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词条 VigLink
释义

  1. Service

  2. Products

  3. History

     Founding and early investors  Acquisitions and technological developments 

  4. See also

  5. References

{{infobox company
| name = VigLink
| logo =
| foundation = San Francisco, USA ({{Start date|2009|03}})
| founder = Oliver Roup, CEO
| industry = Marketing, Advertising
| services = In-text Advertising and Marketing
| products = VigLink Convert, VigLink Insert, VigLink Anywhere
| homepage =
}}VigLink is a San Francisco-based, outbound-traffic monetization service for publishers, forums, and bloggers. VigLink specializes in in-text advertising and marketing.[1][2][3][4] VigLink CEO Oliver Roup founded the company in March 2009.[5][6][7]

In 2012, Oliver Roup reported VigLink was working on 5 billion pages per month.[8]

As of November 2014, VigLink has raised $27.34 million and is working with 63,000 online retailers including EBay, Target, Amazon.com, and Wal-Mart.[9][10][11][12]

Service

VigLink's content monetization solution connects potential consumers to products by hyperlinking particular keywords in a website's content.[1][3][7][9]

The company's technology, VigLink Insert, scans a page for words that could be potentially profitable to the publisher of the page, and connects the keyword with a product from an affiliate program.[3][4] The publisher is paid when a reader clicks a link contained in the content to buy or learn more about a service or product.[3][7][12]

VigLink also offers an outbound analytics service for clients to understand where readers go when they leave their site.[8][13][14]

Products

VigLink's first service, called VigLink Convert, operates using a JavaScript library that customers install on their web site to identify and monetize all potential links to any of the 30,000 merchants working with VigLink.[8][12][14][15][16]

The company also offers an NLP-powered link-insertion solution, VigLink Insert, to automatically insert links into a publisher's content without detracting from reader experience.[14][16]

VigLink Anywhere is the startup's newest product.[16][17] The Anywhere service is geared towards social media, allowing users to monetize links shared on Facebook, Twitter, and other channels.[16][17]

History

Founding and early investors

Oliver Roup founded VigLink in 2009, after discovering that less than 50% of links to Amazon.com on the web were engaged in the affiliate program.[1][7][14][18][19] The VigLink product was in market by January 2010.[8]

The same month the product was released in market, VigLink received $800,000 in seed funding from First Round Capital and Google Ventures.[2][20][21][22][23][24] Other investors included LinkedIn founder Reid Hoffman and VP for Products at LinkedIn, Deep Nishar.[14][20][23][25]

Acquisitions and technological developments

In August 2010, VigLink announced it had acquired competitor company DrivingRevenue.com.[24][26][27][28][29][30][31][32] The cofounder of DrivingRevenue, Raymond Lyle, became the president of VigLink.[26][29][31] The acquisition brought over $100 million in transactions from merchandise to the company.[24][27][29][30][32]

The startup closed a Series B funding round in March 2011.[5][33][34][35][36][37] The $5.4 million round was led by Emergence Capital, with continued funding from Google Ventures and First Round Capital.[5][33][34][35][36][37] Emergence Capital partner Kevin Spain also became a member of the VigLink board.[34][35][37]

In November 2011, VigLink debuted the new LinkWeaver service.[1][38][39][40][41] The new technology functioned to enhance VigLink's automated link affiliation by detecting merchant and product references within a website's content and linking them to relevant merchant pages.[38][39][40][41] Contrary to alternative in-text methods, the LinkWeaver solution was designed to seek out direct merchant and product references and to avoid hyperlinking keywords to products unrelated to the website's content.[39][40] In April, 2013, the company renamed its LinkWeaver product to VigLink Insert.

On June 12, 2012, the company announced it had integrated with vBulletin, granting VigLink access to 100,000 forum websites.[42][43][44][45] VigLink also reported that it was processing over 500 million clicks every month.[44]

The following October, VigLink announced a new partnership with iTunes and iOS App Store link optimization service, GeoRiot.[46][47][48]

In May 2013, blog advertising company Skyscraper announced its partnership with VigLink.[49]

In June, VigLink unveiled a new link optimization solution as an optional upgrade to the VigLink Convert service.[11][50] The update modified the original URL, redirecting users to a higher profit-margin retailer.[11][50][51]

