Shub refers to:

• Anatole Shub (1928–2006), American author and journalist
• Esfir Shub (1959), Soviet filmmaker
• Shub-Niggurath, deity in the Cthulhu Mythos
• Blum Blum Shub, pseudorandom number generator from 1986
• Shub-Niggurath (band), avant-rock/zeuhl band from France
• Nam-shub, Sumerian word for the god Asaruludu
• Newshub, a New Zealand television brand

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