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词条 John Gerzema
释义

  1. Book author

  2. Columnist

  3. Education

  4. Career

      Advisory role    Personal  

  5. References

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| name = John Gerzema
| image = John Gerzema (2014).jpg
| caption = Gerzema in 2014
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| education = Ohio State University, Northwestern University
| occupation = Business executive, columnist
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}}John Gerzema is an American CEO and columnist who focuses on social sciences and the impact of leadership ethics and corporate culture on consumer behavior and financial performance. He has a particular focus on female leadership traits and competencies in modern-day leadership. He is CEO of Harris Insights & Analytics, one of the world’s leading public opinion, market research and strategy firms known widely for The Harris Poll.[1][2] Previously, he was chairman and CEO of WPP Group’s BAV Consulting,[3] overseeing the BrandAsset Valuator, a consumer and brand survey.[4] He was named one of the Top 100 Thought Leaders in Trustworthy Behavior 2014 by Trust Across America.[5] and was one of Forbes’ Must-Follow Marketing Minds on Twitter 2014.[6]

Book author

Best Countries: Defining Success and Leadership in the Twenty-First Century

Gerzema co-wrote the ebook Best Countries: Defining Success and Leadership in the Twenty-First Century[7] with David Reibstein, Professor of Marketing at the Wharton School of the University of Pennsylvania.[8] The book explores how countries are assessed as brands based on the proprietary model they built, in partnership with U.S. News, to create the Best Countries Rankings. The rankings are hosted on U.S. News & World Report and updated annually.

The Brand Bubble

Gerzema is the author of The Brand Bubble: The Looming Crisis in Brand Value and How to Avoid It (John Wiley & Sons, Oct. 13, 2008), written with Ed Lebar, which documented the $4 trillion overvaluation of brands in companies in contrast to their declining perceptions in the consumer data.

Spend Shift

Gerzema’s book, Spend Shift: How the Post-Crisis Values Revolution Is Changing the Way We Buy, Sell and Live (Jossey-Bass, Oct 18, 2010), written with Pulitzer-Prize winner Michael D'Antonio, studied the strategies of companies to adapt to a consumer marketplace focused on ethics, integrity and values in post-recession America. Spend Shift appeared on the "best of" lists of The Wall Street Journal,[9] The Washington Post,[10] Fast Company[11] and the WEEK Magazine.[12] The book became a TED talk, “The Post-Crisis Consumer.”[13]

The Athena Doctrine

Gerzema’s book, The Athena Doctrine: How Women (And Men Who Think Like Them) Will Rule The World, also written with D'Antonio, was published in April 2013.[14] The book[15] explores the rise of feminine traits and values in society, leadership, and business.

The book is a New York Times and Wall Street Journal best-seller[16][17] as well as a TEDx talk[18][19] The book was the subject of an Inc cover story, "Between Venus and Mars: 7 Traits of True Leaders."[20]

In their research of more than 60,000 people in 13 countries, the authors found that “traditionally feminine leadership and values are now more popular than the macho paradigm of the past.” The research found that “two-thirds of people feel the world would be a better place if men thought more like women-including 79 per cent of Japanese men; 76 per cent of French and Brazilians and 70 per cent of Germans.”[21]

Proceeds from the book benefit the United Nations Foundation’s Girl Up campaign.[22][23]

Columnist

Gerzema writes regular columns for the Huffington Post,[24] Google Think Quarterly,[25][26] and PSFK.[27][28]

Gerzema has written and been featured in numerous articles, including in such publications and websites as McKinsey on Society,[29] Harvard Business Review[30] The Next Woman,[31] The Daily Beast,[32] Financial Times,[33] Forbes,[34] the Daily Mail,[35] Inc. magazine,[36] Fast Company,[37] USA Today[38] and U.S. News & World Report.[39]

Education

Gerzema received a bachelor's degree in marketing from The Ohio State University in 1983 and his master's degree in Integrated Marketing from the Medill School of Journalism at Northwestern University in 1987.[40] In 2014, Gerzema was inducted into the Medill Hall of Achievement.[41]

Career

Gerzema worked as an account supervisor at Campbell Mithun from 1987 to 1992, providing account services and brand management to a diverse array of blue-chip marketers.[42] In 1992 Gerzema joined Fallon Worldwide, an international marketing company, . While there, he co-founded account planning at Fallon Minneapolis, served as planning director and managing partner of Fallon New York (1997-2000) and then oversaw Fallon’s global network, which included founding offices and completing acquisitions.[43]

In 2004, Gerzema joined Young & Rubicam as chief insights officer, overseeing oversees account planning, research, and analytics.[43] In early 2011, Gerzema became executive chairman of BAV Consulting, a division of Burson Marsteller and the company that is responsible for BrandAsset® Valuator, the world's largest global brand database and management tool.[4][44] In 2017, Gerzema became CEO of Harris Insights & Analytics (Ref), one of the world’s leading public opinion, market research and strategy firms known widely for The Harris Poll®.