Reddit announced that they would begin using VigLink to redirect affiliate links in June, 2016[52]. In February 2017, VigLink partnered with MSN to monetise its online content.[53]

See also

  • Outbrain
  • Skimlinks
  • Taboola

References

1. ^1 2 3 {{cite web |url=https://techcrunch.com/2011/11/17/viglinks-debuts-linkweaver-to-help-publishers-monetize-outbound-clicks/ |title=VigLink Debuts LinkWeaver to Help Publishers Monetize Outbound Clicks |author=Leena Rao |date=17 November 2011 |publisher=TechCrunch |accessdate=10 July 2013}}
2. ^1 {{cite web |url=http://uk.reuters.com/article/2010/01/12/google-googleventures-idUKN1117245620100112 |title=Google's Investment Arm to Grow Partner Ranks |author=Alexei Oreskovic |date=12 January 2010 |publisher=Reuters |accessdate=10 July 2013}}
3. ^1 2 3 {{cite web |url=http://vator.tv/news/2011-12-13-top-10-ways-to-monetize-leverage-your-blog |title=Top 10 Ways to Monetize, Leverage Your Blog |author=Krystal Peak |date=13 December 2011 |publisher=VatorNews |accessdate=10 July 2013}}
4. ^1 {{cite web |url=http://www.digiday.com/publishers/can-in-text-ads-entice-more-publishers/ |title=Can In-Text Ads Entice More Publishers? |author=Brian Morrissey |date=17 November 2011 |publisher=Digiday |accessdate=10 July 2013}}
5. ^1 2 {{cite web |url=http://www.bizjournals.com/sanfrancisco/news/2011/03/11/viglink-raises-54-million.html |title=VigLink Raises $5.4 Million |author=Patrick Hoge |date=11 March 2011 |publisher=San Francisco Business Times |accessdate=10 July 2013}}
6. ^{{cite web |url=http://www.missyward.com/2012/02/06/whats-the-value-of-a-hyperlink-try-58000/ |title=What's the Value of a Hyperlink? Try $58,000. |author=Oliver Roup |date=6 February 2012 |publisher=MissyWard.com |accessdate=10 July 2013}}
7. ^1 2 3 {{cite web |url=http://ideamensch.com/oliver-roup/ |title=Oliver Roup - Founder and CEO of VigLink |author=Mario |date=12 January 2012 |publisher=IdeaMensch |accessdate=10 July 2013}}
8. ^1 2 3 {{cite web |url=http://www.founderly.com/2012/02/oliver-roup-viglink-1-of-2/ |title=Oliver Roup - VigLink 1 of 2 |author=Tony |date=21 February 2012 |publisher=Founder LY |accessdate=10 July 2013}}
9. ^1 {{cite web |url=https://www.forbes.com/sites/womensmedia/2013/02/18/why-is-google-ventures-investing-in-this/ |title=Why is Google Ventures Investing in VigLink? |author=Nancy F. Clark |date=18 February 2013 |publisher=Forbes |accessdate=10 July 2013}}
10. ^{{cite web |url=http://upstart.bizjournals.com/money/loot/2013/06/25/three-funding-lessons-from-viglink.html |title=Three Funding Lessons From VigLink Founder Oliver Roup |author=Kent Bernhard Jr. |date=25 June 2013 |publisher=Upstart Business Journal |accessdate=10 July 2013}}
11. ^1 2 {{cite web |url=https://techcrunch.com/2013/06/13/viglink-affiliate-link-optimizer/ |title=VigLink's Affiliate Links Get More Up-To-Date (And Lucrative) With a New Link Optimizer |author=Anthony Ha |date=13 June 2013 |publisher=TechCrunch |accessdate=10 July 2013}}
12. ^1 2 {{cite web |url=http://mashable.com/2013/02/09/monetize-affiliate-marketing/ |title=4 Steps to Monetize Your Blog Through Affiliate Marketing |author=Leyl Master Black |date=9 February 2013 |publisher=Mashable |accessdate=10 July 2013}}
13. ^{{cite web |url=https://techcrunch.com/2012/05/19/hyperlinks-are-dumb-and-bleeding-money-how-to-ensure-yours-arent/ |title=Hyperlinks Are Dumb and Bleeding Money; How to Ensure Yours Aren't |author=Oliver Roup |date=19 May 2012 |publisher=TechCrunch |accessdate=10 July 2013}}
