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词条 Toast, Inc.
释义

  1. History

  2. Products

  3. Recognition

  4. See also

  5. References

  6. External links

{{Other uses|Toast (disambiguation)}}{{Infobox company
| name = Toast, Inc.
| logo = Toast-Inc-Logo.png
| logo_size =
| logo_alt = Toast POS Logo
| logo_caption =
| industry = Point of sale
| founded = 2012
| founders = Steve Fredette, President
Aman Narang, President
Jon Grimm, CTO.[1]
| hq_location = Boston, Massachusetts
| area_served = United States
| key_people = Chris Comparato, CEO
| products = Cloud-based point of sale systems for restaurants and bars
| num_employees = 1,000
| num_employees_year = 2018
| website = {{URL|https://pos.toasttab.com}}
}}

Toast, Inc. is a cloud-based restaurant software company based in Boston, Massachusetts. The company provides a restaurant management and point of sale (POS) system built on the Android operating system. Toast was founded in Cambridge, Massachusetts in 2012 by Steve Fredette, Aman Narang, and Jonathan Grimm. In 2016, Toast received $30 million in a round of Series B funding from Bessemer Venture Partners and GV, formerly Google Ventures.[2] Toast is used in a thousand restaurants, from small cafes to nationwide enterprises, across the U.S.[3]{{Update inline|date=July 2018}}

History

Toast founders Steve Fredette, Aman Narang, and Jonathan Grimm met at software company Endeca after graduating from MIT in Cambridge, MA. After Endeca was acquired by Oracle in 2011, they left to start Toast.[4] Grimm, Narang, and Fredette initially created a consumer app centered for mobile payments, customer loyalty, promotions, and social aspects that integrated with restaurants’ existing POS systems.[5]

The company started to realize that restaurants had far more needs than just being able to accept payments using a phone or tablet. The company pivoted to a full restaurant technology platform, with solutions for POS, online ordering, gift cards, analytics and other features. Two years later, the company signed over 1,000 merchants across the United States and grew to more than 120 employees, requiring the company to upgrade its space from 7,000 square feet in Cambridge to 40,000 square feet at the Hatch Fenway co-working space.[6][7][8][9]

In 2013, Toast received investments from several Boston executives, including former CEO of Endeca Steve Papa, who now serves as a board member for the company.[10]

In early 2015, Toast announced Chris Comparato as its chief executive officer. Comparato previously served as senior vice president of customer success at Acquia and senior vice president of worldwide customer solutions at Endeca. In August, Toast announced that they signed 1,000 customers in under two years, revealing 550% year-over-year growth.[11] In November, Toast released its first restaurant report, which analyzed the market for restaurant technology as well as restaurant owners’ challenges and preferred technology features.[12]

In January 2016, Toast received $30 million in a round of Series B funding from Bessemer Venture Partners and GV, previously known as Google Ventures and an Alphabet company.[13][14] The funding was led by BVP partner Kent Bennett and general partner and Android co-founder Rich Miner.[15] Several undisclosed investors also participated in the round.

In February 2018, Needham-based TripAdvisor partnered with Toast Inc.[16]

In July, 2018 the company became one of the unicorn startup companies after a Series D round of financing raising $115 million, and valuing the company at $1.4 billion.[17]

In March 2019 Toast received $250 million and reached $2.7 billion valuation.[18]

Products

Toast's restaurant management system operates on the Android operating system. The backend can be managed via mobile device or via Web browser in real-time. Associated hardware includes a receipt printer, cash drawer, kitchen display screen, and magstripe card reader.

Recognition

In 2015, Merchant Maverick named Toast one of the best POS systems for pizza parlors.[19] In 2016, Toast was recognized as a "notable player in the restaurant technology landscape" by PYMNTS.com.[20]

In May 2016, the New England Venture Capital Association (NEVCA) named Toast the winner of the Hottest Startup: A+ at the 2016 NEVY awards.[21][22]

