“Anita Dongre”的意思、由来-开放百科全书

Born in a traditional Indian Sindhi household where women played stereotypical roles, Dongre firmly believed in freedom and equality, and thus became an entrepreneur to realise her dream of being independent. During her childhood, she spent a lot of time at her grandparents’ house in Jaipur, admiring the colourful markets, local clothing, the cultural architecture and people of Rajasthan, which ignited a creative spark in her. Dongre achieved her degree in fashion design at the Premlila Vithaldas Polytechnic of SNDT College^[3] and soon began supplying Indian wear to boutiques.

Career

Anita dongre had already established her business of supplying Indian wear to boutiques for over 12 years before she founded And Designs India Ltd. with her sister Meena Sehra and brother Mukesh Sawlani in 1995.

In the year 2015, And Designs India Limited re-branded itself as House of Anita Dongre in line with global fashion houses. All of Dongre’s portfolio of brands furnish under this name.^[4]

House of Anita Dongre currently shelters AND (western wear), Global Desi (boho-chic brand inspired by the folk tales of India), and her signature label ANITA DONGRE. She has recently introduced Anita Dongre Grassroot to her fashion house, which is a sustainable and eco-conscious luxury pret label paying tribute to the handcrafted traditions of India. She is also the founder of Pink City, a handcrafted jadau fine jewellery brand

Dongre’s brother and sister handle the operations of the business, while she focuses on the design front. She features as the Chief Creative Officer of the company and designs clothes for both Bollywood celebrities and royalties.

Expansion

In 2014, AND, Global Desi and Anita Dongre were introduced to the Mauritius market with three exclusive stores.

During the year 2016-17, House of Anita Dongre Limited estimates to achieve a turnover of USD 100 million (INR 700 crores). General Atlantic, a leading private investment firm, also holds an investment in House of Anita Dongre.

At present, AND is retailed through 515 points of sale, which include 126 exclusive stores and 415 established multi-brand lifestyle formats.

Global Desi has 143 exclusive stores and displays its presence in 405 multi-brand lifestyle stores.

In August 2015, Dongre introduced another brand Anita Dongre Grassroot to her fashion house. She has also recently opened her Anita Dongre Grassroot store in Soho, New York in 2017.

Design philosophy

Dongre’s design philosophy is ‘Wear ability, comfort and inclusiveness’. Indian culture, heritage and craftsmanship of Rajasthan have been a lifelong inspiration for the designer, which is also well-reflected in all her collections. Her designs showcase Indian aesthetics in a contemporary language. She was the first Indian designer to introduce standard sizing in the country for Indian women (UK size 8 to UK size 18).

She is committed to revive Indian crafts and textiles. She is also a firm supporter for women empowerment in India.

She believes in supporting villages by empowering them to earn a livelihood. One such village adopted by her is Charoti, which is 150 km from Mumbai in Maharashtra. She gives the women in the villages training in basic stitching, ironing and pattern cutting to create outfits & accessories for brand Global Desi.

She launched Anita Dongre Grassroot, to empower the artisans of India to nurture and treasure the handcrafted traditions by reviving, sustaining and empowering the Indian arts and artisans.

Dongre is a vegan activist and a member of the animal rights organisation People for the Ethical Treatment of Animals (PETA).^[6] All her products are cruelty-free, namely she does not use any leather or cashmere in any of them at House of Anita Dongre.^[7]

Personal life

Anita Dongre is married to Pravin Dongre, a businessman and has a son named Yash Dongre, who is also a part of Dongre’s business.^[8]

Awards & Recognitions

References

1. ^{{cite web|url=http://www.forbesindia.com/article/wpower-trailblazers/designer-anita-dongre-is-a-runway-hit/46243/1|title=Designer Anita Dongre is a runway hit|date=14 March 2017|publisher=|via=Forbes India}}
2. ^{{cite web|url=http://zeenews.india.com/exclusive/interview-i-find-inspiration-in-everything-anita-dongre_6791.html|title=Interview - I find inspiration in everything: Anita Dongre|date=5 Dec 2013|publisher=|via=ZEE News India}}
3. ^{{cite web|url=http://fashionmetropolitan.blogspot.in/2014/03/anita-dongre-trend-setter.html|title=Anita Dongre : The Trend Setter!|date=March 2014|publisher=|via=Fashion Metropolitan}}
4. ^{{cite web|url=http://www.idiva.com/news-style-beauty/interview-with-fashion-desinger-anita-dongre/34947|title=Anita Dongre Gives Us an Insider View of the Business of Fashion|date=17 Feb 2015|publisher=|via=IDIVA}}
5. ^{{cite web|url=https://www.telegraphindia.com/1131201/jsp/graphiti/17610178.jsp|title=Grand designs|date=1 Dec 2013|publisher=|via=Telegraph India}}
6. ^{{cite web|url=https://www.petaindia.com/media/ace-fashion-designer-anita-dongre-honoured-peta-award-refusing-use-leather-cashmere-designs/|title=Ace Fashion Designer Anita Dongre Honoured with PETA Award for Refusing to Use Leather and Cashmere in Her Designs|date=21 Nov 2016|publisher=|via=Peta India}}
7. ^{{cite web|accessdate=21 September 2018|url=https://www.womansera.com/anita-dongre-fashion-conscience/|title=Anita Dongre: Fashion With A Conscience|first=Sudha |last=Hariharan|publicationdate=24 November 2016|website=Woman's Era|deadurl=no|archivedate=21 September 2018|archiveurl=https://web.archive.org/web/20180921211827/https://www.womansera.com/anita-dongre-fashion-conscience/}}
8. ^{{cite web|url=http://www.businesstoday.in/magazine/cover-story/anita-dongre-fashion-indian-women-milan/story/209032.html|title=Drafting New Designs|date=31 Aug 2014|publisher=|via=Business Today}}
9. ^{{cite web|url=http://www.ficciflo.com/wp-content/uploads/2017/01/GR8-FLO-AChievers-Awards-2008.pdf|title=Excellence in Fashion Design|date=Jan 2017|publisher=|via=FICCIFLO}}
10. ^{{cite web|url=http://www.vervemagazine.in/people/power-designer-anita-dongre|title=POWER DESIGNER: ANITA DONGRE|date=19 June 2014|publisher=|via=VERVE Magazine}}
11. ^{{cite web|url=https://www.youtube.com/watch?v=q51wDbO0CXE|title=Anita Dongre (AND Designs India Limited), EY EOY 2014 Award Finalist|date=23 Feb 2015|publisher=|via=EY INDIA}}
12. ^{{cite web|url=http://www.afaqs.com/news/story/16013_Pantene-repositions-itself-as-the-brand-that-helps-women-shine|title=Pantene repositions itself as the brand that helps women 'shine'|date=21 Sep 2006|publisher=|via=afaqs}}