Advisory role

Gerzema is a board adviser for University of the People, an NGO tuition-free university,[45] Girl Up, a United Nations organization empowering girls to become global leaders and raising awareness and funds for United Nations programs that help the world’s hardest-to-reach adolescent girls,[46][47] and the National Kidney Foundation. He is also a fellow with the Athena Center for Leadership Studies at Barnard College.[48]

Personal

Gerzema is married and lives in New York with his wife, Mary, an executive at Shiseido,[49] and daughter, Nina.[50]

References

1. ^{{cite web|title=Harris Appoints Joint CEOs|url=https://www.research-live.com/article/news/harris-appoints-joint-ceos/id/5022582|website=Research Live|publisher=Research Live|accessdate=19 May 2017}}
2. ^{{cite news|title=Harris Announces New Leadership Team|url=http://www.mrweb.com/drno/news24423.htm|accessdate=18 May 2017|agency=Mr. Web|publisher=Daily Research News Online|date=May 16, 2017}}
3. ^{{cite web|title=BAV Consulting|url=http://bavconsulting.com/|accessdate=August 2012}}
4. ^1 {{cite web|title=What We See|url=http://bavconsulting.com/about/|publisher=BAV Consulting|accessdate=August 2012}}
5. ^{{cite web|title=The Top 100 Thought Leaders in Trustworthy Business 2014|url=http://trustacrossamerica.com/offerings-thought-leaders-2014.shtml|website=Trust Across America|accessdate=July 28, 2014}}
6. ^{{cite news|last1=Goodson|first1=Scott|title=Must-Follow Marketing Minds On Twitter 2014|url=https://www.forbes.com/sites/scottgoodson/2013/12/17/must-follow-marketing-minds-on-twitter-2014/#7a3e5b277eac|accessdate=16 May 2017|publisher=Forbes|date=December 17, 2013}}
7. ^{{cite web|last1=Gerzema|first1=John|last2=Reibstein|first2=David|title=Best Countries: Defining Success and Leadership in the Twenty-First Century|url=https://www.usnews.com/static/documents/best-countries/Best-Countries.pdf|website=usnews.com|publisher=US News & World Report, BAV Consulting, Wharton School|accessdate=16 May 2017}}
8. ^{{cite web|url=https://marketing.wharton.upenn.edu/profile/reibstei/|website=Wharton School|publisher=University of Pennsylvania|accessdate=16 May 2017}}
9. ^{{cite news|title=Book Shelf|url=https://www.wsj.com/articles/SB20001424052748703632504575549250375538166|newspaper=Wall Street Journal|date=Oct 16, 2010}}
10. ^{{cite news|title=Book World|url=http://voices.washingtonpost.com/political-bookworm/2010/10/post_8.html|newspaper=Washington Post|date=Oct 31, 2012}}
11. ^{{cite web|title=Best Business Books of 2010|url=http://www.fastcompany.com/pics/best-books-business-owners-2010#25|publisher=Fast Company|accessdate=August 2012}}
12. ^{{cite web|title=JBBiz Authors in the Spotlight|url=http://www.josseybassbusiness.com/2010/12/jbbiz-authors-in-the-spotlight.html|publisher=Jossey-Bass|accessdate=Dec 1, 2010}}
13. ^{{cite web|title=The Post-Crisis Consumer|url=http://www.ted.com/talks/john_gerzema_the_post_crisis_consumer|website=TED|publisher=TED|accessdate=July 28, 2014}}
14. ^{{cite web|title=The Athena Doctrine|url=http://www.athenadoctrine.com/|accessdate=December 2012}}
15. ^{{cite web|title=Ted Gerzema, The Athena Doctrine|url=http://www.kcur.org/term/john-gerzema|publisher=KCUR|accessdate=September 2012}}
16. ^{{cite news|last=Cowles|title=Best-Sellers|url=https://www.nytimes.com/best-sellers-books/2013-05-05/hardcover-nonfiction/list.html|newspaper=New York Times|date=May 5, 2013|first=Gregory}}
17. ^{{cite news|title=est-Selling Books, Week Ended April 21|publisher=Wall Street Journal|date=April 21, 2013}}
18. ^{{cite web|title=The Athena Doctrine: John Gerzema at TEDxKC|url=https://www.youtube.com/watch?v=YxgTsyL4y0E|accessdate=Oct 1, 2012}}
