“Richard A. Bettis”的意思、由来-开放百科全书

In 1986, Bettis and his co-author C.K. Prahalad coined the term dominant logic to describe deep-set cultural norms and thought patterns that drive managerial action in firms.^[4]^[5]^[6]

Selected publications

Hu, Songcui, Zi‐Lin He, Daniela P. Blettner, and Richard A. Bettis. "Conflict inside and outside: Social comparisons and attention shifts in multidivisional firms." Strategic Management Journal (2016).

Kim, Changhyun, and Richard A. Bettis. "Cash is surprisingly valuable as a strategic asset." Strategic Management Journal 35, no. 13 (2014): 2053-2063.

Bettis, Richard A., and Michael A. Hitt. "The new competitive landscape." Strategic management journal 16, no. S1 (1995): 7-19.

Bettis, Richard A., and Coimbatore K. Prahalad. "The dominant logic: Retrospective and extension." Strategic management journal 16, no. 1 (1995): 5-14.

Prahalad, Coimbatore K., and Richard A. Bettis. "The dominant logic: A new linkage between diversity and performance." Strategic management journal 7, no. 6 (1986): 485-501.

Bettis, Richard A., and Vijay Mahajan. "Risk/return performance of diversified firms." Management Science 31, no. 7 (1985): 785-799.

Bettis, Richard A. "Performance differences in related and unrelated diversified firms." Strategic Management Journal 2, no. 4 (1981): 379-393

References

1. ^{{cite web|url=http://www.kenan-flagler.unc.edu/faculty/directory/strategy-and-entrepreneurship/rich-bettis|title=Rich Bettis - Faculty UNC Kenan-Flagler Business School|website=www.kenan-flagler.unc.edu}}
2. ^{{cite web|url=https://www.strategicmanagement.net/bio/1429|title=Richard Bettis, University of North Carolina at Chapel Hill|website=Strategic Management Society}}
3. ^{{cite book|title=The Palgrave Encyclopedia of Strategic Management|first=Jennifer|last=Oetzel|editor-first1=Mie|editor-last1=Augier|editor-first2=David J.|editor-last2=Teece|date=1 December 2017|publisher=Palgrave Macmillan UK|pages=1–2|doi=10.1057/978-1-349-94848-2_621-1|chapter = Bettis, Richard (Born 1947)|isbn = 978-1-349-94848-2}}
4. ^Easterby-Smith, Mark, and Marjorie A. Lyles, eds. Handbook of organizational learning and knowledge management. John Wiley & Sons, 2011.
5. ^{{cite web|url=https://hbr.org/2012/03/reversing-the-curse-of-dominan|title=Reversing the Curse of Dominant Logic|publisher=|date=2012-03-26}}
6. ^Bettis, Richard A. and Daniela Blettner. "Dominant Logic" Palgrave encyclopedia of strategic management (2014).

4 : American business theorists|1947 births|Living people|University of North Carolina at Chapel Hill faculty