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词条 Everest Home Improvement
释义

  1. History

  2. Organisation

  3. Accreditations

  4. Advertising

     Tan Hill Inn  Advertising bans 

  5. Which? Investigations

     Turnover  Products 

  6. References

  7. External links

{{other uses|Everest (disambiguation)}}{{Infobox company
| name = Everest
| logo = Everest_company_logo.png
| type = Private
| industry = Home improvement
| foundation = Lewis Golden, 1964
| location_city = Cuffley, Hertfordshire
| location_country = England
| key_people = Joanne Holland (CEO)

Karl Munns (CFO)

Kevin Brown (Sales Director)

Anthony Threlfall (Head of Marketing)


| services = double glazing, home improvement
| owner = Better Capital LLP
| num_employees = 2500
| website = {{URL|http://www.everest.co.uk/}}
}}Everest Home Improvement (Everest Ltd) is a British double glazing and home improvement company.[1] Joanne Holland is the company's CEO.[2]

History

Everest was founded by Lewis Golden in 1964.[3] It became one of the first companies in the market of double glazing.[1] In what became a very fragmented market,[4] with over 3,000 companies,[1] the company grew to become the second biggest in the UK market by sales[1] and turnover[4] with 2.5% of the market (£165m sales) by 2009,[1] later rising to 3%.[4]

Private Equity firm Better Capital acquired the company in March 2012 for £25 million.[5] In November 2013, the company won the Interactive Media Awards in content, design, functionality, high standards of compliance and usability.[6][7]

In 2014, Everest windows introduced triple glazing to the volume market.[8][9]

Everest Windows were awarded Sales Team of the Year runner up and Sales Director of the Year runner up at the British Excellence in Sales & Marketing Awards in March 2015.[10]

Organisation

The company is headquartered in Cuffley, Hertfordshire and has manufacturing plants in Sittingbourne, Kent and Treherbert, Wales and [1][2] employs its own product development team, design team, installation team and sales team. The company employed over 1,000 sales people in 2009, each operating as a franchisee.[1]

Accreditations

Everest Windows is accredited by the British Board of Agrément (BBA),[11] the British Standards Institute (BSI),[12] The Glass and Glazing Federation (GGF),[13] The Conservatory Association,[14] The Fenestration Self-Assessment Scheme (FENSA)[15] and Interlay.[16] The company also carries the Government Endorsed Standards Trust Mark through the GGF.[17][18]

Advertising

Tan Hill Inn

Everest's slogan "Fit the best. Everest," written by advertising executive Rod Allen, was made memorable by the company's first television advert in the 1980s.[19] Filmed in 'Britain's highest pub' the Tan Hill Inn in Tan Hill, North Yorkshire, it attempted to showcase the draught-proofing of Everest double glazing by having television personality Ted Moult dropping a feather on one side of the pubs double-glazed windows, while a gale raged outside.[1][19][20] A new version of the advert featuring Craig Doyle, was produced in 2008.[21] It created some controversy after local planning officials recognized that Everest had not properly authorized the improvement work done to the filming location, as is required for commercial premises.[22][23]

Advertising bans

In 2008, the Advertising Standards Authority (ASA) banned the Everest Windows television advert for potentially misleading consumers as to the amount of hot water generated by a solar panel.[24] The advert was subsequently amended and allowed to be shown in the amended form.[24]

In 2011, the ASA banned an Everest ad for solar panels following claims of misleading consumers regarding potential cost savings.[25][26]

Which? Investigations

A report in April 2010 by consumer organisation Which? claimed that of 14 companies it investigated selling double glazing on the doorstep, most were employing "cowboy" sales tactics.[27][28][29] The report also added that while consumers trust local suppliers, they still prefer the national sellers because of their quality of products and long warranties.[30][31][32]

Turnover

During 2013, employing over 2,000 staff, the total operating profits for 2012-2013 were over £5.1 million.[33]

Products

  • Double and triple glazing
  • Secondary glazing
  • uPVC windows
  • Aluminium windows
  • Timber windows
  • BiFold doors
  • Conservatories (uPVC aluminium and timber)
  • Orangeries (uPVC aluminium and timber)
  • Tiled-roof extensions
  • Patio doors and French doors
  • Front doors (uPVC aluminium and timber)
  • Back doors (uPVC aluminium and timber)
  • Driveways
  • Patios
  • Synthetic grass
  • Roofline (guttering, soffits and bargeboards)
  • Garage doors (steel, aluminium and timber)
  • Security systems

