor = | successor = | foundation = 2001 | founder = Pat Tenore | defunct = | location_city = Costa Mesa, California | location_country = United States | locations = | area_served = | key_people = PM Tenore | industry = Retail | products = Clothing | production = | services = | revenue = | operating_income = | net_income = | assets = | equity = | owner = | num_employees = | parent = Boardriders, Inc. | divisions = | subsid = | homepage = {{URL|http://www.rvca.com}} | footnotes = | intl = }}RVCA is a Costa Mesa, California-based clothing company owned by Boardriders.[1] EtymologyThe logotype for RVCA portrays the letter A without a crossbar, resembling an uppercase lambda. The 'V' character is really a "U". Occasionally "RVCA" is written in a different script or appears in art where it is clear that the true name is 'Ruca'. The name resembles ρούχα (uppercase: ΡΟὙΧΑ), pronounced {{IPA-all|ˈru xa|}}. The RVCA logo is based on the two chevrons, the V & the A, representing the brand's ethos "The Balance of Opposites" as stated by RVCA founder PM Tenore. [2] HistoryRVCA was founded in 1999 by Pat Tenore and Conan Hayes, a professional surfer from Hawaii.[3][4][5] Billabong International Limited purchased RVCA in July 2010.[6] In 2018 Boardriders acquired Billabong International Limited, gaining the Billabong, Element, Von Zipper, RVCA and XCEL brands.[1] CultureRVCA is closely associated with skateboard and surf culture; the company sponsors a skateboard and surf team. RVCA clothing is found in skateboard/surf shops and numerous other shops. Because of its art focus, RVCA is also associated with the street graffiti subculture. RVCA is involved with various contemporary art galleries such as KNOWN Gallery. Sponsored artistsAmong the artists sponsored by RVCA as part of the Artist Network Program (ANP) are Mark Mothersbaugh, Barry McGee, C. R. Stecyk, III, David Choe, Kelsey Brookes, KRK Ryden, and Tommy Guerrero.[7] Rose Peters, Rachel Berg Surf team
Skate team
MMA fighters
Brazilian Jiu Jitsu fighters
References1. ^1 {{Cite web|url=https://www.boardriders.com|title=Boardriders Inc. - the World's Leading Boardriding Company|website=Boardriders Inc|access-date=2018-10-08}} 2. ^https://www.youtube.com/watch?v=pcKiQQnSU48 3. ^{{cite journal|title=Conan Hayes Launches Ruca|journal=Transworld SURF|date=June 4, 2001|url=http://surf.transworld.net/1000003990/features/conan-hayes-launches-ruca/|accessdate=October 4, 2011}} 4. ^{{cite journal|title=Keeping Up with the Hayeses, and the Joneses|journal=Surfer|date=July 22, 2010|url=http://www.surfermag.com/features/hayesintrvu/|accessdate=January 24, 2012}} 5. ^{{cite journal|last=Yen|first=Yii-Wyn|title=Carving Out A New Market Space|journal=Sports Illustrated|date=December 6, 2004|url=http://sportsillustrated.cnn.com/vault/article/magazine/MAG1114369/index.htm|accessdate=January 24, 2012}} 6. ^{{cite web|title=Company History|url=http://www.billabongbiz.com/phoenix.zhtml?c=154279&p=irol-history|publisher=Billabong|accessdate=10 September 2012}} 7. ^{{cite web|title=ANP Artists|url=http://www.rvca.com/anp-artists.html|publisher=RVCA|accessdate=September 10, 2012}} External links
5 : Clothing companies of the United States|Companies based in Costa Mesa, California|Swimwear manufacturers|Surfwear brands|Clothing companies based in Los Angeles |
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