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词条 Eco Moliterno
释义

  1. Early life and education

     Career 

  2. References

  3. External links

{{Use mdy dates|date=December 2016}}{{Infobox person
|name = Eco Moliterno
|image = NEXT18 (43896916035) (cropped).jpg
|occupation = Chief Creative Executive Officer of Accenture Interactive for Latin America
|birth_date = {{Birth date and age|1977|10|14}}
|nationality = Brazilian
}}Eco Moliterno is a Brazilian advertising executive and the Chief Creative Executive Officer of Accenture Interactive for Latin America, one of the largest and fastest growing digital agency networks according to Advertising Age.[1][2][3] Previously, Moliterno was the executive creative director at Africa, one of the leading agencies in Brazil, as part of Grupo ABC, where he worked for 7 years.[4][5][6][7][8]

He was considered one of the 20 most influential advertising professionals of Brazil in 2015 and one of the 15 most influential Brazilians on the Internet in the same year.[7][9][10]

In 2016, Moliterno was named the second most admired advertising professional by industry peers, according to the Spanish research company Scopen.[11][12]

Early life and education

Moliterno graduated with a degree in Advertising from the University of São Paulo (ECA-USP), but started his professional career at the age of 16 as a caricaturist for Rock Brigade magazine. At 17, he moved to Denmark to finish high school, when he experienced the internet for the first time.[13][14]

Career

Back in Brazil in 1997, Moliterno started working for Oficcinæ Design, an illustration studio that created projects for clients such as Folha de S.Paulo, Editora Abril and Editora Globo. During this period, he also developed board games for GROW, a Brazilian toy company.[13][14]

In 2000, he took over as art director at Agência Click, the first digital agency in the country.[15][16] Three years later, Moliterno became chief designer of AOL Brazil, and during that period he received the Cyber Lions award at Cannes Lions International Festival of Creativity for three consecutive years (2003, 2004 and 2005).[13][17][18]

In 2005, he held the position of creative director at Tesla, a studio specializing in professional IT services for system development, where he worked for one year with clients such as General Motors, Sun Microsystems and NIVEA.[19]

After his work at Tesla, he became the creative vice president of Wunderman for Latin America. During the three years he worked there, he won another Cannes Cyber Lion in 2008, and a Media Lion, in 2009.[18][20][21][22][23]

In July 2009, he became digital creation director in Y&R and was a judge at the Cannes Festival for the Cyber category.[20][22][24] A year later, in 2010, he was invited to act as creative director in Africa Propaganda, agency of Grupo ABC.[5][6][7] He became Head of Digital of the agency in 2011 and Executive Creative Director in 2014.[25][26][27]

In 2011, Moliterno was considered one of the 10 most innovative professionals of Digital Marketing in Brazil by Meio & Mensagem.[26] In the same year, he was a speaker at the D&AD/ESPM White Pencil Round Table.[28][29][30] In 2012, he took part of Think Branding with Google, being there again in 2014 and 2016 (in Madrid), and also took part of ProXXIma Pocket, being present again in 2013, 2014 and 2016.[13][31][32][33][34][35][36][37]

He was also the first online creative professional to win the Caboré Award as the Creative Professional of the Year in 2013 and in 2016 he won the ABRADi-SP Award as Digital Professional.[14][38]

In 2017, Moliterno presided over the jury for El Ojo Interactivo, the digital media category of El Ojo, the largest Ibero-American event in advertising, marketing, communication and entertainment.[39][40]

