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词条 Carlsberg Group
释义

  1. History

  2. Regional operations

      Eastern Europe    Northern and Western Europe    United States    Asia  

  3. Beers

      Carlsberg{{anchor|Carlsberg Beer|Carlsberg Lager|Carlsberg Pilsner}}    Special Brew    Elephant beer   Other brands in Carlsberg Group's portfolio 

  4. Visitors Centre

  5. Advertising

      Sponsorships  

  6. Controversy

  7. See also

  8. References

  9. External links

{{distinguish|Karlsberg (brewery)}}{{Use dmy dates|date=January 2015}}{{Infobox company
| name = Carlsberg A/S
| logo = Carlsberg Group logo.svg
| type = Aktieselskab
| traded_as = {{OMX|CSE1595|CARL A}}, {{OMXb|CSE1596|CARL B}}
| area_served = Worldwide
| founder = J. C. Jacobsen
| key_people = Cees 't Hart (President and CEO), Flemming Besenbacher (Chairman)
| industry = Beverages
| products = Beers, ciders, soft drinks, bottled water
| brands = Carlsberg, Tuborg, Kronenbourg 1664, Baltika, Grimbergen, Somersby
| revenue = DKK 62.6 billion ($9.48 billion) (2016)[1]
| profit = DKK 8.2 billion ($1.24 billion) (2016)[1]
| num_employees = 41,000 (FTE, average 2016)[1]
| homepage = www.carlsberggroup.com
| foundation = 1847
| location = Copenhagen, Denmark
}}Carlsberg A/S ({{IPAc-en|ˈ|k|ɑːr|l|z|b|ɜːr|ɡ}}; {{IPA-da|ˈkɑːˀlsbæɐ̯ˀ|lang}}) is a global brewer. Founded in 1847 by J. C. Jacobsen, the company's headquarters is located in Copenhagen, Denmark. Since Jacobsen's death in 1887, the majority owner of the company has been the Carlsberg Foundation. The company's flagship brand is Carlsberg (named after Jacobsen's son Carl). It also brews Tuborg, Kronenbourg, Somersby cider, Russia's best-selling beer Baltika, Belgian Grimbergen abbey beers, and more than 500 local beers.[2]

The company employs around 41,000 people, primarily located in Western Europe, Eastern Europe and Asia.[3]

History

Carlsberg was founded by J. C. Jacobsen, a philanthropist and avid art collector. With his fortune he amassed an art collection which is housed in the Ny Carlsberg Glyptotek in central Copenhagen. The first brew was finished on 10 November 1847, and the export of Carlsberg beer began in 1868 with the export of one barrel to Edinburgh, Scotland.[4] Some of the company's original logos include an elephant, after which some of its lagers are named, and the swastika, the use of which was discontinued in the 1930s because of its association with political parties in neighboring Germany.

Jacobsen's son Carl opened a brewery in 1882 named Ny (New) Carlsberg forcing him to rename his brewery Gamle (Old) Carlsberg. The companies were merged and run under Carl's direction in 1906 and remained so until his death in 1914.[4]

Jacobsen set up the Carlsberg Laboratory in 1875, which worked on scientific problems related to brewing. It featured a Department of Chemistry and a Department of Physiology. The species of yeast used to make pale lager, Saccharomyces carlsbergensis, was isolated by Emil Christian Hansen at the laboratory in 1883 and bears its name; this was shared freely by Carlsberg.[4] The Carlsberg Laboratory also developed the concept of pH and made advances in protein chemistry.[5] In 1972, the Carlsberg Research Centre was established and the Carlsberg Laboratory is an independent unit of the Centre.[6]

In 1876, J.C. Jacobsen established the Carlsberg Foundation, run by trustees from the Royal Danish Academy of Sciences and Letters, which managed the Carlsberg Laboratory as well as supporting scientific research within the fields of natural sciences, mathematics, philosophy, the humanities and social sciences in Denmark. Because of a conflict with his son Carl, Jacobsen's brewery was left to the Foundation upon his death in 1887.[7]

The first overseas license for brewing was given to the Photos Photiades Breweries, and in 1966 Carlsberg beer was brewed for the first time outside Denmark at the Photiades breweries in Cyprus[8]. The first brewery to be built outside Denmark was in Blantyre, Malawi in 1968.[4]

Carlsberg merged with Tuborg breweries in 1970 forming the United Breweries AS, and merged with Tetley in 1992. Carlsberg became the sole owner of Carlsberg-Tetley in 1997.[4]

In 2008 Carlsberg Group, together with Heineken, bought Scottish & Newcastle, the largest brewer in the UK, for £7.8bn ($15.3bn).[9]

In 2013 the company joined leading alcohol producers as part of a producers' commitments to reducing harmful drinking.[10]

In November 2014, Carlsberg agreed to take over Greece's third largest brewery, the Olympic Brewery, adding to its operations in the country already and effectively transforming the firm into the second biggest market player in Greece.[11]

