请输入您要查询的百科知识：

　

词条 Cofix
释义

  1. Business and impact

     Israel  Russia 

  2. Future plans

  3. Controversy

  4. See also

  5. References

  6. External links

{{Infobox company
| name = Cofix
קופיקס
| image = File:Cofix HaArba'a.JPG
| image_size = 250px
| image_caption = Cofix, HaArba'a Street, Tel Aviv
| type = Public
| foundation = 2013
| location = Tel Aviv
| founder = Avi Katz
Benny Farkas
| owners = Avi Katz
Rami Levy
Benny Farkas
Gil Unger
Hagit Shinover
Hanan Shemesh
| key_people = Haim Aharon (CEO)
| industry = Coffee shops
| traded_as = {{TASE|CFX}}
| operating_income = NIS 287 million[1]
| income_year = 2018
| homepage = {{URL|cofix.co.il/en}}
|locations = Israel: 145 (2019)[1]
Russia: 43 (2017)[3]
}}Cofix ({{lang-he|קופיקס}}, a portmanteau of coffee and fix) is an Israeli coffee shop, bar and supermarket chain established in 2013 by Avner "Avi" Katz. Most of the Cofix branches are in city centers, and other popular areas, but some are located in or next to educational institutions, such as the Haifa University[4] As of July 2018, it is controlled by Rami Levi Hashikma Marketing.[5]

The chain has 148 branches,[6] most of which are regular branches selling coffee, food products, and occasionally a small selection of other products. The Cofix Bar part of the chain also includes alcoholic beverages,[7] and Super Cofix is a Cofix-based supermarket. The chain originally offered all of its products at a fixed price of NIS 5 (${{To USD|5|Israel}}),[8] including in the bar and supermarket branches,[7][10] but for a short time in 2017 raised the price to NIS 6, before reverting to NIS 5 while offering larger sizes for NIS 8.[1] The entire chain is kosher,[12] but in some Haredi population centers the products are additionally glatt kosher, and the branches have no seating areas. These are under the auspices the subsidiary Urban Cofix, and are branded Cofix in the City ({{lang-he|קופיקס בעיר}}, Cofix BaIr).[13]

Cofix is listed at the Tel Aviv Stock Exchange under AGRI. Upon its entrance into the stock market, it was valued at NIS 90 million (~${{To USD|90|Israel|round=yes}} million).[14] As such, Cofix became the first coffee shop chain to be listed at TASE.[15]

Business and impact

Israel

Cofix's entrance into the market caused a significant reduction in take-away coffee prices in Israel, notably in the Aroma Espresso Bar chain, which was forced to reduce take-away coffee prices.[16] Some stores and chains reduced prices on coffee, sandwiches, and other products similar to Cofix's to NIS 5 to compete.[17] This has been termed the Cofix Effect in major mass media outlets.[16][17] Cofix's entry into the market has been compared to the "cellular revolution" which took place in Israel a few years prior and saw massive reductions in cellular communication prices.[20]

Cofix's business model has led to a number of competitors, but as of 2015, only the Cofizz chain has remained as a major competitive force in the same market segment.{{citation needed|date=June 2015}} The major coffee and fast casual restaurant chains, such as Aroma Espresso Bar, Café Café and others, also compete with Cofix. In late 2013, the Israel Antitrust Authority investigated claims that these chains coordinated prices in order to hurt Cofix's position.[20][22]

Cofix operates both directly and through franchisees. Its first franchise was granted in March 2015 for the King George Street branch in Tel Aviv.[23] In 2015, it entered the Tel Aviv Stock Exchange through the shelf corporation AGRI. The public owns 15.5% of the company.[24] In January 2016, Cofix partnered with Israeli burger chain Burgeranch that would see Cofix products sold next to Burgeranch ones.[25]

In June 2015, Cofix opened a supermarket chain, called Super Cofix, that contains a relatively small number of common items sold at competing chains, in smaller packages so they can be sold for a fixed price of NIS 5.[26] The business model calls for a gross profit of 22–23%.[27] Some major manufacturers, such as Tnuva, created new packaging lines to be able to supply Super Cofix.[27]

