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| 释义 |
| name = Publicis Sapient | logo = Logo_for_Publicis_Sapient.svg | logo_size = 200px | former_name = Publicis.Sapient, SapientRazorfish, Sapient Consulting, SapientNitro, Razorfish, Sapient Global Markets, Sapient Public Sector, Sapient | type = Public | foundation = 1990 | location = Boston, Massachusetts, United States | key_people = Nigel Vaz (CEO) | industry = Consumer Products Energy & Commodities Financial Services Health Public Sector Retail Telecommunications Media & Technology Transportation & Mobility Travel & Hospitality | services = Strategy & Consulting Customer Experience & Design Technology & Engineering Marketing Platforms Data and Artificial Intelligence Innovation & Digital Product Management Digital Business Transformation | num_employees = 20,000+ (February 13, 2019) | revenue = $1.305 billion (2013)[1] | operating_income = $125.22 million (2013)[1] | parent = Publicis | homepage = [https://www.publicissapient.com/ www.publicissapient.com] }}Publicis Sapient is a digital transformation partner helping established organizations get to their future, digitally-enabled state by fusing strategy, consulting and customer experience with agile engineering and problem-solving creativity.[2] On February 6, 2015, Sapient became a fully owned division of French advertising giant Publicis, in a deal valued at $3.7bn (£2.3bn).[3] On November 17, 2016, Publicis.Sapient announced that SapientNitro was merged with sister agency Razorfish to form SapientRazorfish, which would be led by former SapientNitro CEO Alan Wexler. Publicis.Sapient consisted of both SapientRazorfish and Sapient Consulting, and was co-led by Alan Wexler and Sapient Consulting CEO Chip Register.[4] On February 13, 2019, SapientRazorfish and Sapient Consulting were merged into one brand, Publicis Sapient, led by Nigel Vaz, who was appointed CEO on February 6, 2019. HistoryEarly yearsSapient was founded on November 6, 1990. The two founders, Jerry Greenberg and Stuart Moore, met at Cambridge Technology Partners, an IT services company located in Cambridge, Massachusetts. The co-founders recognized the need for a different type of mindset in the IT consulting world. Sapient chose to use a fixed-term, fixed-price model for pricing projects, rather than charging on a time and materials basis. In addition, Greenberg and Moore relied on their own resources instead of venture capital to fund the company's operations. This allowed them to keep control of the organization and set long-term strategic goals. During this period, Sapient was also an early adopter of internet-based technology, and internet-based work grew to over 70% of total revenue by 1999. Both client satisfaction and the pioneering use of the internet led to rapid growth in the period from 1992 to 2000, with revenue growing from $950,000 in 1992 to $503 million in 2000.[5] International expansionAfter a period of contraction after the dot-com bubble burst in the early 2000s, Sapient looked overseas to grow a substantial portion of revenue, rising over 30% in only 3 years. This growth was driven by a strategy called "Global Distributed Delivery," which sought to capitalize on the quickly growing tech market in India to grow Sapient's software development capabilities. The operations in India would supplement project teams globally.[5] As Sapient has sought to expand its business as a leader in an emerging market, the company has made several strategic acquisitions in its history. Sapient's first high-profile acquisition was of Planning Group International (PGI) in 2006, which greatly expanded Sapient's experiential marketing and UX capabilities. Another important acquisition was DCG group in 2008, which augmented its existing capital markets offerings.[6] In 2009, Sapient announced its largest acquisition; the $50 mil acquisition of The Nitro Group, which added 300 employees. This acquisition also helped define three separate business units within Sapient.[7] History of acquisitions