The old brewery in Copenhagen is open for tours.[12]

Regional operations

The Carlsberg Group divides their operations into three market areas: Northern and Western Europe, Eastern Europe and Asia.[13]

Eastern Europe

Baltic Beverages Holding is owned by Carlsberg. Previously, it was a joint venture between Carlsberg and Scottish & Newcastle in Russia.[9] The company is a significant operator in the brewing industry in Russia, Ukraine, the Baltic countries, Kazakhstan and Uzbekistan. It has a majority interest in OAO Baltika Breweries, the largest brewery in the Russian Federation and Eastern Europe.[14]

The Uzbek government claimed the subsidiary owed $4.6 million in taxes from unreported revenue. Lower courts also claimed that Carlsberg illegally produced 1.6 million litres of beer from 2008 to 2010. For these reasons, in March 2012, Carlsberg suspended production at its Uzbek plant and asked its employees to take an unpaid leave.[15] In late 2012, the Uzbek Court declined Carlsberg's tax appeal.[16] Production resumed in April 2013.[17] The brewery produces 1.3 million litres of beer under three local brands Sarbast Original, Sarbast Extra, and Sarbast Special, plus the international brand Tuborg Green.[18]

Northern and Western Europe

Carlsberg acquired the Aldaris Brewery in Riga, Latvia, in 2008.[19] The brewery was founded in 1865, and produces Aldaris brand beers.[20]

Carlsberg Polska is the Polish subsidiary of the Carlsberg Group. Carlsberg acquired 100% control of the Okocim Group, which included the Okocim Brewery, in 2004. The subsidiary owns four brewing plants and employs a staff of 1,250. It is the third largest brewing company in Poland with a 14.4% market share.[21] Brands include Harnaś, Kasztelan, Okocim, Piast, Somersby and Carlsberg.

Carlsberg Sweden (Sverige) is based in Stockholm, and owns the Falcon Brewery in Falkenberg, and the Ramlösa mineral water bottling facility in Helsingborg.[22] Carnegie Porter, a 5.5% abv Baltic porter, along with the Pripps and Falcon brand lagers, are brewed in Falkenberg.[23]

Norway brands include: Arendals, Dahls, Frydenlund, Nordlands, Ringnes and Tou.

Other European brands include: Birrificio Angelo Poretti (Italy), Feldschlösschen (Switzerland), Holsten (Germany), Jacobsen, Karhu (Finland), Kronenbourg (France), Super Bock (Portugal) and Tetley (UK).

A result of the take over of Scottish & Newcastle, Carlsberg controls the San Miguel brand in the UK.

United States

The Carlsberg group brands are distributed by St. Killian Import Co., based in Everett, Massachusetts, importing Carlsberg beer directly from Denmark. Brands that are imported include: Carlsberg Beer (bottles and kegs), Carlsberg Elephant, Kronenbourg 1664, Grimbergen, Tetley's English Ale, Okocim.[24]

Asia

Carlsberg started to export beer to China in 1876.[32] In the late 1990s,

Carlsberg had two breweries in China – Huizhou and Shanghai. The company acquired Huizhou Brewery in Guangdong Province in 1995, which started to supply both the Chinese and Hong Kong market.[25]

Carlsberg invested around US$30m in its Shanghai brewery, and started production in 1998. In 2000, Carlsberg sold a majority stake in its Shanghai brewery to Tsingtao Brewery.[26] Carlsberg formerly had a brewery in Tai Po, Hong Kong, which was established in 1981, but shut it down in 1999[35] due to high costs.

In 2003, Carlsberg acquired the Kunming brewery and the Dali brewery in Yunnan province. At the time, the Dali brewery was the largest beer brewery in Yunnan.[27] In 2004, Carlsberg became a major shareholder in Lhasa Brewery in the Tibet Autonomous Region. At 3,700 metres above sea level, Lhasa Brewery is believed to be the highest altitude brewery in the Carlsberg Group.[28]

In 2008, Carlsberg sold its remaining interest in the Shanghai brewery to Tsingtao Brewery.[29]

In August 2011, Carlsberg announced a new joint venture with Chongqing Brewery and Chongqing Light Textile Holding. Chongqing Light Textile Holding is a major shareholder of Chongqing Brewery. The joint venture, to be called Chongqing Xinghui Investment Co., Ltd, would operate twelve breweries in China in Chongqing, Sichuan, Guangxi, Guizhou and Hunan. Chongqing Brewery would contribute five breweries and Chongqing Light Textile Holding would contribute seven breweries to the joint venture. Carlsberg would inject 160 million Danish crowns (about US$30.90 million) and have a 30% interest in the venture.[30]