In February 2017, Cofix raised its fixed price to NIS 6 per item,[29] and in December 2017 the scheme was changed yet again to a variation of prices, mostly either NIS 5 for smaller items and NIS 8 for larger items.[30]

In January 2018, 20% of Cofix was purchased by Rami Levi Hashikma Marketing.[31] In June 2018, Cofix announced a streamlining plan, following a Q1 2018 loss of NIS 5.4 million.[32] In July 2018, Rami Levi's share of the company increased to 50.01%, making him the owner.[5]

Russia

With the help of Russian investors, Cofix opened its first store in Moscow near the Red Square in October 2016.[34] The investment in Russia totaled $2 million as of December 2016. By late 2017 the chain had 39 stores in Moscow, and four in Saint Petersburg.[3]

Future plans

The chain's founder Avi Katz has set out to open 300 Cofix branches in Israel,[12] with at least 10 Cofix Bar branches.[23] One-hundred eighty of those branches are set to be opened by 2020.[14][15] According to Cofix, it costs NIS 350,000 to open each new branch.[14] Cofix hopes to achieve a 3% market share countrywide, of the Israeli food market.[14]

Cofix is set to open a factory in Yavne for supplying the chain with 13,000 sandwiches each day.[6]

Internationally, the chain's founder revealed plans to open Cofix branches in Moscow and London.[44] Locations in Turkey are also planned.

In Russia, the plan is to open 300 branches in Moscow and 700 elsewhere in the country.[46] The chain also plans to open branches in other European locations—two additional countries in 2018, and eight more in 2019.[47]

Controversy

Cofix has waged a battle against its main Israeli competitor, Cofizz. Cofix claims that the latter plagiarized its logo and exploited the success of its brand, while Cofizz founders claim that they worked for Cofix without a salary and in exchange for unfulfilled franchise promises, which forced them to open a competing chain. The battle has reached the Israeli court system.[48]

