| 词条 | Cookie Crisp |
| 释义 |
Cookie Crisp is a breakfast cereal made to recreate the taste of chocolate chip cookies. It is manufactured by General Mills in the United States[1][2][2] and Cereal Partners (under the Nestlé brand) in other countries. Introduced in 1977,[3] it was originally manufactured by Ralston Purina[4] until they sold the trademark to General Mills in 1997, who soon after changed the recipe. VarietiesDouble Chocolate Cookie Crisp[3][5] was a double chocolate-flavored variety of Cookie Crisp introduced in 2007. Peanut Butter Cookie Crisp[3][6] was also introduced. It has the taste of peanut butter cookies. In July 2009, Cookie Crisp Sprinkles[7][8] were introduced. They are vanilla cookies with small sprinkles on them. The cereal is said to be gluten free.{{Citation needed|date=April 2010}} In Summer 2009, Nestlé released new packaging for the UK version of Cookie Crisp with sprinkles. Cookie Crisp Brownie[9] was introduced in the U.K. in 2013, which has the flavor of brownies, The cereal was once available in a vanilla wafer flavor as well.[10] During his tenure as Cookie Crisp mascot, Cookie Jarvis was used on three versions of Cookie Crisp: Ralston’s Chocolate Chip Cookie Crisp, Vanilla Wafer Cookie Crisp, and Oatmeal Cookie Crisp. In March 2018 Birthday Cake Cookie Crisp was introduced to the U.S. market.[11] ImitationsIn 1997, Ralston sold their cereal line to General Mills, who soon after changed the recipe, prompting many Cookie Crisp lovers to seek the original taste in knock-off and foreign brands. Keebler Cookie Crunch[12] was introduced by Kellogg’s in 2008. This cereal has cookie pieces that represent Chips Deluxe and are strikingly similar to Cookie Crisp. It also includes round O shapes that represent Keebler’s popular fudge stripe cookies. Advertising{{overly detailed|section=yes|date=August 2016}}Cookie JarvisIntroduced in 1977, the first Cookie Crisp mascot, Cookie Jarvis,[1][13] was a wizard in the Merlin mold, who with one wave of his wand, magically turned cereal bowls into cookie jars, usually chanting rhyming incantations along with it. He was voiced by Lennie Weinrib. Cookie Crook and Cookie CopIn 1985, Cookie Jarvis was replaced by the Cookie Crook,[1] an anti-hero robber who attempts to steal the Cookie Crisp, and the Cookie Cop (also known as Officer Crumb), a police officer with an Irish accent who thwarts the Cookie Crook's attempts to steal the Cookie Crisp. A typical ad would begin with the Cookie Crook attempting to steal the cereal from a live-action breakfast table; often he and the Cookie Cop were portrayed as no larger than mice, so their pictures on the cereal bowl were “life size". The Crook would have some new gadget or scheme to steal the cereal, but then the Cookie Cop would arrive and save the kid’s cereal in the nick of time. Eventually, the format of the ads changed to full animation, and the duo was portrayed as the size of normal humans; a more slapstick approach (similar to Looney Tunes) was used in these commercials.{{Citation needed|date=June 2016}} Chip the DogIn 1990, the Cookie Crook was given a sidekick named Chip the Dog.[1] Chip would howl the cereal's name ("Coo-oooooooooookie Crisp!") in each ad before he and his master were inevitably foiled by the Cookie Cop. After General Mills bought the Cookie Crisp trademark from Ralston in 1997, Chip continues to be the mascot with the Cookie Crook and Cookie Cop. In the format of the advertisements, Chip was a friendly pooch, no longer wearing a mask, who offered Cookie Crisp to a group of kids. Typically an adult would interfere on the grounds that cookies are not breakfast food. Near the end of the ads, the adults would change their minds once Chip gave them a taste of his Cookie Crisp. Chip the WolfIn 2003, Cookie Crisp was introduced in Europe and Asia. The mascot in these countries is Chip the Wolf[1] (originally known as The Howler), a wolf who fruitlessly attempts to steal Cookie Crisp from children much like how the Trix Rabbit would when it comes to Trix, and describes the cereal: "It looks like chocolate chip cookies. Tastes like 'em too. But it's a breakfast cereal!". He is voiced by Marc Silk. In 2005, Chip the Wolf replaced Chip the Dog as the cereal's mascot in the United States.
