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词条 Kay Cohen
释义

  1. Early life and education

  2. Lingerie beginnings

  3. Elle Macpherson Intimates and the Bendon Group

  4. Pleasure State

      Fashion Week Launch Collection    International Growth    Biofit Uplift Bra  

  5. Silent Assembly

  6. References

  7. External links

{{Use dmy dates|date=January 2012}}{{Use Australian English|date=January 2012}}{{Infobox fashion designer
|name = Kay Cohen
|image = KayCohen Paris2011.jpg
|caption = Cohen in Paris 2011
|birth_date = {{Birth date and age|df=yes|1952|12|31}}
|birth_place = Levin, New Zealand
|death_date =
|death_place =
|residence = Sydney, Australia
|nationality =Australian
|education =Massey University, Heriot-Watt University
|label_name = Silent Assembly, Curvessence, Pleasure State,

Elle Macpherson Intimates


|known_for = Lingerie Design
|occupation =Fashion designer
}}Kay Cohen (born Kathleen Siddall on 31 December 1952 in Levin, New Zealand)[1][2] is an Australian fashion designer and business woman based in Sydney, Australia. Cohen has led a number of lingerie design brands,[2][3] most notably as Founder and Creative Director of Pleasure State[4] and as General Manager and Creative Director of Elle Macpherson's Lingerie label Elle Macpherson Intimates,[5] also Cohen is known as the inventor of the Biofit uplift bra.[6][7]

Early life and education

Cohen was raised on a farm and first discovered fashion at the age of 12.[1][2] She attended Wellington Polytechnic (now Massey University) in nearby Wellington,[8] majoring in Clothing and Textile design.[2] After graduation, she qualified and continued as a lecturer at the school,[2][9] instructing fellow Australian Fashion Designer Collette Dinnigan. The first 15 years of Cohen's career were spent designing fashion outerwear.[2]

Cohen later qualified with an MBA from Heriot-Watt University, Edinburgh.[10]

Lingerie beginnings

Cohen transitioned to Lingerie design in 1992 when she joined Triumph International,[1] in Brisbane, Australia. At Triumph she was responsible for creative direction for brands including Triumph, Sloggi,[10] and introduced Valisere to the Australian market.[11] In 1997 Cohen returned to New Zealand and was appointed Group General Manager of Brands for the New Zealand Lingerie group Bendon.[5][12][13] At Bendon, Cohen was known for her creative direction and successful reshaping of Elle Macpherson's Lingerie Label: Elle Macpherson Intimates[14] as well as heading creative for labels Bendon,[1][13][15] Bendon Man, Hey Sister and Expozay swim.[16]

Elle Macpherson Intimates and the Bendon Group

During her tenure as creative director of Elle Macpherson Intimates,[1][10][17] the label was credited as the top fashion underwear brand in Australian and UK department stores.[18][19]

In 1997 Cohen launched Macpherson Men,[13] Elle Macpherson's men's underwear label which rapidly achieved commercial success in the Australian and New Zealand markets.[9][20] The combined success of both Elle Macpherson Intimates and Macpherson Men prompted Bendon to increase the distribution of the Elle Macpherson underwear brands to the United Kingdom.[9][21] In 2001 it was announced that the label would be stocked in Selfridges and House of Fraser in their London Stores.[22]

In 2002, Cohen relaunched Expozay,[23] a swimwear label employing Sophie Monk, an Australian actress/model, as brand ambassador.[23] (Cohen later worked with Monk for the launch of the Biofit Bra). Cohen's Expozay swim launch in Auckland New Zealand also featured Jennifer Hawkins two years before Hawkins won the Miss Universe title.[24]

In 2002 after the Bendon group was acquired by the Pacific Retail Group, Cohen was identified as the most likely successor to the incumbent CEO.[25] Cohen remained in a design capacity as she was headhunted and relocated to Australia in early 2003[9] to head creative direction for the Berlei Group, comprising brands: Berlei,[10] Formfit, Hestia, Playtex and Wonderbra.[9][10] Within 6 months Cohen had become disillusioned by the prospect of putting new blood into old brands.[2] Cohen perceived a niche in Lingerie design: a fusion of fashion, fit and function. By early April 2004 reports of an Australian Fashion Week launch of Cohen's new luxury lingerie brand Pleasure State began to appear.