Carlsberg India Pvt. Ltd. headquartered in Gurgaon, India is a foreign direct investment company formed to brew and market Carlsberg beer in India. The company has also brought the Tuborg and Palone brands to India. Palone is sold as a 'strong' beer with 7.5% alcohol by volume. Strong beers dominate the Indian market, estimated in 2008 to total approximately 17 million hectolitres with over a 72% share. Carlsberg is available in most states of India, with five operational breweries in: Alwar (Rajasthan), Aurangabad (Maharashtra) both of which started in the summer of 2008, the former Hacke-Beck brewery in Paonta Sahib (Himachal Pradesh) where brewing commenced in July 2007, Kolkata (West Bengal) opened in September 2009, Patna Brewery (Patna) opened for brewing in 2014, Dharuhera Brewery opened on 7 May 2013, and Hyderabad (Telangana) opened in December 2010. Carlsberg India Pvt. Ltd. currently employs over 700 people and is headed by Michael Norgaard Jensen, Managing Director.[31]

Other Asian brands include Wusu (Northwest China) and Halida Beer (Vietnam).

Carlsberg Brewery Malaysia Berhad (Carlsberg Malaysia) was incorporated in December 1969, and began brewing Carlsberg Green Label locally in 1972. It is located in Petaling Jaya, Selangor. Since then, the brand has become one of the leading beer brands with more than a 50% share of the Malaysian market. It manufactures and distribute beer, stout and other beverages mainly in the domestic market and has investments in Sri Lanka, Singapore and in a Malaysian alcoholic beverage company. Brands under Carlsberg Malaysia include: Carlsberg Green Label, Carlsberg Gold, Carlsberg Special Brew, Kronenbourg 1664, Kronenbourg 1664 Blanc, Asahi Super Dry, Somersby Apple Cider, SKOL beer, SKOL Super beer, Danish Royal Stout, Corona Extra, Jolly Shandy Lemon and as well as non-alcoholic Nutrimalt drink. In addition, Carlsberg Malaysia through its subsidiaries, has a wide range of imported international beer brands including Hoegaarden, Stella Artois, Budweiser, Grimbergen and Beck’s.[32]

In January 2013, Carlsberg announced the formation of a joint venture with the Myanmar Golden Star (MGS) group to establish a beer production facility in the Bago Industrial Zone, about an hour's drive from Yangon, Myanmar. Carlsberg will hold a majority 51 per cent stake in the venture and will provide seed capital in the range of $35 million to $50 million, with construction slated to commence in February.

[33]Singha beer began being produced by Carlsberg's Russian plant for distribution in European markets in March 2013.[34] In Israel, the Israel Beer Breweries in Ashkelon produces Carlsberg and Tuborg. Carlsberg and Tuborg were launched on the Israeli market in 1992. Initially they were imported from Copenhagen, but in 1995 local production began at a greenfield brewery. The brewery is situated above a large underground aquifer[35]

Beers

Carlsberg{{anchor|Carlsberg Beer|Carlsberg Lager|Carlsberg Pilsner}}

Carlsberg is the flagship beer brand in Carlsberg Group's portfolio of more than 500 brands. It is a 5% abv pilsner beer with a global distribution to 140 markets.[36]

It is also known as Carlsberg Lager, Carlsberg Beer and Carlsberg Pilsner. It was first brewed in 1904,[37] and was created by Carl Jacobsen, son of Carlsberg's founder JC Jacobsen.

The introduction of the Carlsberg pilsner also saw the reintroduction of the Art Nouveau-style logo that has been used nearly unmodified since 1904, and later became the logo of the entire company. It was designed by Thorvald Bindesbøll.[4]

In Denmark the beer is often known as Hof (court) due to its Royal Warrant. This nickname was adopted into the brand in 1931 but discontinued in Denmark in 1991. The term is still used in other markets such as the UK and Sweden.[38]

Special Brew

{{Redirect|Special Brew|the ska song of the same name|Bad Manners}}

Special Brew is a strong lager brewed only in Denmark and the United Kingdom. It was initially brewed by Carlsberg to commemorate a visit to Denmark by Winston Churchill in 1950.[39] The flavour incorporates "cognac flavours among its tasting notes" as Churchill was partial to brandy. In May 1951 two crates were delivered to Churchill's London home. In a thank-you letter Churchill called the drink "Commemoration Lager". In Denmark the drink was called {{lang|da|Påskebryg}} ("Easter Brew"), but the Easter Brew has since been replaced by a weaker beer ({{lang|da|Carls Påske}}). For the British market Carlsberg called the drink Special Brew and production was started in Northampton in the 1950s.

At 8% alcohol (previously 9%), Special Brew is part of a group of strong lagers that are termed "super-strength" in the UK and malt liquor in the USA. This beer is often associated with street alcoholics.[40]

A single can (440mL) of Special Brew contains 3.5 units of alcohol (previously 4.5 units) whilst the maximum recommended daily intake for a man is two units. In January 2015, it was reported that Carlsberg will reduce the units per can to less than four, in line with a UK government pledge that no single can should contain more than four units. The change, a reduction either in the size of the can from 500mL to 440mL, or the alcoholic strength of the beer was considered for implementation in 2015.[41] Both changes were made; the cans have since been reduced to 440 mL, and the ABV reduced from 9% to 8%.

