| 词条 | Virtual Bartender |
| 释义 |
In the spring of 2005, the campaign released a second Virtual Bartender game, featuring two models instead of one.[4] HistoryThe site was launched on Thursday 4 November 2004 (between 9:00 p.m. and Midnight Eastern Standard Time). Ten emails were sent out to friends of beer.com from their office to beta test “Virtual Bartender”.[5] No other form of marketing was used and there were not any links from the home page or any other sites. No search engine marketing, banner ads or offline media were used to promote the campaign.
Virtual Bartender won 'Best Interactive Viral' at the 2004 Viral Awards.[6] The creative director of the campaign was Rick Brown.[5][6] By 2008, the site was no longer active.[7] Beer.comThe url "beer.com" was bought in 1998 for $80,000 by domain speculators Andrew Miller and Michael "Zappy" Zapolin, operating as the "Internet Real Estate Group".[8] They reportedly "built an audience for the site by giving out free e-mail addresses and having fans rate different brews," but the real pay day came when they sold it for $7 million to mega-brewer Interbrew less than a year later.[8] The "Beer.com" which came up with the Virtual Bartender then came online (in 1999), with Interbrew executive Rocco Rossi named president, and was touted as an online community directed to males age 18-34.[9][10][11][12] See also
References1. ^{{cite news | url= http://goliath.ecnext.com/coms2/gi_0199-3755451/Tammy-beer-com-s-on.html | title= Tammy, beer.com's on-line bartender, is web sensation | publisher=Modern Brewery Age | author= | date= December 13, 2004 | accessdate=June 23, 2010}} 2. ^{{cite news | url= http://www.sfgate.com/cgi-bin/article.cgi?file=/chronicle/archive/2005/08/27/GAP.TMP | title= A different way of selling clothes | publisher=San Francisco Chronicle | author= Pia Sarkar | date= August 27, 2005 | accessdate=June 23, 2010}} 3. ^1 {{cite news | url= http://goliath.ecnext.com/coms2/gi_0199-3479747/With-Tammy-as-your-Bartender.html | title= With Tammy as your Bartender, Youll Never Run Out of Beer Again; Online interactive video feature from beer.com is an overnight sensation | publisher=PR Newswire (beer.com press release) | author= | date= December 9, 2004 | accessdate=June 23, 2010}} 4. ^{{cite news | url= http://www.adrants.com/2005/04/beercom-launches-virtual-bartender-ii.php | title= Beer.com Launches Virtual Bartender II | publisher=AdRants.com | author= Steve Hall | date= April 15, 2005 | accessdate=June 23, 2010}} 5. ^1 {{cite news | url= http://www.strategyonline.ca/articles/magazine/20041216/beer.html?__b=yes; | title= Beer.com's Virtual Bartender | publisher=Strategy | author= Pierre Hamilton | date= December 16, 2004 | accessdate=June 23, 2010}} 6. ^1 The Viral Awards Winners, Retrieved June 23, 2010 7. ^[https://web.archive.org/web/*/http://www.virtualbartender.beer.com/VB1 Internet Archive listing for www.virtualbartender.beer.com/VB1], Retrieved June 23, 2010 8. ^1 {{cite news | url= http://www.businessweek.com/magazine/content/07_26/b4040059.htm?campaign_id=rss_tech | title= The Domains Of The Day, How two Boston entrepreneurs are making millions from names as simple as chocolate.com | publisher=Business Week | author= | date= June 25, 2007 | accessdate=June 23, 2010}} 9. ^{{cite news | url= http://nl.newsbank.com/nl-search/we/Archives?p_product=DM&p_theme=dm&p_action=search&p_maxdocs=200&p_topdoc=1&p_text_direct-0=0ED3DBDD0D11A281&p_field_direct-0=document_id&p_perpage=10&p_sort=YMD_date:D&s_trackval=GooglePM | title= Beer site is the next best thing to tasting | publisher=The Dallas Morning News | author= | date= November 3, 1999 | accessdate=June 23, 2010}} 10. ^Beer.com Launches Podcast (Press release, May 25, 2006), Retrieved June 23, 2010 (about us section: "Beer.com is the ultimate men’s lifestyle website and The Authority on Beer Culture. Founded in 1999, the site is a leading marketer to males 18-34 and is dedicated to being “The Ultimate Destination” for the hottest, funniest, coolest things online.") 11. ^{{cite news | url= https://pqasb.pqarchiver.com/thestar/access/427983321.html?dids=427983321:427983321&FMT=ABS&FMTS=ABS:FT&type=current&date=Oct+13%2C+1999&author=Ann+Perry&pub=Toronto+Star&desc=Belly+up+to+the+Web+bar+for+new+taste+of+beer.com+%3B+Interbrew+site+aims+to+satisfy+online+thirst&pqatl=google | title= Belly up to the Web bar for new taste of beer.com ; Interbrew site aims to satisfy online thirst | publisher=Toronto Star | author= Ann Perry | date= October 13, 1999 | accessdate=June 23, 2010}} 12. ^{{cite news | url= http://www.highbeam.com/doc/1G1-57297582.html | title= BELGIAN BREWER INTERBREW SUPPORTS BEER LOVERS' SITE | publisher=Advertising Age | author= Stephen Barrington | date= November 1, 1999 | accessdate=June 23, 2010}}{{dead link|date=February 2019|bot=medic}}{{cbignore|bot=medic}} 1 : Viral marketing |
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