词条 | Maggi |
释义 |
Company historyThe company originated in Switzerland in 1884, when Julius Maggi took over his father's mill. He quickly became a pioneer of industrial food production, aiming to improve the nutritional intake of worker families. Maggi was the first to bring protein-rich legume meals to the market, and followed up with a ready-made soup based on legume meals in 1886. After that Julius Maggi introduced bouillon concentrates, first in capsules, then in cubes. In 1897, Julius Maggi founded the company Maggi GmbH in Singen, Germany.[2] In 1947, following several changes in ownership and corporate structure, Maggi's holding company merged with the Nestlé company to form Nestlé-Alimentana S.A., currently known in its francophone home base as Nestlé S.A.[3] ProductsCubeThe bouillon cube or Maggi cube is a meat substitute product that was introduced in 1908. In Germany Cameroon, Côte d'Ivoire, Bénin, Gambia, Sènégal, Guinea, Nigeria, Ghana, Burkina Faso, Togo, Sierra Leone, Liberia, Mali, Niger, and Mauritania and parts of the Middle East, Maggi cubes are an integral part of the local cuisine. In Haiti and throughout Latin America, Maggi products, especially bouillon cubes, are widely sold with some repackaging to reflect local terminology.[4] In the German, Dutch, and Danish languages, lovage has come to be known as Maggi herb (Ger. Maggikraut, Du. maggikruid or maggiplant, Da. maggiurt), because it tastes similar to Maggi sauce, although lovage is not present in the sauce. Seasoning sauceIn Romania, Australia, China, Taiwan, Vietnam, Thailand, the Philippines, Pakistan, Mexico, Indonesia, Malaysia, Brunei, German-speaking countries, the Netherlands, the Czech Republic, Slovenia, Poland and France, "Maggi" is still synonymous with Maggi-Würze (Maggi seasoning sauce), a dark, soy sauce-type hydrolysed vegetable protein-based condiment sauce. In Spain and Mexico, it is sold under the name Jugo Maggi.[5] There are a total of nine different formulations, which differ between nations and/or regions. NoodlesMaggi instant noodles are popular in Bangladesh, Pakistan, Singapore, Malaysia, Australia and New Zealand and mostly in India . Nestle has 39% market share in Malaysia, where "Maggi" is synonymous with instant noodles,[6] and had 90% market share in India prior to a nationwide ban by the Food Safety and Standards Authority of India. Following the ban, the market share was reduced to 53% in India.[7] In Malaysia, fried noodles made from Maggi noodles are called Maggi goreng. Maggi Instant noodles are branded as "Maggi 2 Minute Noodles" in Australia and New Zealand.[8] In June 2015, tests in India found high amounts of lead in Maggi noodles. The Food Safety and Standards Authority of India ordered a national recall for all 9 variants of Maggi Instant Noodles and Oats Masala Noodles.[9][10] In India, Maggi noodles carry a green dot, meaning they are specifically formulated to serve vegetarians.[11] This special formulation is not available in other countries, unless imported from India. Dehydrated soupLike other dehydrated soup mixes, Maggi Onion Soup mix is often combined with reduced cream to create a French onion dip.[12] Recipe mixesRecipe mixes or so called Fixes were introduced in Germany in 1974. The product offers to the consumers an idea and a recipe to cook with two or three fresh ingredients and a Maggi mix. A complete step-be-step recipe is given on the back of pack. Following the recipe guarantees the result. These products were originally launched in Germany, where they became very popular, and some Western European countries. In the 1990s, recipe mixes were introduced in Eastern Europe, particularly in Russia and Poland (under Winiary brand), where they became a big success. Nowadays, the portfolio of recipe mixes offer consumers more than 100 recipe ideas across different European countries. Maggi noodles safety concerns in IndiaIn May 2015, food safety regulators from Barabanki, a district of Uttar Pradesh, India reported that samples of Maggi 2 Minute Noodles had unexpectedly high levels of monosodium glutamate, as well as up to 17 times the permissible limit of lead. This finding led to multiple market withdrawals and investigations in India and beyond.[13][14][15][16][17] Timeline