Elephant beer

In 1901, at brewer Carl Jacobsen's initiative, the Architect Professor J. L. Dahlerup created a tower resting on four elephants carved in granite from the Danish island of Bornholm. Jacobsen's inspiration was the obelisk supporting an elephant on the Piazza della Minerva in Rome.[42] The four elephants each bear the initial of one of Carl Jacobsen's children: Theodora, Paula, Helge and Vagn. This became known as The Elephant Gate and is a landmark entrance to the brewery.

To the west of the gate, Carl Jacobsen's motto was inscribed: Laboremus pro Patria (Let us work for our country). Since then, the Elephant has been a famous part of the Carlsberg family, especially after the strong Elephant Beer was created in 1955 under the name Export Lager Beer featuring the Elephant label. The Elephant is still brewed in Carlsberg Breweries in Copenhagen and exported around the world. A few markets brew their own Carlsberg Elephant beer locally according to the original recipe.

Other brands in Carlsberg Group's portfolio

{{div col}}
  • Tuborg (International)
  • Somersby ciders (International)
  • Kronenbourg / 1664 (International)
  • Grimbergen (International)
  • Holsten (International)
  • Baltika (Russia)
  • Bosman (Poland)
  • Dali Beer (China)
  • Feldschlösschen (Switzerland)
  • Gorkha Beer (Nepal)
  • Jacobsen (Nordic countries)
  • Lav (Serbia)
  • Beerlao (Laos)
  • Lvivske (Ukraine)
  • Mythos (Greece)
  • FIX Hellas (Greece)
  • Pan (Croatia)
  • Pirinsko (Bulgaria)
  • Saku (Estonia)
  • Sarbast (Uzbekistan)
  • Semper Ardens (Denmark)
  • Shumensko (Bulgaria)
  • Slavutych (Ukraine)
  • Super Bock (Portugal)
  • Švyturys (Lithuania)
  • Wusu (China)
{{div col end}}

In total, Carlsberg Group brews more than 500 different beers.

A selection of brands brewed by breweries owned by Carlsberg Group.

Visitors Centre

The Carlsberg Visitors Centre is located at 11 Gamle Carlsberg Vej, 2500 Valby, Denmark at the location of the first Carlsberg Brewery. In the courtyard is a smaller replica of the Little Mermaid Statue that Carl Jacobsen donated to Copenhagen. Also located in connection with the Carlsberg visitors Centre is the Jacobsen House Brewery, a micro brewery creating the Jacobsen speciality range of hand-crafted beers.[43]

The entry ticket includes a free drink at the bar. Visit Carlsberg is located a five-minute walk from the Carlsberg train station, and is probably the best visitors centre in the world.[44]

Advertising

Carlsberg's tagline "Probably the best lager in the world" was created in 1973 by Tony Bodinetz at KMP for the UK market.[45][46] It began to appear in company corporate ads around the world from the 1980s onwards until it was replaced in 2011 in most regions by new tagline "That calls for a Carlsberg".[47]

The voice over for the original ad in 1983 was voiced by actor Orson Welles,[48] his voice has been used repeatedly over the years. Welles was not expensive and he liked the advertisements, so he kept his fees to a minimum. In some countries the tagline has been adapted to "Probably the best beer in the world".[49]

Carlsberg was featured in the film Ice Cold in Alex (not, however, in the book on which the film was based) as the lager the main cast get to drink after driving across the desert. Lines from the film gave rise to one of Carlsberg's best known advertising slogans in the UK: "worth waiting for".

Carlsberg has been criticised for breaking their own code of conduct for alcohol advertisement in Malawi.[50]

In 2011, "That calls for a Carlsberg" was introduced as the new Carlsberg tagline and has appeared in various television adverts since.[51]

The new-look marketing campaign was rolled out across 140 markets and included a new 30-second TV ad called 'Spaceman'. The company wants to boost sales in Asia and the Far East, but there were fears that 'probably' was too subtle as a tagline.[52][53]

Sponsorships

Sponsorships from Carlsberg comes in two forms, sharply separated: either from the Carlsberg Brewery as part of their commercial campaigns, or as significant contributions to arts and sciences via the Carlsberg Foundation (who owns the brewery).

