| 词条 | Rolls-Royce Motor Cars | ||||||||||||||||||||||||||||||
| 释义 |
| name = Rolls-Royce Motor Cars Limited | logo = Rolls-Royce Motor Cars logo.svg | logo_size = 150px | caption = | type = Subsidiary | traded_as = | industry = {{unbulleted list| Manufacturing | Distribution }} | predecessor = | successor = | foundation = United Kingdom ({{Start date|df=yes|1998|03}}) | founder = | defunct = | location_city = Goodwood, West Sussex, England | location_country = United Kingdom | locations = | area_served = Worldwide | key_people = Torsten Müller-Ötvös (CEO) Peter Schwarzenbauer Chairman Giles Taylor (Design Director)[1] | products = {{unbulleted list| Phantom | Cullinan | Ghost | Wraith | Dawn }} | production = | services = Automobile customisation | revenue = | operating_income = | net_income = | assets = | equity = | owner = | num_employees = 1,300 (2014) | parent = BMW | divisions = | subsid = | homepage = {{URL|rolls-roycemotorcars.com}} | footnotes = }} Rolls-Royce Motor Cars Limited is a British luxury automobile maker. A wholly owned subsidiary of German group BMW, it was established in 1998 after BMW was licensed the rights to the Rolls-Royce brand name and logo from Rolls-Royce plc and acquired the rights to the Spirit of Ecstasy and Rolls-Royce grill shape trademarks from Volkswagen AG. Rolls-Royce Motor Cars Limited operates from purpose-built administrative and production facilities opened in 2003 across from the historic Goodwood Circuit in Goodwood, West Sussex, England, United Kingdom. Rolls-Royce Motors Cars Limited is the exclusive manufacturer of Rolls-Royce branded motor cars since 2003. Although the Rolls-Royce brand has been in use since 1906, the Rolls-Royce Motor Cars subsidiary of BMW AG has no direct relationship to Rolls-Royce branded vehicles produced prior to 2003. The Bentley Motors Limited subsidiary of Volkswagen AG is the direct successor to Rolls-Royce Motors and various other predecessor entities that produced Rolls-Royce and Bentley branded cars between the foundation of each company and 2003, when the BMW-controlled entity started producing cars under the Rolls-Royce brand. The Rolls-Royce Phantom four-door sedan was the first product offered for sale in 2003. Since then, the company has expanded its product line to include extended wheelbase, two-door coupé, and convertible versions of the Phantom sedan, as well as the smaller Ghost four-door sedan and Wraith two-door coupé. HistoryRolls-Royce Motor Cars Limited was created as a wholly owned subsidiary of BMW in 1998 after BMW licensed the rights to the Rolls-Royce brand name and logo from Rolls-Royce PLC and acquired the rights to the Spirit of Ecstasy and Rolls-Royce grille shape trademarks from Volkswagen AG. Rolls-Royce Motor Cars Limited has been manufacturing Rolls-Royce branded cars since 2003. Although the Rolls-Royce brand has been in use on vehicles since 1906, the Rolls-Royce Motor Cars subsidiary of BMW AG has no direct relationship to Rolls-Royce branded vehicles produced prior to 2003. The Bentley subsidiary of Volkswagen AG is the direct successor to Rolls-Royce Motors and the other various predecessor entities that produced Rolls-Royce and Bentley branded cars between the foundation of each company and 2003. Current chief executive Torsten Müller-Ötvös joined the company in January 2010, with a pledge to regain the quality standards that made Rolls-Royce famous. That year sales in China increased by 600%, making it the company's second largest market after the US.