19. ^{{cite web|title=John Gerzema at TedXWomen2012|url=http://tedxwomen.org/speakers/john-gerzema/|accessdate=December 2012}}
20. ^{{cite news|last1=Buchanan|first1=Leigh|title=Between Venus and Mars: 7 Traits of True Leaders|url=http://www.inc.com/magazine/201306/leigh-buchanan/traits-of-true-leaders.html|accessdate=July 28, 2014|publisher=Inc.|date=June 2013}}
21. ^{{cite news|last=Waterlow|first=Lucy|title=How men should think like women in order to succeed|url=http://www.dailymail.co.uk/femail/article-2318922/Athena-Doctrine-How-men-think-like-women-order-succeed-feminine-traits-make-world-better-place-according-new-book.html?ito=feeds-newsxml|accessdate=May 3, 2013|newspaper=Daily Mail|location=London|date=May 3, 2013}}
22. ^{{cite web|title=Thank you note from Hillary Rodham Clinton|url=http://www.johngerzema.com/news/thank-you-support#.UcoLTD5AQ7h|accessdate=June 27, 2013}}
23. ^{{cite web|title=Events|url=http://www.hbscny.org/article.html?aid=845|publisher=Harvard Business School Club of New York|accessdate=June 25, 2013}}
24. ^{{cite news|url=http://www.huffingtonpost.com/john-gerzema/|accessdate=July 29, 2014|publisher=The Huffington Post|title=John Gerzema}}
25. ^{{cite web|title=Brand Building in a Digital Age with John Gerzema|url=http://www.thinkwithgoogle.com/articles/brand-new-with-john-gerzema.html|website=Think With Google|publisher=Google}}
26. ^{{cite web|last1=Gerzema|first1=John|title=Why You Should Hire E-Lancers|url=http://www.inc.com/author/john-gerzema|publisher=Inc.|accessdate=July 29, 2014}}
27. ^{{cite web|title=Author|url=http://www.psfk.com/author/john-gerzema|website=PSFK|accessdate=July 28, 2014}}
28. ^{{cite web|last1=Gerzema|first1=John|title=A thought-leader details the powers heading innovation in the 21st century|url=https://www.psfk.com/2016/02/john-gerzema-innovative-nations.html|website=PSFK|publisher=PSFK|accessdate=16 May 2017}}
29. ^{{cite web|last1=Gerzema|first1=John|title=The rise of mindful consumption|url=http://voices.mckinseyonsociety.com/the-rise-of-mindful-consumption/|website=McKinsey on Society|publisher=McKinsey|accessdate=16 May 2017}}
30. ^{{cite news|last1=Gerzema|first1=John|title="Feminine" Values Can Give Tomorrow’s Leaders an Edge|url=https://hbr.org/2013/08/research-male-leaders-should-think-more-like-women|accessdate=14 May 2017|publisher=Harvard Business Review|date=August 12, 2013}}
31. ^{{cite news|last1=Gerzema|first1=John|title=The Athena Doctrine: The Rise of Feminine Values in Business|url=http://www.thenextwomen.com/2013/03/29/athena-doctrine-rise-feminine-values-business|publisher=The Next Woman|date=March 29, 2013}}
32. ^{{cite news|last1=John Gerzema and Michael D'Antonio|title=The Athena Doctrine: Feminine Qualities Will Rule The Future|url=http://www.thedailybeast.com/witw/articles/2013/04/12/the-athena-doctrine-the-future-is-feminine.html|issue=April 12, 2013|publisher=Daily Beast}}
33. ^{{cite news|last1=Gratton|first1=Lynda|title=Make Room at the Top|url=http://www.ft.com/cms/s/2/b7b2553e-b248-11e2-a388-00144feabdc0.html#axzz2SGMUCZqX|publisher=Financial Times|date=May 3, 2013}}
34. ^{{cite news|last1=Schwabel|first1=Dan|title=How Women Will Rule the Future of Work|url=https://www.forbes.com/sites/danschawbel/2013/04/16/john-gerzema-how-women-will-rule-the-future-of-work/|accessdate=July 28, 2014}}
35. ^{{cite news|last1=Waterlow|first1=Lucy|title=How men should 'think like women' in order to succeed: Feminine traits make 'the world a better place' according to new book, the Athena Doctrine|url=http://www.dailymail.co.uk/femail/article-2318922/Athena-Doctrine-How-men-think-like-women-order-succeed-feminine-traits-make-world-better-place-according-new-book.html?ito=feeds-newsxml|publisher=Daily Mail|date=May 3, 2012}}