Pleasure State

Cohen Launched Pleasure State at the Mercedes Australian Fashion Week 2004 in Sydney,[1][10][26][27] with local fashion media voting Pleasure State as one of the top 10 shows of the 2004 Fashion week.[9] Prior to launch the brand had been picked up by Australian department store David Jones[1] and Harrods, Selfridges, Bentalls, Liberty and House of Fraser in the United Kingdom.[10]

Fashion Week Launch Collection

The initial collection featured vintage French leavers laces[4][10] and silks,[28] complemented by the reintroduction of woven fabrics, opposed to traditional knits. The garments were accented with Swarovski crystal details,[1][29][30] and are credited with originating this trend in lingerie design.[9] The first collection was underpinned by wider bra straps and smooth-line tailoring, which became hallmarks of Pleasure State (now Pleasure State Couture).[31] The fabrics included blends of pure silk with tactel and lycra,[9] intended to enhance the performance of garments for everyday wearability, which are predominantly sourced from France and Italy.

International Growth

By March 2005 Cohen's label had over 300 stockists globally,[32] including department stores Galeries Lafayette in Paris and Victoria's Secret.[1][33][34] in the United States. By April of that year Cohen's designs were available in 45 Victoria's Secret stores across the US and was one of only 3 international designer Lingerie brands to be stocked alongside Victoria's Secret product.[35][36] In November 2005 Cohen's label was available across Russia in 90 Wild Orchid Stores[37] and opened the retailers fashion show at the Moscow Manege, quickly becoming their best selling brand.[29] Within 2 Years of the brands launch, Cohen's label was available in 25 countries, and had launched its diffusion line Pleasure State White Label,[4][38] renaming the high fashion Pleasure State: Pleasure State Couture. Pleasure State is currently available in 35 Countries [2] and over 1000 stores globally.[39][40]

Concurrently the brand shifted its Australian department store distribution to rival retailer Myer[38] with a national roll out of in store boutiques.[4][41] Cohen's designs were further bolstered by celebrities Jessica Simpson, Ashlee Simpson (appearing in the garments at the 2006 MTV Australia Music Awards), Rihanna and Anna Nicole Smith.[42] By mid-2007 Cohen's label was turning over more than $30 million per annum AUD,[29][43] at this time Cohen announced the launch of the Biofit Bra.

Biofit Uplift Bra

Cohen's Biofit uplift bra had the biggest Bra launch in Limited Brands history (Victoria's secret parent company).[44][45][46] Cohen's innovation was to engineer a push-up bra customized to each cup size, delivering a graduation of cleavage appropriate to the woman's bust size.[47][48][49] Cohen again worked with Sophie Monk [6][50] for the Australian Biofit launch, Monk appeared in a music video where she performed Push It, which was mastered by her then fiancee Benji Madden.[51] Due to the agreement with Victoria's secret, Biofit was subsequently renamed Myfit in the Australian Market.

Cohen merged Pleasure State with her former company Bendon in May 2010,[52][53] and has relinquished her interest in the company.

Silent Assembly

Cohen launched her new brand Silent Assembly in Paris at the Mode City Lingerie fair in July 2013.[54][55] Silent Assembly is a luxury lingerie label which features Kay Cohen's new bra technology Curvessence, intended to replace underwires.[56]

