| 词条 | Serengeti Eyewear |
| 释义 |
|name = Serengeti Eyewear |logo = Serengeti Sunglasses company logo.jpg |logo_size = 250px |type = Subsidiary |foundation = 1983 |founder = Corning Incorporated |location_country = 9200 Cody, Overland Park, Kansas - United States |key_people = Zaki Mustafa |products = Eyewear and sunglasses |revenue = |operating_income = |net_income = |num_employees = 52 |divisions = |owner = Bushnell Corporation |homepage = http://www.serengeti-eyewear.com/ |footnotes = }} Serengeti Eyewear is a sunglasses brand owned by Bushnell Corporation. Their main focus is eye protection, of which the company researches and develops technology such as photochromic lenses, polarized lenses, spectral control, among others. HistoryThe brand was developed by Corning. In 1984, Corning considered closing Serengeti due to poor financial performance. However, entrepreneur Zaki Mustafa convinced the board that he could save the brand. He attributed poor sales to a product-centric focus, poor marketing, anemic customer service, and inefficient asset management. [1]With only fifty-two employees, he successfully raised sales from $5 million in 1985 to $62 million in 1992.[2] The Serengeti brand was acquired by Bushnell in September 2000. Technology and designSerengeti sunglasses include tinted photochromic and polarized lenses.[3] Tucker Viemeister designed aviator style sunglasses in sepia tones for Serengeti in the 1980s.[4]References1. ^{{citation|last=Donald W. Huffmire|first=Jane D. Holmes|year=2006|publisher=Libraries Unlimited|title=Handbook of effective management|isbn=9780899309231|page=149}} {{DEFAULTSORT:Serengeti (Sunglasses Brand)}}2. ^{{citation|last=Thornberry|first=De Neal|year=2006|publisher=McGraw-Hill Professional|title=Lead like an entrepreneur|isbn=9780072262353|page=198}} 3. ^{{cite news|last1=Elves|first1=Joanne|title=xSunglasses adapt to light conditions to reduce eye strain|url=https://www.theglobeandmail.com/globe-drive/culture/accessories/sunglasses-adapt-to-light-conditions-to-reduce-eye-strain/article29245102/|accessdate=8 August 2017|publisher=The Globe and Mail|date=19 March 2016}} 4. ^{{cite news|last1=Kennedy|first1=Pagan|title=Who Made Those Aviator Sunglasses?|url=https://www.nytimes.com/2012/08/05/magazine/who-made-those-aviator-sunglasses.html|accessdate=8 August 2017|publisher=The New York Times Magazine|date=3 August 2012}} 3 : Sunglasses|Eyewear brands of the United States|Eyewear companies of the United States |
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