See also

  • Economy of Israel
  • List of restaurants in Israel

References

1. ^{{Cite web|url=http://www.globes.co.il/en/article-cofix-reverts-to-nis-5-per-item-formula-1001216012|title=Cofix reverts to NIS 5 per item formula - Globes English|website=Globes|language=he|access-date=2018-04-25}}
2. ^1 2 {{cite news|url=http://www.calcalist.co.il/articles/0,7340,L-3614284,00.html|title=Cofix Effect: Aroma Israel Will Lower Take-Away Coffee Prices|author=Yefet, Orna|work=Calcalist|date=October 14, 2013|accessdate=June 20, 2015|language=he}}
3. ^1 2 {{cite news|url=http://www.calcalist.co.il/articles/0,7340,L-3625672,00.html|title=First Cofix Bar Branch in Tel Aviv Inaugurated; "At Least Ten More Will Be Opened"|author=Yefet, Orna|work=Calcalist|date=March 3, 2014|accessdate=June 20, 2015|language=he}}
4. ^1 {{Cite news|url=http://www.calcalist.co.il/markets/articles/0,7340,L-3707962,00.html|title=סערה בכוס קפה: קופיקס מעלה את המחיר ל-6 שקלים|date=2017-02-16|work=כלכליסט - www.calcalist.co.il|access-date=2017-08-07}}
5. ^1 2 3 4 {{cite news|url=http://www.calcalist.co.il/markets/articles/0,7340,L-3658379,00.html|title=Price Tag of Cofix Chain: NIS 90 Million|author1=Bindman, Racheli |author2=Kadosh, Nurit |work=Calcalist|date=May 4, 2015|accessdate=June 20, 2015|language=he}}
6. ^1 2 {{cite news|url=https://fomag.ru/news-streem/izrailskaya_set_cofix_planiruet_uvelichit_chislo_kofeen_v_rossii_do_180_v_18g/|title=Израильская сеть Cofix планирует увеличить число кофеен в России до 180 в 18г|trans-title=Israeli Chain Cofix Plans to Increase Number of Coffee Shots in Russia to 180 in 2018|work=Financial One|date=December 18, 2017|language=ru}}
7. ^1 {{cite news|url=http://www.globes.co.il/en/article-fearing-the-king-burgeranch-and-cofix-team-up-1001098753|title=Fearing the King, Cofix and Burgeranch Team Up|work=Globes|date=January 28, 2016|accessdate=January 28, 2016}}
8. ^1 {{cite news|url=http://www.globes.co.il/news/article.aspx?did=1000884618|title=The [Antitrust Authority Chief] Investigates: Suspicion of Price Coordination Among Coffee Chains|author1=Levy-Weinriv, Ela |author2=Hayut, Ilanit |work=Globes|date=October 10, 2013|accessdate=June 20, 2015|language=he}}
9. ^1 2 {{cite news|url=https://en.globes.co.il/en/article-cofix-closes-13-branches-reduces-losses-1001279808|title=Cofix closes 13 branches, reduces losses|author=Yeshayahou, Kobi|work=Globes|date=March 27, 2019|accessdate=March 27, 2019}}
10. ^1 {{cite news|url=http://www.globes.co.il/news/article.aspx?did=1000994221|title=Dirt Coffee: The War Between Cheap Coffee Chains Cofix and Cofizz|work=Globes|date=|accessdate=June 20, 2015|language=he}}
11. ^1 2 {{cite news|url=http://www.globes.co.il/en/article-cofix-to-open-yavne-factory-1001146803|title=Cofix to open Yavne factory|author=Azulai, Yuval|work=Globes|date=August 17, 2016|accessdate=August 18, 2016}}
12. ^1 {{cite news|url=http://www.globes.co.il/en/article-cofix-to-expand-worldwide-1001189933|title=Cofix to expand worldwide|work=Globes|date=May 24, 2017|accessdate=May 25, 2017}}
13. ^1 {{cite news|url=http://www.globes.co.il/news/article.aspx?did=1001148901|title=Coffee with Badatz Kashrut: Cofix Inaugurates Sub-Chain of Coffee Shots for Haredi Sector|author=Prize, Yifat|work=Globes|date=August 29, 2016|accessdate=September 1, 2016|language=he}}
14. ^1 {{cite news|url=http://www.globes.co.il/en/article-cofix-switches-to-operating-loss-1001239278|title=Cofix switches to Q1 operating loss - Globes|author=|work=Globes|date=June 3, 2018|accessdate=June 3, 2018}}
15. ^1 {{cite news|url=http://www.globes.co.il/en/article-cofix-opens-first-moscow-cafe-1001156255|title=Cofix Opens First Moscow Cafe|author=Yeshayahou, Kobi|work=Globes|date=October 10, 2016|accessdate=October 10, 2016}}
16. ^1 {{cite news|url=http://www.globes.co.il/news/article.aspx?did=1000985180|title=Super Cofix Founder: I Will Lower Your Grocery Basket Price by 30%|author=Hayut, Ilanit|work=Globes|date=November 10, 2014|accessdate=June 20, 2015|language=he}}
17. ^1 {{cite news|url=http://www.globes.co.il/news/article.aspx?did=1001033096|title=Cofix on Way to TASE Through AGRI Shelf Corporation|author=Hayut, Ilanit|work=Globes|date=May 4, 2015|accessdate=June 20, 2015|language=he}}