See also

  • Point of sale display
  • Point of Sale

References

1. ^{{cite news|last1=Farrell|first1=Michael|url=https://www.bostonglobe.com/business/2013/09/22/out-endeca-new-crop-start-ups-take-shape/yQTwuTTK5bjHSlXJo4DPLM/story.html|publisher=Boston Globe|title=Cambridge firm is fertile ground for entrepreneurs|date=September 22, 2013}}
2. ^{{cite news|last1=Engel|first1=Jeff|url=http://www.xconomy.com/boston/2016/01/05/toast-from-endeca-vets-orders-up-30m-for-restaurant-software/|publisher=xconomy|date=January 5, 2016|title=Toast, From Endeca Vets, Orders Up $30M For Restaurant Software}}
3. ^{{cite news|last1=Woodward|first1=Curt|url=http://www.betaboston.com/news/2015/08/07/restaurant-tech-startup-toast-raising-more-money-as-it-hits-1000-customers/|publisher=Beta Boston|title=Restaurant tech startup Toast raising more money as it hits 1,000 customers|date=August 7, 2015}}
4. ^{{cite news|last1=Farrell|first1=Michael|url=https://www.bostonglobe.com/business/2013/09/22/out-endeca-new-crop-start-ups-take-shape/yQTwuTTK5bjHSlXJo4DPLM/story.html|publisher=Boston Globe|title=Cambridge firm is fertile ground for entrepreneurs|date=September 22, 2013}}
5. ^{{cite news|last1=Kirsner|first1=Scott|url=http://archive.boston.com/business/technology/innoeco/2012/12/testing_out_toast_new_mobile_a.html|publisher=Boston.com|title=Testing out Toast, new mobile app that helps diners keep an eye on the tab|date=December 26, 2012}}
6. ^{{cite news|last1=Martin|first1=Dylan|url=http://bostinno.streetwise.co/2015/09/09/restaurant-tablet-toast-restaurant-pos-system-adds-customers-headcount/|publisher=BostInno|date=September 9, 2015|title=Here's Why Toast is Becoming a Serious Contender in the Restaurant POS Market}}
7. ^{{cite news|last1=Kirsner|first1=Scott|url=http://www.betaboston.com/news/2015/07/07/restaurant-tech-startup-toast-surpasses-100-employees-gets-ready-to-move/|publisher=Beta Boston|title=Restaurant tech startup Toast surpasses 100 employees, gets ready to move|date=July 7, 2015}}
8. ^{{cite news|url=http://thefenway.com/art-culture-business-events-real-estate-working/toast-pops-fenway-hatch’s-first-tenant-moves|publisher=The Fenway|title=Toast Pops Up in The Fenway: Hatch's First Tenant Moves In}}
9. ^{{Cite web|url=http://bostinno.streetwise.co/2015/07/01/boston-startup-co-working-spaces-hatch-fenway-opening-august-2015/|title=One of Fenway’s Most Historic Buildings Gets an Innovative New Coworking Space|last=|first=|date=|website=bostinno.streetwise.co|archive-url=|archive-date=|dead-url=|access-date=2017-09-16}}
10. ^{{cite news|last1=Papa|first1=Steve|url=http://www.venturefizz.com/blog/steve-papa-endeca-entrepreneurial-spider-web-effect|publisher=Venture Fizz|title=Steve Papa, Endeca & The Entrepreneurial Spider Web Effect|date=April 13, 2014}}
11. ^{{cite news|last1=Guerra|first1=Bryan|url=http://www.hbxblog.com/toast-tab-the-difficulty-of-specialization-in-an-interdependent-industry|publisher=HBX Blog|title=The Strategic Pivot: Interdependence vs. Modularity in Restaurant POS Systems|date=October 27, 2015}}
12. ^{{cite news|url=http://www.emarketer.com/Article/Restaurants-Look-Upgrade-Their-Technology-Within-Year/1013429|publisher=eMarkter|title=Restaurants Look to Upgrade Their Technology Within the Year|date=January 6, 2016}}
13. ^{{cite news|last1=Yeung|first1=Ken|url=https://venturebeat.com/2016/01/05/toast-raises-30m-for-its-android-powered-point-of-sale-system-to-challenge-square/|publisher=Venture Beat|title=Toast raises $30 million for Android-powered point-of-sale-system to challenge Square|date=January 5, 2016}}
14. ^{{cite news|last1=Martin|first1=Dylan|url=http://bostinno.streetwise.co/2016/01/05/toasts-android-restaurant-software-gets-30m-from-google-bessemer/|publisher=BostInno|title=Here's How Toast Landed $30M From Alphabet's GV & Bessemer|date=January 5, 2016}}
15. ^{{cite news|last1=Billings|first1=Mike|url=https://blogs.wsj.com/venturecapital/2016/01/06/the-daily-startup-toast-raises-30-million-for-restaurant-pos-tech/|publisher=The Wall Street Journal|title=The Daily Startup: Toast Raises $30 Million for Restaurant POS Tech|date=January 6, 2016}}
16. ^{{Cite web|url=https://www.bizjournals.com/boston/news/2018/02/21/tripadvisor-partners-with-toast-to-boost.html|title=TripAdvisor partners with Toast to boost restaurant ads business|last=O'Brien|first=Kelly J.|date=February 21, 2018|website=Boston Business Journal|publisher=American City Business Journals|access-date=June 11, 2018}}
17. ^Konrad, Alex. [https://www.forbes.com/sites/alexkonrad/2018/07/10/billion-valuation-for-software-toast/#6f748a4a46e1 "Investors Slather A $1.4 Billion Valuation On Restaurant Software Maker Toast"], Forbes, 2018-07-10. Retrieved on 2018-10-05.
18. ^{{Cite web|url=https://venturebeat.com/2019/03/29/restaurant-management-platform-toast-raises-250-million-at-2-7-billion-valuation/|title=Restaurant management platform Toast raises $250 million at $2.7 billion valuation|date=2019-03-29|website=VentureBeat|language=en-US|access-date=2019-04-01}}
19. ^{{cite web|url=http://www.merchantmaverick.com/best-pos-systems-for-pizza-parlors|publisher=Merchant Maverick|title=Best POS Systems for Pizza Parlors}}
20. ^{{cite web|url=http://www.pymnts.com/news/point-of-sale/2016/from-tablet-to-table-the-democratization-of-restaurant-payments|publisher=PYMNTS.com|title=From Tablet to Table: The Democratization of Restaurant Payments}}
21. ^{{cite news|last1=Conti|first1=Katheleen|url=https://www.bostonglobe.com/business/technology/2016/05/19/new-england-startups-honored-group/rvmEizDEKWCYu8zxWBj1mL/story.html|title=New England startups honored by venture capital group|publisher=The Boston Globe|date=May 19, 2016}}
22. ^{{cite web|url=http://www.bbb.org/boston/business-reviews/point-of-sale-systems/toast-inc-in-boston-ma-164973/|publisher=Better Business Bureau|title=Toast, Inc. Review}}

External links

  • {{Official website|https://pos.toasttab.com}}

9 : Companies based in Boston|Payment systems|Point of sale companies|Android (operating system) software|Mobile technology|Business software|Cloud computing providers|Technology companies of the United States|Customer loyalty programs

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