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词条 Must See TV
释义

  1. Usage

  2. Advertising

  3. Decline

     Change and record ratings lows 

  4. 2014-16: End of comedy programming

  5. 2016: Revival

  6. NBC Thursday night lineup history

  7. Other series and specials

  8. Summer programming

  9. Ratings

  10. See also

  11. References

  12. External links

{{Infobox programming block
| name = Must See TV
| image = 20 years of must see tv.jpg
| image_size = 250px
| alt =
| caption = Title card for NBC's 2002 special, 20 Years of Must See TV
| formerly_known =
| premiered = 1993-2006; 2017-present
| channel = NBC
| division =
| country = United States
| key_people =
| headquarters =
| major_contracts =
| parent =
| sister =
| format =
| runtime = Thursday nights
| website =
| language = American English
| footnotes =
}}Must See TV is an advertising slogan that was used by the National Broadcasting Company (NBC) to brand its prime time blocks during the 1990s, and most often applied to the network's Thursday night lineup, which featured some of its most popular sitcoms and drama series of the period, allowing the network to dominate prime time ratings on Thursday nights in the 1980s and 1990s. Ratings for NBC's lineup fell during the mid-to-late 2000s, and today the network ranks behind Fox, ABC and CBS on Thursday nights. In 2015, the network canceled comedy programming on Thursdays and switched entirely to dramas. However, the branding returned for the 2017–18 TV season.[1]

Usage

In popular culture, the phrase is most strongly associated with the network's entire Thursday night lineup, including both sitcoms and dramas, which dominated the ratings from the 1980s through the late 1990s.

As originally conceived, "Must See TV" originally applied to sitcoms only (dramas would normally be promoted separately), and for much of the 1990s the phrase was used several nights a week as an attempt at brand extension. At one point in the fall of 1997, the brand was used five nights a week, with four sitcoms a night from Monday to Thursday, and two on Sunday.[2] NBC itself would later adopt the more common interpretation; the 2002 retrospective, 20 Years of Must See TV, focused on NBC's overall dominance on Thursday nights from 1982 onwards, and overlooked extensions such as "Must See TV Tuesday."

Advertising

Thursday nights are coveted by advertisers due to the large proportion of young, affluent viewers that watch television on that night of the week. Of particular interest, movie advertisers promote their upcoming releases to this target demographic on Thursday night, in hopes of influencing what movies they see on the following Friday, the traditional opening night for most films outside of holiday periods and certain major film releases outside said periods.[3]

The "Must See" slogan was created by Dan Holm, an NBC promotional producer, during a network promo brainstorming session in June 1993 at NBC's West Coast headquarters in Burbank, California. "Must See TV" made its first appearance in NBC promotions in August 1993 and included the day of the week: "Must See TV Thursday." In late summer of 1993, NBC wanted viewers to tune in an hour prior to Seinfeld, and created the "Must See TV" slogan to brand the comedy block. The first "Must See TV" block promo aired during late summer repeats and promoted Mad About You, Wings and SeinfeldFrasier had not yet premiered. The advertisement ended with the sentence "Get home early for Must See TV Thursday." The "Must See TV" slogan continued in every NBC Thursday night comedy promo throughout the fall/winter 1993 television season to promote the 8–10 p.m. comedy block. When Frasier and Wings were moved to Tuesday nights, NBC expanded the second season of the "Must See TV" brand to include the Tuesday night comedy block: "Must See TV Tuesday."

Branding the quality Thursday night lineup began as early as the 1982 fall season, which promoted Fame, Cheers, Taxi and Hill Street Blues as "America's Best Night of Television on Television."