14. ^1 2 3 4 {{cite web |url=http://www.ecommercebytes.com/cab/abn/y13/m03/i25/s03 |title=VigLink Builds Bridge Between Content and Ecommerce |author=Kenneth Corbin |date=25 March 2013 |publisher=eCommerce Bytes |accessdate=10 July 2013}}
15. ^{{cite web |url=http://www.reviewharbor.net/viglink-review-join-any-affiliate-program-with-ease/ |title=VigLink Review: Join Any Affiliate Program with Ease |author=Snurre |date=23 January 2013 |publisher=Review Harbor |accessdate=10 July 2013}}
16. ^1 2 3 {{cite web |url=http://www.adexchanger.com/online-advertising/affiliate-marketing-viglink/ |title=Affiliate Marketing Going 'Mainstream' Says VigLink CEO Roup |author=John Ebbert |date=17 May 2013 |publisher=Ad Exchanger |accessdate=10 July 2013}}
17. ^1 {{cite web |url=http://allfacebook.com/viglink-page-revenue-links_b114213 |title=VigLink Generates Revenue for Facebook Page Owners Through Link Posts |author=Justin Lafferty |date=1 April 2013 |publisher=AllFacebook |accessdate=10 July 2013}}
18. ^{{cite web |url=http://marketdesigner.blogspot.com/2009/09/entrepreneurial-market-design.html |title=Entrepreneurial Market Design |author=Peter Coles |date=24 Sep 2009 |publisher=Market Design |accessdate=10 July 2013}}
19. ^{{cite web |url=http://www.sfweekly.com/2013-03-27/news/viglinks-affiliate-marketing-blogging-skimlinks/full/ |title=Haute Links: When Blogs Become Ads |author=Rachel Swan |date=27 March 2013 |publisher=SF Weekly |accessdate=10 July 2013}}
20. ^1 {{cite web |url=https://venturebeat.com/2010/01/12/google-ventures-viglink/ |title=With Google Backing, VigLink to Help Content Sites Make Money Off Links |author=Anthony Ha |date=12 January 2010 |publisher=VentureBeat |accessdate=10 July 2013}}
21. ^{{cite web |url=http://www.informationweek.com/security/application-security/viglink-gets-google-backing/222300599 |title=VigLink Gets Google Backing |author=Thomas Claburn |date=12 January 2010 |publisher=InformationWeek Security |accessdate=10 July 2013}}
22. ^{{cite web |url=https://techcrunch.com/2010/01/12/viglink-affiliate-programs/ |title=VigLink Raises $800K to Take Hassle Out of Affiliate Programs |author=Jason Kincaid |date=12 January 2010 |publisher=TechCrunch |accessdate=10 July 2013}}
23. ^1 {{cite web |url=http://gigaom.com/2010/01/12/viglink-finds-a-new-way-to-make-blogging-pay/ |title=VigLink Finds a New Way to Make Blogging Pay |author=Liz Gannes |date=12 January 2010 |publisher= |accessdate=10 July 2013}}
24. ^1 2 {{cite web |url=http://www.internetretailer.com/2010/08/05/viglink-buys-affiliate-marketing-competitor-driving-revenue |title=VigLink Buys Affiliate Marketing Competitor DrivingRevenue |author=Katie Deatsch |date=5 August 2010 |publisher=InternetRetailer |accessdate=10 July 2013}}
25. ^{{cite web |url=http://www.itproportal.com/2010/01/13/google-backed-viglink-launch-affiliate-links-scheme/ |title=Google-Backed VigLink to Launch Affiliate Links Scheme |author= |date=13 January 2010 |publisher=ITProPortal |accessdate=10 July 2013}}
26. ^1 {{cite web |url=https://venturebeat.com/2010/08/02/affiliate-link-startups-team-up-viglink-acquires-drivingrevenue/ |title=Affiliate Link Startups Team Up: VigLink Acquires DrivingRevenue |author=Anthony Ha |date=2 August 2010 |publisher=VentureBeat |accessdate=10 July 2013}}
27. ^1 {{cite web |url=http://www.webpronews.com/google-backed-viglink-acquires-driving-revenue-2010-08 |title=Google-Backed VigLink Acquires Driving Revenue |author=Chris Crum |date=3 August 2010 |publisher=WebProNews |accessdate=10 July 2013}}
