| 词条 | Klondike Big Inch Land Promotion |
| 释义 |
The Klondike Big Inch Land promotion was a marketing promotion run by the Quaker Oats Company in 1955 and created by Bruce Baker, a Chicago advertising executive. InceptionQuaker Oats bought 19.11 acres of land in the Yukon Territory of Canada for the price of $1000 USD and printed up 21 million deeds for one square inch of land. On advice of counsel, Quaker Oats set up and transferred the land to the Great Klondike Big Inch Land Company to make the company the registered owner and manager of the deeds. Starting on January 1955, 93 newspapers across the United States ran advertisements that read "Get a real deed to one square inch of land in the Yukon gold rush country" and, "You'll actually own one square inch of Yukon land".[1] The promotion was tied to the Sergeant Preston of the Yukon radio show which Quaker Oats was sponsoring at the time. Obtaining DeedsThe promotion instructed people to mail a form along with a box top from either Quaker Puffed Wheat, Quaker Puffed Rice or Muffets Shredded Wheat to the Quaker Oats company. In turn, a 5 by 8 inch deed to one square inch of land in the Klondike was sent back. In February 1955, Quaker Oats was blocked from trading the deed for a box top by the Ohio Securities Division until it received a state license for the "sale" of foreign land.[2] To get around the injunction, the company stopped the trade-in offer and instead put one of the deeds in each box of cereal produced. Since none of the deeds were actually registered, the documents were never legally binding and owners of these deeds were never actual owners of any land. The deed excluded mineral rights on the property.[3]{{unreliable source?|date=June 2015}} AfterwardsDue to $37.20 in back taxes, the land was repossessed by the Canadian government in 1965, and the Great Klondike Big Inch Land Company dissolved in 1966. The land is now part of the Dawson City Golf Course.[3]{{unreliable source?|date=June 2015}} To this day, Yukon officials receive letters and phone calls about the deeds. The land office of the Yukon currently contains an 18-inch thick file folder of correspondence regarding the promotion.[4] See also
References1. ^{{cite news|title=Folks still make claims in Sgt. Preston's Yukon|url=https://news.google.com/newspapers?nid=1946&dat=19860920&id=tlkiAAAAIBAJ&sjid=XqgFAAAAIBAJ&pg=1066,5068721|accessdate=30 December 2012|newspaper=The Montreal Gazette|date=1986-09-20}} 2. ^{{cite web|last=Price|first=Mark J.|title=Local history: Quaker Oats prize creates Yukon land rush in 1955|url=http://www.ohio.com/lifestyle/history/local-history-quaker-oats-prize-creates-yukon-land-rush-in-1955-1.257639|publisher=Akron Beacon Journal Online|accessdate=30 December 2012}} 3. ^1 {{cite web|last=Summers|first=Vincent|title=1955 Quaker Oats Yukon Land Giveaway: Deeds on "eBay"|url=http://voices.yahoo.com/1955-quaker-oats-yukon-land-giveaway-deeds-ebay-2889211.html?cat=27|accessdate=30 December 2012|deadurl=yes|archiveurl=https://archive.is/20130217032350/http://voices.yahoo.com/1955-quaker-oats-yukon-land-giveaway-deeds-ebay-2889211.html?cat=27|archivedate=17 February 2013|df=}} 4. ^{{cite web|title=The Klondike Big Inch|url=http://www.yukoninfo.com/klondikebiginch.htm|accessdate=30 December 2012}} External links
6 : History of Yukon|Advertisements|1955 in the United States|1955 in Canada|Quaker Oats Company|1955 in Yukon |
| 随便看 |
|
开放百科全书收录14589846条英语、德语、日语等多语种百科知识，基本涵盖了大多数领域的百科知识，是一部内容自由、开放的电子版国际百科全书。