Carlsberg Brewery was one of the major sponsors of Euro 2008,[54] Euro 2012[55] and also UEFA Euro 2016 (where their adboards were changed to read their abridged tagline, "Probably", due to France's laws against alcohol advertising).[56] Carlsberg was one of the major sponsors of the 2004 European Football Championship[54] and use the promotional slogan "probably the best lager in the world";[57] they were also a sponsor of the 1990 FIFA World Cup.[58] Carlsberg are best known in the UK as the main and shirt sponsors of Liverpool F.C. having sponsored the club from 1992 continuing through to 2016.[59] With Liverpool being the only UK city exhibiting at the World Expo in Shanghai – its twin city, the Carlsberg logo on the Liverpool F.C jersey was written in Chinese for the league match against Chelsea F.C on 2 May 2010.[60]

Carlsberg also sponsor F.C. Copenhagen, Havant and Waterlooville,[61] Odense Boldklub,[62] Pirin Blagoevgrad and are also the secondary sponsor (after Eircom) of the Republic of Ireland national football team[62] and Tottenham Hotspur F.C..[62] Carlsberg also sponsors other sport events, such as golf and skiing.[63] On 13 July 2011 Carlsberg signed a sponsorship contract with Hajduk Split and contributed 40,000 Euros to the team to help avert a financial crisis in 2013.[64]

As of August 2011 Carlsberg also became Arsenal F.C's official beer sponsor for three years.[65] Carlsberg has also sponsored the Hong Kong Rugby Sevens in 2015.[66] Carlsberg was also the sponsor of the Indian Premier League (IPL) franchise Kings XI Punjab in season 4 of the league, with its logo appearing on the caps and helmets of the team.[67]

Goalkeeper Peter Schmeichel is the first ever World Wide ambassador for Carlsberg. He will be the face of Carlsberg’s ambitious UEFA Euro 2016 sponsorship campaign.[68]

The Institute of Theoretical Physics (also known as the "Niels Bohr Institute") in Copenhagen, which was one of the leading international centers for theoretical physics during the 1920s and 1930s and is said to be the birthplace of quantum mechanics, was created in 1921 with significant funding from the Carlsberg Foundation.[69] Other projects funded by the Carlsberg Foundation include: Dating the Greenland Ice Core, Uncovering the Iron-Age in Northern Europe,

Discovering the Secrets of Molecular Diversity, and Creating Dictionaries on the Web.[7]

Controversy

A factory in Nepal owned by Carlsberg has been shown to severely pollute a nearby river.[70] Initially Carlsberg denied the pollution, but has since admitted the wrongdoing.[71]

