| 词条 | BiFi |
| 释义 |
| name = BiFi | logo = | industry = Food industry | founded = 1972 | area_served = GER, CH, A, B, NL, DK, SWE, FR, NOR, FIN and UK | products = Salami snacks | parent = Jack Link's | website = https://www.bifi.com/ }} BiFi is a brand of meat snacks that belongs to the American snack company Jack Link's. BiFi products are sold in Germany, Switzerland, Austria, Belgium, the Netherlands, Denmark, Norway and the United Kingdom, among other markets. HistoryThe brand BiFi was introduced in 1972. Originally, the name BiFi was only used for the first product of today's product range, a small salami. The name BiFi derived from the English adjective "beefy" (meaty). Currently more than ten products are distributed under the brand name BiFi. Up to this day, the meat snacks are manufactured in the original facilities of "Schafft Fleischwerke" in Ansbach, Germany. After "Schafft Fleischwerke" became part of the "Union Deutsche Lebensmittelwerke GmbH" (Union of German Food factories Ltd.), BiFi was included in the Unilever product range. In February 2014, the Unilever-Group, sold the sausage brands BiFi and Peperami to the American, largest meat snack producer worldwide, Jack Link's.[1] The main products of the family-run US company, which operates successfully in Europe since 2008, are Beef Jerky and salami snacks. BiFi Roll and BiFi Carazza are the most popular BiFi products besides BiFi Original. BiFi Roll was launched 1987 and BiFi Carazza in 1994. Since the takeover by Jack Link's, even more money was invested into the popular German butcher's trade. In 2017, the brand's logo and packaging design was revised. The new look of the brand was introduced in the context by a large-scale TV and online campaign under the claim "It's right when it feels right". See also
References1. ^{{Cite news|url=https://www.cspdailynews.com/snacks-candy/jack-links-beefs-its-meat-snack-business|title=Jack Link's Beefs Up Its Meat-Snack Business|work=CSP Daily News|access-date=2018-11-27|language=en}} External links{{Commonscat|BiFi}}
3 : Brand name snack foods|Brand name meats|Unilever brands |
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