“Six Segment Analysis”的意思、由来-开放百科全书

词条

Six Segment Analysis

释义

Composition
Natural Sociocultural segment Political/legal segment Technological segment Economic segment Global segment
Interaction with other frameworks
See also
References

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The Six Segment Analysis is a framework to analyze the general environment of a firm. The framework is frequently used in the analysis of competitive strategy. Six Segment Analysis can help managers to identify potential opportunities and threats. The six segments of the general environment are demographic, sociocultural, political/legal, technological, economic, and global.^[1]

In contrast to Michael Porter's Five forces analysis, which focuses on the competitiveness of a specific industry, Six Segment Analysis target on broader macro-environmental trends. Such trends could potentially affect the profitability of the industry as a whole and influence the sustainability of the competitive strategies of a company.

Composition

Below is a sample list of macro-environmental trends classified according to the six segments.^[2]

Natural

sensitivity to the environment
Growth of importance and pressure
Reduce pollution
Renewal of energy
Global warming

Sociocultural segment

Women in the workplaces
Workforce diversity
Attitudes about quality of worklife
Concerns about environment
Shifts in work and career preferences
Shifts in product and service preferences

Political/legal segment

Antitrust laws
Taxation laws
Deregulation philosophies
Labor training laws
Educational philosophies and policies

Technological segment

Product innovations
Applications of knowledge
Focus of private and government-supported R&D expenditures
New communication technologies

Economic segment

Inflation rates
Interest rates
Trade deficits or surpluses
Budget deficits or surpluses
Personal savings rate
Business savings rates
Gross domestic product

Global segment

Important political events
Critical global markets
Newly industrialized countries
Different cultural and institutional attributes

Interaction with other frameworks

When management analyzes a firm's strategic position, it is important to obtain a good understanding of the external environment of the company. Typically the external environment analysis consists of general environment, industry environment and competitor environment.^[3] Six Segment Analysis provides insights on the threats and opportunities existing in the general environment.

While a very popular framework for the industry environment analysis is the Five forces analysis, strategic group is a substructure of an industry that may play a role in understanding performance differences among firms.^[1]

Competitor analysis typically starts with an identification of the market structure and proceed with complex strategic decision making analysis of Game Theory.

References

1. ^¹Besanko, D., Dranove, D., Shanley, M., & Schaefer, S. (2009). Economics of Strategy. John Wiley & Sons. New York.
2. ^{{cite web|url=http://www.slideshare.net/birubiru/environment-analysis-6953951 |title=Environment analysis|publisher=slideshare.net|accessdate=2015-02-14}}
3. ^{{cite web|url=http://pradeeploganathan.com/management/external-environment-opportunities-threats-industry-competition-and-competitor-analysis/ |title=External Environment, Opportunities, Threats, Industry competition and Competitor analysis. | Pradeep Loganathan |publisher=pradeeploganathan.com|accessdate=2015-02-14}}

2 : Business planning|Strategic management

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