词条 | Buy.at |
释义 |
| name = buy.at | logo = | type = | industry = Affiliate marketing | predecessor = | successor = | founded = 2002 | founder = Perfiliate Technologies Ltd | defunct = | hq_location_city = | hq_location_country = | area_served = | key_people = | fate= Became wholly owned business unit of Advertising.com | products = | owner = | num_employees = | num_employees_year = | parent = | website = }} buy.at was an online affiliate marketing platform launched it 2002. It was bought by AOL in 2008 and sold to Digital Window in 2010. It was replaced by Digital Window's "Affiliate Window" on June 11, 2012. This coincided with the US launch of Affiliate Window's platform for advertisers and publishers.[1] The domain was bought by company Frankcom IT Service in January 2017 together with others to be projected later. HistoryThe buy.at affiliate network in 2002 by British company Perfiliate Technologies Ltd, which was founded in 1999. The network grew to become the UK’s largest independent affiliate marketing network. The company generated an average 250% year-over-year revenue growth from 2004 to 2006.[2] It was the UK’s ninth fastest-growing technology company in the 2007 according to The Sunday Times's Tech Track 100,[3][4][5] and the fastest-growing affiliate network in the UK according to New Media Age (NMA).[6][7] buy.at received several awards for campaign performance and overall operations:
In 2007, buy.at acquired Lightstate (rebranded as buy.at leads) to expand capabilities and product offerings for advertisers and affiliates in the lead generation space.[15] The same year it expanded to the United States, opening an office in New York and launching Ticketmaster’s US affiliate program in December.[16] buy.at was bought by AOL in 2008 to operate as a wholly owned business unit of Advertising.com.[17][18] This acquisition marked the official launch of buy.at’s network in the United States. Coinciding with AOL’s ‘Platform-A’ European expansion, buy.at began supporting clients in Denmark, Finland, the Netherlands, Norway and Sweden in 2009.[19] In the same year, buy.at’s Agnieszka Marchewka was commended for ‘Publishers Choice of Account Manager’ at The Performance Marketing Awards (formerly A4U awards).[20] In 2010, AOL sold buy.at to Digital Window, who already owned Affiliate Window in the UK. In 2017 the domain was sold again - together with a high quality .at domain portfolio - to company Frankcom IT Service in Germany. References1. ^{{Cite web|author=Chaikin, Lisa |date=11 June 2012 |title=Affiliate Window Launches In The US With New Performance Marketing Platform |work=Affiliate Marketing Blog |url=http://usblog.affiliatewindow.com/affiliate-window-launches-in-the-us-with-new-performance-marketing-platform/ |archiveurl=https://web.archive.org/web/20150330000428/http://usblog.affiliatewindow.com/affiliate-window-launches-in-the-us-with-new-performance-marketing-platform/ |archivedate=30 March 2015 |deadurl=no}} 2. ^{{Cite web|date=23 January 2008|title=Affiliate marketing experiences dramatic growth |publisher=Econsultancy |url=http://econsultancy.com/press-releases/2961-affiliate-marketing-experiences-dramatic-growth |archiveurl=https://web.archive.org/web/20110807085042/http://econsultancy.com/us/press-releases/2961-affiliate-marketing-experiences-dramatic-growth |archivedate=7 August 2011 |deadurl=no}} 3. ^http://www.pasporte.com/pdf/SundayTimesTechTrack.pdf 4. ^{{cite web|url=http://econsultancy.com/blog/1799-web-firms-dominate-tech-track-100|title=Web firms dominate Tech Track 100|publisher=}} 5. ^{{cite web|url=http://london-entrepreneurship.com/#StevenBrown|title=Businessman in UK ? The website is for you !|website=london-entrepreneurship.com}} 6. ^http://www.fishandclicks.co.uk/aol-acquire-buyat-affiliate-network 7. ^http://buy.at/us/about-us.php 8. ^{{Cite web|title=Winners: contribution to civic society |date=21 July 2003 |work=New Media Awards 2003 |publisher=New Statesman |page=v|url=http://www.newstatesman.com/pdf/nma2003.pdf |archiveurl=https://web.archive.org/web/20041213043649/http://www.newstatesman.com/pdf/nma2003.pdf |archivedate=13 December 2004 |deadurl=yes}} 9. ^http://www.brandrepublic.com/Discipline/Digital/News/175858/REVOLUTION?DCMP=ILC-SEARCH 10. ^http://www.buy.at/fundraising/awards.php?type=awards 11. ^http://www.ecommerce-awards.co.uk/_files/2003_Awards_Booklet.pdf 12. ^{{cite web|url=http://www.travolution.co.uk/articles/2007/04/25/853/travolution-awards-2007---winners.html|title=Travolution Awards|first=|last=|website=Travolution}} 13. ^{{cite web|url=http://www.here.org.uk/2007/09/a4u-awards-the-votes-are-in.html|title=Here.org.uk » Page not found|publisher=}} 14. ^http://www.affiliates4u.com/forums/a4uexpo-europe-london/67366-who-won-what-affiliates4u-awards.html#post349880 15. ^{{cite web|url=http://econsultancy.com/blog/1548-buy-at-acquires-lead-generation-provider-lightstate|title=Buy.at acquires lead generation provider Lightstate|publisher=}} 16. ^{{cite web|url=http://blog.affiliatetip.com/archives/ticketmaster-launches-beta-affiliate-program-with-buy-at-inc/|title=Ticketmaster Launches Beta Affiliate Program with buy at, Inc -|date=13 November 2007|publisher=}} 17. ^{{cite web|url=http://econsultancy.com/press-releases/2996-aol-acquires-uk-s-buy-at-affiliate-network-for-advertising-com|title=AOL acquires UK's Buy.at affiliate network for Advertising.com - Econsultancy|website=econsultancy.com}} 18. ^{{cite web|url=https://techcrunch.com/2008/02/05/aol-acquires-buyat-affiliate-network|title=AOL acquires buy.at affiliate network - TechCrunch|first=Mike|last=Butcher|publisher=}} 19. ^{{Cite web|author=Collins, Shawn |date=17 December 2008 |title=buy.at Launches in Sweden, Denmark and Norway |work=Affiliate Marketing Blog |url=http://affiliatetip.com/buyat-launches-in-sweden-denmark-and-norway/ |archiveurl=https://web.archive.org/web/20151227134320/http://affiliatetip.com/buyat-launches-in-sweden-denmark-and-norway/ |archivedate=27 December 2015 |deadurl=no}} 20. ^{{Cite web|title=A4U Awards 2009 – Azam Marketing Highly Commended Alongside Other Top Online Industry Achievers |url=http://www.azam.info/a4u-awards-uk-affiliate-marketing-event-top-online-achievers |archiveurl=https://web.archive.org/web/20140823052421/http://www.azam.info/a4u-awards-uk-affiliate-marketing-event-top-online-achievers/ |archivedate=23 August 2014 |deadurl=yes}} External links
2 : Affiliate marketing|AOL |
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