“CheddarU”的意思、由来-开放百科全书

MTV Networks' proposal for a channel targeting college students, tentatively called MTV University, became public in February 2002.^[3] According to The New York Times, the channel was seeking to compete with Burly Bear Network, which was available to 450 campuses and had been attracting nearly a million viewers a week, along with College Television Network (CTN) and the most recent entrant at the time, Zilo.^[3]

Seven months later, after CTN wound up in financial trouble and as National Lampoon had just acquired the defunct Burly Bear, MTV Networks acquired CTN for $15 million.^[4]

In February 2008, MTV Networks discontinued VH1 Uno, a sparsely viewed Spanish language music video channel, and replaced it with MTVU, to expand the channel into traditional cable distribution.^[5]^[6]

In May 2018, Cheddar TV acquired Viacom's MTV Networks on Campus; outlets associated with that service will be converted to carry CheddarU, a new secondary feed which will stream content from the flagship financial-news streaming service and segments from Cheddar Big News to 9 million students on more than 600 campuses; universities which previously screened MTV Networks on Campus will continue to receive CheddarU at no cost in exchange for access to the campus. MTVU continues to be available to linear TV platforms via Viacom.^[7] Universities that qualify, can receive the CheddarU service for free. CheddarU is part of the ChedNet division of Cheddar, a division focusing on bringing the service to public screens such as gyms, bars, airports, hotels and other public venues.^[8]^[9]^[10]

Programming

According to its promotional materials, MTVU broadcasts exclusive content dedicated to aspects of college life, including music, news, and on-campus events. The channel was the first MTV network to stream all of its content online. On-campus events include the Campus Invasion tour, featuring up-and-coming bands; the GAME0Rz Ball tour, which brings new video games to campus; and Tailgate Tour, which provides MTVU with a presence at campus tailgates. MTVU shows include Dean's List,^[11] the MTVU Awards, and MTVU Spring Break.

MTVU plays a mix of music videos with an emphasis on emerging artists. (MTVU VIDEO PREMIERES)^[12] Each hour, MTVU broadcasts news updates from ABC News (formerly CBS News, changed in late 2006 in the wake of the Viacom/CBS split), including international news and college-related news. Twice an hour, MTV News airs stories on subjects such as music downloading, and musical artists under promotion by MTVU.

Additionally, MTVU airs several original programs produced by and featuring college students. The Freshmen features three rotating student panelists discussing new music videos and is hosted by Kim Stolz; Stand-In brings celebrities and intellectuals into college classrooms to teach for a day, and has featured people as diverse as Nobel Laureates Elie Wiesel and Shimon Peres; Madonna; John McCain; Marilyn Manson; and Jhumpa Lahiri. It has also started a social networking site "Meet or Delete", along with Hewlett Packard.

Awards

MTVU Woodie Awards

MTVU broadcasts its own semi-annual awards show, the MTV Woodies, which it states recognizes "the music voted best by college students." Previous winners have included 2005's Death Cab for Cutie, Motion City Soundtrack, and The Afters; 2006 winners include Thirty Seconds to Mars, Plain White T's, mewithoutYou, The Subways and Gnarls Barkley. The 2006 ceremony was also notable for the altercation of Elijah Wood and Scott from the music blog Stereogum with Jared Leto.^[13] The 2008 awards had a huge fan voting for the Best Music On Campus award, where The Bride Wore Black won the award and Chasing Arrows came in right behind.^[14] Winners at the 2008 Woodie Awards included Paramore and There for Tomorrow. Winners at the 2009 Woodie Awards included Green Day, Kings of Leon, Matt & Kim, NeverShoutNever, Tech N9ne and Hotel of the Laughing Tree.^[15] Winners at the 2014 Woodie Awards include Beyoncé, Drake, Ed Sheeran, and Skrillex.^[16] Fall Out Boy will become the first inductees at "Hall of Wood" at the 2015 Woodie Awards. They had won the Streaming Woodie award for "Grand Theft Autumn" at the first ceremony in 2004.^[17]

Awards for students

The online game Darfur is Dying was developed as part of an MTVU contest, and other Sudan genocide coverage won MTVU two Emmys, including the 2006 Governors Award. It's Half of Us initiative won a Peabody Award in 2007 "for its extensive research and dedication to fighting depression and creating quick routes to convenient solutions."^[18] MTVU also provides grants for student activists, giving away $1,000 a week to various student groups. MTVU currently co-sponsors the ecomagination Challenge with GE, which aims to empower college students to solve environmental problems on campuses. MTVU also sponsored the Film Your Issue competition, a competition designed to encourage college-age filmmakers to make short political pieces, and aired the winners.

