| 词条 | Harp Lager |
| 释义 |
| title = Harp Lager | image = | caption = | inventor = | launch year = 1960 | company = Diageo | available = | current supplier = | last production = | notes = Pale lager | url = Diageo.com: Harp lager }} Harp Lager is an Irish lager created in 1960 by Guinness in its Great Northern Brewery, Dundalk. It is a major lager brand throughout most of Ulster, but is a minor lager brand in the rest of Ireland. HistoryHarp Lager was first produced in 1960 as a bottled beer by the Guinness company (now Diageo), in response to the trend among drinkers in Britain and Ireland towards Continental lager. Guinness converted its Dundalk brewery into a modern lager production plant with the guidance of Dr. Herman Muender, a distinguished German brewer.[1] Various names were considered for the brand, including Atlas, Cresta and Dolphin, before Harp was chosen.[2] The brand was marketed with the Brian Boru harp as its emblem. By 1961 a consortium of brewers, Courage, Barclay & Simonds, Scottish & Newcastle, Bass, Mitchells & Butlers and Guinness, grouped together as Harp Lager Ltd to brew and market the beer.[3][4] Courage's Alton Brewery, where Courage Director's had been brewed, was rebuilt to produce the lager in Great Britain.[2] By 1964, the product was being sold on draught and led in its category for sales. Members of the Harp consortium changed over the years, with Courage and Scottish & Newcastle leaving in 1979, but becoming franchisees.[5] Currently available on draught, and in 330ml and 500ml bottles, its top market is Ulster, especially Northern Ireland and County Donegal. In 2005, Harp saw a makeover. Diageo Ireland separated the brand from Guinness. On 9 May 2008, Diageo Ireland announced that it would close the Dundalk Brewery along with the Kilkenny Brewery over a five-year period.[6] and the last Harp was brewed at Great Northern in October 2013, after which production moved to Diageo's sole Irish brewery, St James's Gate Brewery in St. James's Gate, Dublin.[7] Today, Harp is brewed in the Dublin brewery for Ireland and Hydes Brewery for Great Britain. In Australia, distribution is handled by Carlton & United Breweries. Harp sold in America is brewed in Canada by Guinness Canada and is typically brewed at the Moosehead Brewery in New Brunswick.[8]MarketingFor many years the slogan "Harp stays sharp" was used in advertisements. It was written by the advertising executive Rod Allen.[9] Recently it has used the slogan "Look on the Harp side". References1. ^{{cite web|url=http://diageo.ie/brands/harp |title=Harp medal-winning lager – Diageo Ireland |publisher=replay.waybackmachine.org |accessdate=2011-03-12 |deadurl=unfit |archiveurl=https://web.archive.org/web/20090208180652/http://diageo.ie/brands/harp |archivedate=8 February 2009 }} 2. ^1 {{cite web |url=http://www.siteset.co.uk/gub1/web/extra2.html |title=The Grand Union Brewery - History of Lager |publisher=www.siteset.co.uk |accessdate=2011-03-12 }} 3. ^{{cite book |url=https://books.google.com/books?id=0tk0j2wbw0YC&pg=PA60&dq=Harp+lager+consortium&hl=en&ei=9lN7TbCLO9SahQeUoJ39Bg&sa=X&oi=book_result&ct=result&resnum=4&sqi=2&ved=0CEUQ6AEwAw#v=onepage&q=Harp%20lager%20consortium&f=false |title=Sport, beer, and gender: promotional culture and contemporary social life|page=60|author=Lawrence A. Wenner, Steven J. Jack|publisher=Peter Lang, 2009 |accessdate=2011-03-12 }} 4. ^{{cite book |url=https://books.google.com/books?id=BuzNzm-x0l8C&pg=PA177&dq=Harp+Lager+Ltd.+consortium&hl=en&ei=tlJ7TajnE8uahQegmKnwBg&sa=X&oi=book_result&ct=result&resnum=1&ved=0CDEQ6AEwAA#v=onepage&q=Harp&f=false |title=Alcohol and temperance in modern ... - Google Books |publisher=books.google.co.uk |accessdate=2011-03-12 }} 5. ^"Dundalk grows and develops"[https://web.archive.org/web/20090208092906/http://www.diageo.ie/Company/Brewing/Dundalk/CompanyBrewingDundalk archive link September 2006 (Wayback Machine)], Diageo 6. ^RTE news: closure of two Diageo breweries 7. ^Irish Independent: Harp brewery shuts up shop after half-century 8. ^This one is Irish Canadian 9. ^{{cite web |url=http://www.timesonline.co.uk/tol/comment/obituaries/article2725293.ece |title=Rod Allen – Obituary |work=The Times |accessdate=2011-03-12 }} External links
3 : Diageo beer brands|Beer in Ireland|Irish alcoholic drinks |
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