| 词条 | Morning Consult | |||||||||||||||||||||
| 释义 |
| name = Morning Consult | logo = Logo+tagline-black.png | logo_size = 500 | image = | type = Privately held company | industry = survey research, market research | founded = {{Start date and age|2013}} in Washington, D.C. | key_people = {{Unbulleted list|Michael Ramlet, CEO|Kyle Dropp, Chief research officer|Alex Dulin, CTO}} | products = Morning Consult Brand Intelligence | website = {{URL|morningconsult.com}} }}Morning Consult is a global, privately held technology and media company established in 2013. It was named one of the fastest growing technology companies in North America by Deloitte.[1] The company specializes in online survey research technology and has offices in Washington, D.C., New York City, Chicago, and San Francisco.[2] Morning Consult provides global survey research tools, data services and news to organizations in business, marketing, policy and politics. The company's proprietary brand tracking platform, Brand Intelligence[3], tracks over 2,000 companies, products, and individuals across 12 countries by surveying 200 people every day on each brand it tracks.[4] HistoryMorning Consult was founded in 2013 by CEO Michael Ramlet. It officially launched with a poll looking at whether young and uninsured Americans were going to sign up for the Affordable Care Act's insurance exchanges, published just before the exchanges went live in 2013.[5] The White House used that polling in its briefing later that day.[5] Initially operating from a row house near Capitol Hill, the firm went from 13 employees in 2014 to 39 in Washington, D.C. in late 2015.[6] In 2015, the company published a report on the ‘Shy Trump’ voter in the Republican presidential primaries.[7] The claim has since be debunked by political scientists.[8] The company subsequently signed partnership agreements with a number of media outlets. In February 2016, Morning Consult partnered with Vox to conduct polling on topical stories in politics and culture.[9] In June 2016, Morning Consult debuted the Morning Consult Brand Index in Fortune magazine's annual release of the Fortune 500 list[10] and began polling with Bloomberg News on investor sentiment.[11] During the 2016 U.S. Presidential election, Morning Consult and the political journalism company Politico published a weekly polling partnership on ‘political issues, personalities and media aspects that affect the daily debate.'[12] The polling relationship continued after the 2016 election and is released weekly in Politico Playbook. The company's services saw an increase in popularity in 2016 and 2017 following its accurate polling results for the 2016 U.S. presidential election, showing a closer race than other pollsters.[13][14] In 2017, Morning Consult launched its flagship survey research technology product, Brand Intelligence.[15] The survey research technology platform uses daily interviews with 6,000 Americans to provide daily tracking on nearly 2,000 companies, products and services.[16] In addition to its weekly poll with Politico, Morning Consult also conducts regular survey research with The New York Times.[17] In October 2017, the company opened an office in New York City and then in Chicago[18] and San Francisco[19] in 2018.[20] In 2018, the company announced it was partnering with The Hollywood Reporter for a weekly polling series on what Americans think about the hottest news and trends in Hollywood.[21] The company also launched two new editorial verticals looking at entertainment[22] and sports[23]. Polling and methodologyMorning Consult conducts scientific online polling.[24] It uses a stratified sampling process and multiple nationally recognized vendors to access to tens of millions of Americans. After fielding, Morning Consult applies weights based on age, race/ethnicity, gender, educational attainment, and region (determined by 2016 Current Population Survey). During the 2016 presidential election, Morning Consult had one of the most accurate national polls: despite calling the winner of the election incorrectly, it successfully predicted Hillary Clinton winning the national popular vote by 3 percent (she won by 2.1 percent).[25] The website FiveThirtyEight also found that Morning Consult, along with other prolific online polling firms, did not have a strong house effect in its 2016 election polling.[26] Brand IntelligenceIn the spring of 2017, Morning Consult launched Brand Intelligence, a survey research and media monitoring platform. The platform tracks over 2,000 public-facing brands and products across 12 countries, and offers subscribers access to data on their companies as well as competitors. For each brand that is tracked, Morning Consult conducts 200 interviews per day.[27] Brand Intelligence also provides social media listening and media monitoring services, aggregating results from over 85,000 news outlets.{{cn|date=October 2017}} In October 2017, data from Brand Intelligence was cited in the New York Times showing changes in survey results on the NFL's brand after President Donald Trump criticized the league on Twitter.[28] Media divisionMorning Consult’s editorial division covers eight subject areas: Washington, Brands, Tech, Energy, Finance, Health, Sports, and Entertainment. The editorial team produces original reporting, as well as daily email newsletter briefings that reach 300,000 subscribers. The editorial team also produces semi-annual rankings on a range of topics, including governor rankings[29], U.S. senator rankings[30], a most loved brand index[31], and more. Awards