Other opportunities that MTVU provides for college students include Digital Incubator grants, which award students who are pioneering the future of broadband content, and the Student Filmmaker Award, which provides the winner with the chance to receive a development deal with MTVU and collect the award at the MTV Movie Awards. Besides these competitions, MTVU makes efforts to use student work through its programming.

Winners

List of MTVU VJs

References

1. ^{{cite web|url=https://gigaom.com/2007/01/17/mtvn-pumps-up-mtvu-with-acquisition-of-ratemyprofessorscom/|title=MTVN Pumps UP MTVU With Acquisition Of RateMyProfessors.com|first=Staci D.|last=Kramer|date=17 January 2007|website=gigaom.com|accessdate=9 May 2018|deadurl=no|archiveurl=https://web.archive.org/web/20171028043131/https://gigaom.com/2007/01/17/mtvn-pumps-up-mtvu-with-acquisition-of-ratemyprofessorscom/|archivedate=28 October 2017|df=}}
2. ^{{cite news |last1=Spangler |first1=Todd |title=Cheddar Buys ‘Rate My Professors’ Website From Viacom |url=https://variety.com/2018/digital/news/cheddar-rate-my-professors-viacom-1202993555/ |accessdate=October 25, 2018 |work=Variety |date=February 27, 2019}}
3. ^¹²{{cite news| url=https://www.nytimes.com/2002/02/18/business/big-mtv-on-campus.html| title=Big MTV on Campus?| publisher=The New York Times| first=Jim| last=Rutenberg| date=February 18, 2002| accessdate=2009-11-21| deadurl=no| archiveurl=https://web.archive.org/web/20100314024828/http://www.nytimes.com/2002/02/18/business/big-mtv-on-campus.html| archivedate=March 14, 2010| df=}}
4. ^{{cite news | url= https://www.nytimes.com/2002/09/21/business/mtv-acquires-college-television-network.html | title= MTV Acquires College Television Network | publisher= The New York Times | date= September 21, 2002 | accessdate= 2009-11-21 | deadurl= no | archiveurl= https://web.archive.org/web/20120420003505/http://www.nytimes.com/2002/09/21/business/mtv-acquires-college-television-network.html | archivedate= April 20, 2012 | df= }}
5. ^{{cite web|url=http://money.cnn.com/news/newsfeeds/articles/prnewswire/NYTU12729012008-1.htm|title=mtvU Adds 2.6 Million Subscribers, Launches on Charter, Verizon FiOS, Suddenlink, AT&T and Nearly 70 Other Carriers Nationwide|date=29 January 2008|work=MTV Networks press release|publisher=PR Newswire via CNNMoney.com|accessdate=27 June 2011|archiveurl=https://web.archive.org/web/20080208171939/http://money.cnn.com/news/newsfeeds/articles/prnewswire/NYTU12729012008-1.htm|archivedate=8 February 2008}}
6. ^{{cite web|url=http://img20.imageshack.us/img20/2922/vhunomtvumessagech9.png|title=MTV2 Replacing VHUno February 2nd|date=25 January 2008|publisher=Charter Communications system message|accessdate=27 June 2011|deadurl=no|archiveurl=https://web.archive.org/web/20110719120200/http://img20.imageshack.us/img20/2922/vhunomtvumessagech9.png|archivedate=19 July 2011|df=}}
7. ^https://www.ecnmag.com/news/2018/06/cheddar-acquires-mtv-networks-campus-viacom
8. ^{{cite news |last1=Fletcher |first1=Bevin |title=Cheddar Acquires MTV Networks on Campus from Viacom |url=https://www.cedmagazine.com/news/2018/06/cheddar-acquires-mtv-networks-campus-viacom |accessdate=10 June 2018 |publisher=CED Magazine |date=June 1, 2018}}
9. ^{{cite news |last1=Mullin |first1=Benjamin |title=Streaming Service Cheddar Targets College Students After Acquiring MTV Campus Distribution Network |url=https://www.wsj.com/articles/streaming-service-cheddar-targets-college-students-after-acquiring-mtv-campus-network-1527793750 |accessdate=10 June 2018 |publisher=The Wall Street Journal |date=May 31, 2018}}