On November 3, 1994, NBC's Thursday night lineup featured the "Blackout Thursday" programming stunt, in which three of the four sitcoms on that night's "Must See TV" schedule incorporated a storyline involving a power outage in New York City.[4] The stunt started with Mad About You episode "Pandora's Box", in which Jamie Buchman (Helen Hunt) accidentally causes the blackout while trying to steal cable; it continued with the Friends episode "The One with the Blackout", featuring a sub-plot in which Chandler Bing (Matthew Perry) is trapped in an ATM vestibule with Victoria's Secret model Jill Goodacre and ended with the Madman of the People episode "Birthday in the Big House" (the Seinfeld episode that followed Friends and preceded Madman, "The Gymnast", did not have a blackout storyline though was promoted as part of the event).

Decline

By the early 2000s, the "Must See TV" slogan had fallen by the wayside in NBC's promotions; more importantly, NBC had gone from the top-rated network on Thursday nights to second behind CBS, eventually third behind ABC and ultimately a distant fourth behind Fox. NBC failed to develop hit shows to replace long-running staples Friends, Frasier, Seinfeld, and Will & Grace.

After airing a two-hour comedy block on Thursday for 21 straight seasons, NBC broke with tradition in 2004 by replacing the 9 p.m. hour with the hour-long reality competition program The Apprentice, although its Thursday night lineup retained its top 20 position.[5]

Thursday programming has also become increasingly stronger on other networks. CBS was first to break through with its lineup of Survivor, Crime Scene Investigation, and later Without a Trace. For the 2010–11 season, CBS moved the highly rated comedy The Big Bang Theory, which had become the highest-rated sitcom in the United States, to the Thursday 8:00 p.m. slot, and Two and a Half Men to the 8:30 p.m. slot, which have earned very strong ratings.

ABC had success on Thursday nights with its hit reality series, Dancing with the Stars, before moving the program to Mondays in 2006 (where it has remained since). In the fall of 2006, sophomore drama Grey's Anatomy was moved to Thursdays to counter CSI; ABC's lineup of Ugly Betty and Grey's Anatomy has proved successful in the 18- to 49-year-old demographic, and the 2011 transfer of Fox's American Idol, regarded as the longest reigning #1 program on U.S. television from 2004 to 2011, into the Thursday timeslot adversely affected NBC's ratings for Thursday primetime programming lineup since that television season.

The "Must See TV" slogan reappeared briefly in early 2006 with the addition of two critically acclaimed and ratings-successful comedies, My Name Is Earl and The Office, in an attempt to re-establish a four-sitcom block after the rise and fall of The Apprentice, which was moved to Monday nights.

In November 2006, NBC rebranded the Thursday format with a different slogan, "Comedy Night Done Right", and added another two critically acclaimed shows, Scrubs and 30 Rock to the lineup, forming an entire lineup of comedy series without laugh tracks or the multiple-camera setup common with past "Must See TV" comedies.[6]

In January 2011, NBC rebranded the night once again, renaming it "Comedy Night Done Right – All Night", adding a third hour of comedies at 10 p.m. (the network had previously run a three-hour comedy lineup once annually on Thursdays during the late 1990s and early 2000s as a programming stunt). The three-hour comedy block was discontinued in the fall of 2011, when the night reverted to two hours of comedies and one drama and, in 2012, two hours of comedy and the news magazine Rock Center.

Change and record ratings lows

Prior to the 2013 fall season, NBC cancelled or ended nine of its eleven comedies, including the long-running 30 Rock and The Office, in an effort to broaden its comedy lineup.[7] In May 2013, NBC picked up three family comedies (The Michael J. Fox Show, Sean Saves the World and Welcome to the Family) and rebranded its Thursday night lineup as "NBC's New Family of Comedies" for the fall season.[8]

The debut of The Michael J. Fox Show was the lowest-rated Thursday fall comedy series premiere in network history.[9] One week later, the debut of Welcome to the Family became the new record-holder, with Sean Saves the World ranking as the second lowest ever.[10]