References

1. ^1 2 3 4 5 6 7 {{cite web|url=https://www.telegraph.co.uk/finance/financetopics/profiles/6300749/Cleaning-up-on-windows-is-just-the-start-for-Everest-chief.html|title=Cleaning up on windows is just the start for Everest chief|date=October 11, 2009|author=James Hall|accessdate=November 14, 2014}}
2. ^1 {{cite web|url=http://www.windowsactive.com/everest-launches-national-sales-academy-st-albans/|title=Everest launches its first ever National Sales Academy in St Albans|date=October 15, 2014|accessdate=November 14, 2014}}
3. ^https://www.thetimes.co.uk/article/lewis-golden-obituary-22w79zp8p
4. ^1 2 {{cite web|url=https://www.telegraph.co.uk/finance/newsbysector/constructionandproperty/8277187/Everests-profits-climb-30pc-as-cost-cutting-pays-off.html|title=Everest's profits climb 30pc as cost-cutting pays off|date=January 24, 2011|author=James Hurley|accessdate=November 24, 2014}}
5. ^{{cite web|url=http://www.altassets.net/private-equity-news/by-news-type/deal-news/moultons-better-capital-buys-everest-windows-for-25m.html|title=Moulton’s Better Capital buys Everest Windows for £25m|date=March 29, 2012|accessdate=November 24, 2014}}
6. ^{{cite web|url=http://www.interactivemediaawards.com/winners/winners.asp|title=Interactive Media Awards|accessdate=November 24, 2014|deadurl=yes|archiveurl=https://archive.is/20120904112254/http://www.interactivemediaawards.com/winners/winners.asp|archivedate=September 4, 2012|df=}}
7. ^{{cite web|url=http://www.mba.co.uk/interestingness/2013/11/06/mba-wins-best-in-class-with-everest-website-redesign/|title=MBA wins Best in Class with Everest website redesign|date=November 6, 2013|author=Nicola Keene|accessdate=November 24, 2014}}
8. ^{{cite web|url=http://www.dumbartonreporter.co.uk/opinion/roundup/articles/2014/03/03/490182-triple-glazing-the-green-solution-to-scotlands-baltic-weather/|title=Triple glazing: the green solution to Scotland's Baltic Weather|author=Gary Farmer|first=|date=March 3, 2014|website=|archive-url=|archive-date=|dead-url=|accessdate=November 24, 2014}}
9. ^{{cite web|url=https://www.telegraph.co.uk/sponsored/property/everest-windows/10897946/everest-new-products-happy-customers.html|title=Everest reviews product range to focus on customers|date=June 16, 2014|author=Virginia Blackburn |accessdate=March 2, 2015}}
10. ^{{cite web|url=http://www.glassnews.co.uk/?p=6207|title=Everest Excels in British Excellence in Sales and Marketing Awards|accessdate=June 25, 2015}}
11. ^{{cite web|url=http://www.bbacerts.co.uk/CertificateFiles/07/07_B011i4.pdf|title=Window Energy Ratings Certificate 07/B011|date=January 2011|accessdate=November 24, 2014}}
12. ^{{cite web|url=http://www.theconstructioncentre.co.uk/companies/everest/9147/|title=Everest|accessdate=November 24, 2014}}
13. ^{{cite web|url=http://www.ggf.org.uk/installer/everest_ltd_potters_bar|title=Everest Home Improvements|accessdate=November 24, 2014}}
14. ^{{cite web|url=http://directory.thesun.co.uk/12346532|title=Everest Home Improvements|accessdate=November 24, 2014}}
15. ^{{cite web|url=http://www.double-glazing-forum.com/everest-windows.aspx|title=Everest Windows|accessdate=November 24, 2014}}
16. ^{{cite web|url=http://www.interlay.org.uk/memberslist/|title=Interlay Members List|accessdate=November 24, 2014}}
17. ^{{cite web|url=http://www.trustmark.org.uk/local/glaziers-in-durham/|title=TrustMark glazier|accessdate=November 24, 2014}}
18. ^{{cite news|last=McGregor|first=Stephen|date=September 18, 1984|title=Doorstep trade war of double glazing firms|newspaper=The Glasgow Herald}}