[2] Ownership and licensing of trademarksIn 1998, Vickers decided to sell Rolls-Royce Motors. The most likely buyer was BMW, which already supplied engines and other components for Rolls-Royce and Bentley cars, but BMW's final offer of £340 million was beaten by Volkswagen's £430 million. A stipulation in the ownership documents of Rolls-Royce dictated that Rolls-Royce plc, the aero-engine maker, would retain certain essential trademarks, including the Rolls-Royce name and logo if the automotive division was sold. Although Vickers plc sold the vehicle designs, nameplates, administrative headquarters, production facilities, Spirit of Ecstasy and Rolls-Royce grille shape trademarks to Volkswagen AG, Rolls-Royce plc chose to license the Rolls-Royce name and logo to BMW AG for £40 million, because Rolls-Royce plc had recently had joint business ventures with BMW. BMW's contract to supply engines and components to Rolls-Royce Motors allowed BMW to cancel the contract with 12 months' notice. Volkswagen would be unable to re-engineer the Rolls-Royce and Bentley vehicles to use other engines within that time frame. With the Rolls-Royce brand identification marks split between the two companies and Volkswagen's engine supply in jeopardy, the two companies entered into negotiations. Volkswagen agreed to sell BMW the Spirit of Ecstasy and grille shape trademarks and BMW agreed to continue supplying engines and components until 2003. Volkswagen continued to produce Rolls-Royce branded vehicles between 1998 and 2003, giving BMW time to build a new Rolls-Royce administrative headquarters and production facility on the Goodwood Estate near Chichester, West Sussex, and develop the Phantom, the first Rolls-Royce from the new company. Rolls-Royce Motor Cars Limited became the exclusive manufacturer of Rolls-Royce branded cars in 2003. Rolls-Royce announced in September 2014 that a new technology and logistics centre will be built, due to open in 2016, 8 miles away from the main headquarters, in the seaside resort town of Bognor Regis.[3] ProductsCurrentGhost
Wraith
Dawn
Phantom
Cullinan
FormerPhantom
Concept vehicles
SalesThe all-time high record of sales (beginning in 2005) was achieved in 2014, at 4,063 cars,[14] topping 2016 sales by 52 cars. In 2011, Rolls-Royce Motor Cars Limited sold 3,538 cars, an increase of 31 percent compared to 2010, beating the previous sales record from 1978. The strong sales growth occurred in the Asia Pacific region, Britain and the Middle East with sales increases of 47 percent, 30 percent and 23 percent respectively.[14]
See also
References1. ^{{cite web|url=https://www.press.rolls-roycemotorcars.com/rolls-royce-motor-cars-pressclub/article/detail/T0128508EN/cv-for-giles-taylor-design-director?language=en|title=CV FOR GILES TAYLOR, DESIGN DIRECTOR|website=www.press.rolls-roycemotorcars.com}} 2. ^TurboJet Horizon: 'Roll with the changes', published 1 November 2011 3. ^{{cite web|url=https://www.bbc.co.uk/news/uk-england-sussex-29118089|title=Rolls-Royce plans Bognor Regis technology centre|work=BBC News|accessdate=24 June 2015}} 4. ^{{cite web |url=http://www.leftlanenews.com/rolls-royce-ghost.html |title=2010 Rolls-Royce Ghost - Specifications, Pictures, Prices |publisher=Leftlanenews.com |date= |accessdate=29 July 2010 |deadurl=yes |archiveurl=https://web.archive.org/web/20100907234257/http://www.leftlanenews.com/rolls-royce-ghost.html |archivedate=7 September 2010 |df=dmy-all }} 5. ^{{cite press release|title=Rolls-Royce Ghost Series II|url=http://www.rolls-roycemotorcars.com/media/353790/ghost_series_ii.pdf|publisher=Rolls-Royce Motor Cars|accessdate=8 March 2014|page=2|date=4 March 2014|deadurl=yes|archiveurl=https://web.archive.org/web/20140308162156/http://www.rolls-roycemotorcars.com/media/353790/ghost_series_ii.pdf|archivedate=8 March 2014|df=dmy-all}} 6. ^{{cite web|url=http://jalopnik.com/rolls-royce-wraith-this-is-it-451066986|title=Rolls-Royce Wraith: This Is It|author=Peter Orosz|work=Jalopnik|accessdate=24 June 2015}} 7. ^{{cite web|url=http://www.edmunds.com/car-news/2014-rolls-royce-wraith-set-for-2013-geneva-auto-show.html|title=2014 Rolls-Royce Wraith Set for 2013 Geneva Auto Show|date=18 January 2013|work=Edmunds|accessdate=24 June 2015}} 8. ^[https://archive.is/20130216173635/https://www.press.rolls-roycemotorcars.com/pressclub/p/rr/pressDetail.html?id=T0136285EN Rolls-Royce Motor Cars PressClub: "Most dynamic and powerful Rolls-Royce in history set for debut at Geneva"], Press Release published 18 January 2013 9. ^Rolls-Royce Dawn unveiled, Derek Fung, CarAdvice, 8 September 2015 10. ^Rolls-Royce's new Dawn is a glorious, £250,000 super-convertible, Jason Barlow, Top