| 词条 | Yandex Zen |
| 释义 |
| logo = Yandex_Zen_Logo.png | screenshot = | developer = Yandex | released = {{start date and age|June 2015}}[1][2] | latest release version = | latest release date = | latest preview version = | latest preview date = | operating system = | status = Active | language count = over 50[3] | genre = Recommendation system | license = Freeware | website = {{URL|https://zen.yandex.com/}} }}Yandex Zen ({{lang-rus|Я́ндекс.Дзен}}) is a personal recommendations service created by Yandex that uses machine learning technology.[4][5][6][7] Zen creates a feed of content that automatically adjusts to the interests of a user.[8] The selection of content is based on the analysis of browsing history, user-specified preferences, location, time of day and other factors.[9][10] Zen has a weekly active user audience of more than 20 million.[11] TechnologyZen is an example of the implementation of a specialized artificial intelligence technology.[12][13] To analyze the interests and preferences of users, Yandex uses information about sites that have been visited, as well as user-specified interests.[14] The system analyzes the user's favorite sites and other behaviors with the aim of creating a unique model of the user's preferences.[15] With an increasing amount of data about the user, the system can offer the user more relevant and topical content,[15] including content from sources unfamiliar to the user.[16] Zen adapts to the changing interests of the user.[17] For example, if a user begins to read about architecture, content on this subject will appear in their content feed more often.[18][19] The service is available as part of the desktop and mobile versions of Yandex Browser[11] and in Yandex Launcher.[20][21] Zen, Launcher and Browser belong to the “Discovery” technology category (services and apps that use artificial intelligence to adapt to a user).[22][23][24] The technology that underlies Zen was adapted by Yandex and CERN for use in the Large Hadron Collider. It is used to provide in-depth analysis of the results of physics experiments taking place at the LHС.[25][26] Media platformIn 2017, Yandex announced the launch of a platform that allows companies and independent authors to publish media content (articles, photos, videos) directly to Zen.[27] The platform also allows popular authors to earn money by using micropayment channels and ads.[27][28][29] According to Zen Media Director Daniel Trabun, the company plans to pay up to $1 million to the best authors of publications in 2017.[27][30] Prior to the launch of the platform, Zen feeds consisted only of publications selected from publicly available sources.[31] HistoryIn 1997, Yandex began research into natural language processing, machine learning and recommendation systems.[20] In 2009, the proprietary machine learning algorithm MatrixNet was developed by Yandex, becoming one of the key components that Zen functions on.[10] The first Yandex service to introduce the use of recommendation technology was Yandex.Music, which was launched in September 2014.[1] This technology was then implemented in Yandex.Market and Yandex.Radio.[1] In June 2015, a beta version of Zen became available.[1][2][32] At first, the Zen content feed showed only content from the media, and the service was only available to the 5% of users of Yandex Browser on Android that had registered a Yandex account.[1] Prior to this, Zen was available in an experimental form on the webpage zen.yandex.ru.[10][33] In the following months, other types of content were added to Zen, such as image galleries, articles, blogs, forums, videos from YouTube, etc.[11][10][34] According to data from April 2017, Zen is available in more than 50 languages in more than 100 countries, including the United States, India and Brazil.[3][11][35] ManagementThe head of the Zen service is Viktor Lamburt.[11][35] FinancesZen is one of Yandex's experimental business activities.[22][36] According to data from 2015, this segment earned the company almost half a billion rubles in revenue.[37] In Q2 2016, Zen and other experimental services brought in 153 million rubles in revenue to Yandex.[36][38] Monetization of the service is due to ad blocks built into the news feeds (in Russia, ads are served by Yandex.Direct).[11]CompetitorsAfter the release of Zen, several major companies also announced personal recommendation services. In May 2016, Mail.Ru Group presented a similar project called Likemore, which offers users content from VK (VKontakte) social media groups.