See also

{{Portalbar|Companies|Beer|Denmark}}

References

1. ^1 2 {{cite web |url=https://carlsberggroup.com/media/10899/carlsberg-group-annual-report-2016.pdf |title=Annual Report 2016}}
2. ^Carlsberg – Brands home
3. ^{{Cite web|url=https://carlsberggroup.com/media/10899/carlsberg-group-annual-report-2016.pdf|title=Carlsberg Group Annual Report 2016|last=|first=|date=|website=|archive-url=|archive-date=|dead-url=|access-date=}}
4. ^1 2 3 4 5 {{cite web | url=http://www.carlsberguk.co.uk/AboutUs/heritage/Pages/Global.aspx | title=Carlsberg Group - Our Heritage | publisher=Carlsberg | accessdate=14 December 2015}}
5. ^{{cite web|url=http://www.euchems.org/Distinguished/20thCentury/sorensen.asp|title=Sørensen, Søren Peter Lauritz (1868–1939)|accessdate=9 January 2007|work=100 Distinguished European Chemists|publisher=European Association for Chemical and Molecular Sciences}}
6. ^{{cite web | url=http://www.carlsbergfondet.dk/en/Afdelinger/Carlsberg%20Laboratorium.aspx | title=The Carlssberg Laboratory | publisher=Carlsberg | accessdate=14 December 2015}}
7. ^1 {{cite web | url=http://www.carlsberggroup.com/Company/Foundations/CARLSBERGFOUNDATION/Pages/Default.aspx | title=The Carlsberg Foundation | publisher=Carlsberg | accessdate=14 December 2015}}
8. ^{{Cite web|url=https://carlsberggroup.com/who-we-are/about-the-carlsberg-group/our-rich-heritage/|title=Who we are » About the Carlsberg Group » Our Rich Heritage « Carlsberg Group|website=Carlsberg Group|language=en|access-date=2019-01-03}}
9. ^1 {{cite news|url=http://news.bbc.co.uk/2/hi/business/7208341.stm |title=Brewer S&N agrees £7.8bn takeover |author= |date=25 January 2008 |publisher=BBC }}
10. ^{{Cite web|title = Home {{!}} Producers' Commitments|url = http://www.producerscommitments.org/|website = Producers' Commitments|accessdate = 2015-12-23|language = en-US}}
11. ^{{cite press release | publisher=Reuters| date=18 November 2014| title=Carlsberg becomes no.2 in Greece with Olympic Brewery takeover | url=https://www.reuters.com/article/2014/11/18/us-carlsberg-greece-idUSKCN0J20KY20141118}}
12. ^{{cite web | url=http://www.visitcarlsberg.com/#the-flow | title=Visit Carlsberg | publisher=Carlsberg | accessdate=14 December 2015}}
13. ^{{cite web |url= http://www.carlsberggroup.com/investor/companyprofile/Pages/default.aspx |title=Carlsberg Group - Company Profile |work=carlsberggroup.com |year=2012 |accessdate=3 February 2012}}
14. ^{{cite web|url=http://www.carlsberggroup.com/Markets/ee/Pages/Russia.aspx |title=Russia - Baltika Breweries |publisher=Carlsberg Group }}
15. ^{{cite news|title=Uzbek Court Rules Against Carlsberg Subsidiary|url=http://www.satrapia.com/news/article/uzbek-court-rules-against-carlsberg-subsidiary/|newspaper=The Gazette of Central Asia|date=20 October 2012|publisher=Satrapia}}
16. ^{{cite web | url=http://enews.fergananews.com/news.php?id=2389&mode=snews | title=Uzbekistan: Court declined tax appeal by Carlsberg Uzbekistan | publisher=Ferghana News Agency | accessdate=14 December 2015}}
17. ^{{cite web | url=http://www.themoscowtimes.com/news/article/uzbekistan-central-asias-poisoned-chalice/483598.html | title=Uzbekistan, Central Asia's Poisoned Chalice | publisher=Moscow Times | accessdate=14 December 2015}}
18. ^{{cite web | url=http://www.carlsberggroup.com/Markets/ee/Pages/Uzbekistan.aspx | title=Carslberg Group - Uzbekistan | publisher=Carlsberg | accessdate=14 December 2015}}
19. ^{{cite web |url= http://www.carlsberggroup.com/Markets/NWE/Pages/Latvia.aspx |title=Carlsberg Group - Latvia |work=carlsberggroup.com |year=2012 |accessdate=3 February 2012}}
20. ^{{cite web |url= http://www.ratebeer.com/brewers//aldaris-carlsberg/852/ |title=Aldaris (Carlsberg) - RateBeer |work=ratebeer.com |year=2012 |quote=Aldaris |accessdate=3 February 2012}}
21. ^Carlsberg – Poland {{webarchive |url=https://web.archive.org/web/20100327113235/http://www.carlsberggroup.com/Company/Markets/Pages/Poland.aspx |date=27 March 2010 }}
22. ^{{cite web |url= http://www.carlsberggroup.com/Markets/NWE/Pages/Sweden.aspx |title=Carlsberg Group - Sweden |work=carlsberggroup.com |year=2012 |accessdate=3 February 2012}}
23. ^{{cite web |url= http://www.ratebeer.com/brewer/765/sort/0/ |title=Carlsberg Sverige - RateBeer |work=ratebeer.com |year=2012 |accessdate=3 February 2012}}
24. ^{{Cite web|title = Carlsberg Group - USA|url = http://www.carlsberggroup.com/Markets/ExLid/Pages/USA.aspx|website = www.carlsberggroup.com|accessdate = 2015-11-16}}
25. ^1 {{cite journal|title=Carlsberg in China |url=http://www.carlsberggroup.com/investor/downloadcentre/Documents/Other%20Presentations/27.11.06%20Carlsberg%20in%20China%20.pdf |date=27 November 2006 |publisher=Carlsberg }}
26. ^{{cite news|title=Carlsberg sells majority stake in Chinese brewery |url=http://www.brandrepublic.com/news/11369/Carlsberg-sells-majority-stake-Chinese-brewery/ |date=10 August 2000 |author=Camilla Palmer |publisher=Brand Republic }}