Corporate affairsIn April 1996, Sapient went public with a price of $21 a share. In the subsequent four years, share prices in the technology sector increased substantially. Sapient was no exception and its shares soared to a split-adjusted price of $550. However, the dot-com bust in late 2000 hit Sapient shares hard and they declined to a low of $0.75/share. Over the next few years, growth picked up and the share price recovered accordingly, hitting a high of $17.95 in 2014.[25] CulturePublicis Sapient's culture has been profiled by case studies within the Harvard and Yale Business Schools as an example of leadership and organizational behavior. Publicis Sapient's culture is built upon six core values. These values are meant to guide employee behavior and decision making. Office spaceAll Publicis Sapient offices have open layouts, where it is difficult to decipher any hierarchy. Whiteboards dominate the office space and are used frequently for meetings and work plans.[26] These two characteristics of Publicis Sapient office spaces are considered a way to support the core values of the company.[27] Publicis Sapient's offices have received global recognition for their innovative and collaborative work spaces, including the IIDA Gold Award for Corporate Office Design (Arlington, VA office).[28] Awards
References1. ^1 {{cite web|date=March 14, 2014|url=http://files.shareholder.com/downloads/SAPE/3081316451x0xS1193125-14-104549/1008817/filing.pdf|publisher=Sapient|title=Annual Report FY13|accessdate=April 16, 2014}} 2. ^{{Cite web|url=https://www.fastcompany.com/90303777/helping-big-brands-be-more-digital-is-the-future-of-the-advertising-business|title=Helping big brands be more digital is the future of the advertising business|last=Beer|first=Jeff|date=2019-02-07|website=Fast Company|language=en-US|access-date=2019-02-13}} 3. ^{{cite web|title=Publicis Completes Sapient Acquisition|url=http://adage.com/article/agency-news/publicis-completes-deal-acquire-sapient/297020/|date=2015-02-06}} 4. ^http://adage.com/article/agency-news/publicis-merges-sapientnitro-razorfish/306823/ 5. ^1 Khurana, Rakesh, and Joel Podolny. "Sapient Corporation." Harvard Business School Case 405-045, September 2004. (Revised October 2005) 6. ^1 {{cite web|title=Sapient to buy DCG.|url= http://www.sapient.com/en-us/global-markets/news/press-releases/year2008/Sapient_Acquires_Derivatives_Consulting_Group_Limited.html |date=2014-04-15}} 7. ^1 {{cite web|title=Sapient to Buy Nitro for $50 Mil.|url=http://www.adweek.com/news/advertising-branding/sapient-buy-nitro-50-mil-99479|date=2009-06-16}} 8. ^{{cite web|title=Publicis.Sapient Acquires Vertiba, a Salesforce Gold Consulting Partner.|url= http://www.businesswire.com/news/home/20160302006196/en/Publicis.Sapient-Acquires-Vertiba-Salesforce-Gold-Consulting-Partner|date=2016-03-02}} 9. ^{{cite web|title=SapientNitro Moves Further into Interactive Film with Addition of Groundbreaking Creative Shop Campfire.|url= http://sape.client.shareholder.com/releasedetail.cfm?ReleaseID=836271|date=2014-03-28}} 10. ^{{cite web|title=Sapient Expands Government Services Footprint Through Acquisition of OnPoint.|url= http://sape.client.shareholder.com/releasedetail.cfm?ReleaseID=824594|date=2014-02-10}} 11. ^{{cite web|title=Award Winning Creative Agency La Comunidad Joins SapientNitro.|url= http://sape.client.shareholder.com/releasedetail.cfm?ReleaseID=819531|date=2014-01-15}} 12. ^{{cite web|title=SapientNitro Expands into Latin America with Acquisition of iThink.|url= http://sape.client.shareholder.com/releasedetail.cfm?ReleaseID=733811|date=2013-01-16}} 13. ^{{cite web|title=Sapient Acquires (m)PHASIZE, Providing Marketers with Mix Modeling Expertise to Enable Better Investment Decisions in a Fast-Changing Media Landscape.|url= http://sape.client.shareholder.com/releasedetail.cfm?ReleaseID=732657|date=2013-01-10}} 14. ^{{cite web|title=SapientNitro Acquires DAD.|url= http://sape.client.shareholder.com/releasedetail.cfm?ReleaseID=603928|date=2011-09-08}} 15. ^{{cite web|title=SapientNitro Acquires CLANMO, a Leading Mobile Agency in Europe.|url= http://sape.client.shareholder.com/releasedetail.cfm?ReleaseID=605815|date=2011-07-19}} 16. ^{{cite web|title=Ad Age - IChameleon Founder Will Oversee Digital Campaigns Across Asia|url=http://www.sapient.com/en-us/sapientnitro/news/news-articles/a1457.html |date=2010-06-02}} 17. ^{{cite web|title=Sapient Buys Marketing Agency|url= http://www.dmnews.com/sapient-buys-marketing-agency/article/89689/ |date=2005-12-13}} 18. ^{{cite web|title=Sapient Completes Acquisition of Business Information Solutions|url= http://www.businesswire.com/news/home/20050607005261/en/Sapient-Completes-Acquisition-Business-Information-Solutions#.U34fiSjtuRE |date=2005-06-07}} 19. ^{{cite web|title=SAPIENT TO BUY HUMAN CODE, A MEDIA DEVELOPER.