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词条 Secretlab
释义

  1. History

  2. Products

  3. Partnerships

  4. Reception

  5. Awards

  6. References

{{Infobox company
| name = Secretlab
| logo = Transparent SecretLab Logo(black font)(padded).png
| logo_size = 225px
| type = Private
| industry = Furniture
| founded = {{start date|2014}}
| founders = Ian Alexander Ang, Alaric Choo
| area_served = United States, Canada, United Kingdom, Europe, Singapore, Australia, South-East Asia
| products = THRONE, OMEGA, TITAN, NAPA Series, SoftWeave™ Series
| website = https://secretlab.co
}}Secretlab is a gaming chair manufacturing company that was founded in 2014.[1] It operates in the United States, Canada, United Kingdom, Europe, Australia, and South-East Asia, with its headquarters in Singapore. Secretlab specializes in the creation and production of its own line of gaming chairs.[2][3]

History

Secretlab was founded in 2014 by two former competitive gamers Ian Alexander Ang[4] and Alaric Choo, who set out to create and market computer chairs targeted at computer gamers,[5] having grown disgruntled at the lack of affordable and quality options in the gaming chair market.[6] They got the idea to start the company after they could not find a chair that can be used for long hours and fit for both gaming and office setups.[7]

The company officially launched in Singapore in May 2015[8] and later in the year launched in Malaysia[9] and Australia[10] and the United States in 2016[11] In 2017, the company further expanded into the United Kingdom, Europe[12] and Canada.[13]

Secretlab sells directly to their customers with the founders deciding not to go through distributors or retailers to keep prices down.[14][15]

Products

Secretlab's products are generally targeted at gamers, although the company has also attracted customers from law firms, clinics and corporate offices.[16]

To date, the company has released three models, the THRONE, OMEGA and TITAN, which are upholstered in PRIME™ PU leather[17][18][19][20], its custom-made SoftWeave™ fabric[21][22] as well as an ultra-luxurious Napa leather line, the NAPA Series.[23][24] The chairs are also made with high density cold-cure foam[25]. The company uses industrial grade raw materials and all products are sent for ANSI/BIFMA testing.[26]

Partnerships

Secretlab's gaming chairs are the choice of many international esports events, including:

  • League of Legends[27][28][29][30] competitions such as the League of Legends World Championship, League of Legends Championship Series and other major international events [31]
  • National PlayerUnknown Battlegrounds League[32][33]
  • International Dota 2 tournaments such as the Kuala Lumpur Major[34], the Bucharest Major[35][36] and the Bucharest Minor[37]
  • Rainbow 6 Siege US National Finals[38]

The company has also partnered with international e-sports teams Cloud9[29][30], Team Secret[39][40][41], Newbee[42] and Blazer5 Gaming[43][44], an esports franchise of NBA team Portland Trail Blazers[45][46], as well as professional gamers, such as Daryl Koh ({{proper name|iceiceice}})[47] and Ho Kun Xian.[48] They also partnered with esports tournament operator PGL[49] and esports network OGN[50][51].

Reception

The products of Secretlab have met positive responses from Forbes[52], PC Gamer[53], TweakTown,[54] TechRadar,[55] Tech Guided,[56] CNET,[57] Gameranx,[58] PCMag[59], GamesRadar+[60] and Tech Advisor.[61]

Awards

  • Secretlab won the Emerging Enterprise Award 2017, an annual award co-presented by The Business Times and OCBC Bank that celebrates young and outstanding businesses.[62]
  • Co-founders Ian Alexander and Alaric Choo were also included in Forbes’ 30 Under 30 Asia Class of 2018,[63] which recognizes select business and industry figures annually.
  • Editor’s Choice Award, TweakTown[64]
  • Editor’s Choice Award by PC Magazine[65]
  • Editor’s Choice Award, Gameranx [66]
  • Editor's Choice, GamesRadar+ [67]
  • Ed's Choice Award, TechLife [68]

References

1. ^{{Cite news|url=https://www.channelnewsasia.com/news/business/premium-chair-maker-secretlab-eyes-industry-throne-9394740|title=Premium chair maker Secretlab eyes industry throne|work=Channel NewsAsia|access-date=2018-02-16|language=en-US|archive-url=https://web.archive.org/web/20180216205347/https://www.channelnewsasia.com/news/business/premium-chair-maker-secretlab-eyes-industry-throne-9394740|archive-date=2018-02-16|dead-url=no|df=}}
2. ^{{Cite web|url=https://www.lowyat.net/2015/86829/secretlab-aims-to-bring-practical-and-cost-effective-gaming-chairs-to-malaysia/|title=Exclusive: Secretlab Aims To Bring Practical And Cost Effective Gaming Chairs To Malaysia - Lowyat.NET|website=www.lowyat.net|language=en-US|access-date=2018-01-19|archive-url=https://web.archive.org/web/20180216085033/https://www.lowyat.net/2015/86829/secretlab-aims-to-bring-practical-and-cost-effective-gaming-chairs-to-malaysia/|archive-date=2018-02-16|dead-url=no|df=}}
3. ^{{Cite news|url=http://www.hardwarezone.com.my/tech-news-game-comfort-and-style-secretlab-gaming-chairs|title=Game in comfort and style with Secretlab gaming chairs|access-date=2018-01-19|language=en|archive-url=https://web.archive.org/web/20180216090517/http://www.hardwarezone.com.my/tech-news-game-comfort-and-style-secretlab-gaming-chairs|archive-date=2018-02-16|dead-url=no|df=}}
4. ^{{Cite news|url=http://www.esportsinsider.com/2018/03/secretlab-partnership-will-see-pgl-participants-sitting-comfortably/|title=SecretLab partnership will see PGL participants sitting comfortably|last=Cooke|first=Sam|date=2018-03-01|work=Esports Insider|access-date=2018-03-09|language=en-GB|archive-url=https://web.archive.org/web/20180309182946/http://www.esportsinsider.com/2018/03/secretlab-partnership-will-see-pgl-participants-sitting-comfortably/|archive-date=2018-03-09|dead-url=no|df=}}
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6. ^{{cite news | access-date=2017-11-30 | url=https://www.redbull.com/sg-en/secretlab-chairs-interview | title=How 2 StarCraft pros created a top gaming chair | work=Red Bull | language=en}}
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