Gear, 8 September 2015 11. ^{{cite web|url=http://www.conceptcarz.com/vehicle/z15446/Rolls-Royce-Hyperion.aspx |title=2008 Rolls-Royce Hyperion Images, Pricing and News |publisher=Conceptcarz.com |date= |accessdate=29 July 2010}} 12. ^{{cite web|last=Blanco |first=Sebastian |url=http://green.autoblog.com/2009/06/05/spy-shots-rolls-royce-mini-one-off/ |title=Rolls-Royce Mini auf autobloggreen |publisher=Green.autoblog.com |date= |accessdate=26 September 2011}} 13. ^{{cite web|last1=Savov|first1=Vlad|title=The Rolls-Royce Vision 100 concept is completelty, irredeemably ridiculous|url=https://www.theverge.com/2016/6/16/11952304/rolls-royce-vision-100-concept-car-photos|website=The Verge|accessdate=18 June 2016}} 14. ^1 {{cite web|title=January 9, 2012 - Luxury carmaker Rolls-Royce enjoys record sales|url=http://uk.reuters.com/article/2012/01/09/uk-rolls-royce-sales-idUKL6E8C92JF20120109}} 15. ^1 http://www.webwire.com/ViewPressRel.asp?aId=26820 BMW Group Achieves New Sales Revenue Record In 2006 16. ^{{cite web|url=http://www.bmwblog.com/2009/03/12/bmw-reports-90-drop-in-2008-net-profit-to-330-million-euro/ |title=BMW reports 90% drop in 2008 net profit to 330 million euro |publisher=Bmwblog.com |date= |accessdate=26 September 2011}} 17. ^1 2 {{cite web|last=Usrey |first=Bryan |url=http://www.carnewsbreak.com/blog/1053500_rolls-royce-has-massive-sales-year-in-2010 |title=Rolls-Royce Has Massive Sales Year in 2010 |publisher=Carnewsbreak.com |date=11 January 2011 |accessdate=26 September 2011}} 18. ^{{cite web|url=https://www.press.rolls-roycemotorcars.com/pressclub/p/rr/pressDetail.html?id=T0135967EN|title=Rolls-Royce Announces Record Sales In Company's 108-year History|publisher=Rolls-Royce Motor Cars|date=10 January 2013|accessdate=2 February 2013|deadurl=yes|archiveurl=https://archive.is/20130216173712/https://www.press.rolls-roycemotorcars.com/pressclub/p/rr/pressDetail.html?id=T0135967EN|archivedate=16 February 2013|df=dmy-all}} 19. ^{{cite web|url=https://www.bbc.co.uk/news/business-25660986|title=Rolls-Royce says it is looking at designs for a 4x4 vehicle, as it reports record sales|publisher=BBC News|date=9 January 2014|accessdate=9 January 2013}} 20. ^1 {{cite web|url=https://www.press.rolls-roycemotorcars.com/rolls-royce-motor-cars-pressclub/pressDetail.html?title=rolls-royce-motor-cars-celebrates-fifth-successive-sales-record&outputChannelId=4&id=T0199505EN&left_menu_item=node__5183|title=ROLLS-ROYCE MOTOR CARS CELEBRATES FIFTH SUCCESSIVE SALES RECORD|publisher=Rolls-Royce Motor Cars|date=6 January 2015}} 21. ^{{cite web|url=https://www.press.rolls-roycemotorcars.com/rolls-royce-motor-cars-pressclub/article/detail/T0249766EN/rolls-royce-motor-cars-celebrates-second-highest-sales-record-in-marque%E2%80%99s-112-year-history?language=en |title=Rolls-Royce Announces Second Highest Sales Record In Its 113-Year History|date=11 Jan 2016}} 22. ^{{cite web|url=https://www.forbes.com/sites/nargessbanks/2017/01/09/rolls-royce-announces-second-highest-sales-record-in-its-113-year-history/ |title=ROLLS-ROYCE MOTOR CARS CELEBRATES SECOND HIGHEST SALES RECORD IN MARQUE’S 112-YEAR HISTORY |date= 1 March 2017}} 23. ^{{Cite web|url=https://www.press.rolls-roycemotorcars.com/rolls-royce-motor-cars-pressclub/article/detail/T0277884EN/rolls-royce-motor-cars-delivers-outstanding-result-in-2017?language=en|title=ROLLS-ROYCE MOTOR CARS DELIVERS OUTSTANDING RESULT IN 2017|website=www.press.rolls-roycemotorcars.com|language=en|access-date=2019-01-12}} 24. ^{{Cite web|url=https://www.ft.com/content/5c8fb398-142d-11e9-a581-4ff78404524e|title=Subscribe to read|website=Financial Times|language=en-GB|access-date=2019-01-12}} Further reading
External links{{Commons category|Rolls-Royce Motor Cars}}
12 : Rolls-Royce Motor Cars|BMW|English brands|British companies established in 1998|Car manufacturers of the United Kingdom|Companies based in West Sussex|Goodwood|Luxury motor vehicle manufacturers|Motor vehicle manufacturers of England|Rolls-Royce|Vehicle manufacturing companies established in 1998|Car brands |
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