1. History

2. Locations
    New York  Miami   Chicago  

3. Products

4. The Grey Lady

5. Free The Girls

6. References

7. External links

Journelle is a multi-line, multi-brand luxury lingerie company based in New York. Founded by women for women^[2], the name Journelle comes from the archaic French word “journellement" meaning “daily”, as lingerie is designed to be worn everyday.

History

Journelle was founded by Claire Chambers in 2007. Chambers was working as a management consultant when she saw the need for an elevated lingerie shopping experience. She realized that she was not alone in this belief and started working on a business model for what would eventually become Journelle.^[2]

The first store, located in the Union Square area of Manhattan, opened in 2007. Since then, the company has opened several additional locations. Two in NYC (Soho and the Upper East Side), a fourth in Chicago in the Wicker Park/ Bucktown neighborhood.

The company’s website, Journelle.com, launched in 2008.

In 2010, Journelle opened their second location in NYC, in Soho.

In 2011, Journelle opened their third location in NYC, on the Upper East Side.

In 2012, Journelle launched the first pieces of its private collection, a silk robe, chemise, and camisole.

In 2013, Journelle launched a mobile pop-up shop in a renovated Airstream called "The Grey Lady"

In 2014, Journelle hired lingerie designer Raina-Eid, formally of Victoria's Secret, to spearhead the full design on their forthcoming private label, the "Journelle Collection".^[3][4]

In 2015, Journelle opened their fourth location, in Chicago in the Wicker Park/ Bucktown neighborhood.

In 2018, Journelle launched their Journelle x Lady line of candles and body oils.

Locations

New York

Journelle’s flagship store in Union Square opened its doors in December 2007. In November 2010, Journelle opened a store in Soho at 125 Mercer St. In 2011, Journelle opened its Upper East Side store on the corner of 73rd St. and 3rd Ave.

Miami

In 2010, Journelle expanded outside of New York and opened a shop in Miami Beach.^[5] The shop closed in 2011.^[6]

Chicago

In November 2015, Journelle opened its Chicago location.^[7][8]

Products

Journelle carries lingerie ranging from everyday basics to special occasion. It is known to have “pretty, lacy, delicate lingerie.” ^[9] as well as "pretty lingerie that you don’t feel silly wearing everyday, which means a tasteful mix of brands like Bordelle, Stella McCartney, and Cosabella"^[10] The store also stocks loungewear, hosiery, shapewear and accessories. Some of the brands and designers they carry include Chantelle, Hanky Panky, Eberjey, Fleur of England, Wolford, Natori, Simone Perele, and La Perla.

In February 2013, the company bottled their signature scent (the Linden flower) and created their own lingerie wash. Prior to the 2012 holiday season, they debuted luxury sleepwear under their company name and launched their full Journelle Collection AW15.

The Grey Lady

During the summer of 2013, Journelle launched a mobile pop-up shop road trip. The company retrofitted a 1970 Land Yacht Airstream to resemble the stores’ aesthetic and atmosphere; complete with a tucked away dressing room, a lounging banquette and custom shelving.^[11] The airstream, named the Grey Lady, kicked off the summer in Sag Harbor, then traveled to Boston, Chicago, and Washington D.C. During New York Fashion Week, the Grey Lady popped up at the Standard Hotel’s High Line location.^[12]

The road trip served as a way for Journelle to meet already loyal customers and introduce them to the personal in-store experience, as well as a way to test top e-commerce markets for potential store expansion.^[11]

Free The Girls

In 2012, Journelle began an annual partnership with not-for-profit Free The Girls for a Spring Cleaning bra drive. Journelle collects gently used bras to send to the organization, which supports women who have been rescued from trafficking.^[13] Journelle runs the drive in each of their stores, as well as online, offering discounts to participants who donate gently used bras. They also donate $1 for each bra donated.^[14]

Free The Girls sends the bras to safe houses in Mozambique who help former victims of trafficking to sell the bras to other women in the community. By earning their own wages and building their own business model, these women are able to support themselves and their families.^[13]

References

External links

• Journelle.com

• Stiftung Deutsche Geisteswissenschaftliche Institute im Ausland
• Stiftung gegen Rassismus und Antisemitismus
• Stiftung Louisenlund
• Stiftung Preußischer Kulturbesitz
• Stiftungsfest
• Stiftung Warentest
• Stig Andersen Hvide
• Stigand of Selsey
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• Stiga table hockey
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• Stigeoclonium
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