Additional market bansSome of India's biggest retailers (including Future Group's Big Bazaar, Easyday, and Nilgiris) imposed a nationwide ban on Maggi.[33] In addition, multiple state authorities in India found an unacceptable amount of lead, leading to bans in more than 5 other states.[34][35] Nepal indefinitely banned Maggi over concerns about the lead levels in the product.[36] Maggi noodles were subsequently withdrawn from the market of five African nations: Kenya, Uganda, Tanzania, Zimbabwe and South Sudan.[37] Testing controversies
Company responseMaggi always insisted that their noodle product is safe.[45] Maggi recalled stock worth nearly Rs. 320 crore (Rs. 3.2 Billion) from the shelves and paid Rs. 20 crores (Rs. 200 million) to a cement factory to burn the product. In addition, the Corporate Affairs Ministry of India imposed a Rs. 640 crore (Rs. 6.4 Billion) fine on Nestle India for the presence of MSG and lead beyond the permissible limit.[46] Return to marketIn India, Maggi products were returned to the shelves in November 2015,[47][48] accompanied by a Nestlé advertising campaign to win back the trust of members of the Indian community.[49] At this time, the Maggi anthem by Vir Das and Alien Chutney took the nation by storm.[50] Nestlé resumed production of Maggi at all five plants in India on 30 November 2015.[51][52] CriticismMaggi was almost ingrained in India’s culture before the ban. Most young kids eat Maggi regularly and the prospect that Maggi had “betrayed” them was quite striking to children and parents alike which led to widespread criticism. Nestlé has faced criticism of its advertising not adhering to marketing regulations in developed countries, and for making misleading claims in developing countries. In October 2008, Nestlé mistakenly aired a commercial meant for Bangladeshi television on British TV. The advert made false claims that the noodles would "help to build strong muscles, bone, and hair". The British Advertising Standards Authority stated that the advertisement did not abide by the new EU consumer protection legislation, by which advertisers have to provide proof of health claims.[53] See also
References1. ^{{cite web|title = Maggi|url = http://www.nestle.com/brands/allbrands/maggi_culinary|website = www.nestle.com|access-date = 2016-02-03}} {{Reflist|30em}}2. ^{{cite web|title =History of Maggi|url = https://www.maggime.com/en/about-us|website = www.nestle.com|access-date = 2017-08-07}} 3. ^{{cite web|title = FOOD HISTORY: History of Maggi brand of Nestlé|url = http://www.world-foodhistory.com/2014/03/history-of-maggi-brand-of-nestle.html|website = www.world-foodhistory.com|access-date = 2016-02-04}} 4. ^{{cite book|last1=Albala|first1=Ken|title=Food Cultures of the World Encyclopedia|date=2011|publisher=Greenwood|location=Santa Barbara, Calif.|isbn=9780313376276|page=166|url=https://books.google.com/?id=zG1H75z0EYYC&pg=RA1-PA166&lpg=RA1-PA166&dq=maggi+bouillon+cubes+haiti#v=onepage&q=maggi%20bouillon%20cubes%20haiti&f=false|accessdate=16 January 2016}} 5. ^{{cite web|url=http://www.elmejornido.com/en/maggi/products/seasoning-sauce |title=Seasoning Sauce | Maggi® | Brands & Offers | Nestlé Recipes |publisher=ElMejorNido.com |date= |accessdate=2016-01-16}} 6. ^{{cite web|url=http://www.euromonitor.com/Noodles-in-Malaysia/report |title=Noodles in Malaysia |publisher=Euromonitor.com |date= |accessdate=2016-01-16}} 7. ^{{cite web|url=http://www.euromonitor.com/noodles-in-india/report |title=Noodles in India |publisher=Euromonitor.com |date= |accessdate=2016-01-17}} 8. ^{{cite web|url=https://www.maggi.com.au/products/maggi-noodles/core|title=MAGGI 2 Minute Noodles Chicken - 2 Minute Noodles - MAGGI Australia|website=www.maggi.com.au|access-date=2018-01-12}} 9. ^{{cite web|url=http://www.firstpost.com/business/fssai-orders-recall-nine-variants-maggi-noodles-india-2281400.html |title=FSSAI orders recall of all nine variants of Maggi noodles from India |publisher=Firstpost |date=2015-06-05 |accessdate=2016-01-16}} 10. ^{{cite web|url=http://merofact.blogspot.in/2015/06/fssai-asked-nestle-india-to-withdraw.html|title=FSSAI Asked Nestle India to Withdraw and Recall Maggi Instant Noodles|date=12 June 2016}} 11. ^{{cite web|url=http://www.hindustantimes.com/columns/maggi-controversy-it-s-a-wake-up-call-for-indian-consumers/story-cvYfmeOk3tK9xBE2v9FkiP.html |title=Maggi controversy: It's a wake-up call for Indian consumers | columns |publisher=Hindustan Times |date= |accessdate=2016-01-16}} 12. ^{{cite web|url=http://www.tastyrecipes.co.nz/Recipe/Traditional-Kiwi-Onion-Dip-_nz.html |title=Nestlé Choose Wellness |publisher=TastyRecipes.co.nz |date=2014-03-13 |accessdate=2016-01-16}} 13. ^{{cite web|url=http://rajasthanpatrika.patrika.com/story/business/maggi-controversy-nestle-india-may-be-in-loss-again-1276240.html|title=Maggi controversy: Nestle India may be in loss again|accessdate=16 August 2015|publisher=}} 14. ^{{cite web|url=http://merofact.blogspot.in/2015/05/doubts-over-msg-and-lead-content-in.html |title=Doubts over MSG and Lead Content in Maggi Instant Noodles | Merofact Awareness Blog |publisher=Merofact.blogspot.in |date=2015-05-19 |accessdate=2016-01-16}} 15. ^{{cite news|title=Beware! Eating 2 -Minute Maggi Noodles can ruin your Nervous System|url=http://news.biharprabha.com/2015/05/beware-eating-2-minute-maggi-noodles-can-ruin-your-nervous-system/|accessdate=18 May 2015|publisher=news.biharprabha.com|date=18 May 2015}} 16. ^{{cite news|url=http://m.ndtv.com/india-news/maggi-noodles-packets-recalled-across-uttar-pradesh-say-food-inspectors-764729|work=NDTV|title=Maggi Noodles Packets Recalled Across Uttar Pradesh, Say Food Inspectors: Report|date= 20 May 2015|access-date= 20 May 2015|location=New Delhi, India}} 17. ^{{cite news|last=Sushmi Dey|url=http://m.timesofindia.com/india/Maggi-under-regulatory-scanner-for-lead-MSG-beyond-permissible-limit/articleshow/47304615.cms |work=The Times of India|title=‘Maggi’ under regulatory scanner for lead, MSG beyond permissible limit |date= 16 May 2015|access-date= 20 May 2015|location=New Delhi, India}} 18. ^{{cite 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web|url=http://timesofindia.indiatimes.com/city/guwahati/Assam-bans-Maggi-variety-for-30-days/articleshow/47546109.cms|title=Timesofindia.indiatimes.com is temporarily unavailable|work=indiatimes.com}} 22. ^{{cite web|author=The author has posted comments on this article |url=http://m.timesofindia.com/india/Centre-may-ban-Maggi-as-other-brands-fail-test-in-TN/articleshow/47547551.cms |title=Centre may ban Maggi as other brands fail test in TN – The Times of India |publisher=M.timesofindia.com |date=2015-06-05 |accessdate=2016-01-16}} 23. ^{{cite web|url=http://www.deccanchronicle.com/150606/nation-current-affairs/article/andhra-pradesh-bans-maggi-telangana-awaits-report |title=Andhra Pradesh bans maggi, Telangana awaits report |publisher=Deccanchronicle.com |date= |accessdate=2016-01-16}} 24. ^{{Cite news|url=http://www.thehindu.com/news/national/did-not-order-maggi-ban-fssai-tells-sc/article7978147.ece|title=Did not order Maggi ban, FSSAI tells SC|last=Rajagopal|first=Krishnadas|work=The Hindu|access-date=2017-02-26|language=en}} 25. ^{{cite web|url=http://www.fssai.gov.in/Portals/0/Pdf/Order_Nestle.pdf|title=FSSAI Order to Nestle India|date=5 June 2015|publisher=FSSAI, India|deadurl=yes|archiveurl=https://web.archive.org/web/20150616090435/http://www.fssai.gov.in/Portals/0/Pdf/Order_Nestle.pdf|archivedate=16 June 2015|df=dmy-all}} 26. ^{{cite web|author=|url=http://economictimes.indiatimes.com/news/international/business/uk-launches-maggi-tests-for-lead-content/articleshow/47556524.cms |title=UK launches Maggi tests for lead content – The Economic Times |publisher=Economictimes.indiatimes.com |date=2015-06-05 |accessdate=2016-01-16}} 27. ^{{cite web|url=http://www.patrika.com/news/miscellenous-india/supreme-court-denies-to-give-clean-chit-to-maggie-orders-to-re-test-1159819/|title=Supreme