10. ^{{cite news |last1=Bouma |first1=Luke |title=Viacom is selling MTV Campus Networks to Cheddar |url=https://www.cordcuttersnews.com/viacom-is-selling-mtv-campus-networks-to-cheddar/ |accessdate=10 June 2018 |publisher=Cord Cutters |date=May 31, 2018}}
11. ^{{cite web|title=Dean's List episode hosted by Taiwan Brown|url=http://www.mtvu.com/video/?id=1540618|work=episode|deadurl=no|archiveurl=https://web.archive.org/web/20111010175319/http://www.mtvu.com/video/?id=1540618|archivedate=2011-10-10|df=}}
12. ^{{cite web|url=http://www.mtvu.com/category/music/video-premiere/|title=Video Premiere - mtvu.com|work=mtvu.com|deadurl=no|archiveurl=https://web.archive.org/web/20090202003014/http://www.mtvu.com/category/music/video-premiere/|archivedate=2009-02-02|df=}}
13. ^Best Week Ever » Blog Archive » SIZZLER: Gollum Leto Hates Hobbitses {{webarchive|url=https://web.archive.org/web/20061112045925/http://www.bestweekever.tv/2006/10/26/sizzler-gollum-leto-hates-hobbitses/ |date=2006-11-12 }} from bestweekever.tv
14. ^{{cite web|url=http://woodies.mtvu.com|title=mtvU Woodie Awards 2015 - Woodies Festival - MTV|work=mtv.com|deadurl=no|archiveurl=https://web.archive.org/web/20090204020623/http://woodies.mtvu.com/|archivedate=2009-02-04|df=}}
15. ^{{cite web|url=http://newmusicreviews.net/2009-mtvu-woodie-award-winners/|title=newmusicreviews.net|work=newmusicreviews.net|deadurl=no|archiveurl=https://web.archive.org/web/20110823044447/http://newmusicreviews.net/2009-mtvu-woodie-award-winners/|archivedate=2011-08-23|df=}}
16. ^{{cite web|url=http://www.mtv.com/news/articles/1724126/lil-wayne-makes-surprise-appearance-drake-wins-big-at-mtvu-woodie-awards.jhtml|title=Lil Wayne Makes Surprise Appearance, Drake Wins Big At mtvU Woodie Awards|work=MTV News|deadurl=no|archiveurl=https://web.archive.org/web/20140314143105/http://www.mtv.com/news/articles/1724126/lil-wayne-makes-surprise-appearance-drake-wins-big-at-mtvu-woodie-awards.jhtml|archivedate=2014-03-14|df=}}
17. ^{{cite web|url=http://www.mtv.com/news/2099443/fall-out-boy-woodies-hall-of-wood/|title=5 Mind-Blowing Reasons We Should Have Known All Along That Fall Out Boy Would Make Woodies History|work=MTV News|deadurl=no|archiveurl=https://web.archive.org/web/20150714030404/http://www.mtv.com/news/2099443/fall-out-boy-woodies-hall-of-wood/|archivedate=2015-07-14|df=}}
18. ^{{cite web|url=http://www.peabodyawards.com/award-profile/mtvu-half-of-us|title=The Peabody Awards - mtvU: Half of Us|work=peabodyawards.com|deadurl=no|archiveurl=https://web.archive.org/web/20150402112807/http://www.peabodyawards.com/award-profile/mtvu-half-of-us|archivedate=2015-04-02|df=}}
19. ^{{cite web|url=http://www.mtvu.com/video/?id=1540618|title=MTVU Video|work=mtvu.com|deadurl=no|archiveurl=https://web.archive.org/web/20111010175319/http://www.mtvu.com/video/?id=1540618|archivedate=2011-10-10|df=}}
20. ^{{cite web|url=http://community.tvg.com/t5/TVG-Viewer-Mailbox/Michelle-Yu-on-handicapping-the-races/td-p/166662/page/3|title=Title not found.|author=|date=|website=community.tvg.com|accessdate=9 May 2018|deadurl=no|archiveurl=https://web.archive.org/web/20110717114622/http://community.tvg.com/t5/TVG-Viewer-Mailbox/Michelle-Yu-on-handicapping-the-races/td-p/166662/page/3|archivedate=17 July 2011|df=}}

History