18. ^1 2 {{cite news|url=http://www.globes.co.il/news/article.aspx?did=1001041168|title=Tnuva Trying to Solve Cost of Living Problem Without Lowering Costs|author=Hayut, Ilanit|work=Globes|date=June 2, 2015|accessdate=June 20, 2015|language=he}}
19. ^1 2 {{cite news|url=http://www.globes.co.il/en/article-cofix-becomes-first-cafe-chain-on-tase-1001045086|title=Cofix becomes first cafe chain on TASE|author=Levy, Aviv|work=Globes|date=June 15, 2015|accessdate=June 20, 2015}}
20. ^1 {{cite news|url=http://www.israel21c.org/cofix-to-open-1000-branches-in-russia/|title=Cofix to open 1,000 branches in Russia|author=Press, Viva Sarah|work=Israel21C|date=May 26, 2016|accessdate=May 26, 2016}}
21. ^1 2 {{cite news|url=http://www.themarker.com/consumer/1.2137102|title=Leading Coffee Chains Coordinate Steps: "No One is Going to Lower Prices"|author=Dovrat-Mezrich, Adi|work=TheMarker|date=October 10, 2013|accessdate=June 20, 2015|language=he}}
22. ^1 {{cite news|url=https://www.themarker.com/advertising/1.5563194|title=רמי לוי רוכש חלק מקופיקס - ואלה התוכניות שלו|trans-title=Rami Levi Purchases Part of Cofix – Here Are His Plans|author=Dovrat-Mazritz, Adi|work=TheMarker|date=January 1, 2018|accessdate=July 26, 2018|language=he}}
23. ^1 2 {{cite news|url=https://www.themarker.com/consumer/1.6315263|title="אולי יהיו קצת יקרים יותר מקופיקס": אחרי ההשתלטות - רמי לוי מייקר את מוצרי הרשת|trans-title="Might Be a Bit More Expensive than Cofix": After Taking Control, Rami Levi Increases Chain's Prices|author=Kaneh, Hadar|work=TheMarker|date=July 26, 2018|accessdate=July 26, 2018}}
24. ^1 {{cite news|url=http://www.timesofisrael.com/5-shekel-coffee-chain-boils-price-up-to-6/|title=5-shekel coffee chain steams price up to 6|author=of Israel staff, Times|work=The Times of Israel|date=February 16, 2017|accessdate=May 25, 2017}}
25. ^1 2 {{cite news|url=http://www.israelhayom.co.il/article/163103|title=Lehayim, and Cheap: Cofix Bar Opened|author=Ya'akobi-Hendelsman, Hiali|work=Israel Hayom|date=March 3, 2014|accessdate=June 19, 2015|language=he}}
26. ^1 2 {{cite news|url=http://www.ynet.co.il/articles/0,7340,L-4434880,00.html|title=New Coffee Chain: Entire Menu for NIS 5|author=Crystal, Meirav|work=Ynet|date=September 30, 2013|accessdate=June 19, 2015|language=he}}
27. ^1 2 {{cite news|url=http://www.ynet.co.il/articles/0,7340,L-4441541,00.html|title=Cofix Effect: More Coffee Shops Offering NIS 5 Menu|author=Crystal, Meirav|work=Ynet|date=October 16, 2013|accessdate=June 20, 2015|language=he}}
28. ^1 {{cite news|url=https://www.ynet.co.il/articles/0,7340,L-5058138,00.html|title=קופיקס מחשבת מסלול מחדש: חוזרת למחירים של 5 שקלים|trans-title=Cofix Recalculates Itinerary: Returns to NIS 5 Prices|author=Kadosh, Nurit|work=Ynet|date=December 17, 2017|accessdate=December 31, 2017|language=he}}
29. ^1 {{cite news|url=http://www.ynet.co.il/articles/0,7340,L-4590281,00.html|title=How Will Cofix Sell for NIS 5? Small Packages|author=Lukash, Alexander|work=Ynet|date=November 10, 2014|accessdate=June 20, 2015|language=he}}
30. ^1 {{cite news|url=http://www.ynet.co.il/articles/0,7340,L-4579642,00.html|title=Cofix in the Academia: Will Open Branches in Haifa and Ariel|author=Crystal, Meirav|work=Ynet|date=October 12, 2014|accessdate=June 19, 2015|language=he}}
31. ^1 {{cite news|url=http://www.ynetnews.com/articles/0,7340,L-4675545,00.html|title=$1 Coffee Chain Taps Into Israeli Anger Over High Cost of Living|work=Ynetnews|publisher=Reuters|date=July 4, 2015|accessdate=July 6, 2015}}
[2][3][4][5][6][7][8][9][10][11][12][13][14][15][16][17][18][19][20][21][22][23][24][25][26][27][28][29][30][31]
}}

External links

  • {{official website|http://www.cofix.co.il/en}}
{{Restaurants in Israel}}

7 : Food and drink companies of Israel|Companies listed on TASE|Israeli brands|Coffeehouses of Israel|2013 establishments in Israel|Food and drink companies established in 2013|Restaurant chains in Israel
随便看

　

开放百科全书收录14589846条英语、德语、日语等多语种百科知识，基本涵盖了大多数领域的百科知识，是一部内容自由、开放的电子版国际百科全书。

　

Copyright © 2023 OENC.NET All Rights Reserved
京ICP备2021023879号 更新时间：2024/11/14 0:00:53