References1. ^{{Cite web|url=https://www2.deloitte.com/us/en/pages/technology-media-and-telecommunications/articles/fast500-winners.html|title=2018 Technology Fast 500 award winners {{!}} Deloitte US|website=Deloitte United States|language=en|access-date=2018-11-28}} 2. ^{{Cite news|url=https://morningconsult.com/about/|title=About - Morning Consult|work=Morning Consult|access-date=2017-10-16|language=en-US}} 3. ^{{Cite web|url=https://morningconsult.com/product/brand-intelligence/|title=Brand Intelligence|last=|first=|date=|website=https://morningconsult.com/product/brand-intelligence/|language=en-US|archive-url=|archive-date=|dead-url=|access-date=2017-10-16}} 4. ^{{Cite news|url=http://fortune.com/2017/09/28/why-companies-survive-pr-nightmares/|title=Here's Why Your PR Nightmare Might Not Be a Crisis After All|work=Fortune|access-date=2017-10-16|language=en}} 5. ^{{Cite news|url=https://morningconsult.com/white-house-release-affordable-care-act-media-update/|title=White House Release - Affordable Care Act Media Update - Morning Consult|work=Morning Consult|access-date=2017-10-16|language=en-US}} 6. ^{{Cite web|url=http://www.businessinsider.fr/us/morning-consult-election-polls-2016-11/|title=A breakout company broke the dam in 2016 polling, and now it wants to become 'the Bloomberg of public opinion'|website=Business Insider France|language=fr-FR|access-date=2017-10-16}} 7. ^{{Cite news|url=https://www.theatlantic.com/politics/archive/2015/12/the-embarrassment-of-supporting-donald-trump/421365/|title=Are Many Trump Supporters Too Embarrassed to Tell Pollsters the Truth?|last=McGill|first=Andrew|work=The Atlantic|access-date=2017-10-16|language=en-US}} 8. ^{{cite journal |last1=Coppock|first1=Alexander|date=2017-06-26|title=Did Shy Trump Supporters Bias the 2016 Polls? Evidence from a Nationally-representative List Experiment|url=https://alexandercoppock.com/projectpages_Coppock_shytrump.html|journal=Statistics, Politics, and Policy|volume=8|issue=1|pages=29-40|doi=10.1515/spp-2016-0005|access-date=2019-02-15}} 9. ^{{Cite news|url=http://www.adweek.com/digital/vox-com-and-morning-consult-join-forces-on-new-polling-project/|title=Vox.com and Morning Consult Join Forces on New Polling Project|access-date=2017-10-16|language=en-US}} 10. ^{{Cite news|url=https://morningconsult.com/2016/06/06/morning-consult-debuts-brand-index-with-fortune-500/|title=Morning Consult Debuts Brand Index with Fortune 500 - Morning Consult|date=2016-06-06|work=Morning Consult|access-date=2017-10-16|language=en-US}} 11. ^{{Cite news|url=https://www.bloomberg.com/news/articles/2016-06-22/trump-beats-clinton-for-investor-confidence-in-national-poll-ipqnftr7|title=Trump Beats Clinton for Investor Confidence in National Poll|date=2016-06-22|work=Bloomberg.com|access-date=2017-10-16}} 12. ^{{Cite news|url=http://www.politico.com/blogs/on-media/2016/09/politico-to-launch-morning-consult-polling-partnership-228820|title=POLITICO to launch polling partnership with Morning Consult|work=POLITICO|access-date=2017-10-16}} 13. ^1 {{Cite news|url=http://www.businessinsider.com/morning-consult-election-polls-2016-11|title=A breakout company broke the dam in 2016 polling, and now it wants to become 'the Bloomberg of public opinion'|work=Business Insider|access-date=2017-03-26|language=en}} 14. ^{{Cite news|url=https://www.wired.com/2017/02/trump-hate-tweeting-find-really-crisis|title=Is Trump Hate-Tweeting You? Find Out if It’s Really a Crisis|last=Lapowsky|first=Issie|work=Wired.com|access-date=2017-03-26|language=en-US}} 15. ^{{Cite web|url=https://morningconsult.com/product/brand-intelligence/|title=Brand Intelligence|last=|first=|date=|website=https://morningconsult.com/product/brand-intelligence/|language=en-US|archive-url=|archive-date=|dead-url=|access-date=2017-10-17}} 16. ^{{Cite news|url=https://www.wired.com/2017/02/trump-hate-tweeting-find-really-crisis/|title=Is Trump Hate-Tweeting You? Find Out if It’s Really a Crisis|last=Lapowsky|first=Issie|work=WIRED|access-date=2017-10-16|language=en-US}} 17. ^{{Cite news|url=https://www.nytimes.com/interactive/2017/10/11/upshot/trump-nfl-polarization.html|title=The N.F.L. Is Now One of the Most Divisive Brands in the U.S.