On October 10, 2013, NBC tied an all-time low on Thursday nights (tied with May 17, 2012), while finishing in fourth place (or combined with programming on Spanish-language network Univision, along with Thursday Night Football on NFL Network and Major League Baseball playoff coverage on TBS, seventh) for the night.[11] On November 21, 2013, NBC averaged a 1.0 in the adults 18–49 age bracket, its lowest ever in-season average for regularly scheduled programming on the night.[12] On the same night, The CW defeated the NBC comedy block, a first for the network. All three shows were eventually cancelled (Welcome to the Family was pulled three episodes into its first season, while The Michael J. Fox Show and Sean Saves the World were dropped shortly before the 2014 Winter Olympics; in the case of The Michael J. Fox Show, this was despite NBC giving a 22-episode order for the series prior to its debut) and were replaced by critically acclaimed (though low-rated) Thursday night mainstays Community and Parks and Recreation in January 2014, which were joined by Hollywood Game Night in late February.

2014-16: End of comedy programming

In May 2014, NBC announced their schedule for the upcoming fall schedule at upfronts, with only a single hour of Thursday comedy in fall for the first time since 2005. Veteran reality show The Biggest Loser would take the 8pm slot, followed by short-lived new comedies Bad Judge and A to Z and the final season of Parenthood. They also announced that breakout drama The Blacklist would take the 9pm slot at mid-season the week following the Super Bowl, hinting at the end of NBC's Thursday comedy tradition.

In December 2014, NBC announced their mid-season schedule, with three dramas scheduled on Thursday to compete with ABC.[13] This is the first time NBC had not aired comedies on Thursday since 1981, which put the Must See TV label on hiatus for three years. The final episodes of Parks and Recreation season seven were moved to Tuesdays, possibly in an attempt to burn off the last 13 episodes.[14]

In May 2015, it was announced that NBC's Thursday broke into the Top 50 most watched programming for the first time in five years, with The Blacklist being number 14. It was the night's best showing since The Office was in the Top 50 in the 2009–10 season. NBC Thursday repeated its success in the next season, with 'The Blacklist at 22 and new drama Shades of Blue at 35.[15]

2016: Revival

In May 2016, NBC announced the return of Thursday comedy for the 2016–17 season with returning comedy Superstore and new comedy The Good Place for the first time in two years. The network also began to broadcast the second half of the Thursday Night Football season in a simulcast with NFL Network in November, effectively breaking those shows' seasons into half-seasons.

In May 2017, NBC announced the return of the Must See TV branding (or advertised as "NBComedy Thursday)", with Will & Grace and Great News set to air on Thursdays for the 2017-18 season in addition to Superstore and The Good Place. Outside of holiday specials for Will & Grace and Superstore, again all four shows had their seasons broken up by Thursday Night Football.[16] With Fox merging the package into theirs in the 2018 season, this will not occur for NBC again for the next five seasons, and only the traditional Thanksgiving and Christmas hiatuses will happen in future seasons.

NBC Thursday night lineup history

{{Color box|lime|border=darkgray}} Lime indicates the #1 most-watched program of the season.[17]

{{Color box|yellow|border=darkgray}} Yellow indicates the top-10 most-watched programs of the season.

{{Color box|cyan|border=darkgray}} Cyan indicates the top-20 most watched programs of the season.

{{Color box|magenta|border=darkgray}} Magenta indicates the top-30 most watched programs of the season.

{{Color box|orange|border=darkgray}} Orange indicates the top-40 most watched programs of the season.

{{Color box|silver|border=darkgray}} Silver indicates the top-50 most watched programs of the season.

