| 词条 | Bloom Consulting |
| 释义 |
|image_size = 240x73 |name = Bloom Consulting |logo = |type = Private |foundation = 2003 |location = Madrid, Spain |key_people = José Filipe Torres, CEO |industry = Strategy Consulting |homepage = www.bloom-consulting.com }}Bloom Consulting is a consulting firm, specialized in Nation Branding. It was founded in 2003 by José Filipe Torres. Bloom Consulting is currently represented in 3 countries Spain,[1] Portugal and Brasil.[2] The company's work focuses mainly Nation branding and Place branding projects, including research for Tourism, Foreign Direct Ivestment and Public Diplomacy, collaborating directly with OECD competitiveness program and the World Economic Forum[3] in the matters of Nation Branding. Among Bloom Consulting's list of clients are the governments of Andorra[4], Australia[5], Bulgaria, Costa Rica, El Salvador, Ecuador, Finland, Poland, Spain and Sweden, the region authorities of Algarve, Herzegovina, Oporto [6] and Madrid, as well as the cities of Abu Dhabi, Helsinki, Brussels, Buenos Aires, Munich[7], Peru[8], Miami and Riga.[9] ResearchEvery year, Bloom Consulting launches The Bloom Consulting Country Brand Ranking[10], in two separate versions: Tourism[11] and Trade[12]. In addition to the yearly releases of the two global rankings, Bloom Consulting released the US State Brand Ranking in 2012[13][14][15] and the Portugal City Brand Ranking in 2016[16]. Most recently Bloom Consulting developed a new analytical software called Digital Demand (D2(c))[17] enabling Countries, Regions and Cities to measure their Brand performance in the Digital World[18]. With this tool Bloom Consulting developed the Digital Country Index[19]. Media coverage and presentationsBloom Consulting has been covered in economic newspapers and magazines such as Forbes[20] and The Economist,[21] whereby Jose Filipe Torres is considered as one of the top global experts in the field of strategic development of countries and nation branding. He is being regularly invited as a key note speaker for several conferences across the world such as Harvard University, London Business School, the Institute of Cultural Diplomacy (ICD), Berlin; Baltic Development Forum, Helsinki; International Investment Forum, Sochi; and other. Many of presentation given by Bloom Consulting experts you can find on Slide Share[22]. The Bloom Consulting Country Brand RankingAnnually Bloom Consulting publishes the Bloom Consulting Country Brand Ranking[23].[24] The Ranking determines the position of a country has according to its economic performance based on previous economic history.[25] The first ranking was made in summer 2011, examining 144 and 157 countries in trade and tourism field, respectively. The ranking uses dozens of variables in order to position the countries by facts and mathematical algorithms instead of pure opinions, like other country branding rankings do.[25] The methodology measures the coherency between the external messages of a country and its actual economic performance. The higher a country is on the list, the better they are compared to their competitors, in positioning themselves to attract either Foreign Direct Investment or tourists. Digital Country IndexAnnual research developed using new analytical software called Digital Demand (D2(c)) developed by Bloom Consulting. Digital Demand (D2(c)) tool[26] is a proprietary software which measures the digital appeal of Countries and Places by gathering and analyzing the number of “searches” which are related to the five specific Dimensions from Bloom Consulting’s Country Brand Wheel[27]. Organization and administrationBloom Consulting SL. is a Spain-based company. It works with a country office system, meaning that offices are established in countries under a new legal structure with Bloom Consulting SL. as a stakeholder allowing individuals to join Bloom as a partner and opening a new country office after being trained by the Bloom Headquarters[28]. External links
References1. ^{{Cite web |url=http://placesbrands.com/expert-chat-jose-torres-on-city-brand-fundamentals/# |title=Archived copy |access-date=2015-03-23 |archive-url=https://web.archive.org/web/20150402160437/http://placesbrands.com/expert-chat-jose-torres-on-city-brand-fundamentals/# |archive-date=2015-04-02 |dead-url=yes |df= }} 2. ^https://oglobo.globo.com/economia/rio-cidade-que-virou-grife-cobicada-18001346 3. ^https://www.weforum.org 4. ^https://www.diariandorra.ad/noticies/la_contra/2018/12/17/mon_veu_millor_andorra_que_els_propis_andorrans_139508_1135.html 5. ^https://www.austrade.gov.au/news/economic-analysis/soft-power-winning-hearts-minds-and-export-sales 6. ^https://www.publico.pt/2017/04/04/economia/noticia/lisboa-porto-e-cascais-lideram-ranking-de-desempenho-economico-1767602 7. ^http://www.dw.com/en/brand-germany-stays-strong-despite-minor-hiccups/a-18920245 8. ^http://www.eleconomistaamerica.pe/economia-eAm-peru/noticias/8496635/07/17/Country-Brand-Ranking-Marca-Peru-ascendio-11-posiciones.html 9. ^http://www.bloom-consulting.com/#services 10. ^http://www.bloom-consulting.com/en/pdf/rankings/Bloom_Consulting_Country_Brand_Ranking_Tourism.pdf 11. ^http://www.bloom-consulting.com/en/pdf/rankings/Bloom_Consulting_Country_Brand_Ranking_Tourism.pdf 12. ^http://www.bloom-consulting.com/en/pdf/rankings/Bloom_Consulting_Country_Brand_Ranking_Trade.pdf 13. ^http://travel.cnn.com/one-country-reigns-supreme-country-branding-ranking-257711/ 14. ^http://strengtheningbrandamerica.com/blog/2012/12/2012-bloom-consulting-country-brand-index-ranking-report/ 15. ^http://www.bbc.com/mundo/noticias/2014/01/140122_eeuu_turismo_amable_autoridades_tsb 16. ^http://www.bloom-consulting.com/rankingportugal/#/?municipality=171 17. ^http://www.bloom-consulting.com/pdf/en/d2/Bloom_Consulting_Digital_Demand_D2_Countries_Tourism.pdf 18. ^http://www.businessinsider.com/the-countries-with-the-worlds-best-digital-brands-2015-11 19. ^http://www.digitalcountryindex.com/ 20. ^{{cite news| url=https://www.forbes.com/2009/10/05/well-liked-countries-lifestyle-real-estate-tourism-america.html | work=Forbes |title=World's Most Well-Liked Countries | first=Lauren | last=Sherman}} 21. ^{{cite news| url=http://www.economist.com/node/8147055 | work=The Economist | title=A new sort of beauty contest | date=11 November 2006}} 22. ^https://www.slideshare.net/bloomconsult 23. ^http://www.dailymail.co.uk/wires/reuters/article-4521530/USA-On-A-Winning-Streak-Taking-The-1st-Spot-In-Both-Rankings.html 24. ^http://placebrandobserver.com/country-brand-ranking-2017-winners-trends/ 25. ^1 {{Cite web |url=http://www.bloom-consulting.com/en/country-brands-ranking# |title=Archived copy |access-date=2012-07-23 |archive-url=https://archive.is/20130118092108/http://www.bloom-consulting.com/en/country-brands-ranking# |archive-date=2013-01-18 |dead-url=yes |df= }} 26. ^http://www.bloom-consulting.com/pdf/en/d2/Bloom_Consulting_Digital_Demand_D2_Countries_Tourism.pdf 27. ^http://placebrandobserver.com/digital-country-index-2017/ 28. ^http://www.bloom-consulting.com/en/city-branding-companies 3 : Companies established in 2003|Companies of Spain|Branding companies |
| 随便看 |
|
开放百科全书收录14589846条英语、德语、日语等多语种百科知识，基本涵盖了大多数领域的百科知识，是一部内容自由、开放的电子版国际百科全书。