| 词条 | Bholu (mascot) |
| 释义 |
| colour =#ccf | name = Bholu | series = | image = | creator = National Institute of Design | species = Elephant |lbl3 = Role |data3 = Mascot of Indian Railways |lbl4 = Unveiled on |data4 = 16 April 2002 }}Bholu or Bholu the Train Manager (Guard) elephant is the mascot of Indian Railways. The mascot -a cartoon of an elephant holding a signal lamp with a green light in one hand- was initially designed for Indian Railways' 150th year commemoration events and was unveiled on 16 April 2002 in Bangalore. Later in 2003, Indian Railways decided to permanently retain it as the official mascot.[1] The icon was placed on the reverse of a coin.[2] DevelopmentPassenger railways were introduced in India on 16 April 1853, with a line from Bombay to Thane. To commemorate the 150th year of the event, Indian Railways planned a series of events in 2002–03 which included launching a mascot. Bholu was designed by the National Institute of Design in consultation with the Railway ministry[2] and was unveiled on 16 April 2002 in Bangalore. On that day, Bholu flagged off the Karnataka Express at 6.25 pm from platform number 1 of the Bangalore city station.[1] According to the Indian Government (Railway Board)'s Manual for Public Relations Department (2007), Bholu was designated for official use effective 15 April 2002. Later, on 24 March 2003, they decided to retain Bholu as the official mascot of Indian Railways.[3] DesignBholu the Train Manager (Guard) is the In-Charge of Train (Loco Engine with Coaches or Wagons) and he directs the Loco Pilot (Driver) of the Loco Engine to drive the Loco Engine with Coaches or Wagons under his guidance, he holds a signal lamp with green light in one hand to exchange All Right Signal (ARS) with Station Manager (Master) at first, then with Loco Pilot (Driver).[3] The green light is the symbol of movement, which assures trains and passengers to go ahead with safety and without fear.[7] PopularityThe mascot became very popular in India. When asked why they chose an elephant as their mascot and of their opinion on Bholu, Indian Railway officials said that Bholu is friendly and helpful.[1] An Indian Government official release in 2003 described Bholu as an "ethical, responsible, sincere and cheerful icon". The same report stated that other than denoting stability, it represents the Indian Railways workforce as well.[4] Also in 2003 the Indian Government released a two-({{Indian Rupees}}) rupee coin which carried the impression of Bholu on its reverse side.[5] References1. ^1 2 {{cite news|title=Bholu the Railways mascot unveiled|url=http://articles.timesofindia.indiatimes.com/2002-04-16/bangalore/27136531_1_indian-railways-railway-station-bholu|accessdate=11 May 2013|newspaper=The Times of India|date=16 April 2002}} 2. ^{{cite news|title=Coins to mark 150 years of Railways|url=http://www.tribuneindia.com/2003/20030714/nation.htm|accessdate=11 May 2013|newspaper=Tribune India |date=13 July 2003}} 3. ^1 {{cite web|title=Manual for Public Relations Department (2007) |url= http://www.wr.indianrailways.gov.in/uploads/files/1306911877549-PR-MANUAL.pdf |publisher= Government of India, Ministry of Railways (Railway Board) |format=PDF |accessdate=11 May 2013 |pages=30–31 }} 4. ^1 {{cite news |title=Bholu to stay with Railways |url= http://www.hindu.com/2003/04/24/stories/2003042402951300.htm |accessdate=11 May 2013 |newspaper=The Hindu |date=24 April 2003}} 5. ^1 {{cite web |title=Commemorative currency |url= http://pib.nic.in/archieve/lreleng/lyr2003/rsep2003/01092003/r0109200314.html |publisher= Indian Government |accessdate=11 May 2013 |date=1 September 2003}} External links
7 : Indian Railways|Fictional elephants|Elephants in India|Indian mascots|Animal mascots|Cartoon mascots|Transport culture of India |
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