Year(s) / Season8:00 PM8:30 PM9:00 PM9:30 PM10:00 PM10:30 PM
Pre-Must See TV (1979–1982)
1979–1980Quincy M.E.Kate Loves a Mystery
WinterSkag
SpringThe Rockford Files
1980–1981FallGames People PlayNBC Thursday Night Movie
WinterBuck Rogers in the 25th Century
Spring
1981–1982FallHarper Valley Lewis & ClarkDiff'rent StrokesGimme a Break!Hill Street Blues
WinterFame
Spring
"The Best Night of Television on Television" (1982–1993)
1982–1983FallFame Cheers TaxiHill Street Blues
WinterGimme a Break!Cheers
Spring
1983–1984FallGimme a Break!Mama's FamilyWe Got It MadeCheersHill Street Blues
WinterFamily TiesCheers Buffalo Bill
Spring The Duck Factory
1984–1985FallThe Cosby ShowFamily TiesCheersNight CourtHill Street Blues
Winter
Spring
1985–1986FallThe Cosby ShowFamily TiesCheersNight CourtHill Street Blues
Winter
Spring All Is Forgiven / Night Court
1986–1987FallThe Cosby ShowFamily TiesCheersNight CourtHill Street Blues
WinterL.A. Law
SpringNothing in Common
1987–1988FallThe Cosby ShowA Different WorldCheersNight CourtL.A. Law
Winter
SpringThe Days and Nights of Molly Dodd
1988–1989FallThe Cosby ShowA Different WorldCheersDear JohnL.A. Law
Winter
Spring
1989–1990FallThe Cosby ShowA Different WorldCheersDear JohnL.A. Law
WinterGrand
Spring Wings
1990–1991FallThe Cosby ShowA Different WorldCheersGrandLaw & Order / L.A. Law
WinterWingsL.A. Law
Spring Seinfeld
1991–1992FallThe Cosby ShowA Different WorldCheersWingsL.A. Law
Winter
Spring
1992–1993Fall A Different World Rhythm & BluesCheersWingsL.A. Law
Follow-up Out All Night A Different World
WinterCheers (R)WingsSeinfeld
SpringCrime and Punishment / L.A. Law
Must See TV (1993–2006)
1993–1994FallMad About YouWingsSeinfeldFrasierL.A. Law
WinterLife on the Street
SpringL.A. Law
1994–1995FallMad About YouFriendsSeinfeldMadman of the PeopleER
Winter
SpringHope & GloriaFriends
1995–1996FallFriendsThe Single GuySeinfeldCaroline in the CityER
Winter
SpringBoston Common
1996–1997FallFriendsThe Single GuySeinfeldSuddenly SusanER
WinterSuddenly SusanThe Naked Truth
SpringFired Up
1997–1998FallFriendsUnion SquareSeinfeldVeronica's ClosetER
WinterJust Shoot Me
Spring
1998–1999FallFriendsJesseFrasierVeronica's ClosetER
Winter
SpringWill & Grace
1999–2000FallFriendsJesseFrasierStark Raving MadER
Winter
Spring Daddio Battery Park
2000–2001FallFriendsCursedWill & GraceJust Shoot MeER
Winter
Spring
2001–2002FallFriendsInside SchwartzWill & GraceJust Shoot MeER
WinterLeap of Faith
SpringFriends
2002–2003FallFriendsScrubsWill & GraceGood Morning, MiamiER
Winter
Spring
2003–2004FallFriendsScrubs and FriendsWill & GraceCoupling and ScrubsER
WinterWill & GraceThe Apprentice
SpringFriendsWill & GraceScrubs
2004–2005FallJoeyWill & GraceThe ApprenticeER