References

1. ^{{cite web |url=http://adage.com/article/creative-movers/grey-promotes/307863/ |title=Accenture Interactive hires top Brazilian Creative Eco Moliterno |access-date=20 March 2017 |author=Alexandra Jardine |date= 2017-02-07|publisher=Ad Age}}
2. ^{{cite web |url=http://www.meioemensagem.com.br/home/comunicacao/2017/02/06/eco-moliterno-assume-lideranca-criativa-da-accenture-interactive.html |title=Eco Moliterno assume liderança criativa da Accenture Interactive |access-date=20 March 2017 |author=Alexandre Zaghi Lemos |date= 2017-02-06 |publisher=Meio & Mensage}}
3. ^{{cite web |url=http://propmark.com.br/agencias/eco-moliterno-nao-e-mais-vp-de-criacao-da-africa |title=Eco Moliterno não é mais VP da Africa =20 de Março de 2017 |author= PropMark |date= 2017-02-06 |publisher= PropMark}}
4. ^{{cite web|url=http://digitalks.com.br/noticias/26655/ |title="ENTREVISTA: ECO MOLITERNO, VP DE CRIAÇÃO DA ÁFRICA FALA SOBRE MOBILE"| publisher=Digitalks|accessdate=November 7, 2016}}
5. ^{{cite web|url=http://www.adweek.com/news/advertising-branding/moscow-mumbai-these-agencies-make-todays-best-campaigns-159808 |title="From Moscow to Mumbai, These Agencies Make Today's Best Campaigns Portraits of shops doing award-winning ads like 'Epic Split' and 'Dumb Ways to Die'"| publisher=AdWeek|accessdate=November 7, 2016}}
6. ^{{cite web|url=http://www.valor.com.br/empresas/3832824/grupo-abc-tem-nova-composicao-acionaria |title="Grupo ABC tem nova composição acionária"| publisher=Valor|accessdate=November 7, 2016}}
7. ^{{cite web|url=http://www.dci.com.br/especial/grupo-africa-estima-expansao-de-15-id375934.html |title="Grupo Africa estima expansão de 15%"| publisher=DCI|accessdate=November 7, 2016}}
8. ^{{cite web|url=http://www.meioemensagem.com.br/home/comunicacao/2017/02/06/eco-moliterno-assume-lideranca-criativa-da-accenture-interactive.html |title="Eco Moliterno assume liderança criativa da Accenture Interactive"| publisher=‘’Meio & Mensagem|accessdate=May 2, 2017}}
9. ^{{cite web|url=http://gq.globo.com/Prazeres/Poder/noticia/2015/10/os-15-brasileiros-mais-influentes-da-internet.html |title="Os 15 brasileiros mais influentes da internet"| publisher=
GQ Globo|accessdate=November 7, 2016}}
10. ^{{cite web|url=http://gq.globo.com/Prazeres/Poder/noticia/2015/04/os-20-publicitarios-mais-influentes-do-brasil.html |title="Os 20 publicitários mais influentes do Brasil"| publisher=
GQ Globo|accessdate=November 7, 2016}}
11. ^{{cite web |url= http://www.meioemensagem.com.br/home/comunicacao/2016/11/25/pesquisa-aponta-publicitarios-mais-admirados-do-brasil.html|title=Os publicitários mais admirados do Brasil|access-date=November 25, 2016 |author= Alexandre Zaghi Lemos |date= 2016-11-25|publisher=Meio e Mensagem}}
12. ^{{cite web |url=http://propmark.com.br/mercado/nizan-guanaes-e-o-publicitario-mais-admirado-pelos-anunciantes|title= Nizan Guanaes é o publicitário mais admirado pelos anunciantes |access-date=November 24, 2015 |author= Paulo Macedo |date= 2016-11-24|publisher=Propaganda e Marketing}}
13. ^{{cite web|url=http://evento.proxxima.com.br/2016/eco-moliterno/ |title="Eco Moliterno"| publisher=
Proxxima|accessdate=November 7, 2016}}
