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词条 Pono (digital music service)
释义

  1. History

  2. Ecosystem

  3. Reception

  4. See also

  5. References

  6. External links

{{Infobox online music service
| service_name = Pono Music
| service_logo = Pono logo.svg
| service_screenshot =
| alt = The word "pono" in black
| caption =
| opened =
| pricing = $9.99–$24.99 (expected, per album)
| platforms = OS X,Windows, online
| format = FLAC/WAV/DSD (192k/24 bit to 44.1/16 bit lossless)
| restrictions = Unrestricted
| catalogue = Major labels and prominent independent labels
| preview =
| streaming = No
| protocol =
| availability = {{start date and age|2015|1|5}}
| discontinued = April 2017
| features = Sync FLAC/WAV/DSD files to PonoPlayer
| support =
| homepage = {{URL|http://www.ponomusic.com}}
}}

Pono ({{IPAc-en|ˈ|p|oʊ|n|oʊ}}, Hawaiian word for "proper"[1]) was a portable digital media player and music download service for high-resolution audio.[1][2] It was developed by musician Neil Young and his company PonoMusic,[3] which raised money for development and initial production through a crowd-funding campaign on Kickstarter.[4] Production and shipments to backers started in October 2014, and shipments to the general public began in Q1 2015.

Pono's stated goal to present songs "as they first sound during studio recording sessions", using "high-resolution" 24-bit 192 kHz audio instead of "the compressed audio inferiority that MP3s offer"[5][6]— received mixed reactions, with some describing Pono as a competitor to similar music service such as HDtracks,[7] but others doubting its potential for success.[1][10][11][12]

In April 2017 it was announced that Pono was discontinued after the company that was running the store, Omnifone, was purchased by Apple in 2016 and almost immediately shut down. Alternative plans were later abandoned (although the Ponomusic website has remained "under construction" as of 2018.)

History

Writing in his book Waging Heavy Peace, Young expressed concern about digital audio quality, criticizing in particular the quality offered by Apple's iTunes Store.[8] "My goal is to try and rescue the art form that I've been practicing for the past 50 years," he said.[9]

Young is the Founder of Pono Music.[10] In September 2012, Young appeared on the Late Show with David Letterman with a prototype of the player,[11][12] and reported backing from major record labels Warner, Sony, and Universal, with a full agreement with Warner.[13][14][15][16]

In March 2014, Young announced that Pono would provide "the finest quality, highest-resolution digital music from both major labels and prominent independent labels" using the FLAC audio file format.[17] $6.2M of funding for the project was raised via preorders for the player using the crowdfunding platform Kickstarter.[18] In June 2014, Young assumed the title of CEO of Pono Music.[19] The Pono player and music store was officially launched in January 2015.[20]

On July 17, 2016, Pono Music announced that their online music store would be temporarily shut down due to the acquisition of their content partner, Omnifone, by "a large company".[21] During this shutdown period, Pono Music would be transitioning to a new platform provided by 7digital. In April 2017, Young announced Pono was discontinued.[22]

Ecosystem

The Pono "ecosystem" comprised the following:

  • A portable music player, "PonoPlayer", costing $399 with 64 GB of internal storage. The player also supported removable MicroSD cards up to 128GB. Thus, the total capacity was 64GB with no MicroSD card inserted, or more depending on the size and the MicroSD card. The cards can be swapped to allow for a larger selection of data.[17] The press release notes that the PonoPlayer, developed in collaboration with Ayre Acoustics, can store "100 to 500 high-resolution digital-music albums".[23]
  • The PonoMusic online music store, which would sell earbud and headphone products suitable for use with the PonoPlayer device.[23]
  • "PonoMusic App", accompanying desktop-based "media-management" software, which would allow customers to download and sync music to the player.[23]

Reception

A 2012 Rolling Stone report on Pono relayed generally positive anticipation, but quoted musician Jim James as asking, "I've already bought Aretha Franklin's 'Respect' a lot of times. Do I have to buy it again?"[5]