28. ^{{cite web |url=http://www.marketingpilgrim.com/2010/08/affiliate-marketing-company-viglink-acquires-rival-drivingrevenue.html |title=Affiliate Marketing Company VigLink Acquires Rival DrivingRevenue |author= |date=3 August 2010 |publisher=Marketing Pilgrim |accessdate=10 July 2013}}
29. ^1 2 {{cite web |url=http://www.dmwmedia.com/news/2010/08/04/affiliate-links-start-up-viglink-acquires-driving-revenue |title=Affiliate Links Start-up VigLink Acquires Driving Revenue |author=Mark Hefflinger |date=4 August 2010 |publisher=Digital Media Wire |accessdate=10 July 2013}}
30. ^1 {{cite web |url=http://www.amnavigator.com/blog/2010/08/03/new-acquisition-viglink-buys-driving-revenue-inc/ |title=New Acquisition: VigLink Buys Driving Revenue Inc |author=Geno Prussakov |date=3 August 2010 |publisher= |accessdate=10 July 2013}}
31. ^1 {{cite web |url=http://www.bizjournals.com/sanjose/stories/2010/08/02/daily31.html |title=Google-Backed VigLink Buys Driving Revenue |author= |date=3 August 2010 |publisher=Silicon Valley Business Journal |accessdate=10 July 2013}}
32. ^1 {{cite web |url=http://www.xconomy.com/san-francisco/2010/08/03/viglink-grabs-wheel-at-drivingrevenue/ |title=VigLink Grabs Wheel at DrivingRevenue |author=Wade Roush |date=3 August 2010 |publisher=Xconomy |accessdate=10 July 2013}}
33. ^1 {{cite web |url=https://techcrunch.com/2011/03/10/viglink-raises-another-5-4-million-to-help-publishers-monetize-outbound-clicks/ |title=VigLink Raises Another $5.4 Million to Help Publishers Monetize Outbound Clicks |author=Jason Kincaid |date=10 March 2011 |publisher=TechCrunch |accessdate=10 July 2013}}
34. ^1 2 {{cite web |url=http://www.xconomy.com/san-francisco/2011/03/11/viglink-raises-5-4-million/ |title=VigLink Raises $5.4 Million |author=Wade Roush |date=11 March 2011 |publisher=Xconomy |accessdate=10 July 2013}}
35. ^1 2 {{cite web |url=http://www.internetretailer.com/2011/03/14/affiliate-marketing-technology-firm-viglink-raises-54-million |title=Affiliate Marketing Technology Firm VigLink Raises $5.4 Million |author=Thad Rueter |date=14 March 2011 |publisher=InternetRetailer |accessdate=10 July 2013}}
36. ^1 {{cite web |url=https://www.reuters.com/article/2011/03/11/idUS139122+11-Mar-2011+MW20110311 |title=VigLink Raises $5.4 Million in Financing Led by Emergence Capital |author= |date=11 March 2011 |publisher=Reuters |accessdate=10 July 2013}}
37. ^1 2 {{cite web |url=http://www.sugarrae.com/affiliate-marketing/interview-with-viglink-ceo-oliver-roup/ |title=Interview With VigLink CEO, Oliver Roup |author=Rae Hoffman |date=13 April 2011 |publisher=The Sugarrae Blog |accessdate=10 July 2013}}
38. ^1 {{cite web |url=http://www.zdnet.com/blog/btl/viglink-intros-linkweaver-to-boost-content-monetization-on-websites/63621 |title=VigLink Intros LinkWeaver to Boost Content Monetization on Websites |author=Rachel King |date=17 November 2011 |publisher=ZDNet |accessdate=10 July 2013}}
39. ^1 2 {{cite web |url=https://thenextweb.com/apps/2011/11/17/viglink-launches-linkweaver-to-make-in-text-ads-less-annoying-and-more-focused/ |title=VigLink Launches LinkWeaver to Make In-Text Ads Less Annoying and More Focused |author=Brad McCarty |date=17 November 2011 |publisher=The Next Web |accessdate=10 July 2013}}
40. ^1 2 {{cite web |url=http://www.tmcnet.com/topics/articles/238784-viglink-unveils-linkweaver-content-monetization-technology-website-publishers.htm |title=VigLink Unveils LinkWeaver, Content Monetization Technology for Website Publishers |author=Tammy Wolf |date=17 November 2011 |publisher=TMCnet.com |accessdate=10 July 2013}}