Court denies to give clean chit to Maggie, orders to re-test|work=www.patrika.com}} 28. ^{{cite web|author=News Karnataka |url=http://newskarnataka.com/bangalore/maggie-will-not-be-banned-in-karnataka#sthash.wxFsBtki.dpuf |title=Maggi will not be banned in Karnataka |publisher=Newskarnataka.com |date=2015-06-27 |accessdate=2016-01-16}} 29. ^{{cite web|author=Maulik Vyas, ET Bureau 1 July 2015, 03.59AM IST |url=http://economictimes.indiatimes.com/industry/cons-products/food/hc-allows-nestle-to-export-maggi-though-ban-continues-in-india/articleshow/47878617.cms |title=Bombay HC allows Nestle to export Maggi though ban continues in India – timesofindia-economictimes |publisher=Economictimes.indiatimes.com |date= |accessdate=2016-01-16}} 30. ^{{Cite news|url=http://indianexpress.com/article/india/india-others/ban-on-maggi-lifted-bombay-hc-orders-fresh-test-of-noodle-samples/|title=Ban on Maggi: High Court lifts ban, orders fresh tests within 6 weeks|last=|first=|date=14 August 2015|work=|access-date=|via=}} 31. ^{{cite web|author=Shibu Thomas |url=http://timesofindia.indiatimes.com/india/Relief-for-Nestle-Bombay-HC-sets-aside-food-regulators-ban-on-Maggi/articleshow/48463583.cms |title=Relief for Nestle, Bombay HC sets aside food regulator's ban on Maggi – Times of India |publisher=Timesofindia.indiatimes.com |date= |accessdate=2016-01-16}} 32. ^[https://www-timesnownews-com.cdn.ampproject.org/v/s/www.timesnownews.com/amp/mirror-now/in-focus/article/nestle-admits-to-presence-of-lead-in-maggi-supreme-court-makes-scathing-observations/341058?amp_js_v=a2&_gsa=1&usqp=mq331AQECAFYAQ%3D%3D#referrer=https%3A%2F%2Fwww.google.com&_tf=From%20%251%24s&share=https%3A%2F%2Fwww.timesnownews.com%2Fmirror-now%2Fin-focus%2Farticle%2Fnestle-admits-to-presence-of-lead-in-maggi-supreme-court-makes-scathing-observations%2F341058 Popular noodles brand has lead in it! Presence of toxin admitted during SC hearing] 33. ^{{cite news|url=http://www.firstpost.com/business/future-group-bans-maggi-too-the-two-minute-death-of-a-indias-favourite-noodle-brand-2277008.html|publisher=FirstPost|title=Future Group bans Maggi too: The two-minute death of a India's favourite noodle brand|date= 3 June 2015|access-date= 3 June 2015}} 34. ^{{cite web|url=http://www.hindustantimes.com/india-news/maggi-s-twisted-tale-gujarat-jharkhand-decision-on-ban-today/article1-1354696.aspx |title=North to south: 5 states ban two-minute Maggi noodles in a day | india |publisher=Hindustan Times |date= |accessdate=2016-01-16}} 35. ^{{cite web|url=http://indiatoday.intoday.in/story/maggi-noodles-fail-lucknow-lab-test/1/559802.html|title=Maggi noodles fail Lucknow lab test|publisher=}} 36. ^{{cite web|url=http://www.hindustantimes.com/world-news/nepal-bans-import--sale-of-nestle-maggi-noodles/article1-1354986.aspx |title=Nepal bans import, sale of Maggi noodles | world |publisher=Hindustan Times |date= |accessdate=2016-01-16}} 37. ^{{cite web|url=https://www.bbc.com/news/world-africa-33053683 |title=Maggi noodles withdrawn in East African supermarket - BBC News |publisher=Bbc.com |date= |accessdate=2016-01-16}} 38. ^{{cite web|url=http://food.ndtv.com/food-drinks/we-will-remove-no-msg-from-the-maggi-noodle-label-nestles-global-ceo-768951 |title=We Will Remove No MSG from the Maggi Noodles Label: Nestles Global CEO - NDTV Food |publisher=Food.ndtv.com |date=2015-06-06 |accessdate=2016-01-16}} 39. ^{{cite web|author=Rohan Venkataramakrishnan |url=http://scroll.in/article/732356/nestles-defence-its-only-real-lead-free-maggi-when-the-noodles-and-masala-are-boiled-in-water |title=Nestlé's defence: It is only real (lead-free) Maggi when the noodles and masala are boiled in water |publisher=Scroll.in |date= |accessdate=2016-01-16}} 40. ^{{cite web|author= |url=http://timesofindia.indiatimes.com/india/Singapore-resumes-sale-of-India-made-Maggi-noodles/articleshow/47597535.cms |title=Singapore resumes sale of India-made Maggi noodles - Times of India |publisher=Timesofindia.indiatimes.com |date=2015-06-09 |accessdate=2016-01-16 |agency=Press Trust of India}} 