Press reaction to Pono announcements in March 2014, was generally skeptical: approving of the idea of good sound, but questioning the viability of a standalone player in a market that had moved largely to smartphones and that was moving increasingly towards music streaming.[24][25][26][27]

Several commentators suggested that the key to improved sound lay largely in music engineering and mastering practices, rather than in file formats and players.[28][29][30]

In the wake of its launch at the Consumer Electronics Show in January 2015, Pono received mixed reviews. Yahoo Tech's David Pogue conducted a blind test with 15 volunteers aged 17 to 55 comparing Pono Music downloads (FLAC format) played on a Pono Player with iTunes downloads (AAC format) played on an iPhone; he found that the participants did not prefer Pono.[31]

A subsequent (subjective, non-ABX) review in the Stereophile magazine, deemed the Pono Player's performance superior to more expensive components and players with the reviewer saying "I am pleased to report that CD rips sounded excellent through the player".[32]

See also

  • Comparison of online music stores

References

1. ^1 {{cite web|last=Arthur|first=Charles|title=Pono: only a man pays for music quality that he can't hear|url=https://www.theguardian.com/technology/2014/apr/05/pono-neil-young-24bit-192khz-review|work=The Guardian|publisher=Guardian News and Media Limited|accessdate=8 April 2014|quote=Pono is the latest in a long line of attempts to give people "high-quality" recorded audio}}
2. ^{{cite web|last1=Montgomery|first1=Monty|title=24/192 Music Downloads ...and why they make no sense|url=http://xiph.org/~xiphmont/demo/neil-young.html|website=xiph.org|accessdate=8 July 2014}}
3. ^{{cite web|last=Kamps|first=Garrett|title=Neil Young Pitches Pono Music Service at SXSW as Alternative to Digital 'Shit'|url=https://www.spin.com/2014/03/neil-young-pono-music-service-sxsw/|work=Spin|publisher=SpinMedia|accessdate=14 March 2014|quote=expect to receive their brand new, music-industry-saving Pono device in…October, at which point one presumes Pono will do a launch event}}
4. ^{{cite web|url=https://www.kickstarter.com/projects/1003614822/ponomusic-where-your-soul-rediscovers-music/description|title=Pono Music - Where Your Soul Rediscovers Music|publisher=Kickstarter|accessdate=2014-12-05}}
5. ^1 {{cite web|last=Flanary|first=Patrick|url=https://www.rollingstone.com/music/news/neil-young-expands-pono-digital-to-analog-music-service-20120927 |title=Neil Young Expands Pono Digital-to-Analog Music Service |publisher=Rolling Stone |date=27 September 2012|accessdate=2012-10-05}}
6. ^{{cite web|last=Van |first=Eliot |url=http://evolver.fm/2013/09/03/neil-young-pono-to-launch-in-early-2014 |title=Neil Young: Pono To Launch in Early 2014 |publisher=Evolver.fm |date=2013-09-03 |accessdate=2014-03-10}}
7. ^{{cite news|last=O'Malley Greenburg|first=Zack|title=How Neil Young's Pono Music Raised $2 Million in Two Days|url=https://www.forbes.com/sites/zackomalleygreenburg/2014/03/13/how-neil-youngs-pono-music-raised-2-million-in-two-days/|work=Forbes|publisher=Forbes.com LLC|accessdate=15 March 2014|quote=He’ll have some competition. Already, services like HDtracks.com have seen triple-digit growth in downloads of top-notch digital files}}
8. ^{{cite news|last=Michaels|first=Sean|title=Neil Young to take on Apple's iTunes Music Store|url=https://www.theguardian.com/music/2012/sep/28/neil-young-apple-itunes|work=The Guardian|accessdate=25 October 2012|location=London|date=28 September 2012}}