41. ^1 {{cite web |url=https://www.btobonline.com/article/20111129/MEDIABUSINESS12/311299999/linkweaver-offers-new-alternative-for-publishers-looking-to-monetize |title=LinkWeaver Offers New Alternative for Publishers Looking to Monetize Their Websites |author=Matthew Schwartz |date=29 November 2011 |publisher=BtoB Media Business |accessdate=10 July 2013}}
42. ^{{cite web |url=http://vator.tv/news/2012-06-12-viglink-integrates-with-vbulletin-to-access-100k-forums |title=VigLink Integrates with vBulletin to Access 100k Forums |author=Bambi Francisco Roizen |date=12 June 2012 |publisher=VatorNews |accessdate=10 July 2013}}
43. ^{{cite web |url=http://performinsider.com/2012/06/viglink-wins-vbulletin/ |title=VigLink Wins vBulletin |author=Murray Newlands |date=13 June 2012 |publisher=Performance Marketing Insider |accessdate=10 July 2013}}
44. ^1 {{cite web |url=http://feedfront.com/archives/article005730 |title=vBulletin 5 Connect Integration with VigLink |author=Shawn Collins |date=16 June 2012 |publisher=Feed Front |accessdate=10 July 2013}}
45. ^{{cite web |url=http://www.theadminzone.com/forums/showthread.php?t=95320 |title=vBulletin Announces VigLink Integration with vB 5.0 at ForumCon |author=Murray Newlands |date=15 June 2012 |publisher=The Admin Zone |accessdate=10 July 2013}}
46. ^{{cite web |url=http://khanhumayun.wordpress.com/2012/10/22/affiliate-platform-viglink-partners-with-georiot-to-enable-location-based-referrals/ |title=Affiliate Platform VigLink Partners with GeoRiot to Enable Location-Based Referrals |author=Khanhumayun |date=22 October 2012 |publisher=Humayun Khan's Writing Portfolio |accessdate=10 July 2013}}
47. ^{{cite web |url= http://performancein.com/news/2012/10/23/viglink-upgrades-itunes-affiliate-links/ |title=VigLink Upgrades iTunes Affiliate Links |author=Simon Holland |date=October 2012 |publisher=PerformanceIN |accessdate=10 July 2013}}
48. ^{{cite web |url=http://www.hypebot.com/hypebot/2012/10/worldwide-itunes-affiliate-links-via-georiot-related-tools-for-musicians.html |title=Worldwide iTunes Affiliate Links Via GeoRiot & Related Tools for Musicians |author=Clyde Smith |date=26 October 2012 |publisher=HyperBot |accessdate=10 July 2013}}
49. ^{{cite web |url=https://techcrunch.com/2013/05/28/blog-monetization-service-skyscraper-comes-out-of-closed-beta-adds-viglink-integration-wordpress-plugin/ |title=Blog Monetization Service Skyscraper Comes Out of Closed Beta, Adds VigLink Integration & Wordpress Plugin |author=Frederic Lardinois |date=28 May 2013 |publisher=TechCrunch |accessdate=10 July 2013}}
50. ^1 {{cite web |url=http://blog.affiliatetip.com/archives/new-link-optimizer-technology-from-viglink/ |title=New Link Optimizer Technology from VigLink |author=Shawn Collins |date=14 June 2013 |publisher=Shawn Collins Consulting |accessdate=10 July 2013}}
51. ^{{cite web |url=http://feedfront.com/archives/article007308 |title=New Link Optimizer Technology from VigLink |author=Shawn Collins |date=15 June 2013 |publisher=Feed Front |accessdate=10 July 2013}}
52. ^{{cite web|title=Affiliate links on Reddit|url=https://www.reddit.com/r/announcements/comments/4mv578/affiliate_links_on_reddit/}}
53. ^{{Cite news|url=https://www.zdnet.com/article/msn-partners-with-viglink-to-unlock-new-revenue-streams-from-existing-content/|title=MSN partners with VigLink to unlock new revenue streams from existing content {{!}} ZDNet|last=Brown|first=Eileen|work=ZDNet|access-date=2018-06-11|language=en}}

2 : Advertising agencies of the United States|Blogging
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