“Planet Smoothie”的意思、由来-开放百科全书

In June 2015, Quick-Service Restaurant Franchisor Kahala Brands purchased both Planet Smoothie and Tasti D-Lite in a deal that brings their 128 locations into the portfolio of about a dozen fast food, treat and sandwich chains such as Blimpie and Cold Stone Creamery owned by the Serruya family of Canada. Together, the Tasti D-Lite and Planet Smoothie locations will now be run from the Kahala Brands corporate headquarters in Scottsdale, Arizona.^[4]

Advertising

In 2007, Planet Smoothie decided to send one person on a trip from Orlando to San Diego to assume the role of Cup Man, the chain’s longstanding brand character.^[5]

The 22-market "Good for You, Good for the Planet" tour took Cupman coast-to-coast in a biodiesel converted ice cream truck designed to raise awareness of green issues in markets across the country.^[6]

Candidates were required to submit a video of why they felt they would make the best Cup Man for the 30-day green trek.^[7] Joel Moss Levinson, of Dayton, Ohio was named the winner. For Joel’s winning entry, he wrote a song with lines such as “I wanna be your Cupman” and “I’m environmentally responsible, I recycle, reduce and reuse, that’s why I want to drive your car that runs on biodiesel fuel.^[8]” Joel garnered enough online votes to be chosen as the company's walking, talking, touring CupMan.^[9]

Joel has since won 11 contests — earning more than $200,000 in money and prizes. He has been featured in the New York Times,^[10] The Jay Leno Show ^[11] and an Access Hollywood Rising Star.^[12]

Environmental stewardship

In 2008, Planet Smoothie, who served its smoothies in cups made of recycled polystyrene and offered the reusable "MacDaddy" insulated travel mug, sponsored a contest to encourage inventors to develop an eco-friendly solution to polystyrene, currently the only cup material in the marketplace that maintains a smoothie's frozen integrity.^[13]

Merger

Following the acquisition of the Planet Smoothie brand by Tasti D-Lite, several stores began to convert to a dual brand product mix, offering both smoothies and soft serve.

References

1. ^http://www.fundinguniverse.com/company-histories/Raving-Brands-Inc-Company-History.html Raving Brands, Inc. Company History
2. ^{{cite news | last = | first = | coauthors = | title = Franchise Directory | work = | pages = | language = | publisher = All Business | date = | url = http://www.allbusiness.com/franchises/planet-smoothie/11650714-1.html | accessdate =}}
3. ^{{cite news| last =| first =| coauthors =| title =Tasti D-Lite acquires Planet Smoothie| work =| pages =| language =| publisher =Networld Media Group| date =| url =http://www.qsrweb.com/article/187633| accessdate =| deadurl =yes| archiveurl =https://archive.is/20130630044806/http://www.qsrweb.com/article/187633| archivedate =2013-06-30| df =}}
4. ^{{cite news | title= Kahala Brands Announces Purchase Of Planet Smoothie & Tasti D-Lite | url= https://finance.yahoo.com/news/kahala-brands-announces-purchase-planet-231000265.html | date= 2015-06-02 | accessdate= 2015-06-02 | deadurl= yes | archiveurl= https://web.archive.org/web/20160204070024/https://finance.yahoo.com/news/kahala-brands-announces-purchase-planet-231000265.html | archivedate= 2016-02-04 | df= }}
5. ^{{cite news | last = | first = | coauthors = | title = Planet Smoothie to hit the road for the good of the globe | work = | pages = | language = | publisher = Nation's Restaurant News | date = | url = http://www.nrn.com/article.aspx?keyword=&menu_id=1428&id=333508 | accessdate =}}
6. ^{{cite news | last = | first = | coauthors = | title = Planet Smoothie Issues a Call for Green Inventors With Its "New Year! New Look! New You!" Campaign | work = | pages = | language = | publisher = Earth Times | date = | url = http://www.earthtimes.org/articles/show/planet-smoothie-issues-a-call-for-green-inventors-with-its,269567.shtml | accessdate =}}
7. ^{{cite news | last = | first = | coauthors = | title = Planet Smoothie Now Accepting Online Auditions to Become Cup Man With the Launch of the National Program "Good for You. Good for the Planet. The Cup Man's Quest." | work = | pages = | language = | publisher = News Blaze | date = | url = http://newsblaze.com/story/2007011614000000600.mwir/topstory.html | accessdate =}}
8. ^{{cite news | last = | first = | coauthors = | title = Internet Crush: Joel Moss Levinson | work = | pages = | language = | publisher = New York Daily News | date = | url = http://nymag.com/daily/intel/2008/10/internet_crush_joel_moss_levin.html | accessdate =}}
9. ^{{cite news | last = Dempsey | first = Laura | coauthors = | title = He's a real smoothie in a cup suit Dayton native Joel Moss mixes showbiz, environmentalism as drink company's roving mascot. | work = | pages = | language = | publisher = Dayton Daily News | date = April 1, 2008 | url = | accessdate =}}
10. ^{{cite news | last =Clifford | first =Stephanie | coauthors = | title = Finding a Gold Mine in Digital Ditties | work =The New York Times | pages = | language = | publisher = | date =October 28, 2008 | url = https://www.nytimes.com/2008/10/28/business/media/28video.html?_r=2&hp&oref=slogin&oref=slogin | accessdate =May 22, 2010}}
11. ^{{cite news | last = | first = | coauthors = | title = The Jay Leno Show | work = | pages = | language = | publisher = | date = | url = http://www.tv.com/the-tonight-show-with-jay-leno/steve-carell-joel-levinson-gym-class-heroes/episode/1240191/summary.html | accessdate =}}
12. ^{{cite news | last = | first = | coauthors = | title = Access Hollywood Rising Star | work = | pages = | language = | publisher = | date = | url = http://www.accesshollywood.com/rising-star/rising-star-joel-moss-levinson_article_12411 | accessdate =}}
13. ^{{cite news | last = | first = | coauthors = | title = Planet Smoothie Issues a Call for Green Inventors With Its "New Year! New Look! New You!" Campaign | work = | pages = | language = | publisher = Reuters | date =February 4, 2008 | url = https://www.reuters.com/article/pressRelease/idUS151680+04-Feb-2008+MW20080204 | accessdate =}}

Advertising

Environmental stewardship

Merger

References

External links