9. ^{{cite news|last=Calore|first=Michael|title=Why Neil Young hates MP3s -- and what you can do about it|url=https://www.wired.co.uk/news/archive/2012-02/03/neil-young-hates-mp3s|accessdate=18 October 2012|newspaper=Wired|date=2 February 2012}}
10. ^{{cite web|url=http://www.ponomusic.com/#company |title=The Company|publisher=ponomusic.com |accessdate=2014-03-12}}
11. ^{{cite web|last=Trew|first=James|title=Neil Young's Pono music service wants to democratize high-quality audio|url=https://www.engadget.com/2012/09/28/neil-youngs-pono-music-service/|work=Engadget|accessdate=5 October 2012}}
12. ^{{cite news|last=Newman|first=Jared|title=Pono: Can High-Quality Audio Sell Neil Young’s Portable Music Player?|url=http://techland.time.com/2012/10/01/pono-neil-young/|work=Techland|publisher=Time|accessdate=5 October 2012|date=1 October 2012}}
13. ^1 {{cite web|url=http://www.geek.com/articles/geek-cetera/neil-young-shows-off-his-studio-quality-pono-music-player-20120928/ |title=Neil Young shows off his studio-quality Pono music player |publisher=Geek.com |date=2012-09-28 |accessdate=2012-10-05}}
14. ^{{cite web|last=Poltrack|first=Adam|title=Neil Young and Pono pushing new top-quality digital music|url=http://www.digitaltrends.com/home-theater/niel-young-and-pono-digital-music-player/|work=Home Theater|publisher=Digital Trends|accessdate=18 October 2012|date=3 October 2012}}
15. ^{{cite news|last=Coplan|first=Chris|title=Neil Young expands Pono digital music service|url=http://consequenceofsound.net/2012/09/neil-young-expands-pono-digital-music-service/|accessdate=18 October 2012|newspaper=Consequence of Sound|date=28 September 2012}}
16. ^{{cite web|last=Geere|first=Duncan|url=https://www.wired.co.uk/news/archive/2012-09/30/neil-young|title=Neil Young's 'Pono' is a music service and player for audiophiles|work=Wired UK|accessdate=25 October 2012|deadurl=yes|archiveurl=https://web.archive.org/web/20121102072811/http://www.wired.co.uk/news/archive/2012-09/30/neil-young|archivedate=2 November 2012|df=}}
17. ^1 {{cite web|url=http://www.ponomusic.com/#faq |title=Store |publisher=PonoMusic |date=1990-01-01 |accessdate=2015-02-28}}
18. ^{{cite web|author=Kory Grow |url=https://www.rollingstone.com/music/news/neil-youngs-pono-kickstarter-raises-over-6-million-20140415 |title=Neil Young's Pono Kickstarter Raises Over 6 Million | Music News |publisher=Rolling Stone |date=2014-04-15 |accessdate=2014-04-30}}
19. ^{{cite web|url=https://www.theguardian.com/technology/2014/jul/14/neil-young-ponomusic-kickstarter-ceo|title=Neil Young becomes PonoMusic CEO after the Kickstarter gold rush}}
20. ^{{Cite web|title = Neil Young's high-end iPod, Pono, has launched|url = https://www.independent.co.uk/life-style/gadgets-and-tech/news/pono-neil-youngs-high-end-music-player-launches-9961982.html|website = The Independent|access-date = 2016-02-16|language = en-GB}}
21. ^{{Cite web|url=https://www.ponomusic.com/ccrz__CCPage?oId=a201500000GOZTJAA5&pageKey=product&type=Update|title=PonoMusic {{!}} Store|website=www.ponomusic.com|access-date=2016-08-28}}
22. ^{{Cite web|url=http://www.noise11.com/news/r-i-p-pono-neil-young-kills-off-his-digital-player-20170423|title = "R.I.P. Pono, Neil Young Kills Off His Digital Player"|access-date = 2017-11-01|language = en-US}}
23. ^1 2 {{cite web|last=Minsker|first=Evan|title=Neil Young Launching PonoMusic Via Kickstarter|url=http://pitchfork.com/news/54284-neil-young-launching-ponomusic-via-kickstarter/|publisher=Pitchfork|accessdate=9 March 2014}}