Winter
Spring
2005–2006Fall Joey Will & GraceThe ApprenticeER
WinterWill & Grace Four KingsMy Name Is EarlThe Office
SpringMy Name Is Earl
Comedy Night Done Right (2006–2013)
2006–2007FallMy Name Is EarlThe OfficeDeal or No DealER
Winter[18] Scrubs 30 Rock
Spring[19] Scrubs and 30 Rock Andy Barker, P.I. and Scrubs
2007–2008Fall[20] My Name Is Earl 30 RockThe Office ScrubsER
Writers Strike|1}}[21]My Name Is Earl (R) and The Office (R) / Deal or No DealCelebrity ApprenticeLipstick Jungle
Spring[22] My Name Is Earl 30 Rock and ScrubsThe Office Scrubs and 30 RockER
2008–2009FallMy Name Is EarlKath & KimThe Office SNL Weekend Update Thursday and 30 RockER
Winter30 Rock
Spring Parks and RecreationSouthland
2009–2010FallSNL Weekend Update Thursday and CommunityParks and RecreationThe OfficeCommunity and 30 RockThe Jay Leno Show
WinterCommunity30 Rock
SpringThe Marriage Ref
2010–2011FallCommunity30 RockThe OfficeOutsourcedThe Apprentice
WinterPerfect CouplesParks and Recreation30 RockOutsourced
SpringThe Paul Reiser Show
The Office (R)
2011–2012 Fall CommunityParks and RecreationThe Office WhitneyPrime Suspect
Mid-season30 RockUp All NightThe Firm
SpringAwake
Follow-upCommunity30 Rock
Follow-up Parks and Recreation
2012–2013 Fall SNL Primetime: Election Special and 30 Rock Up All NightThe Office Parks and RecreationRock Center with Brian Williams
SpringCommunityParks and Recreation and The Office (R)1600 Penn / Go On / Parks and RecreationDo No Harm
Follow-upHannibal
NBC's Family of Comedies (2013–2014)
2013–2014 Fall Parks and Recreation Welcome to the Family / Parks and RecreationSean Saves the WorldThe Michael J. Fox ShowParenthood
Mid-seasonCommunityParks and Recreation
SpringHollywood Game Night
Post-Must See TV (2014–2016)
2014–2015 FallThe Biggest Loser2>Bad Judge2>A to Z3 colspan="2">Parenthood
Mid-seasonThe Slap / Dateline: The Real BlacklistThe BlacklistAllegiance / The Slap
2015–2016 FallHeroes RebornThe BlacklistThe Player
WinterYou, Me and the ApocalypseShades of Blue
SpringStrongGame of Silence
"Super Good" Thursdays (2016–2017)
2016–2017 FallSuperstoreThe Good PlaceChicago MedThe Blacklist
WinterPowerlessRedemption
SpringThe Blacklist
Must See TV (second era, 2017–present)
2017–2018 FallSuperstoreThe Good PlaceWill & Grace Great NewsChicago Fire
Late Winter A.P. Bio Champions
2018–2019 Fall Superstore The Good Place Will & Grace I Feel BadSpecial Victims Unit
WinterThe Titan GamesBrooklyn Nine-Nine The Good Place
Spring Superstore A.P. Bio Will & Grace
{{refbegin}}{{note|Writers Strike|1}} Because of the 2007–2008 Writers Guild of America strike, shows that would regularly air were replaced with repeats and unscripted television.{{refend}}

