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词条 Pinnacle vodka
释义

  1. Awards and recognition

  2. Product timeline

  3. Advertising

  4. See also

  5. References

{{Infobox beverage
| title = Pinnacle Vodka
| image =
| type = Vodka
| manufacturer = Beam Suntory
| origin = France
| introduced = 2002
| abv = 35 - 50%
| proof = 70 - 100
| variants = List of flavors
| website = Pinnacle Vodka
}}Pinnacle is a brand of vodka owned by Beam Suntory[1] It is distilled in France from French wheat then exported to the United States where it is flavored and bottled by Beam. It is currently available in around 30 flavors.[2] The brand was launched in 2002.[3][4] On April 23, 2012 it was announced that Beam Inc. would acquire the Pinnacle brand for $600 million.[5] In January 2013, Beam announced that it would close the former White Rock distillery plant and shift production to Kentucky.[6]

Awards and recognition

Pinnacle Vodka was ranked the #1 Premium Spirit Worldwide based on growth 3 years in a row from 2010-2012.[7]

Pinnacle Vodka Awards:

  • 2007, 2008, 2009, & 2010 Charles Schwab Impact Hot Brand Award[8][9]
  • 2007, 2008 & 2010 Beverage Testing Institute Gold Award[10]
  • Adam's Beverage Group 2008, 2009, 2010 & 2011 Growth Brand Award[11]

Pinnacle flavored vodka awards:

  • Pinnacle Whipped - Product of the Year New Hampshire Liquor Commission 2010[12]
  • Pinnacle Citrus - 2011 The Fifty Best - Best Flavored Vodka Double Gold Medal[13]
  • Pinnacle Tropical Punch - 2011 The Fifty Best - Best Flavored Vodka Double Gold Medal[13]
  • Pinnacle Le Doublé Espresso - 2011 The Fifty Best- Best Flavored Vodka Double Gold Medal[13]
  • Pinnacle Kiwi Strawberry - 2011 The Fifty Best- Best Flavored Vodka Gold Medal 9[13]
  • Pinnacle Whipped - 2011 The Fifty Best- Best Flavored Vodka Gold Medal[13]

Product timeline

  • 2002: Pinnacle Vodka package was designed.
  • 2003: Pinnacle Classic Vodka is launched.
  • 2005: Pinnacle Kiwi Strawberry, Raspberry, Apple, Cherry, Citrus, and Orange flavors were introduced.[2]
  • 2006: Pinnacle Grape and Blueberry were introduced, and the package was updated.[2]
  • 2007: Pinnacle Vanilla, Espresso, and Pinnacle Gin were introduced.[2]
  • 2008: Pinnacle became a priority brand for White Rock Distilleries, and the company began investing heavily with national advertising. Pinnacle Melon, Banana, Mango, Chocolate, Pomegranate, Le Doublé Espresso, Root Beer, and Butterscotch were introduced. Pinnacle was ranked the #7 imported vodka in the US.[2][14]
  • 2009: Pinnacle Cherry Lemonade, Tropical Punch and Pinnacle 100 Proof were introduced[2]
  • 2010: Pinnacle was ranked the #6 imported vodka in the US.[2][15] Pinnacle Cotton Candy and Whipped were introduced.
  • 2011: Pinnacle Vodka Ranks #6 Imported vodka by Impact Magazine.[2][16] Pinnacle Cherry Whipped, Orange Whipped, Chocolate Whipped, Cake, Gummy®, Coconut, Cookie Dough, Marshmallow, Red Berry, Key Lime Whipped, Pineapple, and Atomic Hots™ were introduced.
  • 2012: Brand sold to Beam Inc., 1st broadcast TV commercial introduced.[28] Pinnacle Blackberry, Cucumber Watermelon, Peach, and Pumpkin Pie were introduced.[2]
  • 2013: Rainbow Sherbet and Strawberry Shortcake flavors introduced. [17]
  • In November 2013, Pinnacle Vodka and Cinnabon teamed up to introduce their own brand of cinnamon flavored vodka, Cinnabon Vodka.[18]

Advertising

Pinnacle released a "Paper or Plastic" television ad in 2012. The ad portrays a woman's fantasy of being served Pinnacle Whipped in a whipped world by two men named Papier and Plastic. The ad ends with her snapping out of her daydream by two men, at a grocery store, asking her if she'd like paper or plastic bags for her Pinnacle.[19] This was not shown in Pennsylvania television markets, due to the Pennsylvania Liquor Control Board having a monopoly on liquor sales in its state-owned/operated Fine Wine and Good Spirits stores.

