| 词条 | Jif (peanut butter) |
| 释义 |
| logo = | name = Jif | image = Jifcans.jpg | type = Peanut butter and other nut butter | currentowner = The J.M. Smucker Co. | origin = United States | introduced = 1958 | discontinued = | related = | markets = United States, Canada | previousowners = Procter & Gamble | trademarkregistrations = | ambassador = | tagline = "Choosy Moms Choose Jif" | website = {{URL|1=http://www.jif.com/}} }} Jif is an American brand of peanut butter made by The J.M. Smucker Company, which purchased the brand from Procter & Gamble in 2001.[1] In 1955, Procter & Gamble bought Big Top peanut butter from William T. Young of Kentucky and, in the ensuing years, reformulated and rebranded it to compete with Skippy and Peter Pan. P. & G. named its product Jif, used oils other than peanut oil in its hydrogenation process, and sweetened the recipe, adding sugar and molasses. The original Creamy and Crunchy style Jif peanut butters both debuted in 1958. In 1974, Extra Crunchy Jif was introduced, followed in 1991 by Simply Jif, a peanut butter variant with low sodium and less sugar than regular Jif. Reduced Fat Jif was introduced three years later in 1994.[2] In 2014, Jif Whips was released as the first whipped peanut butter. Since 1981, Jif has been the leading peanut butter brand in the United States.[2] AdvertisingIn 1958, the brand rollout in the US involved a heavily publicized house-to-house distribution of free sample jars from special trucks emblazoned with the then Jif mascot, the "Jifaroo", a blue kangaroo. An early slogan was "Jif is never dry; a touch of honey tells you why." Early advertising also emphasized the beveled edge of the jar base, meant to make it easier to get the last bit of Jif out of the corner. For many decades, TV commercials for the product ended with the tagline, "Choosy mothers choose Jif", and, in the 1990s, "Choosy moms choose Jif." From 1998 to 2000, there was a musical jingle that accompanied many Jif ads, which used the lyrics, "Moms like you choose Jif, choose Jif!"[3][4] ProductionThere are 15 different kinds of Jif Peanut Butter:[5]
Jif is also available in a three-pack and an eight-pack of 1.5-ounce individual servings of Jif peanut butter, sold under the name "Jif to Go". In 2014, Jif introduced a peanut butter-flavored breakfast cereal (manufactured under license by Kellogg's), which met with positive feedback.[6] On May 7, 2012, Jif announced a new line of hazelnut spreads, to be produced in Chocolate and Mocha Cappuccino flavors.[7] Jif also makes almond butter and cashew butter.[6] All variants of Jif are produced at a facility in Lexington, Kentucky, which is the largest peanut butter production facility in the world.[8] In 2015, a state-of-the-art Jif plant opened in Memphis, Tennessee.{{fact|date=August 2018}} References1. ^{{cite web|url=http://phx.corporate-ir.net/phoenix.zhtml?c=104574&p=irol-newsArticle_Print&ID=629010&highlight= |archive-url=https://archive.is/20120712063212/http://phx.corporate-ir.net/phoenix.zhtml?c=104574&p=irol-newsArticle_Print&ID=629010&highlight= |dead-url=yes |archive-date=2012-07-12 |title=J.M. Smucker Announces Stock Deal with P&G for Jif and Crisco }} 2. ^1 {{cite web|title=About Jif: The History |publisher=Pillsbury Company |accessdate=2008-02-21 |url=http://www.jif.com/aboutjif/aj_history.asp |deadurl=yes |archiveurl=https://web.archive.org/web/20080213001858/http://www.jif.com/aboutjif/aj_history.asp |archivedate=February 13, 2008 |df= }} 3. ^{{cite web|url=http://bekahsbits.blogspot.com/2007/04/pb-day.html|title=Bekah's Bits: PB&J Day|first=|last=Bekah|date=April 2, 2007|publisher=|accessdate=November 17, 2016}} 4. ^{{cite web|url=http://www.tvparty.com/vaultcom2.html|title=TVparty: Commercial Icons of the 60s|author=|date=|publisher=|accessdate=November 17, 2016}} 5. ^{{cite web|title=Jif Product Page|url=http://www.jif.com/products#peanut-butter|website=www.jif.com|publisher=Jif|accessdate=3 June 2017}} 6. ^1 {{cite web|title=Peanut Butter Products: Flavors and Varieties from Jif|publisher=Pillsbury Company|access-date=February 21, 2008|url=http://www.jif.com/products%20www.jif.com/products}} 7. ^{{cite web|date=|title=Peanut Butter Brand Jif to Launch Line of Hazelnut Spreads|publisher=Foodbeast.com|access-date=May 7, 2012|url=http://foodbeast.com/content/2012/05/07/peanut-butter-brand-jif-to-launch-line-of-hazelnut-spreads/}} 8. ^{{cite web | title=Fun Tidbits | publisher=The J.M. Smucker Company | access-date=December 28, 2007 | url=http://www.jif.com/aboutjif/aj_tidbits.asp |archiveurl=https://web.archive.org/web/20100328233648/http://www.jif.com/aboutjif/aj_tidbits.asp |archivedate=March 28, 2010}} External links
5 : Peanut butter brands|The J.M. Smucker Co. brands|Former Procter & Gamble brands|Products introduced in 1958|Companies based in Lexington, Kentucky |
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