41. ^1 {{cite web|author= |url=http://timesofindia.indiatimes.com/india/US-health-regulator-says-lead-in-Maggi-within-acceptable-levels/articleshow/48460940.cms |title=US health regulator says lead in Maggi within acceptable levels - Times of India |publisher=Timesofindia.indiatimes.com |date=2015-08-13 |accessdate=2016-01-16 |agency=Press Trust of India}} 42. ^{{cite web|url=http://indianexpress.com/article/india/india-news-india/maggi-clears-bombay-hc-mandated-lab-tests-nestle-india/ |title=Maggi clears Bombay HC mandated lab tests: [Nestle] India |publisher=The Indian Express |date=2015-10-17 |accessdate=2016-01-16}} 43. ^{{Cite journal|title=Lead in soils and plants: A literature review|journal=C R C Critical Reviews in Environmental Control|volume=3|issue = 1–4|page=213|publisher=|doi=10.1080/10643387309381602|year=2010|last1=Zimdahl|first1=Robert L.|last2=Arvik|first2=Jon H.|last3=Hammond|first3=Paul B.}} 44. ^{{cite web|last=Park |first=Alice |url=http://content.time.com/time/health/article/0,8599,1971906,00.html |title=Study: Indian Spices, Powders Linked with Lead Poisoning - TIME |publisher=Content.time.com |date=2010-03-15 |accessdate=2016-01-16}} 45. ^{{cite web|url=https://www.nestle.in/aboutus/ask-nestle/answers/maggi-noodles-india-test-results |title=What testing methodology does Nestlé use? | MAGGI Noodles - Nestlé India | Nestlé India |publisher=Nestle.in |date=2016-01-01 |accessdate=2016-01-16}} 46. ^{{cite web|author=Ruchika Shah |url=http://www.dnaindia.com/money/report-how-much-did-maggi-ban-cost-nestle-india-2140196 |title=How much did Maggi ban cost Nestle India? | Latest News & Updates at Daily News & Analysis |publisher=Dnaindia.com |date=2015-10-30 |accessdate=2016-01-16}} 47. ^Bhusan, Ratna and Malviya, Sagar (17 October 2015) http://economictimes.indiatimes.com/industry/cons-products/food/maggi-clears-all-tests-nestle-india-to-restart-production-within-2-3-weeks/articleshow/49423524.cms 48. ^{{cite web|author= |url=http://www.news.com.au/finance/business/maggi-noodles-return-to-india-after-crisis/story-fnkgdftz-1227602617859 |title=Maggi noodles India ban: Celebrations as Nestle returns to shelves |publisher=News.com.au |date=2015-11-10 |accessdate=2016-01-16}} 49. ^{{cite web|author=Digital Defynd |url=http://digitaldefynd.com/2015/10/17/nestle-tries-to-win-back-customer-trust-by-evoking-a-century-old-relationship/ |title=Nestle tries to win back customer trust by evoking a century-old relationship |publisher=Digitaldefynd.com |date= |accessdate=2016-01-16}} 50. ^{{cite news|last1=Goswami|first1=Shreya|title=Try getting this Maggi song by Vir Das and Alien Chutney out of your head|url=http://indiatoday.intoday.in/story/vir-das-alien-chutney-new-maggi-anthem-youtube-video-msg-lead-masala-is-my-king/1/649138.html|accessdate=5 August 2016|work=India Today|date=22 April 2016}} 51. ^{{Cite news|url=http://www.thehindu.com/business/nestle-brings-back-maggi-to-shelves-in-india/article7860831.ece|title=Maggi noodles is back|last=Bhargava|first=Yuthika|work=The Hindu|access-date=2017-02-26|language=en}} 52. ^{{cite web|url=http://m.thehindu.com/business/Industry/nestle-resumes-maggi-noodles-production-at-all-plants-in-india/article7932803.ece |title=Nestle resumes Maggi noodles production at all plants in India : The Hindu - Mobile edition |publisher=M.thehindu.com |date=2015-11-30 |accessdate=2016-01-16}} 53. ^{{cite web|url=https://www.independent.co.uk/news/business/news/nestle-criticised-for-child-health-claims-968404.html |title=Nestle criticised for child health claims - Business News, Business - The Independent |date= |accessdate=2016-01-17 |deadurl=yes |archiveurl=https://web.archive.org/web/20100612025352/http://www.independent.co.uk/news/business/news/nestle-criticised-for-child-health-claims-968404.html |archivedate=12 June 2010 }} External links{{Commons category|Maggi}}
8 : Cham, Switzerland|Culinary Heritage of Switzerland|Instant noodle brands|Haitian cuisine|Malaysian cuisine|Nestlé brands|Swiss brands|Umami enhancers |
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