27. ^{{cite web|title=Carlsberg Asia acquired second brewery in the Yunnan province, China |url=http://www.carlsberggroup.com/investor/news/Pages/carlsbergasiaacquiressecondbreweryintheyunnanprov-HQ2003.aspx |date=6 October 2003 |publisher=Carlsberg }}
28. ^1 {{cite web|url=http://www.carlsberggroup.com/Markets/asia/Pages/China.aspx |title=Carlsberg China}}
29. ^{{cite news|url=http://www.chinadaily.com.cn/business/2008-09/11/content_7017885.htm |title=Tsingtao snaps up brewery |date=11 September 2008 |author=Zhou Yan |publisher=China Daily }}
30. ^{{cite news|url=https://www.reuters.com/article/2011/08/01/carlsberg-china-venture-idUSLDE77013320110801 |title=Carlsberg says to own 30 pct of new China venture |date=1 August 2011 |author=John Acher |publisher=Reuters }}
31. ^{{cite web | url=http://www.carlsbergindia.com/company/MD_message/Pages/MD'sMessage.aspx | title=Managing Director's Message | publisher=Carlsberg | accessdate=14 December 2015}}
32. ^{{cite web | url=http://www.carlsbergmalaysia.com.my/web/company/cm_carlsbergmsia.aspx | title=Carlsberg Malaysia | publisher=Carlsberg | accessdate=14 December 2015}}
33. ^{{Cite news| title = Carlsberg takes a sip in Myanmar| publisher = Investvine.com| date = 1 February 2013| url= http://investvine.com/carlsberg-takes-a-sip-in-myanmar/| accessdate =14 February 2013}}
34. ^ {{Cite news | title = Singha starts roll-out in Asia and Europe | publisher = Investvine.com | date = 14 February 2013 | url= http://investvine.com/singha-starts-roll-out-in-asia-and-europe/ | accessdate =3 April 2013}}
35. ^http://www.carlsberggroup.com/Markets/ExLid/Pages/Israel.aspx
36. ^{{cite web| url=http://www.carlsberggroup.com/brands/Pages/carlsberg.aspx| title=Carlsberg beer product information| publisher=www.carlsberggroup.com| accessdate=4 March 2014| last=| first=}}
37. ^{{cite web |url=http://www.carlsberggroup.com/brands/Pages/CarlsbergPilsner.aspx |title=Carlsberg Group – Carlsberg Pilsner |publisher=www.carlsberggroup.com |accessdate=21 October 2009 }}
38. ^Carlsbergsverige.se - Carlsberg Hof
39. ^{{cite web |url=http://www.carlsberggroup.com/brands/Pages/Carlsbergspecialbrew.aspx |title=Carlsberg Group – Carlsberg Special Brew |publisher=www.carlsberggroup.com |accessdate=7 March 2011}}
40. ^{{cite news| url=https://www.theguardian.com/society/2005/oct/03/drugsandalcohol.homelessness | location=London | work=The Guardian | first=Matthew | last=Weaver | title=Call for ban on super-strength 'tramp juice' | date=3 October 2005}}
41. ^{{cite web |url=https://www.bbc.co.uk/news/blogs-magazine-monitor-30795336 |title=The secret history of Special Brew |publisher=BBC |accessdate=13 January 2015}}
42. ^Visit Carlsberg
43. ^   dead links
44. ^Carlsberg Brewery www.visitcopenhagen.com
45. ^{{LinkedIn URL | https://www.linkedin.com/in/tony-bodinetz-99408381 | Tony Bodinetz}}
46. ^{{cite web |last1=Foster |first1=Stephen |title=Carlsberg enlists Belgian bikers in great beer battle |url=https://www.moreaboutadvertising.com/2011/10/carlsberg-enlists-belgian-bikers-in-great-beer-battle/ |website=More About Advertising |accessdate=22 August 2018}}
47. ^{{cite news|url= https://www.independent.co.uk/news/people/profiles/jorgen-rasmussen-right-time-for-change-of-tactics-probably-6273789.html|title= Jorgen Rasmussen: Right time for change of tactics? Probably...|date=8 December 2011|work=The Independent|accessdate=5 April 2013|location=London|first=James|last=Thompson}}
48. ^http://www.carlsberggroup.com/Company/Timeline/Pages/History.aspx {{webarchive |url=https://web.archive.org/web/20080213062037/http://www.carlsberggroup.com/Company/Timeline/Pages/History.aspx |date=13 February 2008 }}
49. ^{{cite news|last=Stamp|first=Gavin|title=Probably the best corporate slogan...|url=http://news.bbc.co.uk/1/hi/business/5036084.stm|accessdate=17 January 2015|work=BBC News|date=18 June 2006}}
50. ^{{Cite news|url=https://sverigesradio.se/sida/artikel.aspx?programid=1316&artikel=2819773|title=Kaliber 3 May 2009: "They are making us starve"|date=2009-05-07|work=Sveriges Radio|access-date=2018-07-18|language=sv}}
51. ^{{cite web|url= http://www.thejournal.ie/all-change-for-carlsbergs-famous-slogan-115863-Apr2011/|title= All change for Carlsberg’s famous slogan|date=|work=Journal.ie|accessdate=5 April 2013 }}
52. ^{{cite web|url= http://www.joe.ie/news-politics/world-affairs/carlsberg-drop-probably-and-announce-new-slogan-and-ad-campaign-0011175-1|title= Carlsberg drop probably and announce new slogan and ad campaign|date=|work=Joe.ie|accessdate=5 April 2013 }}
53. ^{{cite news|url= http://www.dailymail.co.uk/news/article-1373913/Carlsberg-doesnt-slogans--Lager-firm-probably-going-drop-famous-catchline.html|title= Carlsberg doesn't do slogans... Lager firm is probably going to drop famous catchline|date=6 April 2011|work=Daily Mail|accessdate=5 April 2013|location=London}}