24. ^1 {{cite web|last=Shankland|first=Stephen|title=Sound bite: Despite Pono's promise, experts pan HD audio|url=http://www.cnet.com/news/sound-bite-despite-ponos-promise-experts-pan-hd-audio/|work=c{{!}}net|publisher=CBS Interactive Inc.|accessdate=25 March 2014|quote=experts say there's little point going beyond CD quality}}
25. ^1 {{cite web|last=Wolverton|first=Troy|title=Wolverton: Pono may sound great, but don't expect it to stick around|url=http://www.mercurynews.com/portal/troy-wolverton/ci_25344200/wolverton-pono-may-sound-great-but-dont-expect?_loopback=1|work=San Jose Mercury News|publisher=San Jose Mercury News|accessdate=25 March 2014|quote=Apple, Amazon, Google and others would quickly start selling higher-resolution songs and albums themselves, a move that would almost certainly doom Pono}}
26. ^1 {{cite web|last=Aguilar|first=Mario|title=Why Neil Young's New Pono Music Player Doesn't Make Any Sense|url=https://gizmodo.com/what-is-high-resolution-audio-1252637824/1541582373/+marioaguilar|work=Gizmodo|publisher=Gawker Media|accessdate=25 March 2014|quote=His Pono player is based on a good understanding of the problems with digital music—but its prescription for a solution only half-way makes sense}}
27. ^{{cite web|last=Brustein|first=Joshua|title=Music Snobs, Neil Young Has a Product for You|url=http://www.businessweek.com/articles/2014-03-17/neil-youngs-ponos-service-and-player-is-for-moneyed-audiophiles|work=BLOOMBERG BUSINESSWEEK|publisher=BLOOMBERG L.P.|accessdate=17 March 2014}}
28. ^{{cite news|last=Van Buskirk|first=Eliot|title=Neil Young's Pono Format Might Benefit Interactive Audio Apps More Than Music Playback|url=http://www.hypebot.com/hypebot/2012/10/neil-youngs-pono-format-might-benefit-interactive-audio-apps-more-than-music-playback.html|accessdate=18 October 2012|newspaper=HypeBot|date=11 October 2012}}
29. ^{{cite news|last=Montgomery|first=Monty|title=Guest Opinion: Why 24/192 Music Downloads Make No Sense|url=http://evolver.fm/2012/10/04/guest-opinion-why-24192-music-downloads-make-no-sense/|accessdate=18 October 2012|newspaper=evolver.fm|date=4 October 2012}}
30. ^{{cite web|last=Van Buskirk|first=Eliot|title=Will Neil Young’s ‘Pono’ Player Really Make Music Sound Better?|url=http://evolver.fm/2012/10/04/will-neil-youngs-pono-player-really-make-music-sound-better/|work=evolver.fm|publisher=The Echo Nest|accessdate=14 March 2014|quote=Quoting Montgomery: "the long-running audiophile demand for 24/192, and their pushback against any scientific testing that shows it’s useless"}}
31. ^{{cite web|author=David Pogue |url=https://www.yahoo.com/tech/it-was-one-of-kickstarters-most-successful-109496883039.html |title=Neil Young's PonoPlayer: The Emperor Has No Clothes |publisher=Yahoo.com |date=2015-01-29 |accessdate=2015-02-28}}
32. ^{{cite web | url=http://www.stereophile.com/content/pono-ponoplayer-portable-music-player | title=Pono PonoPlayer portable music player | publisher=Stereophile | author=John Atkinson |date=2015-03-23 | accessdate=2015-03-25}}

External links

  • {{Official website|https://www.ponomusic.com}}
{{Neil Young}}{{Music digital distribution platforms}}

6 : Audiovisual introductions in 2014|Digital audio|Neil Young|Online music stores|Computer-related introductions in 2014|Music retailers of the United States
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