| 词条 | Butterfinger |
| 释义 |
| logo = | name = Butterfinger | image = | type = Confectionery | currentowner = Ferrero SpA (since 2018) | origin = United States | introduced = {{Start date and age|1923|mf=y}} | discontinued = | related = Reese's Peanut Butter Cups, Clark Bar, 5th Avenue | markets = | previousowners = Curtiss Candy Company (1923–1964) Standard Brands Inc. (1964–1981) Nabisco (1981–1985) RJR Nabisco (1985–1988) Kohlberg Kravis Roberts & Co. (1988–1990) Nestlé (1990-2018) | trademarkregistrations = | ambassador = | tagline = Crispety, crunchety, peanut-buttery! and “better butter finger” | website = {{URL|Butterfinger.com}} }} Butterfinger is a candy bar created in 1923 in Chicago, Illinois by Otto Schnering, which currently is manufactured by Ferrero. The bar consists of a crispy peanut butter core coated in milk chocolate.[1] Butterfinger has become known for its marketing and a roster of spokespersons, including Bart Simpson, Top Cat, Seth Green, Erik Estrada, Rob Lowe, and Jaime Pressly. Other memorable advert campaigns include counting down the end of the world or BARmageddon, with evidence such as the first ever, QR shaped crop circle in Kansas, a Butterfinger comedy-horror movie called “Butterfinger the 13th,” the first interactive digital graphic novel by a candy brand starring the Butterfinger Defense League, and several attention grabbing April Fool’s Day pranks, including the renaming of the candy bar to “The Finger.”[2] With 2010 sales of $598 million, Butterfinger has become increasingly popular and has typically ranked as the eleventh most popular candy bar sold in the $17.68 billion United States chocolate confectionery market between 2007 and 2010.[3] HistoryThe Curtiss Candy Company was founded near Chicago, Illinois, in 1922 by Otto Schnering, using his mother's maiden name. He invented the Butterfinger candy bar in 1923.[4] The company held a public contest to choose the name of this candy. In an early marketing campaign, the company dropped Butterfinger and Baby Ruth candy bars from airplanes in cities across the United States as a publicity stunt that helped increase its popularity. The candy bar also was promoted in Baby Take a Bow, a film from 1934 featuring Shirley Temple. In 1964, Standard Brands Inc. purchased the Curtiss Candy Company. It then merged with Nabisco in 1981. RJR Nabisco was formed in 1985 by the merger of Nabisco Brands and R.J. Reynolds Tobacco Company. In 1988, RJR Nabisco was purchased by Kohlberg Kravis Roberts & Co. in what was at the time, the largest leveraged buyout in history. In 1990, Nestlé, a Swiss multinational food and beverage company, bought Baby Ruth and Butterfinger from RJR Nabisco. When measured by revenues, Nestlé is considered the largest food company in the world.[5][6] In January 2018, Nestlé announced plans to sell over 20 of its U.S. confectionery brands (including Butterfinger) to Italian chocolatier Ferrero SpA for $2.8 billion.[7] This deal was finalized in March 2018.[8] {{Use mdy dates|date=March 2019}}2019 recipe changeIn February 2019, "Fun Size" Butterfinger began to display "Improved Recipe" on its packaging. A comparison of listed ingredients between the current and former products shows that molasses is no longer used, and that sodium content has increased 20 percent. The candy no longer has a caramelized molasses flavor, but instead has a discernable salty flavor and salty after taste.{{citation needed|date=March 2019}} "Better" Butterfinger, as it's identified in advertising, uses a larger peanut in its core and more cocoa and milk in its chocolate coating, without the formerly used hydrogenated oils, and using a double layered wrapper instead of the TBHQ preservative.