|url=https://www.nytimes.com/2000/08/10/business/company-news-sapient-to-buy-human-code-a-media-developer.html}} 20. ^{{cite web|url= https://www.computerwoche.de/a/sapient-kauft-sich-in-deutschland-ein,1078349 |title=Sapient kauft sich in Deutschland ein |publisher=Computerwoche |date=200-11-17 |accessdate=2018-02-27}} 21. ^{{cite web|author=|url=http://www.bizjournals.com/sanfrancisco/stories/1999/05/17/story3.html|title=S.F. Net shop deal shatters price record|publisher=San Francisco Business Times|date=1999-05-16 |accessdate=2011-07-24}} 22. ^{{cite web|title=Sapient to Acquire Leading Experience-Based Research Firm E-Lab; Combination Sets the Standard for Strategies to Shape Customer Interactions on the Internet.|url= http://www.thefreelibrary.com/Sapient+to+Acquire+Leading+Experience-Based+Research+Firm+E-Lab%3B...-a055876904 |date=1999-09-27}} 23. ^{{cite web|author=|url=http://adage.com/article/news/sapient-corp-buys-studio-archetype/5747/|title=Sapient Corp. 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Yale Case 06-017, November 17, 2006. 28. ^{{cite web|title=Sapient Arlington Office wins Gold at IIDA Design Awards|url= http://www.sapient.com/en-us/government-services/news/press-releases/year2013/ArlingtonOffice_Gold_IIDA_Design_Awards.html|date=2013-04-16}} 29. ^{{Cite web|url=http://mediaxawards.com/mobile-excellence-award-finalists/|title=Winners & Nominees – The Media Excellence Awards|language=en-US|access-date=2019-03-27}} 30. ^{{Cite web|url=https://digiday.com/awards/bloomberg-media-group-and-new-york-media-take-top-honors-in-the-digiday-worklife-awards/|title=Bloomberg Media Group and New York Media take top honors in the Digiday Worklife Awards|last=Hayes|first=Melissa|date=2018-10-16|website=Digiday|language=en-US|access-date=2019-03-27}} 31. ^{{Cite web|url=http://www.digitalsignageawards.com/results/|title=Results {{!}} Digital Signage Awards|language=en|access-date=2019-03-27}} 32. ^{{Cite web|url=https://fintechinsidernews.com/posts/q7h4yirs9kBMojwnd/british-bank-awards-2018-winners|title=Fintech Insider News - 2018 British Bank Winners|last=|first=|date=|website=|archive-url=|archive-date=|dead-url=|access-date=}} 33. ^{{Cite web|url=https://www.ameawards.com/winners-gallery-1/2017/9/19/whats-happening-now-behind-the-yellow-sign-p4az6-9e7za-fpwl5-xk6yk-p9xm8-wddxx-zp8yc-rs3bk-8dmpe-tp7j8-m9mrp|title=Next Gen|website=AMEAwards|language=en-US|access-date=2019-03-27}} 34. ^{{Cite web|url=http://www.communicatemagazine.com/news/2018/best-in-corporate-digital-comms-celebrated-at-digital-impact-awards/|title=Best in corporate digital comms celebrated at Digital Impact Awards|website=Communicate magazine|access-date=2019-03-27}} 35. ^{{Cite web|url=https://thedma.org/marketing-awards/echo-awards/echo-awards-winners-gallery/|title=DMA ECHO Award Winner's Gallery - ECHO Award Case Studies|website=thedma.org|language=en-US|access-date=2019-03-27}} 36. ^{{Cite web|url=https://www.mmaglobal.com/smarties-2018/finalists/winners/region:2|title=The Smarties 2018 Winners Gallery|website=www.mmaglobal.com|access-date=2019-03-27}} 37. ^{{Cite web|url=https://www.mediapost.com/ommaawards/winners/|title=MediaPost – OMMA Awards|website=www.mediapost.com|access-date=2019-03-27}} 38. ^{{Cite web|url=https://www.w3award.com/winners/gallery/|title=W³ Awards {{!}} Winners Gallery|language=en-US|access-date=2019-03-27}} 39. ^{{Cite web|url=https://www.workingmother.com/working-mother-100-best-companies-winners-2018|title=2018 Working Mother 100 Best Companies|website=Working Mother|language=en|access-date=2019-02-28}} 40. ^{{Cite web|url=https://assets2.hrc.org/files/assets/resources/CEI-2018-FullReport.pdf?_ga=2.121424456.1900793991.1550026022-296151373.1550026022|title=Corporate Equality Index 2018|last=|first=|date=|website=|archive-url=|archive-date=|dead-url=|access-date=}} 41. ^{{Cite web|url=https://digiday.com/event/the-worklife-awards/|title=Digiday Worklife Awards|website=Digiday|language=en-US|access-date=2019-02-28}} 42. ^{{Cite web|url=http://www.aaf.org/AAFMemberR/Awards_and_Events/Awards/Mosaic_Awards/MA_Winners.aspx|title=Mosaic Awards Winners {{!