[39][40] In August 2016, Google launched a test version of a similar service that recommends news articles.[39][41][42] Apple and Facebook have also launched news services with similar functionality.[43] References1. ^1 2 3 4 {{cite web|url=https://vc.ru/n/zen|title="Яндекс" запустил тестовую версию рекомендательного сервиса для читателей СМИ|first=Konstantin|last=Panphilov|date=9 June 2015|publisher=}} {{Yandex|state=uncollapsed}}2. ^1 {{cite web|url=http://webmasters.ru/news/v-google-chrome-poyavyatsya-rekomendacii-4753/|title=В Google Chrome появятся рекомендации|website=webmasters.ru}} 3. ^1 {{cite web|url=https://vc.ru/n/micromax-works-yandex-zen|title=Индийская компания Micromax добавит рекомендации "Яндекс.Дзен" в свои смартфоны|first=Редакция|last=vc.ru|date=26 April 2017|publisher=}} 4. ^{{cite web|url=http://actualapple.com/personal-recommendations-zen-earned-in-yandex-browser-on-ipad/|title=Personal recommendations Zen earned in Yandex.Browser on iPad - ActualApple.com|website=actualapple.com}} 5. ^{{cite web|url=http://sharemarketupdates.com/tech-stocks-in-the-rumor-yandex-nv-nasdaqyndx-broadcom-ltd-avgo/|title=Share Market Updates - Stock Trading News, Stock Newsletter, Stock Photos|website=sharemarketupdates.com}} 6. ^{{cite web|url=http://www.fool.com/investing/2016/08/02/premium-yandex-gains-share-on-android-in-a-decent.aspx|title=Yandex Gains Share on Android in Another Decent Quarter|first=Steve|last=Symington|publisher=}} 7. ^{{cite web|url=http://www.developingtelecoms.com/tech/devices-platforms/6760-yandex-boosts-mobile-market-revenue-with-global-partnership-programme.html|title=Emerging markets telecom news and analysis - Developing Telecoms|first=James|last=Barton|website=Developing Telecoms}} 8. ^{{cite web|url=http://www.dp.ru/a/2015/06/10/JAndeks_zapustil_novostn/|title="Яндекс" запустил новостной агрегатор "Дзен"|website=www.dp.ru}} 9. ^{{cite web|url=https://yandex.ru/support/browser-mobile-android-phone/navigation/zen.xml|title=Яндекс.Дзен|publisher=}} 10. ^1 2 3 4 {{cite web|url=http://pcnews.ru/top/blogs/24/budusee_brauzerov_i_iskusstvennyj_intellekt_dzen_v_andeksbrauzere-704099.html|title=Будущее браузеров и искусственный интеллект. Дзен в Яндекс.Браузере - PCNEWS.RU|website=pcnews.ru}} 11. ^1 2 3 4 5 {{cite web|url=https://meduza.io/news/2016/06/08/yandeks-zapustil-servis-personalnyh-rekomendatsiy-statey-dzen|title="Яндекс" запустил сервис персональных рекомендаций статей "Дзен" — Meduza|publisher=}} 12. ^{{cite web|url=http://gosindex.ru/news/iskusstvennyj-intellekt-v-yandeks-brauzere-pomozhet-osushhestvlyat-poisk|title=Искусственный интеллект в "Яндекс.Браузере" поможет осуществлять поиск - ГосИндекс|website=gosindex.ru}} 13. ^{{cite web|url=http://ftimes.ru/tech/35516-yandeks-vypustil-brauzer-s-rekomendatelnym-servisom-dzen.html|title="Яндекс" выпустил браузер с рекомендательным сервисом "Дзен"|website=ftimes.ru}} 14. ^{{cite web|url=https://habrahabr.ru/company/yandex/blog/302856/|title=Будущее браузеров и искусственный интеллект. Дзен в Яндекс.Браузере|publisher=}} 15. ^1 {{cite web|url=http://sdelaicomp.ru/nastrojka-sistemy/kak-vklyuchit-yandeks-dzen-na-kompyutere-v-brauzere.html|title=Как включить Яндекс Дзен на компьютере в браузере|website=sdelaicomp.ru}} 16. ^{{cite web|url=http://appcompass.ru/yandeks-testiruet-lentu-dzen-v-beta-versii-svoego-brauzera-dlya-ipad/|title=Яндекс тестирует ленту Дзен в бета-версии своего браузера для iPad|first=|last=AppCompass|date=16 August 2016|publisher=}} 17. ^{{cite web|url=http://iot.ru/gorodskaya-sreda/iskusstvennyy-intellekt-v-rossii-dostizheniya-i-osnovnye-napravleniya-razvitiya|title=Искусственный интеллект в России. Достижения и основные направления развития - iot.ru Новости Интернета вещей|website=iot.ru}} 18. ^{{cite web|url=https://www.rbc.ua/rus/lnews/yandeks-vypustil-brauzer-personalnoy-lentoy-1465384194.html|title="Яндекс" выпустил браузер с персональной лентой рекомендаций|first=|last=Rbc.ua|publisher=}} 19. ^{{cite web|url=http://www.metronews.ru/novosti/jandeks-vnedril-v-svoj-brauzer-iskusstvennyj-intellekt/Tpopfh---1YfAmszJ1PfM/|title="Яндекс" внедрил в свой браузер искусственный интеллект. Новости - Россия. Metro|website=www.metronews.ru}} 20. ^1 {{cite web|url=https://techcrunch.com/2016/10/12/yandex-woos-smartphone-makers-with-ai-browser-and-launcher-partnership-programs/|title=Yandex woos smartphone makers with AI, browser and launcher partnership programs|first=Ingrid|last=Lunden|publisher=}} 21. ^{{cite web|url=http://gagadget.com/announce/23356-v-google-chrome-dlya-android-poyavyatsya-rekomendatsii/|title=В Google Chrome для Android появятся рекомендации|website=gagadget.com}} 22. ^1 {{cite web|url=https://www.reuters.com/finance/stocks/companyProfile?symbol=YNDX.O|title=${Instrument_CompanyName} ${Instrument_Ric} Company Profile - Reuters.com|first=Reuters|last=Editorial|website=U.S.