|last=Quealy|first=Kevin|date=2017-10-11|work=The New York Times|access-date=2017-10-16|language=en-US|issn=0362-4331}} 18. ^{{Cite news|url=https://morningconsult.com/form/chicago/|title=Morning Consult Chicago - Morning Consult|work=Morning Consult|access-date=2018-10-10|language=en-US}} 19. ^{{Cite news|url=https://morningconsult.com/form/san-francisco|title=Morning Consult San Francisco - Morning Consult|work=Morning Consult|access-date=2018-10-10|language=en-US}} 20. ^{{Cite news|url=https://morningconsult.com/2018/09/10/morning-consult-expands-nationally-nyc-chicago-san-francisco/|title=Morning Consult Expands Nationally to NYC, Chicago, and San Francisco|last=|first=|date=|work=Morning Consult|access-date=2018-10-10|language=en-US}} 21. ^{{Cite news|url=https://morningconsult.com/2018/10/10/morning-consult-joins-forces-with-the-hollywood-reporter-for-first-of-its-kind-polling-partnership/|title=Morning Consult Joins Forces With The Hollywood Reporter For First-of-its-Kind Polling Partnership - Morning Consult|date=2018-10-10|work=Morning Consult|access-date=2018-11-28|language=en-US}} 22. ^{{Cite news|url=https://morningconsult.com/form/entertainment-subscribe/|title=Morning Consult Entertainment|work=Morning Consult|access-date=2018-11-28|language=en-US}} 23. ^{{Cite news|url=https://morningconsult.com/form/entertainment-subscribe/|title=Morning Consult Entertainment|work=Morning Consult|access-date=2018-11-28|language=en-US}} 24. ^{{Cite news|url=http://www.businessinsider.com/morning-consult-election-polls-2016-11/|title=A breakout company broke the dam in 2016 polling, and now it wants to become 'the Bloomberg of public opinion'|work=Business Insider|access-date=2017-10-16|language=en}} 25. ^{{Cite news|url=http://elections.huffingtonpost.com/pollster/2016-general-election-trump-vs-clinton|title=2016 General Election: Trump vs. Clinton - Polls - HuffPost Pollster|work=The Huffington Post|access-date=2017-10-16|language=en}} 26. ^{{Cite news|url=https://fivethirtyeight.com/features/election-update-leave-the-la-times-poll-alone/|title=Election Update: Leave The LA Times Poll Alone!|date=2016-08-23|work=FiveThirtyEight|access-date=2017-10-16|language=en-US}} 27. ^{{Cite news|url=https://www.wired.com/2017/02/trump-hate-tweeting-find-really-crisis/|title=Is Trump Hate-Tweeting You? Find Out if It’s Really a Crisis|last=Lapowsky|first=Issie|work=WIRED|access-date=2017-10-16|language=en-US}} 28. ^{{Cite news|url=https://www.nytimes.com/interactive/2017/10/11/upshot/trump-nfl-polarization.html|title=The N.F.L. Is Now One of the Most Divisive Brands in the U.S.|last=Quealy|first=Kevin|date=2017-10-11|work=The New York Times|access-date=2017-10-16|language=en-US|issn=0362-4331}} 29. ^{{Cite news|url=https://morningconsult.com/governor-approval-ratings-july-2017/|title=America's Most And Least Popular Governors –– July 2017|work=Morning Consult|access-date=2017-10-16|language=en-US}} 30. ^{{Cite news|url=https://morningconsult.com/july-2017-senator-rankings/|title=These Are the Most Popular Senators in America Right Now|work=Morning Consult|access-date=2017-10-16|language=en-US}} 31. ^{{Cite web|url=https://morningconsultintelligence.com/featured/2017/5/2/top-brands|title=Most Loved Brands - Morning Consult Intelligence|website=morningconsultintelligence.com|language=en-US|access-date=2017-10-16}} 32. ^{{Cite web|url=https://www2.deloitte.com/us/en/pages/technology-media-and-telecommunications/articles/fast500-winners.html|title=2018 Technology Fast 500 award winners {{!}} Deloitte US|website=Deloitte United States|language=en|access-date=2018-11-28}} 33. ^{{Cite news|url=https://adage.com/article/special-report-40-under-40/meet-ad-age-2018-40-under-40/315005/#name28|title=Ad Age's new 40 Under 40 took unexpected paths to success|access-date=2018-11-28|language=en}} 34. ^{{Cite web|url=https://www.bizjournals.com/washington/feature/ey-entrepreneur-of-the-year/2018/technology-category.html|title=https://www.bizjournals.com/washington/feature/ey-entrepreneur-of-the-year/2018/technology-category.html|website=www.bizjournals.com|access-date=2018-11-28}} 35. ^{{Cite news|url=https://www.comparably.com/blog/best-ceos-for-women-2018/|title=Best CEOs for Women 2018|work=Comparably|access-date=2018-11-28|language=en-US}} 36. ^{{Cite news|url=https://www.washingtonian.com/2017/05/03/washingtons-100-top-tech-leaders-titans/|title=Tech Titans 2017: Washington’s 100 Top Tech Leaders {{!}} Washingtonian|date=2017-05-03|work=Washingtonian|access-date=2018-11-28|language=en-US}} External links
6 : American companies established in 2013|Polling companies|Online companies of the United States|Public opinion research companies in the United States|Public opinion research companies|Companies based in Washington, D.C. |
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