14. ^{{cite web|url=http://www.hypeness.com.br/2014/02/uma-carta-para-mim-mesma-10-anos-atras-por-eco/ |title="Uma carta para mim mesmo 10 anos atrás – por Eco Moliterno"| publisher=
Hypeness|accessdate=November 7, 2016}}
15. ^{{cite web|url=http://economia.estadao.com.br/noticias/geral,a-nova-relacao-entre-marcas-e-conteudos-imp-,1635106 |title="A nova relação entre marcas e conteúdos"| publisher=
Estadão|accessdate=November 7, 2016}}
16. ^{{cite web|url=http://www.esperienza.com.br/alshop/brasilshop2015/sao-paulo/#!portfolio-item/eco-moliterno/ |title="Palestrantes – Eco Moliterno"| publisher=
Esperienza|accessdate=November 7, 2016}}
17. ^{{cite web|url=http://www.portfoliolovers.com/post/Muz1QAzs/eco-moliterno/|title="Eco Moliterno"| publisher=
Portfólio Lovers|accessdate=November 7, 2016}}
18. ^{{cite web|url=http://www.escolacuca.com/cuca2013/2015/10/intensivo-de-criacao-publicitaria-com-eco-moliterno/ |title="INTENSIVO DE CRIAÇÃO PUBLICITÁRIA COM ECO MOLITERNO"| publisher=
Escola de Criativos|accessdate=November 7, 2016}}
19. ^{{cite web|url=http://www.parana-online.com.br/editoria/cidades/news/131750/ |title="TESLA FAZ 10 ANOS E LANÇA NOVA UNIDADE DE NEGÓCIOS"| publisher=
Paraná Online|accessdate=November 7, 2016}}
20. ^{{cite web|url=http://propmark.com.br/agencias/eco-moliterno-e-adilson-batista-vao-reforcar-area-digital-da-yr |title="Eco Moliterno e Adilson Batista vão reforçar área digital da Y&R"| publisher=
PropMark|accessdate=November 7, 2016}}
21. ^{{cite web|url=http://www.adlatina.com.ar/publicidad/eco-moliterno-pas%C3%B3-vicepresidente-creativo-regional-online-de-wunderman |title="Eco Moliterno pasó a vicepresidente creativo regional online de Wunderman"| publisher=
Adlatina|accessdate=November 7, 2016}}
22. ^{{cite web|url=http://portalimprensa.com.br/cadernodemidia/noticias/2009/01/28/imprensa25743.shtml |title="Eco Moliterno, da Wunderman, será jurado no Festival de NY"| publisher=
Portal Imprensa|accessdate=November 7, 2016}}
23. ^{{cite web|url=http://www.pimenta.com/lermais_materias.php?cd_materias=4811&friurl=:-AR-DR---Antes-de-Ronaldo-Depois-de-Ronaldo- |title="A.R., D.R. – Antes de Ronaldo, Depois de Ronaldo"| publisher=
Pimenta Comunicação|accessdate=November 7, 2016}}
24. ^{{cite web|url=http://propmark.com.br/premios/cannes-apresenta-jurados-de-cyber-promo-e-radio-lions |title="Cannes apresenta jurados de Cyber, Promo e Radio Lions"| publisher=
PropMark|accessdate=November 7, 2016}}
25. ^{{cite web|url=http://propmark.com.br/agencias/africa-muda-lideranca-de-criacao |title="Africa muda liderança de criação"| publisher=
PropMark|accessdate=November 7, 2016}}
26. ^{{cite web|url=http://www.mmaglobal.com/speakers/eco-moliterno |title="ECO MOLITERNO CREATIVE VP ÁFRICA"| publisher=
MMA Global|accessdate=November 7, 2016}}
27. ^{{cite web|url=http://propmark.com.br/agencias/africa-promove-criacao-digital |title="Africa nomeia diretores de criação associados no digital"| publisher=
PropMark|accessdate=November 7, 2016}}
28. ^{{cite web|url=https://empreendedordigital.videocloudpro.io/video/GQrfIey_qUg/title?src=Youtube |title="D&AD/ESPM White Pencil Roundtable Sao Paulo"| publisher=
Empreendedor Digital|accessdate=November 7, 2016}}
