| 词条 | NameLab |
| 释义 |
NamingThe naming process includes identifying appropriate words and "making them a thing."[1] Smaller than a word is a morpheme, the building block from which marketing names such as "Lumina" are formed.[3] One example is how NameLab used the prefix "Acu" to help form "Acura."[4] The term "In-capping" involves joining and capitalizing multiple words and describes the name NameLab.[2] It worked for clients such as AutoZone. A NameLab competitor used the idea to change its own name from Millennium Groupe to NeuVision Group LLC in the year 2000. NameLab's Bachrach defended his business, saying, "If you make up a word, you will have much stronger proprietary rights." Also, just as do-it-yourself tax filers are H&R Block's largest competitor, [5] the name-it-yourself approach can work: Yext named itself by combining Next and Yellow Pages.[8] Naming can involve psychologists, linguists and semanticists.[3] A supporting process helps convince companies on what they're doing: STAR - "Segmentation Through Attitudinal Restructuring". Advertising guru Al Ries said: "The name is the single most important decision you'll ever make as a company."[2][3] Much of the company's work is for naming products, with related suggestions for product characteristics, such as the color of a pill.[3] Another part of this work is to verify that the suggested name is not already in use.[6] HistoryThe firm was started by Ira N. Bachrach.[2][7] Clients included Procter & Gamble, Johnson & Johnson, Coors, Chrysler, Federal Express, Nissan, Compaq Computer Corp. and PepsiCo.[8] The high point of its success was the tech boom of the late 1990s,[9] because many startups sought names that would attract investors.[2] See also
References1. ^1 {{cite newspaper |newspaper=The New York Times |date=July 29, 2004 |url=https://www.nytimes.com/2004/07/29/garden/design-notebook-trash-trades-up.html|title=DESIGN NOTEBOOK; Trash Trades Up|author=William L. Hamilton}} {{company-stub}}2. ^1 2 3 4 {{cite newspaper |newspaper=Kansas City Business Journal|title=NameLab Inc.: Part intuition, part marketing, part software, all important|url=https://www.bizjournals.com/kansascity/stories/2003/03/17/smallb1.html|author=Charlie Anderson |date=March 16, 2003}} 3. ^1 2 3 {{cite newspaper|newspaper=The Washington Post|date=December 16, 1990|url=https://www.washingtonpost.com/archive/lifestyle/magazine/1990/12/16/who-put-the-sunshine-in-the-sunshine-scent/96fd06eb-0547-424f-9bab-cc434434476a/?noredirect=on|title=WHO PUT THE SUNSHINE IN THE SUNSHINE SCENT?|author=Peter Carlson}} 4. ^{{cite book|title=Start Your Own Business: The Only Startup Book You'll Ever Need|url=https://books.google.com/books?isbn=1613083882 |isbn=1613083882|publisher=Entrepreneur Media |author=Jennifer Merritt|date=2018}} 5. ^{{cite web|url=https://seekingalpha.com/article/4209061-h-and-r-block-predictable-business-minimal-growth-prospects|title=H&R Block: A Predictable Business With Minimal Growth Prospects|date=September 30, 2018 |author=Alex Middleton}} 6. ^{{cite newspaper|newspaper=The Los Angeles Times|date=July 14, 1987|title=The Name of the Game : Moniker Makers Rake in Big Bucks|url=http://articles.latimes.com/1986-07-14/business/fi-19333_1_product-firms|author=Jube Shiver, Jr.}} 7. ^{{cite magazine |magazine=InfoWorld|date=September 9, 1985 |page=23 |title=NameLab develops names|url=https://books.google.com/books?id=eS8EAAAAMBAJ}} 8. ^{{Cite web|url=https://people.com/archive/namelabs-ira-bachrach-wants-his-catchy-coinages-to-be-part-of-the-national-lingo-vol-25-no-9/|title=Namelab's Ira Bachrach Wants His Catchy Coinages to Be Part of the National Lingo|website=PEOPLE.com|language=en|access-date=2019-02-04}} 9. ^1 {{cite magazine |magazine=Forbes |date=November 19, 2012|title=The M&A Name Game |author=Jessica McHugh|url=https://www.forbes.com/sites/mergermarket/2012/11/19/the-ma-name-game}} 1 : Product development |
| 随便看 |
|
开放百科全书收录14589846条英语、德语、日语等多语种百科知识，基本涵盖了大多数领域的百科知识，是一部内容自由、开放的电子版国际百科全书。