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词条 Draft:POPxo
释义

  1. History

  2. Funding

  3. References

{{AFC submission|t||ts=20190401232739|u=Fitness Id|ns=118|demo=}}{{Multiple issues|{{original research|date=December 2018}}{{primary sources|date=December 2018}}{{Self-published|date=December 2018}}{{one source|date=December 2018}}}}POPxo is an online community for women in India that deals in everything from fashion, lifestyle, food, beauty, work, weddings and more. It is now India's largest community specially designed for modern Indian women[1]. POPxo's website was started to create and share stories, videos and social media content about the things young Indian women are curious about. Each month they produce 1300 original content, 2.5 Billion impressions, 295 Billion engagement, 240 Million video views, and 5 Million user post engagement.[2]

History

POPxo was launched in March 2014 in London, United Kingdom by Priyanka Gill. Gill started a blog named eStylista in 2006. Later it became POPxo in 2014. The Chief Business Officer of POPxo team is Rana Handa. POPxo is anchored in three cities as of now; London, New Delhi and Mumbai. In India it is headquartered in Hauz Khas Village, New Delhi.

In 2018, POPxo website has gone regional and has been launched in Marathi, Telugu, Bangla, and Tamil.[3] Another new venture by POPxo is its ECOMM for all the young women out there. [4]They even launched their first web series which included short movies also in July.[5]

Funding

POPxo is working with 250 brands currently and has recently raised INR 37 Crores from Neoplux (Doosan Group, Korea) and OPPO (China) with participation from existing investors IDG Ventures India, Kalaari Capital, GREE Ventures (Japan) and Summit Media (Philippines).[6][7]

References

1. ^{{Cite web|url=https://www.popxo.com/|title=POPxo|last=|first=|date=|website=|archive-url=|archive-date=|dead-url=|access-date=}}
2. ^{{Cite web|url=https://startupwonders.com/popxo-startup-story/|title=POPxo Achieved 2.5bn Content Engagement|last=|first=|date=|website=|archive-url=|archive-date=|dead-url=|access-date=}}
3. ^{{Cite news|url=http://www.buzzincontent.com/story/popxo-goes-regional--launches-in-marathi--bangla--tamil-and-telugu/|title=POPxo goes regional, launches in Marathi, Bangla, Tamil and Telugu|last=|first=|date=|work=|access-date=}}
4. ^{{Cite news|url=https://economictimes.indiatimes.com/small-biz/startups/newsbuzz/digital-community-for-women-popxo-is-set-to-launch-its-ecomm-platform/articleshow/65142972.cms|title=Digital community for women POPxo is set to launch its ecomm platform|last=|first=|date=|work=|access-date=}}
5. ^{{Cite news|url=http://www.buzzincontent.com/story/popxo-enters-long-format-content-space--to-launch-first-web-series-soon/|title=POPxo enters long format content space, to launch first web series soon|last=|first=|date=|work=|access-date=}}
6. ^{{Cite news|url=https://techstory.in/popxo-raises-inr-37-crores-2018/|title=POPxo raises INR 37 Crores|last=|first=|date=|work=|access-date=}}
7. ^{{Cite news|url=https://www.indianweb2.com/2018/04/26/chinas-oppo-makes-first-india-investment-with-funding-of-digital-media-startup-popxo/|title=China's Oppo Makes First Indian Investment|last=|first=|date=|work=|access-date=}}
Category:Women's websites
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