“Elsie the Cow”的意思、由来-开放百科全书

Elsie the Cow is a cartoon cow developed as a mascot for the Borden Dairy Company in 1936 to symbolize the "perfect dairy product".^[1] Since the demise of Borden in the mid-1990s the character has continued to be used in the same capacity for the company's partial successor, Eagle Brand, owned by The J.M. Smucker Company.

Named one of the Top 10 Advertising Icons of the [20th] Century by Ad Age in 2000,^[2] Elsie the Cow has been among the most recognizable product logos in the United States and Canada.{{cn|date=December 2017}}

The cartoon Elsie was created in 1936^[3] by a team headed by advertising creative director David William Reid.^[4] Elsie first appeared as one of four cartoon cows (with Mrs. Blossom, Bessie and Clara) in a 1936 magazine advertisement series featured in medical journals. By 1939, she was featured in her own advertisement campaign that was voted "best of the year" by the Jury of the 1939 Annual Advertising Awards.^[5]

The first living Elsie was a registered Jersey heifer selected while participating in Borden's 1939 New York World's Fair "Rotolactor" exhibit (demonstrating the company's invention, the rotary milking parlor). The most alert cow at the demonstration, she was born at Elm Hill Farm in Brookfield, Massachusetts and named "You'll Do, Lobelia".^[6] After being purchased from her owners, family farmers from Connecticut, she spent the rest of the season on display twice each day dressed in an embroidered green blanket^[7] and after the exhibit, she traveled around the country making public appearances.^[8]

Elsie had a fictional, cartoon mate, Elmer the Bull, who was created in 1940 and lent to Borden's then chemical-division as the mascot for Elmer's Glue. The pair was given offspring Beulah and Beauregard in 1948, and twins Larabee and Lobelia in 1957.^[3]

In 1940, the actual cow Elsie appeared in the film, Little Men^[8] as "Buttercup". For a time in the mid-1940s, the cartoon Elsie was voiced by Hope Emerson.{{citation needed|date=March 2014}} Elsie and her cartoon calves were featured in Elsie's Boudoir at Freedomland U.S.A., a theme park depicting America's history located in The Bronx, from 1960 to 1963. A live cow representing Elsie appeared on stage at the Borden's exhibit in the Better Living Pavilion at the 1964 New York World's Fair, in a musical revue with a score by the Broadway composer Kay Swift.{{cn|date=December 2017}}

Elsie has been bestowed such tongue-in-cheek honorary university degrees as Doctor of Bovinity,^[4] Doctor of Human Kindness, and Doctor of Ecownomics.{{cn|date=December 2017}} In Wisconsin, home of the Dairy Princess, Elsie was named Queen of Dairyland.{{cn|date=December 2017}} The Seneca people named her an honorary chief,{{cn|date=December 2017}} and the City of Bridgeport, Connecticut, presented her with their P. T. Barnum Award of Showmanship.{{cn|date=December 2017}}

References

1. ^{{cite news |last1=Schlueter |first1=Roger |title=Here’s what happened to the Borden Co. and its cow |url=http://www.bnd.com/living/liv-columns-blogs/answer-man/article178340236.html |accessdate=16 June 2018 |work=Belleville News-Democrat |date=October 12, 2017 |language=en}}
2. ^{{cite web|title=Top 10 Advertising Icons Of The Century| url=http://adage.com/article/special-report-the-advertising-century/ad-age-advertising-century-top-10-icons/140157/ | work= Ad Age | date= March 29, 1999| accessdate= June 1, 2011|archivedate=November 15, 2017 |archiveurl= https://web.archive.org/web/20171115034651/http://adage.com/article/special-report-the-advertising-century/ad-age-advertising-century-top-10-icons/140157/|deadurl=no}}
3. ^¹{{cite web|url=https://www.bordendairy.com/history/|title=Elsie's Corner: History|publisher=Borden|accessdate=December 6, 2017| archivedate=June 22, 2017 |archiveurl= https://web.archive.org/web/20170622193450/http://www.bordendairy.com/history/ |deadurl=no}}
4. ^¹{{cite news|url=http://www.sfgate.com/cgi-bin/article.cgi?f=/c/a/2003/12/19/BAG5J3QVLG1.DTL |title=David Reid -- creator of Elsie the Cow|first= Carl |last=Nolte|work=San Francisco Chronicle|date= December 19, 2003|accessdate=December 6, 2017|archivedate=May 2, 2017| archiveurl=https://web.archive.org/web/20170502210203/http://www.sfgate.com:80/bayarea/article/David-Reid-creator-of-Elsie-the-Cow-2545594.php|deadurl=no}}
5. ^{{cite web|title=Elsie|url=http://adage.com/article/special-report-the-advertising-century/140179/|publisher=Ad Age|accessdate=December 16, 2017|language=en|date=March 29, 1999}}
6. ^{{cite book|last1=Hart|first1=William |last2= Hart |first2= Bill|title=Plainsboro|date=2003|publisher=Arcadia Publishing|page=117|url=https://books.google.com/books?id=gmIkwunG2C0C&pg=PA117&dq=Elsie+the+Cow+brookfield+ma&hl=en&sa=X&ei=mLg5U6OvIozLsASA04HICg&ved=0CC0Q6AEwAA#v=onepage&q=Elsie%20the%20Cow%20brookfield%20ma&f=false}}
7. ^{{cite web|publisher= Walker Gordon Farm|url=http://walkergordononline.com/history.asp|title=History| accessdate=December 6, 2017| archivedate=February 5, 2013| archiveurl= https://archive.is/G7Xwn|deadurl=no}}
8. ^¹{{cite web|last1=Hickman|first1=Matt|title=7 cows that history won't soon forget|url=https://www.mnn.com/earth-matters/animals/stories/7-cows-that-history-wont-soon-forget|website=MNN|publisher=Mother Nature Network|accessdate=December 15, 2017|language=en|date=April 6, 2015}}

References

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