| 词条 | Purple (company) |
| 释义 |
| name = Purple (company) | logo = File:Purple, Inc logo.png | type = Public | traded_as = {{NASDAQ|PRPL}} Russell 2000 Index component | industry = Mattresses | fate = | predecessor = | successor = | foundation = {{start date|2015}} | founders = Tony and Terry Pearce | defunct = | hq_location_city = Alpine, Utah | hq_location_country = United States | area_served = Canada, United States | key_people = | products = Mattresses, pillows, sheets, mattress protectors, adjustable beds, seat cushions, back cushions, and bed platforms | owner = | num_employees = | num_employees_year = | parent = | website = {{URL|https://purple.com}} }} Purple is an American comfort technology company based in Alpine, Utah, USA. It specializes in the direct-to-consumer sale of mattresses, seat cushions, back cushions, pillows and platform bases. HistoryTony and Terry Pearce (brothers), began by creating carbon fiber sporting goods and wheelchairs in 1989.[1] In the following years, they created EdiZone, LLC and own 23 trademarks in cushioning materials, fluids, and hyper-elastic polymers. The patents are used in medical devices, shoes, and toys.[1][2] In 2013, a patented machine was invented and named Mattress Max, which allowed them to create and mold large pieces of elastic polymers into mattresses.[3] They went on to found Purple and started a Kickstarter campaign for a king-sized mattress which launched on September 23, 2015. Five days later the campaign reached its original goal amount of $25,000.[4] On November 7, 2015 the Purple mattress campaign ended with 320 backers pledging $171,560.[5] Purple partnered with The Harmon Brothers team to launch a series of videos that explain and demonstrate the science behind the mattress. Purple’s videos and advertisements collected more than 100 million views.[6] On July 27, 2017, Purple announced a merger with Global Partner Acquisition Corp (GPAC) at a $1.1 billion valuation.[7] In November 2017, Purple acquired the domain Purple.com for approximately $900k, according to an SEC filing.[8] ProductsPurple manufactures mattresses, seat cushions, back cushions, and pillows. Purple has developed specialty sheets, mattress protectors, adjustable beds, and bed foundations.[9] On September 22, 2016, a second Kickstarter campaign opened to gain $25,000 worth of financial support for Purple’s pillow. One month later, Purple raised about $2.6 million from over 17,000 backers.[10] References1. ^1 {{cite news|last1=Feldman|first1=Amy|title=How Purple's Mattress Missionaries Hope To Sell $2 Billion Worth Of Their Comfort Technology|url=https://www.forbes.com/sites/amyfeldman/2017/05/02/mattress-missionaries-inventors-tony-and-terry-pearce-bet-big-with-fast-growing-startup-purple|accessdate=4 September 2017|work=Forbes|publisher=Forbes|date=2 May 2017|language=en}} 2. ^{{cite web|url=http://www.trademarkia.com/company-edizone-llc-3603382-page-1-2|title=EdiZONE, LLC Trademarks|publisher=|accessdate=8 December 2016}} 3. ^{{cite news|last1=Feldman|first1=Amy|title=How Purple's Mattress Missionaries Hope To Sell $2 Billion Worth Of Their Comfort Technology|url=https://www.forbes.com/sites/amyfeldman/2017/05/02/mattress-missionaries-inventors-tony-and-terry-pearce-bet-big-with-fast-growing-startup-purple|accessdate=4 September 2017|work=Forbes|publisher=Forbes|date=2 May 2017|language=en}} 4. ^{{cite web|title=Kickstarter, Purple: The Latest Technology in Comfort and Sleep|url=https://www.kickstarter.com/projects/227992716/purple-the-latest-technology-in-comfort-and-sleep/updates}} 5. ^{{cite web|title=Kickstarter, Purple: The Latest Technology in Comfort and Sleep|url=https://www.kickstarter.com/projects/227992716/purple-the-latest-technology-in-comfort-and-sleep/updates}} 6. ^{{cite news|last1=Feldman|first1=Amy|title=Behind Purple's Success: Harmon Brothers, Creators Of A Rainbow-Pooping Unicorn, Turn Videos Viral|url=https://www.forbes.com/sites/amyfeldman/2017/05/02/harmonbrothers|accessdate=4 September 2017|work=Forbes|publisher=Forbes|date=2 May 2017|language=en}} 7. ^{{cite web|url=https://www.forbes.com/sites/amyfeldman/2017/07/27/mattress-startup-purple-agrees-to-1-1b-merger-with-publicly-traded-investment-shell-company|title=Mattress Startup Purple Agrees to $1.1B Merger With Publicly Traded Investment Shell Company|publisher=|accessdate=27 July 2017}} 8. ^{{Cite web|url=https://www.sec.gov/Archives/edgar/data/1643953/000121390018003018/f8k020218a2ex99-1_purpleinn.htm|title=Purple Innovation SEC Filing|last=|first=|date=|website=www.sec.gov|archive-url=|archive-date=|dead-url=|access-date=2019-02-07}} 9. ^{{cite web|url=https://www.shopify.com/enterprise/how-a-purple-mattress-20-years-in-the-making-became-an-overnight-success-with-shopify|title=How This Purple Mattress 20 Years in the Making Became an Overnight Success with Shopify Plus – Shopify|publisher=|accessdate=8 December 2016}} 10. ^{{cite web|url=https://www.kickstarter.com/projects/227992716/purple-pillow-the-worlds-first-no-pressure-head-be|title=Purple Pillow: The World's First No-Pressure Head Bed|publisher=|accessdate=8 December 2016}} External links
4 : Companies based in Utah|Mattress retailers of the United States|Kickstarter-funded products|American companies established in 2015 |
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