References

1. ^1 2 3 4 5 6 7 8 {{cite news|title=Pleasures of the flesh|newspaper=The New Zealand Herald|date=16 June 2004}}
2. ^1 2 3 4 5 6 7 {{cite book |title= Contemporary Lingerie Design |last= Dominy |first= Katie |year= 2010 |publisher= Laurence King Publishing |location= London |isbn= 978-1-85669-650-0 |pages=161, 162, 163, 164, 165 |url= https://books.google.com/books?id=KabUQQAACAAJ&dq=inauthor:%22Katie+Dominy%22&hl=en&ei=VATaTbWfKISyuAP6tcG6Bw&sa=X&oi=book_result&ct=result&resnum=1&ved=0CDMQ6AEwAA}}
3. ^{{cite web|url=http://www.abn.org.au/site/speaker/kay-cohen |title=Kay Cohen, Pleasure State |work=Australian Business Women's Network Speakers |publisher=Australian Business Women's Network |accessdate=23 May 2011 |deadurl=yes |archiveurl=https://web.archive.org/web/20110903035839/http://www.abn.org.au/site/speaker/kay-cohen |archivedate= 3 September 2011 |df= }}
4. ^1 2 3 {{cite news |title= Big in Smalls |author= Janice Green Burns|url= http://newsstore.theage.com.au/apps/viewDocument.ac?page=1&sy=age&kw=Kay+Cohen&pb=all_ffx&dt=selectRange&dr=10years&so=relevance&sf=text&sf=headline&rc=10&rm=200&sp=nrm&clsPage=1&docID=AGE060707P9HMP2N2M8P |newspaper= The Age|date= 7 July 2006 |accessdate=24 May 2011}}
5. ^1 {{cite news |title= Fur crying out loud |author= Jacqueline Lunn |url= http://www.smh.com.au/articles/2004/05/05/1083635206562.html?from=storyrhs |newspaper= Sydney Morning Herald |date= 6 May 2004 |accessdate=23 May 2011}}
6. ^1 {{cite news |title= Biofit Bra at Pleasure State |url= http://www.dailytelegraph.com.au/news/gallery-e6frf0p0-1111119629249?page=1 |work= The Daily Telegraph Galleries |publisher= News Limited |accessdate=24 May 2011}}
7. ^{{cite web |url= http://www.google.com/patents/about?id=QuDwAAAAEBAJ |title= Push Up Bra, Kay Cohen|work= Google Patent |publisher= Google |accessdate=23 May 2011}}
8. ^{{cite news |title= Big undietaking for lingerie designer Kay Cohen|author= Life and Style|url=http://www.nzherald.co.nz/lifestyle/news/article.cfm?c_id=6&objectid=10380283|newspaper= The New Zealand Herald|date= 5 May 2006 |accessdate=2 June 2011}}
9. ^1 2 3 4 5 6 7 {{cite news|last=Enting|first=Carolyn|title=Undercover|newspaper=The Dominion Post|date=10 June 2004}}
10. ^1 2 3 4 5 6 7 {{cite news|last=Hamann|first=Katie|title=NEED TO KNOW|newspaper=The Australian|date=23 April 2004}}
11. ^{{cite news|last=Alderman|first=Kellie|title=Celebrity lingerie is pure Pleasure|newspaper=The Sunday Mail|date=5 November 2006}}
12. ^{{cite news|title=Kay Cohen, General Manager for the Elle McPherson brand.|newspaper=Management Magazine|date=7 September 2002}}
13. ^1 2 {{cite news|last=Hill|first=Deborah|title=BENDON PINS ITS HOPES ON SNUB TO CHEAP STORES AND ELLE FOR MEN.|newspaper=National Business Review|date=29 August 1997}}
14. ^{{cite news|last=Dominique Jackson|first=Katie Hamann,|title=Trendsetters for a new season|newspaper=The Australian|date=30 April 2004}}
15. ^{{cite news|last=Business Desk|title=Bendon snaps up Aussie undie brands|url=http://www.nzherald.co.nz/business/news/article.cfm?c_id=3&objectid=10758276|accessdate=30 October 2011|newspaper=New Zealand Herald|date=11 October 2011}}
16. ^{{cite news|last=Abstracts|first=ABIX|title=PRG backs Bendon creativity|newspaper=Apparel (NZ)|date=31 May 2002}}
17. ^{{cite news|last=Jackson|first=Dominique|title=Fancy Pants|newspaper= The Australian|date=27 July 2001}}
18. ^The Sunday Times Business, 23 March 2008, p. 17: "Macpherson, supermodel-turned-lingerie queen, has made that her leitmotif. Elle Macpherson Intimates range is the biggest selling brand of fashion lingerie in Britain."
19. ^{{cite news |title= Brightening Britain |url= http://www.lucire.com/2001/1031fe0.shtml |work= Lucire |publisher= JY & A Media |accessdate=24 May 2011}}
20. ^{{cite news|title=FRONT UP TO G-STRINGS.|newspaper=The Christchurch Press|date=7 November 2000}}
21. ^{{cite news|last=Maguire|first=Tory|title=$4bn bosom buddies|newspaper=The Daily Telegraph|date=17 November 2001}}
22. ^{{cite news|last=Gilby|first=Lisa|title=Elle shows the Pom's whats down under|newspaper=The Courier Mail|date=5 October 2001}}