Other series and specials

Several series aired on Thursdays to take advantage of the huge audience. These series include:

{{div col|colwidth=30em}}
  • Night Court (summer 1984)
  • Our House (September 11, 1986)
  • Crime Story (September 18, 1986)
  • The Tortellis (January 22, 1987)
  • Roomies (March 19, 1987)
  • The Bronx Zoo (March 19, 1987)
  • The Days and Nights of Molly Dodd (summer 1987)
  • Beverly Hills Buntz (November 5, 1987; December 24, 1987)
  • Mama's Boy (November 26, 1987)
  • Day by Day (March 3, 1988)
  • My Two Dads (April 7, 1988)
  • Dream Street (April 13, 1989)
  • Tattingers (April 20, 1989)
  • Baby Boom (July 13, 1989)
  • FM (August 17, 1989, September 14, 1989, summer 1990)
  • Sister Kate (September 21, 1989)
  • Hardball (September 21, 1989)
  • Mancuso, F.B.I. (October 19, 1989)
  • Ann Jillian (November 30, 1989)
  • Down Home (April 12, 1990; February 28, 1991)
  • Seinfeld (summer 1990)
  • Quantum Leap (summer 1990; June 27, 1991)
  • Blossom (July 5, 1990; January 3, 1991)
  • Ferris Bueller (August 23, 1990)
  • Parenthood (September 6, 1990; repeat of pilot episode)
  • Law & Order (September 13, 1990; October 4, 1990; October 11, 1990; June 2, 1994; spring 1997)
  • American Dreamer (September 20, 1990)
  • Sisters (summer 1991)
  • The Adventures of Mark and Brian
  • Dear John (September 19, 1991)
  • Reasonable Doubts (September 26, 1991)
  • The Torkelsons (January 9, 1992)
  • Home Fires (June 25, 1992)
  • Dateline NBC (October 8, 1992; July 29, 1993; March 31, 1994; June 16, 1994; June 30 – July 14, 1994; July 28 – August 11, 1994; August 25 – September 1, 1994; September 1, 2005)
  • Mad About You (summer 1993, August 5, 1999)
  • The Fresh Prince of Bel-Air (November 5, 1992)
  • South Beach (August 12, 1993)
  • First Person with Maria Shriver (August 26, 1993; July 21, 1994)
  • seaQuest DSV (December 30, 1993)
  • Sweet Justice (September 15, 1994)
  • Prince Street (March 6, 1997)
  • NewsRadio (August 3, 1995, June 1997)
  • Men Behaving Badly (summer 1997: June 12, 1997)
  • Suddenly Susan (summer 1998)
  • 3rd Rock from the Sun (summer 1996, July 9, 1998, summer 1999, summer 2000)
  • Working (August 20, 1998)
  • Frasier (August 27, 1998, September 3, 1998)
  • Just Shoot Me! (August 5, 1999, summer 2000)
  • Will & Grace (c. spring-summer 2000)
  • Las Vegas (July 8, 2004)
  • Medical Investigation (September 9, 2004)
  • Medium (January 6, 2005)
{{div col end}}

Specials that the network has aired on Thursdays to take advantage of the audience on that night:

  • Michael Nesmith in Television Parts (March 7, 1985)
  • Bigshots in America (June 20, 1985)
  • Phil Donahue Examines the Human Animal (August 14, 1986)
  • The Tonight Show Starring Johnny Carson: 24th Anniversary (September 25, 1986)
  • Splitting Image: The 1987 Movie Awards (March 26, 1987)
  • The Art of Being Nick (August 27, 1987)
  • Act II (September 3, 1987)
  • NBC Investigates Bob Hope (September 17, 1987)
  • The Tonight Show Starring Johnny Carson: 25th Anniversary (October 1, 1987)
  • Late Night with David Letterman: 6th Anniversary Show (February 4, 1988)
  • Heart and Soul (July 21, 1988)
  • Channel 99 (August 4, 1988)
  • Stand by for HNN: The Hope News Network (September 8, 1988)
  • The Tonight Show Starring Johnny Carson: 26th Anniversary (October 6, 1988)
  • Late Night with David Letterman: 7th Anniversary Show (February 2, 1989)
  • Jackee (May 11, 1989)
  • The Tonight Show Starring Johnny Carson: 27th Anniversary (October 26, 1989)
  • The Tonight Show Starring Johnny Carson: 28th Anniversary (September 27, 1990)
  • The Tonight Show Starring Johnny Carson: 29th Anniversary (October 3, 1991)
  • Bob Hope's Star-Studded Comedy Special of the New Season (September 1991)
  • The Funny Women of Television (October 24, 1991)
  • Late Night with David Letterman: 10th Anniversary Show (February 6, 1992)
  • The Comedy Store's 20th Anniversary (September 24, 1992)
  • A Spinal Tap Reunion (December 31, 1992)
  • Hillary: America's First Lady (June 10, 1993)
  • The Michael Jordan Special (August 5, 1993)
  • The Seinfeld Story (November 2004)

Summer programming

Series airing on Thursday night during and after the run of "Must See TV" during the summer months have included Spy TV, Come To Papa, Last Comic Standing, Hit Me, Baby, One More Time, The Law Firm, Windfall and Love Bites.

