| 词条 | White Rock Beverages |
| 释义 |
| name = White Rock Beverages | logo = | type = private Corporation | genre = | foundation = 1871 Waukesha, Wisconsin | founder = H.M. Colver | location_city = Whitestone, NY | location_country = United States | location = | locations = | area_served = | key_people = | industry = Beverages | products = Seltzer, Soft drinks | services = | market cap = | revenue = | operating_income = | net_income = | assets = | equity = | owner = Morgan Family | num_employees = | parent = | divisions = | subsid = | homepage = White Rock Beverages.com | footnotes = | intl = }}White Rock Beverages (White Rock Products Corporation) is an American beverage company located in Whitestone, NY. The company was established in 1871 by pharmacist H.M. Colver in Waukesha, Wisconsin. Potawatomi Indians and settlers believed that the nearby White Rock natural spring had special medicinal powers, so White Rock Beverages started out as destination for vacationers and health seekers. By 1876, the company was bottling and distributing the natural spring water throughout the country.[1] Marketing with Santa ClausCoca-Cola is frequently credited with the "invention" of the modern image of Santa Claus as an old man in red-and-white garments – [2] however, White Rock predated Coca-Cola's usage of Santa in advertisements for soft drinks. In 1923, the company used Santa to advertise its ginger ale after first using him to sell mineral water in 1915.[3][4]Drink maker historyBy 1923, White Rock Beverages was one of the largest producers of mineral water in the United States. The company also produced ginger ale and other soft drinks. Its property value was then calculated at $7,311,767 (${{inflation|US|7311767|1923|fmt=c}} today). This included land holdings and bottling plants.[5] In 1941, the company which manufactured White Rock soft drinks was called White Rock Mineral Springs Company.[6] Psyche logoThe company has used the image of Psyche as its logo for over 120 years. The company purchased the rights to a painting titled "Psyche at Nature's Mirror", by Paul Thumann, at the Chicago World's Fair in 1893.[7][8][9][10] Brand portfolio{{Infobox Beverage|name = White Rock Cola |bgcolor = |image = |type = Soft drink |abv = |proof = |manufacturer = White Rock Beverages |distributor = |origin = |introduced = |discontinued = |colour = |flavour = |variants = Diet |related = Coca-Cola Pepsi Cola |website = }} White Rock
Olde Brooklyn:
In popular cultureIn the pre-code film Men Call It Love, Norman Foster's character tells his butler "Say, look here Brandt. Haven't you been with us long enough to know to always keep a supply of White Rock handy?" The butler stutters, "Why--why sir" and then opens the fridge to reveal an ice box full of bottles of White Rock, with the Psyche logo clearly visible. In Brad Strickland and John Bellairs' novel The Drum, the Doll, and the Zombie, Dr. Coote is described as crouching on his bed "like the White Rock girl on her stone." In James M. Cain's novel The Postman Always Rings Twice, the narrator Frank Chambers mixes a drink with bourbon, White Rock and a couple of pieces of ice. In Rex Stout's novel The League of Frightened Men, Archie Goodwin offers Hibbard a White Rock as a chaser with his whiskey. In Wallace Thurman's novel The Blacker The Berry, a party of three, including the heroine Emma Lou, orders three bottles of White Rock in a Prohibition-era cabaret in Harlem. References1. ^{{cite news |url=https://www.npr.org/2011/12/05/143059854/white-rock-beverages-still-thirsty-after-140-years?ft=1&f=1001 |title=White Rock Beverages Still Thirsty After 140 Years |website=NPR |date=December 5, 2011 |accessdate=December 10, 2011 |last=Rose |first=Joel}} 2. ^{{cite web |first1=Barbara |last1=Mikkelson |first2=David P. |last2=Mikkelson |url=http://www.snopes.com/cokelore/santa.asp |title=The Claus That Refreshes |website=snopes.com |date=February 27, 2001 |accessdate=June 10, 2005}} 3. ^{{cite web |publisher=The White Rock Collectors Association |url=http://www.whiterocking.org/santa.html#article |title=Did White Rock or The Coca-Cola Company create the modern Santa Claus Advertisement? |website=whiterocking.org |date=2001 |accessdate=January 19, 2007 |author=}} 4. ^{{cite web |url=http://www.bevnet.com/news/2006/12-18-2006-white_rock_coke_santa_claus.asp |title=Coca-Cola's Santa Claus: Not The Real Thing |website=BevNET.com |date=December 18, 2006 |accessdate=January 19, 2007 |author=}} 5. ^{{cite news |title=White Rock Mineral Springs |newspaper=Wall Street Journal |date=June 11, 1923 |page=12 |url=https://pqasb.pqarchiver.com/wsj/doc/130194198.html |subscription=yes}} Alternate Link via ProQuest 6. ^{{cite news |title=Candy and Beverage Industry |newspaper=Wall Street Journal |date=October 22, 1941 |page=5 |url=https://pqasb.pqarchiver.com/wsj/doc/131332106.html |subscription=yes}} Alternate Link via ProQuest 7. ^{{cite web |title=The Goddess of Purity |url=http://www.whiterockbeverages.com/the-story-of-psyche/ |publisher=White Rock Beverages |author= |date=}} 8. ^{{cite news |url=http://www.esquire.com/food-drink/drinks/a23479/white-rock-girl-101711/ |title=White Rock Girl: Still the Sexiest Alive (on a Water Bottle) |magazine=Esquire |date=October 16, 2011 |first=John |last=Mariani}} 9. ^{{cite news |url=http://www.bevindustry.com/articles/84134-white-rock |title=White Rock: A classic brand becomes a specialty player |magazine=Beverage Industry Magazine |date=June 1, 2006 |first=Sarah |last=Theodore}} 10. ^{{cite web |url=http://grapefruitmoongallery.com/9355 |title=Psyche |website=Grapefruit Moon Gallery |author= |date=}} External links
8 : American soft drinks|Companies based in Queens, New York|Food production companies based in New York City|Drink companies of the United States|Food and drink companies established in 1871|Bottling companies|Waukesha, Wisconsin|1871 establishments in Wisconsin |
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