}} 23. ^{{cite web|url=http://presstelegraph.com/2016/10/03/todays-stock-alert-whats-in-yandex-nv-after-todays-significant-increase/|title=The Press Telegraph|website=presstelegraph.com}} 24. ^{{cite web|url=http://presstelegraph.com/2016/10/01/notable-reporting-yandex-nv-cant-burn-your-short-portfolio-has-another-weak-session/|title=The Press Telegraph|website=presstelegraph.com}} 25. ^{{cite web|url=http://www.extremetech.com/extreme/147320-cern-boosts-its-search-for-antimatter-with-yandexs-matrixnet-search-engine-tech|title=CERN boosts its search for antimatter with Yandex's MatrixNet search engine tech - ExtremeTech|date=1 February 2013|publisher=}} 26. ^{{cite web|url=http://www.computerweekly.com/news/450400955/Yandex-bakes-AI-into-smartphones-to-start-OTT-fightback|title=Yandex bakes AI into smartphones to start OTT fightback|publisher=}} 27. ^1 2 {{cite web|url=https://www.kommersant.ru/doc/3312252|title="Яндекс" запустил платформу для создания контента независимыми авторами|date=30 May 2017|publisher=}} 28. ^{{cite web|url=https://rb.ru/news/yandex-dzen/|title="Яндекс" раздаст $1 млн лучшим авторам контента на новой платформе "Яндекс.Дзена" - Rusbase|publisher=}} 29. ^{{cite web|url=http://incrussia.ru/news/yandeks-zapustil-blog-platformu-dlya-izdateley-i-brendov/|title="Яндекс" запустил блог-платформу для издателей и брендов|publisher=}} 30. ^{{cite web|url=https://www.buro247.ru/technology/news/30-may-2017-yandex-zen.html|title="Яндекс" запустил рекомендательную платформу "Дзен"|publisher=}} 31. ^{{cite web|url=https://daily.afisha.ru/news/8650-yandeksdzen-prevratili-v-platformu-dlya-sozdaniya-kontenta-s-vozmozhnostyu-monetizacii/|title="Яндекс.Дзен" превратили в платформу для создания контента с возможностью монетизации|publisher=}} 32. ^{{cite web|url=https://tvrain.ru/news/jandeks_zapustil_agregator_publikatsij_dzen-388971/|title="Яндекс" запустил агрегатор публикаций "Дзен"|first=TV Rain,|last=Inc.|publisher=}} 33. ^{{cite web|url=http://izvestia.ru/news/617290|title="Яндекс" официально запустил "Дзен"|date=8 June 2016|publisher=}} 34. ^http://istreetwire.com/2016/07/15/stocks-in-the-spotlight-endeavour-silver-corp-exk-baker-hughes-incorporated-bhi-yandex-n-v-yndx/ 35. ^1 {{cite web|url=http://hitech.vesti.ru/news/view/id/9483|title=Вести.net: "Яндекс" рекомендует / Статьи / Вести.Hi-tech|publisher=}} 36. ^1 {{cite web|url=http://www.rbc.ru/technology_and_media/28/07/2016/5799da0c9a794775edd8e362|title="Яндекс" нарастил чистую прибыль почти на 400%|publisher=}} 37. ^{{cite web|url=http://www.interfax.ru/business/499750|title="Яндекс.Такси" за год утроил выручку до 984 миллионов рублей|date=22 March 2016|publisher=}} 38. ^{{cite web|url=http://seekingalpha.com/article/3993491-yandex-sum-parts-reveals-upside|title=Yandex: Sum Of The Parts Reveals Upside|first=Christiaan van der|last=Meer|date=30 July 2016|publisher=}} 39. ^1 {{cite web|url=https://vc.ru/17747-google-zen-test|title=Google представила аналог рекомендующего статьи "Яндекс.Дзена" в мобильном браузере Chrome|first=Andrey|last=Frolov|date=18 August 2016|website=vc.ru}} 40. ^{{cite web|url=http://www.the-village.ru/village/business/news/236549-biz-geek|title=Business geek. Видеозвонки в WhatsApp, закрытие "Мегамозга" и кинобизнес Nintendo|publisher=}} 41. ^{{cite web|url=http://www.androidpolice.com/2016/08/17/experimental-new-tab-page-chrome-dev-backed-google-now/|title=Google Now-powered New Tab Page is coming to Chrome|date=17 August 2016|publisher=}} 42. ^{{cite web|url=http://www.3dnews.ru/938012|title=Google тестирует рекомендации на вкладках в Chrome для Android|publisher=}} 43. ^{{cite web|url=https://tvrain.ru/news/apple_zapustit_novostnoj_servis_apple_news-389020/|title=Apple запустит новостной сервис Apple News|first=TV Rain,|last=Inc.|publisher=}} 2 : Recommender systems|Yandex |
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