See also{{portal|Food}}
References1. ^1 2 3 4 5 {{cite web|url=https://books.google.com/books?id=pJIzo4Q3TD4C&pg=PT56|title=COOKIE: A Love Story|publisher=Sember Resources|date=2012}} 2. ^{{cite web | last=McKinney | first=Matt | title=General Mills is dialing back its sugary cereals another notch | website=Star Tribune | date=December 9, 2009 | url=http://www.startribune.com/general-mills-dialing-back-sugary-cereals-another-notch/78921792/ | accessdate=January 17, 2016}} 3. ^1 2 {{cite book | last=Piho | first=N.T. | title=My Two-Year-Old Eats Octopus: Raising Children Who Love to Eat Everything | publisher=Bull Publishing Company | year=2009 | isbn=978-1-933503-34-9 | url=https://books.google.com/books?id=gLSLBQAAQBAJ&pg=PT77 | accessdate=January 18, 2016 | page=pt77}} 4. ^{{cite web|url=https://books.google.com/books?id=XMA9gYIj-C4C&pg=PA267|title=Foods & Nutrition Encyclopedia, Two Volume Set|publisher=CRC Press|date=1993}} 5. ^{{cite book | last=Ritzer | first=G. | title=Essentials of Sociology | publisher=SAGE Publications | year=2014 | isbn=978-1-4833-5979-3 | url=https://books.google.com/books?id=U1UXBAAAQBAJ&pg=PA76 | accessdate=January 17, 2016 | page=76}} 6. ^{{cite web|url=http://www.mailtribune.com/article/20060613/News/306139981|title=On the edges: Nutrition in the grocery store|author=MacGregor, Hilary E.|work=MailTribune.com|access-date=2016-01-18|archive-url=https://web.archive.org/web/20170112080832/http://www.mailtribune.com/article/20060613/News/306139981|archive-date=2017-01-12|dead-url=yes|df=}} 7. ^1 {{cite web | last=Knapp | first=Sarah | title=General Mills to Shrink Sugar Content in Cereals | website=AdWeek | date=December 9, 2009 | url=http://www.adweek.com/news/advertising-branding/general-mills-shrink-sugar-content-cereals-106776 | accessdate=January 17, 2016}} 8. ^{{cite web|url=http://www.delish.com/food-news/a44975/general-mills-holidays-are-here/|title=General Mills Reveals The Two Most Christmas-y Cereals Ever|author=Rheanna O'Neil Bellomo|date=27 November 2015|work=Delish|accessdate=18 January 2016}} 9. ^{{cite web|url=http://www.myfitnesspal.com/food/calories/nestle-cookie-crisp-brownie-cereal-197998059|title=Calories in Nestle Cookie Crisp Brownie Cereal - Calories and Nutrition Facts|publisher=MyFitnessPal.com|accessdate=18 January 2016}} 10. ^{{cite web|url=https://books.google.com/books?id=khguv3TfomEC&q=%22vanilla+wafer+Cookie+Crisp%22|title=The Dieter's Calorie Counter|publisher=Dell Pub.|date=1992}} 11. ^{{Cite news|url=https://www.delish.com/food/a58741/birthday-cake-cookie-crisp/|title=Every Day Is Your Birthday Thanks To This New Cookie Crisp Flavor|last=Jackson|first=Danielle|date=March 13, 2018|work=Delish.com|access-date=March 26, 2018}} 12. ^{{cite web|url=http://lasvegassun.com/news/2010/aug/11/if-nevada-and-other-states-have-their-way-youll-kn/|title=If Nevada and other states have their way, you’ll know immediately what you’re eating|author=Abigail Goldman|work=LasVegasSun.com|date=11 August 2010|accessdate=18 January 2016}} 13. ^{{cite web|url=https://books.google.com/books?id=T5KIpGVD3X8C&q=%22Cookie+Crisp%22+Cookie+Jarvis|title=The Language of Television Advertising|publisher=}} }} External links
6 : General Mills cereals|Ralston cereals|Products introduced in 1977|Fictional wolves|Fictional dogs|General Mills characters |
| 随便看 |
|
开放百科全书收录14589846条英语、德语、日语等多语种百科知识，基本涵盖了大多数领域的百科知识，是一部内容自由、开放的电子版国际百科全书。