23. ^1 {{cite news|last=Abstracts|first=Abix|title=Bendon shows off new Expozay.|newspaper=Rag Trader|date=16 August 2002}}
24. ^{{cite web|title=Sophie Monk with Expozay Swim models in 2002. Spot the little known model on the left - it's Jennifer Hawkins two years before winning Miss Universe. (Getty Images)|url=http://www.2dayfm.com.au/shows/kyleandjackieo/galleries/sophie-monk-pictures?selectedImage=31|work=Photos|publisher=2day Network|accessdate=2 June 2011}}
25. ^{{cite news|last=Hill Cone|first=Deborah|title=Bendon Boss (hints his job might not last)|newspaper=National Business Review|date=12 April 2002}}
26. ^{{cite news|title=Flirting with|newspaper=New Zealand Herald|date=12 May 2004}}
27. ^{{cite web|last=Zotos |first=Alex |title=Pleasure State |url=http://www.fashionwindows.com/gallery/designers/pleasure_state.asp |work=Spring 2005 |publisher=fashionwindows.com |accessdate=2 June 2011 |deadurl=yes |archiveurl=https://web.archive.org/web/20110911122928/http://www.fashionwindows.com/gallery/designers/pleasure_state.asp |archivedate=11 September 2011 |df= }}
28. ^{{cite web|title=Kay Cohen|url=http://www.fashionmodeldirectory.com/designers/kay-cohen/|work=Fashion Designers|publisher=Fashion Model Directory|accessdate=2 June 2011}}
29. ^1 2 {{cite news|last=Safe |first=Georgina |title=Russians plunge on our lingerie |url=http://www.news.com.au/entertainment/fashion/russians-plunge-on-our-lingerie/story-e6frfn7i-1111113360631 |accessdate=2 June 2011 |newspaper=The Australian |date=18 April 2007 |deadurl=yes |archiveurl=https://web.archive.org/web/20101010053549/http://www.news.com.au/entertainment/fashion/russians-plunge-on-our-lingerie/story-e6frfn7i-1111113360631 |archivedate=10 October 2010 |df= }}
30. ^{{cite news|last=Jackson|first=Dominique|title=Hectic party put style second|newspaper=The Australian|date=7 May 2004}}
31. ^{{cite news|last=Richards|first=Cidonie|title=Frill seekers (Spectrum)|newspaper=Sydney Morning Herald|date=16 June 2004}}
32. ^{{cite news|last=Hornett|first=Gemma|title=Pleasure State brings joy to the world|newspaper=Ragtrader (ABIX abstracts)|date=1 July 2005}}
33. ^{{cite news |title= Snake charmer's tearful launch |author= Holly Byrnes |url=http://newsstore.fairfax.com.au/apps/viewDocument.ac?page=1&sy=smh&kw=Kay+Cohen&pb=all_ffx&dt=selectRange&dr=10years&so=relevance&sf=text&sf=author&sf=headline&rc=10&rm=200&sp=nrm&clsPage=1&docID=SHD051016AG5FA4P04CH |newspaper= The Sun Herald |date= 16 October 2005 |accessdate=24 May 2011}}
34. ^{{cite news|title=Pleasure State secures major accounts|newspaper=Ragtrader (ABIX abstracts)|date=25 March 2005}}
35. ^{{cite news|last=Huntington|first=Patty|title=Fashion Police|url=http://newsstore.theage.com.au/apps/viewDocument.ac?page=1&sy=age&kw=Kay+Cohen&pb=all_ffx&dt=selectRange&dr=10years&so=relevance&sf=text&sf=headline&rc=10&rm=200&sp=nrm&clsPage=1&docID=SMH050419LF9I44EQKKI|newspaper=The Sydney Morning Herald|date=19 April 2005}}
36. ^{{cite web|last=Harcourt|first=Tim|title=Down Undies|url=http://www.austrade.gov.au/Down-Undies/default.aspx|work=Australian Trade Commission|publisher=Australian Government Australian Trade Commission|accessdate=24 August 2011}}
37. ^{{cite news|last=Hoyer|first=Melissa|title=Style - Pleasure State on the map|newspaper=Sunday Telegraph|date=6 November 2005}}
38. ^1 {{cite news|last=Edwards|first=Anna|title=Underwear becomes outerwear in summer|newspaper=The Courier-Mail|date=6 July 2006}}
39. ^{{cite web|last=Mornecy |first=Dominique |title=Pleasure State |url=http://www.pleasurestate.com/main.html |work=Retailers |publisher=Pleasure State |accessdate=3 June 2011 |deadurl=yes |archiveurl=https://web.archive.org/web/20110609043530/http://www.pleasurestate.com/main.html |archivedate= 9 June 2011 |df= }}
40. ^{{cite news|last=Demasi |first=Laura |title=Top Line Living - Kay Cohen (04:30) Laura Demasi chats with lingerie entrepreneur Kay Cohen about her international success |url=http://media.smh.com.au/executive-style/top-line-living/top-line-living--kay-cohen-339985.html |accessdate=2 June 2011 |newspaper=Sydney Morning Herald |date=23 April 2008 |deadurl=yes |archiveurl=https://web.archive.org/web/20110304103036/http://media.smh.com.au/executive-style/top-line-living/top-line-living--kay-cohen-339985.html |archivedate= 4 March 2011 |df= }}
