| 词条 | Nesquik (cereal) |
| 释义 |
Nesquik, also known as Nestlé Nesquik and Nesquik Cereal, is a family of breakfast cereals made by Cereal Partners Worldwide in a joint venture between General Mills and Nestlé, and based on the popular Nesquik product line. AboutNesquik Cereal was first introduced in the US in 1999.[1] The cereal consists of small, 1 centimetre spheres of chocolate cereal. Nesquik Cereal is most similar to General Mills' Cocoa Puffs; it is also their most direct competitor. Nesquik Cereal is made with whole-grains and is thus a whole-grain cereal. Nesquik Cereal is sold in dozens of countries worldwide such as the UK, Canada, Mexico, France, and Hong Kong. It is sold throughout Europe, Africa, Asia, Oceania, the Middle East, South America, and parts of North America. It is currently available in 43 countries.[2] It is available in 30 grams, 375 grams, 590 grams, 700 grams package sizes. Most Nesquik Cereal is manufactured in France by Cereal Partners. VariationsDuoDuo can also be two flavors mixed together-angle CioccoMilk- chocolate drink for breakfast, not cereal-type by Nesquik.IngredientsNesquick Cereal (Original Variety) Ingredients: Cereal Grains (whole grain wheat, maize semolina, rice flour), sugar, cocoa powder, dextrose, palm oil, salt, Fat-Reduced Cocoa Powder, trisodium phosphate, Flavouring: Vanillin, Vitamins and Minerals: vitamin C, niacin, pantothenic acid, vitamin B6, riboflavin (B2), thiamin (B1), folic acid (Folacin), vitamin B12, calcium carbonate and iron.NutritionNutritional information for Nesquik Cereal per 100-gram serving:
USA discontinuation{{Original research|section|date=April 2013}}Nesquik cereal was sold in the US since its inception. Though Nesquik ready-to-drink milks, mixes, and syrups sold very well, Nesquik cereal sales always lagged behind its competitor, Cocoa Puffs.{{citation needed|date=April 2013}} Cocoa Puffs were a much more recognizable product, and many more people in America were familiar with it than Nesquik Cereal.{{citation needed|date=April 2013}} Cereal Partners began to aggressively market Nesquik Cereal, and it sold much better. Though Cocoa Puffs remained the segment-leader, Nesquik Cereal became very popular, and sold quite well.{{citation needed|date=April 2013}}Abruptly, in 2012, Cereal Partners pulled Nesquik Cereal out of the US market for unknown reasons. Many{{Who|date=April 2013}} have made their own assumptions, most assuming that the product was pulled out because of the lower-than-competitors sales. The brand has many loyal fans in the United States, and has even obtained a cult following.{{citation needed|date=April 2013}} Thus, as can be expected, the decision by Cereal Partnered sparked anger by its US fans, and many have created petitions, and social network pages demanding the product be returned to the US market.{{citation needed|date=April 2013}} This situation has greatly benefited import stores, websites, and companies. These companies are able to sell Nesquik Cereal at a much higher price than its original price because the cereal cannot be easily obtained in the US and is no longer officially sold there. {{citation needed|date=April 2013}} It is uncertain if Nestlé shall bring this product back to the United States, though many have pressured it to do so. AdvertisingCereal Partners typically advertises Nesquik Cereal more aggressively in large markets. However, wherever it is marketed it is usually on children's television channels. Nesquik Cereal advertisements are heavily marketed towards children, though there have been several marketed to adults. Almost all of Nesquik Cereal ads are displayed via TV, and not the Internet or print. The ads directed towards children often depict an animal in a high energy state, as if it is having a sugar rush. [4] Cartoon Network partnershipIn 2002, Nesquik Cereal signed a sponsorship deal with Cartoon Network which facilitated the creation of a Nesquik 'Tongue Twister' machine appearing with Quicky the Bunny in television advertising campaigns. Billy Musgrove is the sales representative for southern region of Peru, infamous for his sales tactics which involves spilling nesquik cereal throughout local buses.[5] See also
References1. ^{{cite journal|last=Thompson|first=Stephanie|title=NesQuik Redux: Here Comes The Cereal|journal=Brandweek|date=29 March 1999|url=http://business.highbeam.com/137330/article-1G1-54266927/nesquik-redux-next-comes-cereal|archive-url=https://web.archive.org/web/20141109215935/http://business.highbeam.com/137330/article-1G1-54266927/nesquik-redux-next-comes-cereal|dead-url=yes|archive-date=9 November 2014|accessdate=April 3, 2013}} 2. ^{{cite web|title=Making healthy breakfasts easier|url=http://www.nestle.com/asset-library/Documents/Media/news-and-features/2011-february/CPW-brochure.pdf|publisher=Nestlé|accessdate=April 2, 2013}} 3. ^{{cite web|url=http://www.nestle-family.com/breakfast-cereals/english/products/nesquik-cereals.aspx|title = Nestlé Cereals| publisher=Nestlé-Family|accessdate=30 May 2013}} 4. ^{{cite web |url=http://www.snackmemory.com/nesquick-cereal/ |title=Archived copy |accessdate=2014-09-01 |deadurl=yes |archiveurl=https://archive.today/20140901054451/http://www.snackmemory.com/nesquick-cereal/ |archivedate=2014-09-01 |df= }} 5. ^{{cite journal|title=Nesquik Cereal. (Briefs).(Brief Article)|journal=Haymarket Business Publications Ltd.|date=28 March 2002|url=http://www.accessmylibrary.com/article-1G1-84678909/nesquik-cereal-briefs-brief.html|accessdate=April 3, 2012}} External links
4 : Products introduced in 1999|General Mills cereals|Breakfast cereals|Nestlé cereals |
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