29. ^{{cite web|url=http://www.revistapronews.com.br/siteantigo/anteriores/detalhe/416/one-day-show-debate-mercado-publicitario-nordestino.html |title="ONE DAY SHOW DEBATE MERCADO PUBLICITÁRIO NORDESTINO"| publisher=
Revista Pro News|accessdate=November 7, 2016}}
30. ^{{cite web|url=http://www.jornaldaparaiba.com.br/vida_urbana/noticia/58652_one-day-show-reune-grandes-nomes-do-marketing-e-da-publicidade|title="One Day Show reúne grandes nomes do marketing e da publicidade"| publisher=
Jornal da Paraíba|accessdate=November 7, 2016}}
31. ^{{cite web|url=http://propmark.com.br/mercado/google-discute-poder-do-digital|title="Google discute poder do digital"| publisher=
PropMark|accessdate=November 7, 2016}}
32. ^{{cite web|url=http://thinkbrazil.withgoogle.com/education/|title="Eventos: Think Education with Google"| publisher=
Think Brazil|accessdate=November 7, 2016}}
33. ^{{cite web|url=http://www.marketingdirecto.com/videos-2/think-with-google-luis-marques-defoin-eco-moliterno/ |title="Think With Google: Luis Marques Defoin y Eco Moliterno"| publisher=
Marketing Directo|accessdate=November 7, 2016}}
34. ^{{cite web|url=http://www.minasmarca.com/plus/modulos/noticias/ler.php?cdnoticia=16499#.V-wmXc7n-Uk |title="ProXXIma Pocket 2012 – Profissionais de destaque do mercado digital vão debater o tema Internet Multitelas"| publisher=
Minas Marca|accessdate=November 7, 2016}}
35. ^{{cite web|url=http://www.meioemensagem.com.br/home/proxxima/noticias/2013/03/26/evento-proxxima-skol-apresentara-estrategias-nas-redes-sociais.html|title="Evento ProXXIma: Skol apresentará estratégias nas redes sociais"| publisher=
Meio e Mensagem|accessdate=November 7, 2016}}
36. ^{{cite web|url=http://www.targetbox.com.br/page/tutoriais/proxxima-2014-sera-focado-nos-negocios-ligados-a-internet |title="ProXXima 2014 será focado nos negócios ligados à internet"| publisher=
Target Box|accessdate=November 7, 2016}}
37. ^{{cite web|url=http://www.designculture.com.br/evento-proxxima-2014-negocios-a-nova-lingua-do-mundo-digital/ |title="Palestrantes nacionais e internacionais discutem os negócios que movem a era digital no ProXXIma 2014"| publisher=
Design Culture|accessdate=November 7, 2016}}
38. ^{{cite web|url=http://grandesnomesdapropaganda.com.br/category/mercado-digital/ |title="ABRADi-SP anuncia ganhadores do 1º Prêmio para Profissionais Digitais"| publisher=
Grandes Nomes da Propaganda|accessdate=November 7, 2016}}
39. ^{{cite web|url=http://propmark.com.br/premios/eco-moliterno-da-accenture-presidira-juri-do-el-ojo-interativo |title="Eco Moliterno da Accenture presidirá El Ojo Interactivo"| publisher=‘’PropMark’’|accessdate=December 11, 2017}}
40. ^{{cite web|url=http://portaldapropaganda.com.br/noticias/13388/festival-el-ojo-de-iberoamerica-anuncia-um-novo-premio-para-2017/ |title="Festival de El Ojo anuncia um novo prêmio"| publisher=‘’PortaldaPropaganda’’|accessdate=December 11, 2017}}

External links

  • {{LinkedIn URL|https://www.linkedin.com/in/ecomoliterno}}
  • [https://www.accenture.com/us-en/interactive-index Accenture Interactive]
  • Africa Propaganda
{{DEFAULTSORT:Moliterno, Eco}}

4 : Businesspeople in advertising|Brazilian media executives|1977 births|Living people

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