See also

{{portal|Liquor|Drink}}

References

1. ^{{cite web|url=http://www.bevnet.com/news/supplier-news/2010/1-7-2010-White_Rocks_extends_use_Amcor_PET/ |title=White Rock Distilleries Extends the Use of PET For Pinnacle Line of Imported French Vodka |publisher=Bevnet.com |date=2010-07-01 |accessdate=2012-04-16}}
2. ^1 2 3 4 5 6 7 8 {{cite web|url=http://www.whiterockdistilleries.com/news_and_press/index.php |title=White Rock News & Press |publisher=White Rock distilleries |date=2012-04-16 |accessdate=2012-04-16}}
3. ^{{cite web|url=http://www.pressherald.com/business/ceo-can-run-white-rock-from-anywhere-in-the-world_2011-03-06.html |title=CEO can run White Rock from anywhere |publisher=Portland Press Herald |date=2012-03-06 |accessdate=2012-04-16}}
4. ^{{cite web|url=http://www.pressherald.com/business/white-rock-reaches-a_2011-03-06.html |title=The Bottom Line: White Rock reaches a pinnacle |publisher=Portland Press Herald |date=2011-03-06 |accessdate=2012-04-16}}
5. ^{{cite web|url=https://www.wsj.com/articles/SB10001424052702303459004577360621004036222|title=Beam to Acquire Pinnacle Vodka.|publisher=Wall Street Journal|date=2012-04-23 |accessdate=2012-04-23}}
6. ^Maker of Jim Beam to Close Former White Rock Facility in Lewiston, Lay off 160 Workers, January 24, 2013.
7. ^{{cite web|url=http://www.shankennewsdaily.com |title=Shanken's IMPACT Newsletter February 1 & 15, 2012 |publisher=Shanken News Daily |date=2012-01-02 |accessdate=2012-02-04}}
8. ^{{cite web|url=http://www.shankennewsdaily.com |title=Shanken's IMPACT Newsletter March 1 & 15, 2010 |publisher=Shanken News Daily |date=2010-01-03 |accessdate=2012-02-04}}
9. ^{{cite web|url=http://www.fooddrink-magazine.com/index.php/featured-content/651-white-rock-distilleries |title=White Rock Distilleries |publisher=Food & Drink Magazine |date=2010-01-03 |accessdate=2012-02-04}}
10. ^{{cite web|url=http://www.tastings.com |title=The Beverage Testing Institute |publisher=Tastings.com |date= |accessdate=2012-02-04}}
11. ^{{cite web|url=http://www.bevinfogroup.com |title=Adam's Beverage Group |publisher= |date=2010-01-03 |accessdate=2012-02-04}}
12. ^{{cite web|url=http://www.nabca.org/News/NewsItem.aspx?id=4513 |title=New Hampshire: Liquor Commission Announces New Product Of The Year & Supplier Service Excellence Award Recipients |publisher=National Alcohol Beverage Control Association |date=2011-10-02 |accessdate=2012-02-04}}
13. ^1 2 3 4 {{cite web|url=http://www.thefiftybest.com/spirits/best_flavored_vodka/ |title=The Fifty Best Flavored Vodkas |publisher=The Fifty Best |year=2011 |accessdate=2012-02-04}}
14. ^{{cite web|url=http://www.beveragenet.net/ |title=The Beverage Information Group's 2009 Liquor Handbook |publisher=The Beverage Information Group |year=2009 |accessdate=2012-02-04}}
15. ^{{cite web|url=http://www.beveragenet.net/ |title=The Beverage Information Group's 2010 Liquor Handbook |publisher=The Beverage Information Group |year=2010 |accessdate=2012-02-04}}
16. ^{{cite web|url=http://www.shankennewsdaily.com/index.php/2011/05/03/273/the-changing-face-of-the-us-imported-vodka-market/ |title=The Changing Face Of The US Imported Vodka Market |publisher=Shanken News Daily |date=2010-03-05 |accessdate=2012-02-04}}
17. ^{{cite web|url=http://joonbug.com/national/firstcourse/Pinnacle-Introduces-New-Flavors/uxTXk3ObUHQ |title=Pinnacle Introduces New Flavors |publisher=Joonbug.com |date=2013-04-03 |accessdate=2013-11-29}}
18. ^{{cite press release |url=http://www.beamglobal.com/news/press-releases/pinnacle-vodka-and-cinnabon-join-forces-to-develop-an-industry-first-vodka-innovation#.UslhJfRDt8E |title=PINNACLE® VODKA AND CINNABON® JOIN FORCES TO DEVELOP AN INDUSTRY-FIRST VODKA INNOVATION |location=Deerfield, IL |date=November 21, 2013 |accessdate=6 January 2014}}
19. ^1 {{cite web|url=http://www.ohlalamag.com/en/2012/03/adsolutely-delicious-pinnacle-vodka-paper-or-plastic.html |title=Absolutely Delicious/Pinnacle Vodka, Paper or Plastic |publisher=OHLALA Mag |date=2012-03-05 |accessdate=2012-04-16}}

2 : French vodkas|Beam Suntory
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