36. ^{{cite news|last1=Buchanan|first1=Leigh|title=Between Venus and Mars: 7 Traits of True Leaders|url=http://www.inc.com/magazine/201306/leigh-buchanan/traits-of-true-leaders.html|issue=June 2013|publisher=Inc.}}
37. ^{{cite web|title=Tomorrow's Leaders Will Be Flexible, Selfless and Ready to Collaborate|url=http://www.fastcompany.com/3009751/tomorrows-leaders-will-be-flexible-selfless-and-ready-to-collaborate|website=Fast Company|publisher=Fast|accessdate=July 27, 2014}}
38. ^{{cite news|last1=Klein|first1=Julie|title=Book explores how girl power will rule world|url=http://usatoday30.usatoday.com/MONEY/usaedition/2013-05-31-Athena-Doctrine0_ST_U.htm|accessdate=16 May 2017|publisher=USA Today|date=May 30, 2013}}
39. ^{{cite news|last1=Gerzema|first1=John|title=The Best Countries Understand ‘Soft Power’|url=https://www.usnews.com/news/best-countries/articles/2016-01-24/the-best-countries-understand-soft-power|accessdate=14 May 2017|publisher=U.S. News and World Report|date=January 24, 2016}}
40. ^{{cite web|last=Schawbel|first=Dan|title=Personal Branding, John Gerzema|url=http://www.personalbrandingblog.com/personal-branding-interview-2-john-gerzema/|accessdate=Oct 9, 2010}}
41. ^{{cite web|title=Medill Hall of Achievement 2014 Inductee|url=http://www.medill.northwestern.edu/experience/network/hall-of-achievement/john-gerzema.html|website=Medill Northwestern University|publisher=Northwestern University|accessdate=July 28, 2014}}
42. ^{{cite news|last=McClellan|first=Steve|title=Revamped Offering Key To UM Turnaround: Gerzema|url=http://www.adweek.com/news/advertising/revamped-offering-key-um-turnaround-gerzema-84005|newspaper=Ad Week|date=Feb 13, 2006}}
43. ^1 {{cite web|title=John Gerzema bio|url=http://redroom.com/member/john-gerzema/bio|publisher=Red Room|accessdate=2012}}
44. ^{{cite news|title=Y&R creates BAV Group|url=http://mediavataarme.com/index.php/industry-news/advertising/item/5974-yr-creates-bav-group|accessdate=19 May 2017|publisher=Mediavataarme}}
45. ^{{cite web|title=Business Administration Advisory Board|url=http://www.uopeople.org/groups/advisory_committees/business_administration_advisory_committee|publisher=University of the People|accessdate=Aug 31, 2012}}
46. ^{{cite web|title=United Nations Girl Up Campaign Announces Advisory Council|url=http://www.girlup.org/newsroom/press-releases/girl-up-announces-advisory-council.html|website=GirlUp.org|publisher=United Nations Foundations|accessdate=2014-08-20}}
47. ^{{cite web|title=Marketing Guru and New York Times Bestselling Author John Gerzema Appointed to National Kidney Foundation Board of Directors|url=http://www.kidney.org/news/newsroom/nr/nyt_board.cfm|website=www.kidney.org|publisher=National Kidney Foundation|accessdate=2014-08-19}}
48. ^{{cite web|title=Athena Center for Leadership Studies|url=http://athenacenter.barnard.edu/news/athena-center-fellow|publisher=Athena Center for Leadership Studies|accessdate=June 26, 2013}}
49. ^{{cite news|last1=Caldwell|first1=Georgina|title=Shiseido Americas creates new Senior Vice President of Corporate Media role|url=https://globalcosmeticsnews.com/3971/shiseido-americas-creates-new-senior-vice-president-of-corporate-media-role|accessdate=16 May 2017|publisher=Global Cosmetic News|date=February 6, 2017}}
50. ^{{cite web|title=John Gerzema Bio|url=http://www.miamiadschool.com/advertising-school/miami/guest-speakers/john-gerzema|publisher=Miami Ad School|accessdate=2012}}
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