}} AAF|website=www.aaf.org|access-date=2019-02-28}} 43. ^{{Cite web|url=https://www.workingmother.com/working-mother-100-best-companies-hub-2017|title=2017 Working Mother 100 Best Companies|website=Working Mother|language=en|access-date=2019-02-28}} 44. ^{{Cite web|url=http://www.hrc.org/resources/best-places-to-work-2017/|title=Best Places to Work 2017|last=Campaign|first=Human Rights|website=Human Rights Campaign|language=en|access-date=2019-02-28}} 45. ^{{Cite web|url=https://www.greatplacetowork.ca/en/press-releases/402-announcing-the-2017-list-of-best-workplaces-in-canada-produced-by-great-place-to-work-and-published-by-the-globe-mail-don-t-miss-this-special-12-page-national-report|title=Announcing the 2017 list of Best Workplaces in Canada! Produced by Great Place to Work® and published by The Globe & Mail, don't miss this special 12-page National Report|last=Work|first=Great Place to|website=Great Place to Work|language=en-gb|access-date=2019-02-28}} 46. ^{{Cite web|url=https://www.thetalentboard.org/cande-awards/cande-winners/|title=CandE Winners|website=Talent Board|language=en-US|access-date=2019-02-28}} 47. ^{{Cite web|url=https://adage.com/article/news/ad-age-s-places-work-2015/301323/|title=Ad Age's Best Places to Work 2015|website=adage.com|language=en|access-date=2019-02-28}} 48. ^{{Cite web|url=https://www.thetalentboard.org/cande-awards/cande-winners/|title=CandE Winners|website=Talent Board|language=en-US|access-date=2019-02-28}} 49. ^{{Cite web|url=https://www.thetalentboard.org/cande-awards/cande-winners/|title=CandE Winners|website=Talent Board|language=en-US|access-date=2019-02-28}} 50. ^{{Cite web|url=https://www.thetalentboard.org/cande-awards/cande-winners/|title=CandE Winners|website=Talent Board|language=en-US|access-date=2019-02-28}} 51. ^{{Cite journal|last=Albański|first=Łukasz|date=2014|title=The Last Best West: A Canadian Myth of Success|url=http://dx.doi.org/10.12797/adamericam.15.2014.15.08|journal=Ad Americam|issue=15|pages=91–102|doi=10.12797/adamericam.15.2014.15.08|issn=1896-9461}} 52. ^{{Cite web|url=https://www.thetalentboard.org/cande-awards/cande-winners/|title=CandE Winners|website=Talent Board|language=en-US|access-date=2019-02-28}} 53. ^{{Cite web|url=https://www.thetalentboard.org/cande-awards/cande-winners/|title=CandE Winners|website=Talent Board|language=en-US|access-date=2019-02-28}} 54. ^{{cite web|title=Sapient - Top Workplaces|url= http://www.topworkplaces.com/frontend.php/regional-list/company/washington/sapient_1|date=2013-04-29}} 55. ^{{cite web|title=2014 AFFIRM Leadership Award Winners|url= http://www.affirm.org/news/2014-affirm-leadership-award-winners|date=2014-06-12}} 56. ^{{cite web|title=Excellence.Gov Awards - March 24, 2014|url= https://actiac.org/groups/event/excellencegov-awards-march-24-2014|date=2014-03-24}} 57. ^{{cite web|title=Jobs site among HHSinnovates winners|url= http://www.modernhealthcare.com/article/20120924/NEWS/309249954|date=2012-09-24}} 58. ^1 2 3 {{cite web|title=Agency Report 2013 Index|url= http://adage.com/article/datacenter-agencies/ad-agency-report-2013-analysis-rankings-contact-info/240644/ |publisher=AdAge |date=2013-04-29 |accessdate=2018-02-27}} 59. ^{{cite web|title=Sapient Global Markets' Laura A. Rugarber named as a Rising Star in Consulting magazine's 35 Under 35|url= http://www.sapient.com/en-us/global-markets/news/press-releases/year2014/laura-rugarber-rising-star.html|date=2014-04-25}} 60. ^{{cite web|title=Sapient Global Markets tops 2014 Energy Risk Technology Rankings|url= http://www.sapient.com/en-us/global-markets/news/press-releases/year2014/2014_energy_risk_technology_rankings.html|date=2014-03-06}} 61. ^{{cite web|title=FTF 2014 Winners|url= http://www.ftfnews.com/awards/winners/|date=2014-05-06}} 62. ^{{cite web|title=European DataWarehouse Wins Best Industry Infrastructure Initiative at Banking TechnologyAwards 2012|url= http://www.lcmpartners.eu/uploads/ED%20Wins%20Banking%20Tech%20Award%202012.pdf|date=2012-12-14}} External links
8 : Publicis Groupe|Companies established in 1990|Companies listed on NASDAQ|Internet marketing companies|Online companies|Software companies of India|2015 mergers and acquisitions|American subsidiaries of foreign companies |
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