41. ^{{cite news|last=Weaver|first=Clair|title=Style|newspaper=Sunday Telegraph|date=9 April 2006}}
42. ^{{cite news|last=Barker|first=Lauren|title=SWEETdreams A state of pleasure|newspaper=The Gold Coast Bulletin|date=15 August 2006}}
43. ^{{cite news|last=Mitchell|first=Sue|title=A profitable niche in intimate apparel|newspaper=Australian Financial Review (Abstracts)|date=16 June 2007}}
44. ^{{cite web|url=http://www.victoriassecret.com/bras/biofit?pageAt=all&cm_mmc=Google-_-Global%20-%20Affiliated%20Brands%20Broad_Biofit%20Bra-_-Broad-_-biofit%20bra |title=Biofit |work=Victoriassecret.com |accessdate=23 May 2011 }}{{dead link|date=May 2017 |bot=InternetArchiveBot |fix-attempted=yes }}
45. ^{{cite news|last=Skelly|first=Susan|title=Dog day afternoons; The latest in underwear, dog fashions and Champagne-speak.|newspaper=The Bulletin|date=8 November 2005}}
46. ^{{cite news|last=HOYER|first=MELISSA|newspaper=Sunday Telegraph|date=17 December 2006}}
47. ^{{cite news|title=Lifting the bar in bras|newspaper=Eastern Courier Messenger|date=4 July 2007}}
48. ^{{cite news|last=Enting|first=Carolyn|title=Style briefs|url=http://www.stuff.co.nz/the-press/lifestyle/fashion/4251581/STYLE-briefs|accessdate=2 June 2011|newspaper=The Dominion Post|date=20 October 2010}}
49. ^{{cite press release|last=Morency |first=Dominique |title=Biofit Bra by Pleasure State |url=http://www.pleasurestate.com/pdfs/biofit.pdf |publisher=pleasure state |accessdate=3 June 2011 |deadurl=yes |archiveurl=https://web.archive.org/web/20120324224949/http://www.pleasurestate.com/pdfs/biofit.pdf |archivedate=24 March 2012 |df= }}
50. ^{{cite web|title=Sophie Monk signing autographs for Biofit bra at Myer |url=http://www.news.com.au/gallery-0-1111119612027?page=75 |archive-url=https://archive.is/20120904103802/http://www.news.com.au/gallery-0-1111119612027?page=75 |dead-url=yes |archive-date=4 September 2012 |work=News.com.au Galleries |publisher=News Limited |accessdate=2 June 2011 }}
51. ^{{cite web|title=Sophie Monk Catalina, Rose Bay Biofit:bra Launch|url=http://www.pushupbra.com.au/push-up-bra-articles/2007/6/17/biofitbra-launch-with-sophie-monk-catalina-rose-bay/|work=The Sun-Herald|via=Push Up.com|accessdate=2 June 2011}}
52. ^{{cite news|last=McBeth|first=Paul|title=Bendon sold to Aussie firm|url=http://www.stuff.co.nz/business/industries/5492734/Watson-merges-Bendon-with-Aussie-firm|accessdate=24 August 2011|newspaper=New Zealand Herald|date=24 August 2011}}
53. ^{{cite news|last=Mitchell|first=Sue|title=Wavish to chair lingerie group|url=http://afr.com/p/business/companies/wavish_to_chair_lingerie_group_tYYOR4O5YFvfjAzhl37SYI|accessdate=24 August 2011|newspaper=Australian Financial Review|date=24 August 2011}}
54. ^{{cite web|last=Cohen|first=Benjamin|title=Current Projects - Kaycohen.com|url=http://kaycohen.com//KayCohen_CurrentProjects.html|publisher=Kay Cohen|accessdate=24 August 2011}}
55. ^{{cite web|last=Babej|first=Marc|title=Does Silent Assembly's new Bra technology spell the end of the underwire|url=https://www.forbes.com/sites/marcbabej/2013/08/15/does-silent-assemblys-new-bra-technology-spell-the-end-of-the-underwire/|publisher=Forbes.com|accessdate=2013-10-21}}
56. ^{{cite web|last=Leverend|first=Anais|title=Silent Assembly Launches in Paris|url=http://au.fashionmag.com/news/Silent-Assembly-launches-in-Paris,340938.html#.UmR2sWR80Sg|publisher=Fashionmag|accessdate=2013-10-21}}

External links

{{Commons category-inline}}
  • Kay Cohen main website
  •   Kay Cohen Profile Fashion Model Directory
  • {{fashiondesigner|id=Kay-Cohen}}
{{authority control}}{{DEFAULTSORT:Cohen, Kay}}

7 : 1952 births|Living people|Australian fashion designers|New Zealand emigrants to Australia|People from Levin, New Zealand|Massey University alumni|Alumni of Heriot-Watt University
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