Ratings

  • Highest Rated Episode in the 1990s: 84.0 million viewers (Cheers: Series Finale – "One for the Road"; May 1993; 9:22 p.m.-11:00 p.m. ET)
  • Highest Rated Episode in the 2000s: 52.5 million viewers (Friends: Series Finale – "The Last One"; May 6, 2004; 9:00 p.m.-10:06 p.m. ET)
  • Highest Rated Episode of the line-up (Drama): 48.0 million viewers (ER: "Hell and High Water"; November 1995; 9:00 p.m.-10:00 p.m. ET)
  • Highest Rated Episode of the line-up (Overall) and Peak viewership: 93.5 million viewers (Cheers: Series Finale; May 1993; 9:22 p.m.-11:00 p.m. ET)

Note: Friendss peak viewership in its 2004 series finale reached 80 million viewers as tallied by the Nielsen ratings (final 5 minutes).

See also

{{portal|Television in the United States}}
  • Thank God It's Thursday, a primetime Thursday branding on ABC in 2014
  • TGIF, a primetime Friday branding on ABC from 1989 to 2005

References

1. ^{{cite web|url=https://www.usatoday.com/story/life/tv/2017/05/14/nbc-fall-schedule-will-and-grace-this-is-us/101685882/|title=NBC sets new lineup, return of 'must-see' Thursdays with 'This Is Us' move|author=|date=|website=usatoday.com|accessdate=23 April 2018}}
2. ^{{cite news|title=Peacock pulls back on 'Must See' revival|url=http://www.variety.com/ac2006_article/VR1117945200?nav=ecomedy|first=Michael|last=Schneider|publisher=Variety|date=May 13, 2006}}
3. ^{{cite news|title=NBC's Heroic Return|url=http://money.cnn.com/2006/10/16/news/companies/tv/index.htm|publisher=CNN/Money|first=Paul|last=Lamonica|date=October 16, 2006}}
4. ^{{cite web|url=http://www.poobala.com/blackout.html|title=Non-Crossover: "Blackout Thursday"|publisher=Poobala.com|accessdate=13 December 2014}}
5. ^{{cite news|url=http://money.cnn.com/2005/05/18/news/fortune500/tv_thursday/index.htm|title=Thursday TV: prized and in play|first=Krysten|last=Crawford|publisher=CNN/Money|date=May 18, 2005}}
6. ^{{cite news|title=For sitcoms today, quality trumps quantity|url=http://www.boston.com/ae/tv/articles/2007/01/28/for_sitcoms_today_quality_trumps_quantity/|first=Matthew|last=Gilbert|publisher=The Boston Globe|date=January 28, 2007}}
7. ^{{cite web|url=http://screenrant.com/nbc-ratings-comedy-shows/|title=NBC Reveals Programming Shift; No More Niche Comedies|first=Kevin|last=Yeoman|work=Screen Rant|accessdate=13 December 2014}}
8. ^{{cite web|url=http://www.deadline.com/2013/05/nbcs-2013-14-schedule-revolution-moves-to-wednesday-parenthood-to-thursday-chicago-fire-to-tuesday-blacklist-gets-post-voice-slot/|title=NBC’s 2013–14 Schedule: ‘Revolution’ Moves To Wednesday, ‘Parenthood’ To Thursday, ‘Blacklist’ Gets Post ‘Voice’ Slot|first=Nellie|last=Andreeva|work=Deadline|accessdate=13 December 2014}}
9. ^{{cite web|url=http://www.thewrap.com/early-ratings-robin-williams-easily-tops-michael-j-fox/|title=Ratings: Robin Williams's 'Crazy Ones' Easily Tops 'The Michael J. Fox Show' – TheWrap|work=TheWrap|accessdate=13 December 2014}}
10. ^{{cite web|url=http://www.adweek.com/news/television/nbc-s-thursday-night-comedies-fall-flat-152915|title=NBC’s Thursday Night Comedies Fall Flat|work=AdWeek|accessdate=13 December 2014}}
