| 词条 | Tata Salt |
| 释义 |
| brands = Tata Salt | logo = | foundation = 1983 | location = Tata Chemicals Ltd, Bombay House, Mumbai | key_people =Natarajan Chandrasekaran (Chairman) R. Mukundan (Managing Director) | caption = | area_served = All over india | industry = FMCG, Food | products = vacuum evaporated salt | homepage = Official Website | footnotes = }} Tata Salt was launched in 1983 by Tata Chemicals as India's first packaged iodised salt brand. The brand is now the biggest packaged salt brand in India, with a market share of 17%. The Indian salt marketThe market for packaged iodized salt in India is estimated to be worth Rs. 21.7 billion, with Tata Salt commanding a sales share of Rs 3.74 billion or 17.3% of the market. Domestic competitors include Annapurna, Captain Cook, i-shakti, Nirma Shudh and Aashirvaad. However major competition is only given by Surya Salt which holds the second largest market share after Tata Salt. AdvertisingTata Salt is positioned as the Desh Ka Namak in its various advertisements. The latest ad for the brand [https://www.youtube.com/watch?v=_pDFraNz-gk Ghul Mil ad] talks about the unity in diversity of India as a nation and how its people blend with each other just the way Tata salt completely dissolves in water, showing that it is a pure salt. price is Rs 20 in North East and Rs 18 in rest of India Awards and recognitionTata salt was ranked 316th among India's most trusted brands according to the Brand Trust Report 2012, a study conducted by Trust Research Advisory. In the Brand Trust Report 2013,[1] Tata Salt was ranked 106th among India's most trusted brands while according to the Brand Trust Report 2014, Tata salt was ranked 199th among India's most trusted brands. It was among 16 of Tata Group's subsidiary brands to feature in the report apart from the parent brand. Ratan Tata also featured in the report among India's most trusted 'Personality' brands.[2][3] Tata Salt was the 2nd Most Trusted Brand of India in 2015.[4] References1. ^{{Cite web|url =http://www.trustadvisory.info/allindia_2013.htm|title =India's Most Trusted brands 2013|date =|accessdate =|website =|publisher =|last =|first =|deadurl =yes|archiveurl =https://web.archive.org/web/20130828143802/http://www.trustadvisory.info/allindia_2013.htm|archivedate =2013-08-28|df =}} 2. ^{{Cite web|url =http://www.trustadvisory.info/allindia_2014.html|title =India's Most Trusted brands 2014|date =|accessdate =|website =|publisher =|last =|first =|deadurl =yes|archiveurl =https://web.archive.org/web/20150502221904/http://www.trustadvisory.info/allindia_2014.html|archivedate =2015-05-02|df =}} 3. ^{{Cite news|url = http://businesstoday.intoday.in/story/samsung-most-trusted-brand-in-india/1/202827.html|title = India's Most Trusted brands|last = |first = |date = |work = |accessdate = }} 4. ^{{Cite web|url=http://brandequity.economictimes.indiatimes.com/news/business-of-brands/most-trusted-brands-2015-and-the-winners-are-/49909492|title=Most Trusted Brands 2015: And the winners are...|last=|first=|date=2015-11-25|website=ETBrandEquity|language=en|access-date=2017-02-07}} External links
5 : Tata Group|Indian brands|Brand name condiments|Companies established in 1983|Salt industry in India |
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