请输入您要查询的百科知识:

 

词条 Win Bigly
释义

  1. Reception

  2. See also

  3. References

{{Infobox book
| name = Win Bigly: Persuasion in a World Where Facts Don't Matter
| image =
| size =
| border = yes
| caption = Hardcover, 1st edition
| author = Scott Adams
| title_orig =
| translator =
| illustrator =
| cover_artist =
| country = United States
| language = English
| series =
| subject = Donald Trump, persuasion
| genre = Non-fiction
| publisher = Portfolio
| publisher2 =
| pub_date = October 31, 2017
| english_pub_date =
| media_type = Print, e-book
| pages = 304 pp
| awards =
| isbn = 978-0735219717
| oclc =
| dewey =
| congress =
| preceded_by = How To Fail At Everything and Still Win Big
| followed_by =
| wikisource =
}}Win Bigly: Persuasion in a World Where Facts Don't Matter is a 2017 nonfiction book by Scott Adams, creator of Dilbert, and bestselling author of How To Fail At Everything and Still Win Big. The book presents Adams's theory that Donald Trump's victory in the 2016 United States presidential election was due to Trump being a "master persuader" with a deep understanding of persuasion and the human mind.[1]

In 2015, Adams publicly predicted Trump's victory. Adams later cited his research into the field of persuasion as the basis for his claim. He wrote Win Bigly to analyze Trump's tactics and offer guidance to improve readers' communication skills.[2] He describes people who, like Trump, are skilled at convincing listeners as "master persuaders".[3] He posits that when debating an issue, facts are only important when they can impact at an emotional level.[4]

Reception

Florida Today described the subject matter as "something of great value in today’s media-saturated environment",[3] and Publishers Weekly thought Win Bigly was "highly readable" and handled in a skillful and humorous manner.[5] Politico, however, found the book to be "an oxygen-free cubicle into which is piped a barking infomercial for the president".[6] Win Bigly was a best-seller and brought increased attention to Adams' blog, which led Forbes to speculate that Adams was using the opportunity presented by Trump to protect his own career as the newspaper industry declines.[7]

See also

  • Robert Cialdini § Theory of influence

References

1. ^{{cite book|last1=Adams|first1=Scott|title=Win Bigly: Persuasion in a World Where Facts Don't Matter|date=2018|publisher=Portfolio|isbn=9780735219717|language=en|chapter=Introduction}}
2. ^{{cite web |url=https://reason.com/reasontv/2018/02/07/dilberts-scott-adams-explains-prediction |title=Dilbert's Scott Adams Explains How He Knew Trump Would 'Win Bigly' |last1=Gillespie |first1=Nick |last2=Keyser |first2=Ian |date=February 7, 2018 |website=Reason |publisher= |access-date=November 8, 2018}}
3. ^{{cite web |url=https://www.floridatoday.com/story/money/business/2018/06/21/watson-wins-bigly-machines-learn-art-persuasion/36240703/ |title=Watson Wins Bigly: Machines learn the art of persuasion |last=Tilley |first=Scott |date=June 21, 2018 |website=Florida Today |access-date=November 8, 2018}}
4. ^{{cite web |url=https://www.libertynation.com/jobs-not-mobs-more-than-just-a-slogan/ |title=Jobs Not Mobs – More than Just a Slogan |last=Charles |first=Jeff |date=October 28, 2018 |website=Liberty Nation |access-date=November 8, 2018}}
5. ^{{cite web |url=https://www.publishersweekly.com/978-0-7352-1971-7 |title=Win Bigly: Persuasion in a World Where Facts Don’t Matter |last= |first= |date= |website=Publishers Weekly |access-date=November 8, 2018}}
6. ^{{cite web|title=Is This the Worst Explanation for Why Trump Won?|url=https://www.politico.com/magazine/story/2017/10/31/donald-trump-election-dilbert-facts-persuasion-215766|website=POLITICO Magazine|accessdate=6 March 2018}}
7. ^{{cite web |url=https://www.forbes.com/sites/michaelschein/2018/06/20/dilbert-creator-scott-adams-is-evil-and-why-you-should-follow-his-lead/#447768fd30a7 |title=Dilbert Creator Scott Adams Is Evil (And Why You Should Follow His Lead) |last=Schein |first=Michael |date=June 20, 2018 |website=Forbes |access-date=November 8, 2018}}

3 : 2017 non-fiction books|Works by Scott Adams|Thought experiments

随便看

 

开放百科全书收录14589846条英语、德语、日语等多语种百科知识,基本涵盖了大多数领域的百科知识,是一部内容自由、开放的电子版国际百科全书。

 

Copyright © 2023 OENC.NET All Rights Reserved
京ICP备2021023879号 更新时间:2024/11/11 6:28:30