1. About

2. Weaving

3. Sales

4. Competition

5. Geographical Indication

6. References

About

Kovai Kora cotton is made from a blend of silk and cotton.^[5] A superior quality cotton yarn is mixed with traditional silk to produce kora cotton.^[6] The sarees have bright colored border designs with occasional use of shining zari.^[6] The required designs are weaved using the loom using combinations of colored cotton and silk threads and the borders are added later.^[6]

Weaving

The kora cotton sarees are weaved on traditional hand-looms.^[7] Every saree takes up to three days for weaving and the weavers are paid ranging from {{INRconvert|450}} to {{INRconvert|850}} per saree.^[7] The saree is weaved by traditional weaving families in the districts of Coimbatore, Tiruppur and Erode in the Kongu Nadu region of Tamil Nadu.^[7] Sirumugai in Coimbatore district is the major producer of kora cotton sarees.^[7]

Sales

82 co-operative societies in the districts of Coimbatore, Tiruppur and Erode have been certified as authorized dealers of Kovai Kora cotton by the Government of Tamil Nadu.^[5] Kora cotton sarees are priced between {{INRconvert|800}} to {{INRconvert|1200}}.^[6] The sales of kora cotton sarees have seen a decline over the last three decades due to change in dressing preferences of women.^[7] Soft silk sarees look grander and colorful with designer blouses.^[7] Lower demand and higher remunerations for weaving soft silk sarees have led to weavers switching to weaving silk sarees.^[7] The GI tag helped increase sales by 15% in 2014-15. But the spike in demand was able to convince weavers to switch back to weaving kora sarees and the sales declined the following year.^[7] The Government of Tamil Nadu sells the sarees through government run Co-optex stores.^[8]

Competition

Kora cotton sarees weaved from traditional hand-looms face competition from cheaper cotton sarees weaved through power-looms.^[9] The cotton sarees produced through power-looms cost {{INRconvert|400}} to {{INRconvert|600}} compared to hand woven sarees which cost between {{INRconvert|900}} and {{INRconvert|1200}} per saree.^[9] High excise duty on yarn used by the hand-looms leading to higher production costs and greater efficiency of power-looms have contributed to the fall in demand for hand woven kora cotton sarees.^[9] Weavers have often demanded assistance from the Government of Tamil Nadu for subsidizing production.^[9]

Geographical Indication

In 2014, the Government of Tamil Nadu applied for Geographical Indication for Kovai Kora cotton sarees.^[10] The Government of India recognized it as a Geographical indication officially since the year 2014-15.^[4]

References

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