| 词条 | Havas Creative |
| 释义 |
| name = Havas Worldwide | logo = Havascreative B&W.png | type = Public Limited Company | foundation = {{start date and age|1991}} | location = New York City (HQ), 316 Offices worldwide | key_people = Yannick Bollore, Global CEO[1] | industry = Advertising | products = Advertising & Marketing | revenue = | operating_income = | net_income = | num_employees = 11,000 | parent = Havas | subsid = | homepage = | footnotes = }} Havas Creative, formerly known as Havas Worldwide and Euro RSCG, is an American advertising agency. It is one of the largest integrated marketing communications agencies in the world, made up of 316 offices located in 75 countries.[2][3] The firm provides advertising, marketing, and corporate communications services. In 2010, Advertising Age listed the firm, (then called Euro RSCG), as having more global assignments than any other network for the fifth consecutive year, making the agency the world's largest network by global accounts.[4] Headquartered in New York, Havas Worldwide is the largest unit of Havas (Euronext Paris SA: HAV.PA), the fifth largest communications group in the world, behind Omnicom, WPP, Interpublic, and Publicis. Corporate historyIn 1970 Bernard Roux and Jacques Séguéla established an agency called Roux Séguéla. In 1972, Alain Cayzac joined Roux Séguéla, and the company became Roux Séguéla Cayzac.{{citation needed|date=November 2016}} In 1975 Havas Conseil reconstituted as a Eurocom holding company.{{citation needed|date=November 2016}} In 1976 Roux Séguéla Cayzac merged with Jean-Michel Goudard to form RSCG; each letter in RSCG corresponds to the name of each of their founders: Roux, Séguela, Cayzac, and Goudard.{{citation needed|date=November 2016}} In 1991 Eurocom S.A. acquired RSCG to form Euro RSCG. In 1997 Euro RSCG Worldwide moved its headquarters from Paris to New York; American executive Bob Schmetterer was named Chairman and CEO. In 2001, the company acquired a minority stake in UK financial public relations firm, The Maitland Consultancy.[2] In 2012 the firm, having by then been acquired by Paris, France-based advertising and public relations company Havas, was rebranded as Havas Worldwide.[6] LeadershipIn 2014, Havas Group Chairman Yannick Bolloré also became Global CEO of Havas, and Andrew Benett was named Global CEO of Havas Worldwide.[3] Previous CEO David Jones was named CEO of the firm, then named Euro RSCG Worldwide, in 2005,.[8] He also became Global CEO of parent company Havas in 2011.[9] Mercedes Erra (Managing Director, Havas) is the executive president of Havas Worldwide, and credited with the company's Evian campaign "Roller Babies," which made headlines and a mention in the Guinness Book of World Records for receiving over 75 million views.[10]Key clientsHavas Worldwide works with 78 of the 100 largest global advertisers including Camel Cigarettes, Natural American Spirit, Grizzly Snuff, Vuse, Air France, Citigroup, Danone Group, IBM, Lacoste, LVMH, Merck, Mondelēz International, Pernod Ricard, Reckitt Benckiser, Sanofi, The Humane Society of the United States, and Unilever.[4] DivisionsThe firm consists of four divisions:
ReferencesExternal links
4 : Advertising agencies of the United States|Advertising agencies of France|Companies based in New York City|Havas |
| 随便看 |
|
开放百科全书收录14589846条英语、德语、日语等多语种百科知识，基本涵盖了大多数领域的百科知识，是一部内容自由、开放的电子版国际百科全书。