19. ^1 {{cite web|url=http://www.dailymail.co.uk/news/article-1339252/Stag-party-suspected-Everest-advert-memorabilia-stolen-Britains-highest-pub.html|title=Stag party suspected after Everest advert memorabilia is stolen from Britain's highest pub|date=December 16, 2010|accessdate=November 24, 2014}}
20. ^{{cite web|url=http://renegadeconservatoryguy.co.uk/ted-moultseverest-tv-ad-the-best-ever/|title=Ted moults everest tv ad the best ever|accessdate=November 24, 2014}}
21. ^{{cite web|url=https://www.theguardian.com/culture/2008/jun/14/features16.theguide|title=The Hard Sell|date=June 13, 2008|author=Gavin Newsham|accessdate=November 24, 2014}}
22. ^{{cite web|url=https://www.telegraph.co.uk/news/uknews/2053764/Englands-highest-pub-in-television-advert-planning-row.html|title=England's highest pub in television advert planning row|date=May 30, 2008|author=Paul Stokes|accessdate=November 24, 2014}}
23. ^{{cite web|url=https://www.mirror.co.uk/news/uk-news/top-pubs-solar-panel-tv-310865|title=Top pub's solar panel TV advert fight|date=May 30, 2008|accessdate=November 24, 2014}}
24. ^1 {{cite web|url=http://www.hvnplus.co.uk/3100930.article|title=Everest ad banned over solar claim|date=October 22, 2008|author=Ben Hall|accessdate=November 24, 2014}}
25. ^{{cite web|url=http://www.which.co.uk/news/2011/09/misleading-solar-panel-advert-banned-265172/|title='Misleading' solar panel advert banned|date=September 10, 2011|accessdate=November 24, 2014}}
26. ^{{cite web|url=http://www.utilityweek.co.uk/news/ASA-bans-misleading-solar-PV-ad/810182|title=ASA bans 'misleading' solar PV ad|date=September 8, 2011|author=Paul Newton|accessdate=November 24, 2014}}
27. ^{{cite web|url=http://www.scotsman.com/news/uk/solar-heat-suppliers-acting-like-cowboys-1-1366226|title=Solar heat suppliers 'acting like cowboys'|date=April 24, 2008|accessdate=November 24, 2014}}
28. ^{{cite web|url=http://www.belfasttelegraph.co.uk/news/environment/major-solar-panel-firms-misleading-consumers-28535170.html|title=Major solar panel firms 'misleading consumers'|date=April 26, 2010|author=Martha Hickman|accessdate=November 24, 2014}}
29. ^{{cite web|url=https://www.telegraph.co.uk/earth/energy/renewableenergy/7628756/Solar-heating-rip-off-exposed-by-undercover-probe.html|title=Solar heating rip-off exposed by undercover probe|date=April 25, 2010|author= Alastair Jamieson|accessdate=November 24, 2014}}
30. ^{{cite web|url=http://www.which.co.uk/news/2012/04/best-double-glazing-firms-revealed-by-which-poll-282920/|title=Best double glazing firms revealed by Which? poll|date=April 19, 2012|accessdate=November 24, 2014}}
31. ^{{cite web|url=http://www.which.co.uk/news/2010/06/double-glazing-sales-tactics-exposed-217721|title=Double glazing sales tactics exposed|date=June 23, 2010|accessdate=November 24, 2014}}
32. ^{{cite web|url=https://www.telegraph.co.uk/sponsored/property/everest-windows/10897602/everest-double-glazing.html|title=How Everest is changing the double glazing game|date=June 16, 2014|accessdate=November 24, 2014}}
33. ^{{cite web|url=http://www.insidermedia.com/insider/central-and-east/115053-everest-climbs-back-profitability|title=Everest Climbs Back To Profitability|date=May 21, 2014|accessdate=November 24, 2014}}

External links

  • Official Everest Home Improvement website

7 : Window manufacturers|Building materials companies of the United Kingdom|Home improvement companies of the United Kingdom|Manufacturing companies of England|Companies based in Welwyn Hatfield|British companies established in 1964|Construction and civil engineering companies established in 1964
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