词条 | Kaweco |
释义 |
HistoryThe Kaweco brand originated in 1883, when the Heidelberger Federhalter Fabrik (Heidelberg dip pen factory) was founded by the gentlemen Luce and Enßlen in Heidelberg. Wooden dip pen The businessmen Heinrich Koch and Rudolph Weber took over the dip pen fatory in 1889 and set-up a new production facility in Handschuhsheim, right outside of Heidelberg. The products were marked with the brand names Perkeo, Omega and Kaweco and were stamped with the initials HF, which stands for Heidelberger Federhalterfabrik (Heidelberg dip pen factory).[1] Shortly after, the brand name Kaweco became the company name under which the products are still distributed today.[2] In the year 1909 the first Kaweco safety fountain pen was developed and patented under D.R.G.M 224101, it was strongly advertised.[1] Due to high demand, the distribution of Kaweco writing instruments was expanded. Kaweco opened subsidiaries in Berlin, Paris, Zurich and Vienna, as well as agencies in many countries all over the World.[2] In 1911 a catalogue shows a wide range of fountain pens and filling systems. Here it was mentioned for the first time, that Kaweco is a pocket fountain pen for ladies, officers and sportsmen. It is the birth year of the Kaweco Sport. In 1914 Kaweco takes over A. Morton, the oldest gold nib factory in New York. Assets and equipment are moved to Heidelberg and the production of Kaweco's own gold nibs starts. In 1921 Kaweco is transformed to a PLC (public limited company). Kaweco has an approximate annual production of 130,000 fountain pens and employs 600 people. Lever fountain pens are added to the production. In 1929 the fountain pen factory Knust, Woringen & Grube from Wiesloch (Aurumia brand) buys Kaweco's company name, machines, stock and patents. Friedrich Grube is the head of the company for the next 30 years.[3] The "KA WE CO" Logo, which is divided into three parts is developed. This logo is still used today and can be found as a branding on many different products. During World War II, there is a lack of raw materials and manpower. therefore, the production is almost shut down. On October 30th, 1945, several months after the end of the war, the county commissioner gives permission to resume business.[2] On May 5, 1960, Friedrich Grube Senior dies at the age of 63. His son Wilhelm, takes over the company. The design of the product range is modernized and made to look slimmer and streamlined. In 1971 Kaweco launches the Sport set, which comes with a special jewellery pendant, as a licensed writing instrument of the XX. Olympic Games in Munich. Large companies, especially insurances, love and value the Kaweco Sport as an advertising medium. In 1994 the h & m gutberlet gmbh based in Nuremberg registers the rights to the Kaweco name and brand. A new Sport series, which is inspired by the design of 1935, is launched. Pocket writing instruments are introduced to the market as fountain pens, rollerball pens, ball pens, mechanical pencils and clutch pencils. The company Diplomat becomes the worldwide exclusive sales partner. Unfortunately, in 1999 Diplomat is bought by Herlitz, which is the reason why the partnership came to a fast end. Since then Kaweco, under the umbrella of the h & m gutberlet gmbh, has been increasing its worldwide distribution on their own by working together closely with domestic partners. That's the reason why the products of the Kaweco brand are available in more than 50 countries by now.[4] CompanyThe success of the Kaweco company today, is based on the inspiration through historical products of earlier periods. The brand's history and the nostalgic design of its products are deeply intertwined with modern technology.[4] Besides the core business, Kaweco continues to successfully establish itself on the market with co-brandings. Individual pen designs are created with cooperation partners like Supreme New York, Microsoft, NOMOS Glashütte or Oris.[5] Sustainable ManagementThe writing instruments are mounted, inspected and come with a 2-year warranty from the production site in Nuremberg. All relevant technical functional parts are produced in Germany.[6] Range of productsThe brand Kaweco covers a diversified range of writing instruments and accessories:
A total of 26 nib variations are available for our fountain pens. References
External links
1. ^1 2 {{Cite book|title=Gutberlet Crossing Kaweco|last=Brandl|first=Gerhard|publisher=Verlag Reinkultur|year=2017|isbn=|location=|pages=S. 8}} {{Fountain pen manufacturers}}2. ^1 2 {{Cite book|title=Fountain Pens of the World|last=Lambrou|first=Andreas|publisher=|year=1994|isbn=|location=|pages=}} 3. ^{{Cite book|title=Gutberlet crossing Kaweco|last=Brandl|first=Gerhard|publisher=Verlag regionalkultur|year=2017|isbn=|location=|pages=S. 9}} 4. ^1 {{Cite book|title=Gutberlet crossing Kaweco|last=Brandl|first=Gerhard|publisher=Verlag regionalkultur|year=2017|isbn=|location=|pages=179}} 5. ^{{Cite web|url=https://www.kaweco-pen.com/en/co-branding|title=Co-Branding|last=|first=|date=|website=Kaweco Germany|archive-url=|archive-date=|dead-url=|access-date=}} 6. ^{{Cite web|url=https://www.kaweco-pen.com/en/quality|title=Quality at Kaweco|last=|first=|date=|website=Kaweco|archive-url=|archive-date=|dead-url=|access-date=}} 4 : Fountain pen and ink manufacturers|Companies established in 1883|Companies based in Heidelberg|1883 establishments in Germany |
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