[9] Nestlé advertising campaignsTwo of the slogans currently used to advertise the candy bar are "Follow the Finger" and "Break out of the ordinary!" Prior to these, Bart Simpson, Homer Simpson, and other characters from Fox's The Simpsons, appeared in numerous advertisements for the product from 1988 to 2001, featuring the slogans "Nobody better lay a finger on my Butterfinger!", "Bite my Butterfinger!", and "Nothin' like a Butterfinger!" Butterfinger, for unknown reasons, terminated a long standing advertising contract with The Simpsons in the end of 2001. Reacting to this, the January 2002 Simpsons episode "Sweets and Sour Marge" included a scene depicting Butterfinger bars as nonflammable; the character Chief Wiggum says, "Even the fire doesn't want them." In February 2003, in the episode "Barting Over", Bart claims he does not recall being in any commercials in the past, and then eats a Butterfinger just as he did in the commercials. In the November 2014 episode Simpsorama, a crossover with Futurama, Butterfingers are used to lure the Bart creatures into Madison Cube Garden. On April 1, 2008, Nestlé launched an April Fool's Day prank in which they claimed that they had changed the name of the candy bar to "The Finger", citing consumer research that indicated that the original brand was "clumsy" and "awkward". The prank included a fake Web site[10] promoting the change that featured a video press release. When the joke was revealed, the website redirected visitors to the fictitious "Butterfinger Comedy Network". In 2009, a new advertisement for Butterfinger was produced that appeared to be a homage to the earlier The Simpsons commercials. In 2010, Butterfinger revived its "Nobody better lay a finger..." slogan as "Nobody's gonna lay a finger on my Butterfinger."[11] In 2011, a comedy horror film entitled Butterfinger The 13th, was made to promote the product.[12] In April 2013, an official announcement via the Twitter account of The Simpsons stated that the "Nobody better lay a finger" advertising campaign featuring Bart Simpson would be returning.[13] In the opening sequence of "Treehouse of Horror XXVIII" (2017), the family appeared as candy in a bowl. Bart, a Butterfinger bar, tells his mother he is scared, and she comforts him by stating he's always the last taken. Variations
Use by other manufacturersA part of Edy's Fun Flavors line (Dreyer's west of the Rocky Mountains and outside the United States). The product is vanilla ice cream with a peanut butter swirl and bits of the Butterfinger candy bar in it. Grocery store Kroger has a flavor in their "Jammed" line called Peanut Butter Candy Crunch that is a peanut flavored frozen dairy dessert with Butterfinger chunks and a peanut butter swirl whose taste resembles that of the Butterfinger candy bar. German GMO controversyButterfinger was withdrawn from the market in Germany in 1999, due to consumer rejection when it was one of the first products to be identified as containing genetically modified ingredients (GMOs) from corn.[18][19] Butterfinger sales ended after a successful campaign by Greenpeace pushed Nestlé to remove the product from German supermarkets.[20] Similar products, other manufacturers
See also
References1. ^{{cite web|url=http://www.nestleusa.com/brands/chocolate/butterfinger|title=Butterfinger|work= Nestlé USA|accessdate=July 14, 2016}} 2. ^{{cite press release|title=Butterfinger Celebrates 90ish Years Of Awesome-Ness|url=http://www.nestleusa.com/media/pressreleases/butterfinger90ishbday|author=|location=Glendale, CALIF.