11. ^{{cite web|url=http://www.deadline.com/2013/10/nbc-ratings-all-time-thursday-low/|title=NBC Ratings — Finishes No. 7 On Night After Tying Record Thursday Low – Deadline|first=Nellie|last=Andreeva|work=Deadline|accessdate=13 December 2014}}
12. ^{{cite web|url=http://www.deadline.com/2013/11/ratings-big-bang-theory-nbc-lo/|title=CW Ratings – Nework Tops NBC In Demo From 8–10 PM For First Time – Deadline|first=Nellie|last=Andreeva|work=Deadline|accessdate=13 December 2014}}
13. ^{{Cite web|url=http://www.avclub.com/article/nbc-has-officially-killed-its-thursday-night-comed-212974 |title=NBC Has Officially Killed Its Thursday Night Comedy Block |last=Barsanti |first=Sam |date=December 12, 2014 |publisher=The A.V. Club}}
14. ^{{Cite web|url=http://www.avclub.com/article/nbc-moves-parks-and-recreation-tuesday-final-seaso-212452 |title=NBC moves Parks and Recreation to Tuesday in Final-Season 'Event' |last=Rife |first=Katie |date=December 1, 2014 |publisher=The A.V. Club}}
15. ^{{cite web|url=http://deadline.com/2016/05/tv-season-2015-2016-series-rankings-shows-full-list-1201763189/|title=Full 2015–16 TV Season Series Rankings|work=Deadline Hollywood|date=May 26, 2015|accessdate=May 26, 2015}}
16. ^{{cite web|url=http://www.cnn.com/2017/05/14/entertainment/nbc-must-see-tv/|title=NBC bringing back 'Must See TV'|work=CNN|date=May 14, 2017|accessdate=May 16, 2017}}
17. ^{{cite web|url=http://www.quotenmeter.de/cms/?p1=n&p2=43034&p3=|title=Die Season ist vorbei: Amerikas heißeste Liste|publisher=quotenmeter.de |date=2010-07-05 |accessdate=2010-09-02}}
18. ^{{cite news|url=http://www.zap2it.com/tv/news/zap-nbcthursdaylineupscrubsreturns,0,5301098.story?coll=zap-tv-mainheadline|title='Scrubs' Returns as NBC Remakes Thursdays|publisher=Zap2It|date=2006-10-25}}
19. ^{{cite news|url=https://tv.yahoo.com/news/article/urn:newsml:tv.reuters.com:20070313:nbc_dc__ER:1|title=NBC switches "30 Rock," "Scrubs"|first=Nellie|last=Andreeva|date=March 13, 2007|publisher=Yahoo!|accessdate=13 December 2014}}
20. ^{{cite news|url=http://www.zap2it.com/tv/news/zap-nbcbonusofficeearl,0,3690939.story?coll=zap-news-headlines|title=NBC Orders Extra 'Office,' 'Earl'|date=2007-05-14|publisher=Zap2It.com}}
21. ^{{cite news|url=http://www.zap2it.com/tv/news/zap-nbcschedule-mediumpremieredate,0,2251811.story|title=NBC Slots 'Medium,' Firms Up Schedule|date=2007-12-07|publisher=Zap2It.com}}
22. ^{{cite news|url=http://www.zap2it.com/tv/news/zap-scrubs30rockswitchtimeslots,0,1881559.story|title='30 Rock,' 'Scrubs' Swap Timeslots|date=2008-05-22|publisher=Zap2It.com}}

External links

  • NBC.com
  • [https://web.archive.org/web/20060301070751/http://www.cse.psu.edu/~butler/mustsee.html Timeslot Source]
  • [https://web.archive.org/web/20100316165554/http://www.teletronic.co.uk/must_see.htm “Must See TV”: The Rise and Fall of NBC’s Thursday Night Schedule]
  • NBC reveals fall TV schedule: Thursday comedy shakeup
  • "Must See TV" creator exits
  • [https://www.theatlantic.com/entertainment/archive/2012/03/how-must-see-tv-lost-its-way/254511/ How Must See TV Lost Its Way]

4 : National Broadcasting Company|Advertising campaigns|Television programming blocks|Words and phrases introduced in 1993

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