54. ^1 {{cite web | url=http://www.carlsberggroup.com/investor/news/Pages/carlsbergtosponsoreuro2004and2008-HQ2002.aspx | title=Carlsberg to sponsor EURO2004 and 2008 | publisher=Carlsberg | accessdate=14 December 2015}}
55. ^{{cite web | url=http://www.carlsberggroup.com/media/PressKits/Pages/CarlsbergofficialsponsorofEURO2012.aspx | title=EURO 2012 sponsorship | publisher=Carlsberg | accessdate=14 December 2015}}
56. ^{{cite web|url=http://www.uefa.com/uefa/mediaservices/mediareleases/newsid=1945036.html|title=Carlsberg signs as Official Sponsor for UEFA national team competitions|last=UEFA|publisher=UEFA.com|accessdate=12 Jun 2016}}
57. ^{{cite web | url=http://www.adslogans.co.uk/site/pages/gallery/probably-the-best-lager-in-the-world.8375.php | title=Advertising Slogan Hall of Fame | publisher=AdSlogans | accessdate=14 December 2015}}
58. ^{{cite web | url=http://www.carlsberggroup.com/media/PressKits/Documents/Carlsberg%20involved%20in%20football%20for%2030%20years.pdf | title=Carlsberg involved in football for 30 years | publisher=Carlsberg | accessdate=14 December 2015}}
59. ^{{cite web | url=http://www.carlsberggroup.com/investor/news/Pages/liverpool21.aspx#.Vm8CzuIj6nk | title=Liverpool Football Club and Carlsberg Toast 21 Year Partnership | publisher=Carslberg | accessdate=14 December 2015}}
60. ^{{cite web | url=http://www.soccerbible.com/performance/football-apparel/2010/05/liverpool-fc-shirt-chinese-sponsor-carlsberg/ | title=Liverpool FC Home Shirt 2009/10 - Carlsberg Chinese Edition | publisher=SoccerBible Ltd. | accessdate=14 December 2015}}
61. ^{{cite web | url=http://havantandwaterlooville.co.uk/newsprint.asp?item=951 | title=Carlsberg to continue sponsorship deal | publisher=havantandwaterlooville.net | accessdate=14 December 2015}}
62. ^1 2 {{cite web | url=http://www.carlsberggroup.com/media/PressKits/Documents/Carlsberg%20and%20Football%20factsheet.pdf | title=Fact Sheet Background on Carlsberg and Football | publisher=Carlsberg | accessdate=14 December 2015}}
63. ^{{cite web | url=http://www.premiumbeer.ca/ourbrands/carlsberg.html | title=The Premium Beer Company | publisher=Premium Beer Company | accessdate=14 December 2015}}
64. ^{{cite web | url=http://www.croatiaweek.com/hajduk-split-fans-drinking-earns-club-e40k-cheque-from-carlsberg/ | title=Hajduk Split Fans Drinking Earns Club €40k Cheque From Carlsberg | publisher=Croatia Week | accessdate=14 December 2015}}
65. ^{{cite web | url=http://www.carlsberggroup.com/media/IntheMedia/Pages/CarlsbergandArsenalFootballClub.aspx | title=Carlsberg becomes Official Beer Partner of Arsenal Football Club | publisher=Carlsberg | accessdate=14 December 2015}}
66. ^{{cite web | url=http://www.marketing-interactive.com/uth-creative-secures-carlsberg-rugby-sevens-work/ | title=Uth Creative secures Carlsberg’s Rugby Sevens work | publisher=Marketing-Interactive.com. Lighthouse Independent Media Pte Ltd. | accessdate=14 December 2015}}
67. ^{{cite web | url=http://www.bestmediainfo.com/2011/04/ipl-4-kings-xi-punjab-kick-starts-its-marketing-campaign/ | title=IPL 4: Kings XI Punjab kick starts its Marketing campaign | publisher=BestMediaInfo.com | accessdate=14 December 2015}}
68. ^{{cite web | url=http://www.thedrum.com/news/2015/12/11/peter-schmeichel-front-carlsbergs-euro-2016-sponsorship-campaign | title=Peter Schmeichel to front Carlsberg's Euro 2016 sponsorship campaign | publisher=Carnyx Group Ltd | accessdate=14 December 2015}}
69. ^{{cite web | url=https://www.forbes.com/sites/alexknapp/2012/11/28/for-winning-the-nobel-prize-niels-bohr-got-a-house-with-free-beer/ | title=For Winning The Nobel Prize, Niels Bohr Got A House With Free Beer | publisher=Forbes Tech | accessdate=14 December 2015}}
70. ^{{cite web |url=https://www.dr.dk/nyheder/penge/knuste-flasker-og-forurening-belaster-carlsbergs-nye-bryggeri-i-nepal |title=Knuste flasker og forurening belaster Carlsbergs nye bryggeri i Nepal |date=March 8, 2018 |access-date=March 8, 2018}}
71. ^{{cite web |url=https://www.dr.dk/nyheder/penge/carlsberg-tager-ansvar-forurening-ved-bryggeri-i-nepal}}

External links

{{Commons category|Carlsberg Group}}
  • {{Official website}}
  • Carlsberg Beer website
{{Danish beer}}{{OMX Copenhagen 20 companies}}

11 : Carlsberg Group|Companies listed on the Copenhagen Stock Exchange|Breweries in Denmark|Food and drink companies of Denmark|Food and drink companies based in Copenhagen|Multinational breweries|Multinational companies headquartered in Denmark|Food and drink companies established in 1847|Danish companies established in 1847|Purveyors to the Court of Denmark|Danish brands
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