|publisher=Nestlé USA|date=January 1, 2013}} 3. ^{{cite report|date=2010 |title=Chocolate Confectionery Brand Shares 2007–2010 |publisher=Euromonitor International}} 4. ^{{cite book |last=Sanders |first=Dennis |title=The First of Everything |publisher=Dell Publishing |year=1982 |page=21 |isbn=978-0385282833}} 5. ^1 "Nestlé's Brabeck: We have a "huge advantage" over big pharma in creating medical foods", CNN Money, 1 April 2011 6. ^"Nestlé: The unrepentant chocolatier", The Economist, 29 October 2009. Retrieved 17 May 2012 7. ^{{Cite news|url=http://money.cnn.com/2018/01/16/news/companies/nestle-ferrero/index.html|title=Nestle selling U.S. candy brands to Nutella company|last=|first=|date=2018-01-16|work=CNN|access-date=2018-01-16}} 8. ^{{cite web|url=https://www.businesswire.com/news/home/20180331005008/en/Ferrero-Completes-Acquisition-Nestl%C3%A9-USA%E2%80%99s-Confectionary-Business |title=Ferrero Completes Acquisition of Nestlé USA's Confectionary Business |date=March 31, 2018 |work=Business Wire |publisher=Business Wire, Inc.}} 9. ^{{cite news |url=https://www.businessinsider.com/butterfinger-new-recipe-hits-shelves-2019-2 |title=Nutella's parent company is rolling out a 'Better Butterfinger' ad campaign to highlight the candy brand's massive changes |first=Kate |last=Taylor |date=February 11, 2019 |newspaper=Business Insider |access-date=March 23, 2019 }} 10. ^{{cite web |url=http://www.thefingerbar.com/overview.aspx |title=The Finger Bar website |accessdate=2008-06-28 |deadurl=yes |archiveurl=https://web.archive.org/web/20080702045342/http://www.thefingerbar.com/overview.aspx |archivedate=2008-07-02 |df= }} 11. ^Butterfinger Ad Brings Back Slogan {{webarchive|url=https://web.archive.org/web/20130409213529/http://www.candyandsnacktoday.com/archives/2010/02/butterfinger-ad-brings-back-slogan.shtml |date=2013-04-09 }} 12. ^{{IMDb title|2084802|Butterfinger the 13th}} 13. ^{{cite web|url=https://twitter.com/TheSimpsons/status/320219528845991936 |title=The Simpsons on Twitter: "Bart Simpson reunites with @Butterfinger in Nestle’s "Nobody Better Lay A Finger" campaign. Follow the reunion on Twitter! #LoveAtFirstBite" |publisher=Twitter.com |date= |accessdate=2016-01-30}} 14. ^{{cite web|url=http://articles.chicagotribune.com/2009-02-18/entertainment/0902160231_1_caffeine-candy-bar-tricia-bowles|title=Butterfinger with caffeine generates some buzz|date=February 18, 2009|author=Chris McNamara}} 15. ^Butterfinger {{webarchive |url=https://web.archive.org/web/20151110234404/http://www.snackmemory.com/butterfinger |date=November 10, 2015 }} at snackmemory.com 16. ^{{cite web | url=http://www.butterfingercups.com/ | title=Butterfinger Cups | publisher=Nestle | accessdate=2014-01-23}} 17. ^{{cite web | url=http://www.latimes.com/food/dailydish/la-dd-butterfinger-peanut-butter-cups-super-bowl-20140115,0,6891353.story | title=Butterfinger cups to launch with Super Bowl ad | author=Jenn Harris | date=2014-01-15 | accessdate=2014-01-23 | publisher=LA Times}} 18. ^{{cite web|url=http://www.spiegel.de/international/0,1518,392276-3,00.html|title=What Can a Nation Do? Taming the Globalization Monster|last=Jung|first=Alexander|date=December 26, 2005|publisher=Spiegel Online|accessdate=2008-06-28}} 19. ^{{cite web |url=http://www.greenpeace.de/ueber_uns/mitmachen/jugend_ags/ |title=Jugendliche bei Greenpeace |date=May 15, 2003 |publisher=Greenpeace |language=German |accessdate=2008-06-28 |deadurl=yes |archiveurl=https://web.archive.org/web/20090101015350/http://www.greenpeace.de/ueber_uns/mitmachen/jugend_ags/ |archivedate=2009-01-01 |df= }} 20. ^{{cite book|title=The Establishment Responds: Power, Politics, and Protest since 1945|author=K. Fahlenbrach|author2=M. Klimke|author3=J. Scharloth|author4=L. Wong|publication-date=2012|publisher=Springer}} External links{{Commons category|Butterfinger}}
6 : Chocolate bars|Ice cream brands|Nestlé brands|Ferrero brands|Products introduced in 1923|Brand name confectionery |
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