“Bodo Schlegelmilch”的意思、由来-开放百科全书

Bodo B. Schlegelmilch is Chair of the Association of MBAs (AMBA) and Professor and Chair of the Institute for International Marketing at WU,^[1] Vienna University of Economics and Business, Vienna, Austria. He also serves on the Executive Board of the American Chamber of Commerce in Austria^[2] and the Board of Trustees at the Academy of Marketing Science.^[3] Schlegelmilch has been awarded Fellowships from the Academy of International Business, the Academy of Marketing Science^[4] and the Chartered Institute of Marketing.

Biography

Schlegelmilch obtained his bachelor's degree at the University of Applied Sciences in Cologne, his master's degree, Ph.D. and D.Litt. from the University of Manchester and an honorary Ph.D. from Thammasat University in Bangkok. He served as founding Dean of the WU Executive Academy at the Vienna University of Economics and Business,^[5] and Editor in Chief of the American Marketing Association's Journal of International Marketing.^[6]

Starting at Deutsche Bank and Procter & Gamble, he continued his career at the University of Edinburgh and the University of California, Berkeley. Appointments as British Rail Chair of Marketing at the University of Wales and Professor of International Business at Thunderbird School of Global Management followed.^[7]

Publications

Schlegelmilch has been listed among the world's most prolific authors of international marketing.^[8] He has published books on different marketing and management topics,^[9] including two widely noted textbooks:

His research spans international marketing strategy, corporate social responsibility and cultural differences^[12] and has been published in a variety of academic journals (e.g. Strategic Management Journal,^[13] Journal of International Business Studies^[14] and Journal of the Academy of Marketing Science).^[15]

References

1. ^{{cite web|url=https://www.wu.ac.at/en/imm/|title=International Marketing Management|website=WU (Vienna University of Economics and Business)}}
2. ^{{cite web|url=http://www.amcham.at/|title=AmCham Austria - American Chamber of Commerce in Austria|website=www.amcham.at}}
3. ^{{cite web|url=http://www.ams-web.org/|title=Academy of Marketing Science|website=www.ams-web.org}}
4. ^{{cite web|url=http:h]]//www.ams-web.org/|title=Academy of Marketing Science|website=www.ams-web.org}}
5. ^{{cite web|url=https://executiveacademy.at/|title=WU Executive Academy Wien|website=WU Executive Academy}}
6. ^{{cite web|url=https://www.ama.org/publications/JournalOfInternationalMarketing/Pages/current-issue.aspx|title=Latest Research|website=ama.org}}
7. ^{{cite web|url=https://bach.wu.ac.at/d/research/ma/3628/#rg_2|title=FIDES|website=wu.ac.at}}
8. ^Leonidou, L. C., Katsikeas, C. S., Samiee, S. & Aykol, B. (2018). "International Marketing Research: A State-of-the-Art Review and the Way Forward." In Advances in Global Marketing (pp. 3-33). Springer International Publishing. {{ISBN|978-3-319-61385-7}}.
9. ^https://scholar.google.at/citations?view_op=search_authors&mauthors=bodo+schlegelmilch&hl=en&oi=ao
10. ^{{cite web|url=http://www.worldcat.org/title/global-marketing-strategy-an-executive-digest/oclc/922910877&referer=brief_results|title=Global marketing strategy: an executive digest|first=Bodo B|last=Schlegelmilch|date=27 May 2018|publisher=|via=Open WorldCat}}
11. ^{{cite web|url=http://www.worldcat.org/title/global-marketing-management-a-european-perspective/oclc/44868912&referer=brief_results|title=Global marketing management: a European perspective|first1=Warren J|last1=Keegan|first2=Bodo B|last2=Schlegelmilch|date=27 May 2018|publisher=Financial Times Prentice Hall|via=Open WorldCat}}
12. ^https://scholar.google.at/citations
13. ^Ambos, Björn, Schlegelmilch, Bodo B. (2007). Innovation and Control in the Multinational Firm: A Comparison of Political and Contingency Approaches. Strategic Management Journal. 28 (5): 473–486.
14. ^Awanis, Sandra, Schlegelmilch, Bodo B., Chi Cui, Charles. (2017). Asia's Materialists: Reconciling Collectivism and Materialism. Journal of International Business Studies, 48 (8): 964-991.
15. ^Szöcs, Ilona, Schlegelmilch, Bodo B., Rusch, Thomas, Shamma, Hamed M. (2016). Linking Cause Assessment, Corporate Philanthropy, and Corporate Reputation. Journal of the Academy of Marketing Science. 44 (3): 376–396.